Posted by Abe Sauer on July 22, 2011 12:00 PM
Air New Zealand's Rico is back, this time with David Hasselhoff, who was down under last month to promote...Continue reading...
Posted by Abe Sauer on July 15, 2011 12:00 PM
Converse finally opens its Brooklyn "Rubber Tracks" studio where local artists can record for free.
Lady Gaga no longer banned in China, while Rihanna and Gaga fight for Facebook supremacy when Google+ really needs them. And maybe it will get them. Rihanna, meanwhile, also bumped Megan Fox as the new face (and derriere) of Armani.
BMW is now making bikes... for the Olympics.
China's ad industry worth $28 billion this year, and over $33 billion next year.
Below: Burger King, McDonald's, Kenny Powers and more.Continue reading...
Posted by Abe Sauer on July 8, 2011 12:00 PM
As Renault extends its News of the World ad boycott to other News International titles, News Corp.'s very bad week gets the Taiwanese animation treatment (now with tattooed hipster intro).
Below, Star Wars chic, Apple politicking and more.Continue reading...
Posted by Abe Sauer on July 1, 2011 12:00 PM
BMW Canada spot featuring the world's highest helipad goes viral; here's part one of the campaign.
"It’s a live market with growing economy and people fond of meat." — Wendy's exec explains Russia launch.
Below: Smurfs, Lady Gaga, sea monkeys and more.Continue reading...
Posted by Abe Sauer on June 24, 2011 12:30 PM
Iconic Chinese director Hu Ge teams up with 7Up for sci-fi viral that ChinaSmack reports racked up 4 million views in just 10 days.
The second largest Ikea in the world has been assembled in Shanghai. (The largest is still in Sweden).
Think the media is still in meltdown mode?Continue reading...
Posted by Abe Sauer on June 17, 2011 12:00 PM
Continuing the innovative usage of YouTube by brand marketers, the advergame above claims to be first to use 3D sound. More details here.
Is Apple's "Buddy Finder" patent application a stealth dating service for iPhone users?Continue reading...
Posted by Abe Sauer on June 10, 2011 12:00 PM
Old Navy's sense of humor has gotten a lot sharper since its days giggling about passive-aggressive mannequins. In several viral videos that don't even mention Old Navy at all, the HQ of things with cargo pockets takes, and lands, a few shots at conventional fashion.
Better yet are the comments, proving a few people didn't get the memo.Continue reading...
Posted by Abe Sauer on June 3, 2011 12:00 PM
So this is how they make beer in Australia! Super Hahn's comical spot was directed by Tom Kuntz, who shot that Old Spice Man spot.
Wisconsin state branding suggestion: ingenious, cheesy fashion.
Think you hate your cable operator? Not as much as the guy who spent $1,000 on a Time Warner Cable tirade.
Below: Smells like rebranded team spirit and more.Continue reading...