Posted by Sheila Shayon on January 25, 2012 12:01 PM
You may not have heard of Astalift, but you will soon. The line of skin creams, which promises to reduce the appearance of wrinkles, is expanding from Asia to Europe. Its claims may not be unique, but the brand behind it is: Fujifilm.
Cosmetics, specifically anti-aging creams made from the same antioxidation technology used in preventing photos from fading, are the backbone of a brand extension which has kept Fujifilm alive in Asia, where Astalift has been available in Japan and China for the past couple of years, in a rapidly changing world where its core product, photography and film, shifted 180 degrees, leaving one major brand, the newly bankrupt Kodak, in its digital dust.
Applying its patented chemicals in new ways, with Astalift Fujifilm claims that Pico-Collagen penetrates the skin through cell gaps, working from the inside-out to restore suppleness and elasticity, and has built its Fujifilm Beauty brand around that claim, first in Asia and now coming to Europe. Using collagen in cosmetics is relatively new, but its use in preventing photographic images fading is tried and true.Continue reading...
sip on this
Posted by Shirley Brady on January 23, 2012 05:01 PM
As we noted last month, Starbucks has been quietly testing beer and wine sales in a handful of markets including Portland, Oregon, in order to woo customers during quieter "day parts" (read: after the coffee rush tails off in the mid-afternoon and into the evening). Today the brand confirmed the expansion of its U.S. locations introducing alcoholic beverages along with small plates of artisanal food such as dessert and cheese pairings (more details in its press release below).
Spiking its coffee menu with alcohol “makes sense if you think of the way that McDonald’s grew its business by going into breakfast” and specialty coffees, Interbrand SVP Bill Chidley commented to Bloomberg. “At a certain point, you need to grow revenue, you need to give people other reasons to come in.” The challenge: getting customers to expand their perception of Starbucks; and selling alcohol may turn off some families with children, he said. “It certainly is going to be controversial," Chidley added.
How Starbucks competitors respond will be closely watched. Can Drunkin Donuts be far behind?Continue reading...
Posted by Abe Sauer on January 17, 2012 03:11 PM
Just in time to outfit your local militia for the coming Mayan end of the world in 2012 is the Wild Things Tactical Smith & Wesson Collection.
A new brand licensing deal, Wild Things Tactical aims to help the iconic gunmaker extend "its iconic status as a rugged truly original American brand to a line of apparel for both gun enthusiasts and a wide range of consumers." That's right: Smith & Wesson is now a lifestyle brand.
It's the latest brand extension from a firearm brand that's turned itself around in the last half decade.Continue reading...
sip on this
Posted by Dale Buss on December 15, 2011 01:01 PM
Jamba Juice is at it again. As another way to propel the healthy-food innovator into a $1-billion global "lifestyle" brand, Jamba Juice wants to tap into the potentially fertile U.S.-school market with a self-serve-smoothie concept called JambaGo.
It's hard to keep up with all the ways that CEO James D. White has been spurring the QSR chain's growth and broadening its brand transformation. In last month's third-quarter earnings statement alone, the company disclosed plans to extend Jamba-branded CPG products across 28,000 retail outlets to gain nationwide distribution, and the signing of a new partnership with Bare Fruit to produce three varieties of bake-dried, all-natural, 100-percent-fruit chip snacks, in a new category for Jamba.
Nation's Restaurant News reports that Jamba Juice has already opened about 30 pilot locations of JambaGo, which takes up roughly the space of a soda-fountain beverage dispenser. It offers branded packaged products as well as the option of several pre-blended smoothies that White said rival the blended-to-order quality of those made at the chain's retail outlets.Continue reading...
Posted by Mark J. Miller on December 14, 2011 10:01 AM
When a game designed for mobile phones has gotten more than a half a billion downloads in less than two years of existence, it’s apparently time to bring it into reality.
That must be what the creators of the Angry Birds game are thinking, anyway. Rovio, which is planning to go public in the next few years, will debut two Angry Birds playgrounds in its homeland of Finland next year, according to Reuters, that will have “animal spring riders, swings, sandpits and a range of climbing towers with slides, and a unique Angry Birds arcade game.”
The company has signed a global deal with playground equipment manufacturer Lappset to create “equipment inspired by the game's characters" for playgrounds that will be called Angry Birds Magic Places. "The playgrounds fit perfectly into the Angry Birds world and our way of thinking," Rovio marketing chief Peter Vesterbacka said in a statement.Continue reading...
brand and bottle
Posted by Mark J. Miller on December 7, 2011 06:11 PM
When the teen-heartthrob band of brothers Hanson appeared on Saturday Night Live back in 1997, Will Ferrell and host Helen Hunt dressed up as terrorists, kidnapped the trio, and forced them to listen to their outrageously infectious and overly sappy hit tune MMMbop endlessly in hopes of making them all insane.
Well, Isaac, Taylor, and Zac came out of the studio alive and kicking that night (after performing the tune) but their latest venture may make some think they are slightly out of their minds.
Rolling Stone reports that the band next year plans to release a new brew, an India Pale Ale called (of course!) MMMHop IPA. Might as well take advantage of the one song that millions of people worldwide actually remember from the band that is still churning out tunes. The song, by the way, went double platinum and up to No. 1 in 27 countries. (Dang the Finnish! It only hit No. 4 there.)Continue reading...
Posted by Dale Buss on December 6, 2011 03:07 PM
Back in the day, you didn't need to hear a last name to know who "Arnie" was any more than you now need one to know who "Tiger" is.
But these days, nearly six decades after a young Pennsylvanian named Arnold Palmer stormed to his first major victory in the 1955 Canadian Open, arguably even more Americans know who he is and have some idea of his engaging, larger-than-life persona. Now, that's personal branding with longevity.
Even as the young-golfer phenom, Woods, begins to restore a brand that he badly tarnished — Palmer, at 82, remains not only relevant to consumers but about to embark on an overhaul of his brand and associated properties to make him even more relevant to today.
"We're at a crucial point in Mr. Palmer's career," Cori Britt, VP of Arnold Palmer Enterprises, told Ad Age. "We're looking forward to ensuring the Arnold Palmer brand is positioned for success 20, 30, 40, 50 years from now."Continue reading...
brand and bottle
Posted by Mark J. Miller on December 6, 2011 12:02 PM
Starbucks has the morning-coffee-run market pretty much locked up, but now it has plans for your afternoon and evenings as well. It has been testing how well beer and wine sales do at five locations in Seattle and one in Portland, Ore., for the last two years and it’s done so well that the company is planning to start offering alcohol at five to seven of its locations by the end of next year, according to the Chicago Sun-Times.
In a bid to woo customers in other "dayparts" (read: off-peak hours when office workers are sufficiently caffeinated), its licensed alcohol-serving venues don't serve alcohol until after 2 p.m. each day and would also add such things as almonds and bread with olive oil dip to the food menu.
The first such location appeared in 2009 in Seattle as a concept location bearing a new brand name, 15th Avenue Coffee and Tea, the Seattle Times reports, and then reverted to the Starbucks name.
"It's something our customers have really been responding to," said spokesman Alan Hilowitz to the Times. "They want to sit and relax, and maybe one person wants to have coffee and the other wants beer or wine. People also can go out after work without having to go to a bar, and people who are underage can go and have a cup of coffee instead."Continue reading...