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brand extensions

Say Yes to the Dress: Smith & Wesson is Now a Lifestyle Brand

Posted by Abe Sauer on January 17, 2012 03:11 PM

Just in time to outfit your local militia for the coming Mayan end of the world in 2012 is the Wild Things Tactical Smith & Wesson Collection.

A new brand licensing deal, Wild Things Tactical aims to help the iconic gunmaker extend "its iconic status as a rugged truly original American brand to a line of apparel for both gun enthusiasts and a wide range of consumers." That's right: Smith & Wesson is now a lifestyle brand.

It's the latest brand extension from a firearm brand that's turned itself around in the last half decade.Continue reading...

sip on this

Jamba Juice Wants to Go To School

Posted by Dale Buss on December 15, 2011 01:01 PM

Jamba Juice is at it again. As another way to propel the healthy-food innovator into a $1-billion global "lifestyle" brand, Jamba Juice wants to tap into the potentially fertile U.S.-school market with a self-serve-smoothie concept called JambaGo.

It's hard to keep up with all the ways that CEO James D. White has been spurring the QSR chain's growth and broadening its brand transformation. In last month's third-quarter earnings statement alone, the company disclosed plans to extend Jamba-branded CPG products across 28,000 retail outlets to gain nationwide distribution, and the signing of a new partnership with Bare Fruit to produce three varieties of bake-dried, all-natural, 100-percent-fruit chip snacks, in a new category for Jamba.

Nation's Restaurant News reports that Jamba Juice has already opened about 30 pilot locations of JambaGo, which takes up roughly the space of a soda-fountain beverage dispenser. It offers branded packaged products as well as the option of several pre-blended smoothies that White said rival the blended-to-order quality of those made at the chain's retail outlets.Continue reading...

brand extensions

Angry Birds Get Their Own Playground

Posted by Mark J. Miller on December 14, 2011 10:01 AM

When a game designed for mobile phones has gotten more than a half a billion downloads in less than two years of existence, it’s apparently time to bring it into reality.

That must be what the creators of the Angry Birds game are thinking, anyway. Rovio, which is planning to go public in the next few years, will debut two Angry Birds playgrounds in its homeland of Finland next year, according to Reuters, that will have “animal spring riders, swings, sandpits and a range of climbing towers with slides, and a unique Angry Birds arcade game.”

The company has signed a global deal with playground equipment manufacturer Lappset to create “equipment inspired by the game's characters" for playgrounds that will be called Angry Birds Magic Places. "The playgrounds fit perfectly into the Angry Birds world and our way of thinking," Rovio marketing chief Peter Vesterbacka said in a statement.Continue reading...

brand and bottle

From MMMBop to MMMHop, Hanson Goes From Band to Brand

Posted by Mark J. Miller on December 7, 2011 06:11 PM

When the teen-heartthrob band of brothers Hanson appeared on Saturday Night Live back in 1997, Will Ferrell and host Helen Hunt dressed up as terrorists, kidnapped the trio, and forced them to listen to their outrageously infectious and overly sappy hit tune MMMbop endlessly in hopes of making them all insane.

Well, Isaac, Taylor, and Zac came out of the studio alive and kicking that night (after performing the tune) but their latest venture may make some think they are slightly out of their minds.

Rolling Stone reports that the band next year plans to release a new brew, an India Pale Ale called (of course!) MMMHop IPA. Might as well take advantage of the one song that millions of people worldwide actually remember from the band that is still churning out tunes. The song, by the way, went double platinum and up to No. 1 in 27 countries. (Dang the Finnish! It only hit No. 4 there.)Continue reading...

personal brands

Move Over, Tiger: Arnold Palmer's Personal Brand on the Upswing

Posted by Dale Buss on December 6, 2011 03:07 PM

Back in the day, you didn't need to hear a last name to know who "Arnie" was any more than you now need one to know who "Tiger" is.

But these days, nearly six decades after a young Pennsylvanian named Arnold Palmer stormed to his first major victory in the 1955 Canadian Open, arguably even more Americans know who he is and have some idea of his engaging, larger-than-life persona. Now, that's personal branding with longevity.

Even as the young-golfer phenom, Woods, begins to restore a brand that he badly tarnished — Palmer, at 82, remains not only relevant to consumers but about to embark on an overhaul of his brand and associated properties to make him even more relevant to today.

"We're at a crucial point in Mr. Palmer's career," Cori Britt, VP of Arnold Palmer Enterprises, told Ad Age. "We're looking forward to ensuring the Arnold Palmer brand is positioned for success 20, 30, 40, 50 years from now."Continue reading...

brand and bottle

Starbucks Expands Alcohol-Serving Locations

Posted by Mark J. Miller on December 6, 2011 12:02 PM

Starbucks has the morning-coffee-run market pretty much locked up, but now it has plans for your afternoon and evenings as well. It has been testing how well beer and wine sales do at five locations in Seattle and one in Portland, Ore., for the last two years and it’s done so well that the company is planning to start offering alcohol at five to seven of its locations by the end of next year, according to the Chicago Sun-Times

In a bid to woo customers in other "dayparts" (read: off-peak hours when office workers are sufficiently caffeinated), its licensed alcohol-serving venues don't serve alcohol until after 2 p.m. each day and would also add such things as almonds and bread with olive oil dip to the food menu.

The first such location appeared in 2009 in Seattle as a concept location bearing a new brand name, 15th Avenue Coffee and Tea, the Seattle Times reports, and then reverted to the Starbucks name.

"It's something our customers have really been responding to," said spokesman Alan Hilowitz to the Times. "They want to sit and relax, and maybe one person wants to have coffee and the other wants beer or wine. People also can go out after work without having to go to a bar, and people who are underage can go and have a cup of coffee instead."Continue reading...

brand extensions

Sensory Branding: Luxury Auto-Makers Woo with Smell and Sound

Posted by Mark J. Miller on December 5, 2011 05:05 PM

Looking for stocking stuffers for the luxury auto buff who has everything?

BMW recently partnered with Austrian natural cosmetics brand Susanne Kaufmann as part of its BMW i future-forward R&D initiative, and one of the first products they’ve come up with is the Purif-i hand sanitizer and moisturizer, which is made entirely of herbal extracts. Only 14 euros (almost US$19) will get you 75mls of the stuff.

“The unique collaboration between a natural cosmetics manufacturer and the BMW i mobility brand is an example of how nature and technology can work together and effectively enhance each other,” said Uwe Dreher, BMW i’s marketing manager, about the brand extension, according to Wired.

The sanitizer comes on the heels of rival Mercedes-Benz releasing its own perfume in September. Bentley, meanwhile, today released its new sound — described as "stirring and thunderous" — as part of the brand's rejuvenation in 2012. Listen below.Continue reading...

brand extensions

Cabela's Videogame Brand Extension Goes Virtual

Posted by Abe Sauer on December 5, 2011 12:30 PM

One of the more sensical and impressive brand extensions of the last year has been video game maker Activision's release of outdoor adventure titles under the marquee of American hunting and fishing outfitter Cabela's. The outdoor gear retailer turned out to be such a natural for a videogame brand extension that the pair followed up their Cabela's Dangerous Hunts 2011 video game with more titles for 2012.Continue reading...

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