Posted by Sheila Shayon on September 19, 2011 01:02 PM
In tandem with London Fashion Week, and taking a bold leap from publishing empire to professorial pundits, Condé Nast has announced a College of Fashion & Design, set to open in London in September 2012.
Targeting an enrollment of 300 students, the curriculum will include a one-year British Vogue fashion foundation course, postgraduate courses in Interior Design, Luxury Brand Marketing and Print and Digital Journalism, and intensive 10-week fashion courses. House & Garden is introducing decoration courses, and there will be other MA-level options.
"Condé Nast is perfectly placed to enter the world of education. We look forward to becoming the go-to academy for students from Britain and further afield," Condé Nast's UK managing director, Nicholas Coleridge commented. "The reputation and authority of our brands puts us in a strong position to teach and inspire the fashion and decorating talent of the future."Continue reading...
Posted by Abe Sauer on September 19, 2011 11:26 AM
It comes as no surprise that Disney's Lion King 3D dominated at the box office over the weekend: it's only available for two weeks, parents are dying for entertainment for their kids, and it's the Lion King in frickin' 3D. Box office gold.
There are no product placements in The Lion King 3D. But then, The Lion King 3D is the product. At its core, Lion King 3D is just another brand extension, a practice at which Disney is nearly unmatched.Continue reading...
Posted by Sheila Shayon on September 7, 2011 11:13 AM
There's a growing market for plus-size fashion among sophisticated fashionistas.
In response, The Limited is launching eloquii, a new line for fans of the Limited brand who want “a clothing line that celebrates your sense of style, respects your curves and offers uncompromising fit and quality.”
Launching Oct. 19 (according to its Twitter feed) and online-only (for now), eloquii is "fashion that loves you back," as seen in the promo above. Other retailers are stepping up, too — including Lane Bryant, the plus-size fashion retailer that puts the sexy in plus-size fashion.Continue reading...
Posted by Mark J. Miller on August 2, 2011 01:00 PM
Who says sex sells? The Hooters Casino Hotel in Las Vegas has filed for bankruptcy.
The former Howard Johnson Hotel site, which rebranded as Hooters and opened during Super Bowl weekend in 2006, filed for bankruptcy protection on Monday, according to the Las Vegas Review Journal.Continue reading...
Posted by Abe Sauer on July 18, 2011 01:00 PM
Harry Potter and the Deathly Hallows: Part 1 featured seven branded products. That is seven more than the second part of the film, the just-opened, record-smashing (biggest midnight opening, opening day and opening weekend box office) finale in the entire Harry Potter movie franchise.
Yes, the eighth and final Harry Potter film feature not one identifiable brand… except, of course, the biggest brand of them all: Harry Potter.
The seven brands we spotted in the seventh film (Deathly Hallows Part 1) also represents the highest pre-movie brand tally of any of the record-breaking series.Continue reading...
Posted by Sheila Shayon on July 13, 2011 12:30 PM
Oprah is finally taking OWNership of her fledgling TV channel.
The Oprah Winfrey Network (aka OWN) announced today that its namesake founder is stepping up to CEO and chief creative officer, effective this fall, in addition to her current role as chairman.
Erik Logan and Sheri Salata, current presidents of Harpo Studios, the television arm of Winfrey's Harpo Productions, will assume co- presidency of OWN, effective immediately, in a clear signal that Harpo will now focus all production on OWN, while Winfrey will now focus her energies on the Discovery-backed cable channel.
"I am ready to dedicate my full creative energy and focus as the full time CEO of OWN," said Winfrey. "By aligning the mission, talent and leadership of Erik, Sheri, the OWN team, the Harpo team, along with expertise of (Discovery Communications CEO) David Zaslav, Peter (Liguori, OWN's interim CEO) and all of Discovery behind us, we can unleash the full potential of the network."Continue reading...
sip on this
Posted by Mark J. Miller on July 12, 2011 02:00 PM
Starbucks has noticed that more and more consumers are watching what they eat, so the company has just introduced Bistro Boxes.
The small meals (Chipotle Chicken Wraps, Sesame Noodles, etc. ) are designed to be healthier — under 500 calories and less than $7 a pop, as noted by USA Today — while giving customers a non-caffeinated reason to come back, and increasingly associate Starbucks with food.
On the iced coffee front, however, the vendor is going the other direction, finally rolling out the promised jumbo size, the Trenta, that is 11 ounces bigger than its previous “large” size, the Venti.
Following a limited market test the Trenta is debuting today in Chicago and the northeastern US, including Boston. “I don’t know if it’s too much coffee, but I’ll know in about an hour when I’m shaking,” commented one male customer to the Boston Herald.
And the company isn’t just growing its cup sizes. It’s also looking to grow internationally — why stop at domestic dominance?Continue reading...
Posted by Sheila Shayon on July 12, 2011 01:30 PM
In a reverse marketing strategy, Levis Strauss this week brings its successful Asian denim brand, dENiZEN, to North America, just as it exports its US marketing campaign internationally.
The dENiZEN jeans are now exclusively available at Target, with an all-American marketing push and special offer: like the brand's dENiZEN US Facebook page and become eligible to win a reward ranging from a $3 rebate on the purchase of a pair of the jeans, a free Target gift card, or a free pair of dENiZEN jeans.Continue reading...