Posted by Shirley Brady on October 2, 2012 04:04 PM
Target has launched its "Falling for You" interactive shoppable video series on its website, with the romcom's action on the left (that's co-star Nia Long, above) and items popping up on the right as they appear in the short film, where they can be favorited and then purchased online. Find out more on the retailer's A Bullseye View blog, and let us know what you think.
Posted by Mark J. Miller on October 2, 2012 03:16 PM
For 50 years, James Bond has been finding his way out of life-threatening situations and winning hearts on the world’s silver screens. Friday, Oct. 5th marks the 50th anniversary of Bond on the silver screen, which is being promoted as Global James Bond Day. And in about a month, the British spy will come striding onto the big screen once again, so that means the heavy media push is now on.
The upcoming Bond film, Skyfall, has already been raising some eyebrows with the news that 007 will enjoy a Heineken during the film and not his typical martini tipple, with fans encouraged to help the new Bond girl, Severine, "crack the case" in a Facebook mystery game. But plenty of other marketers are jumping on the film’s release as well to encourage consumers to be more like the women-objectifying, consistently drinking, hidden-weapon-wielding Bond.Continue reading...
Posted by Shirley Brady on September 25, 2012 01:29 PM
Interactive TV has been a hot topic since the days of Friends, when TV and brand executives dreamed of the day when viewers could click on the screen and just by using a remote control, buy Jennifer Aniston's sweater.
Fast forward to today, when Target announced on its A Bullseye View blog that they’ll be releasing their first-ever shoppable film, starring Kristen Bell, Nia Long and Zachary Abel, in three five-minute webisodes starting Oct 2. The online foray into branded entertainment is set at Target headquarters in downtown Minneapolis in a romantic comedy titled (in a seasonal pun) “Falling for You.”Continue reading...
Posted by Abe Sauer on September 21, 2012 06:02 PM
"What's up, people? We're going full auto on this new Kriss Vector gun."
That's actress Milla Jovovich speaking to the camera in a behind-the-scenes video promoting the current box office-topping film Resident Evil: Retribution. The fifth iteration of the hit franchise offers little new material. But what is new is the Kriss Vector submachine gun toted throughout the movie by Jovovich, who is quickly becoming the firearm industry's most reliable spokesperson.
With additional roles in 2012 hit films The Avengers and Total Recall, Kriss is the latest brand of unique looking firearm to make a splash in Hollywood.Continue reading...
Posted by Mark J. Miller on September 17, 2012 08:11 PM
Through the seven kazillion James Bond books and movies, the guy has tipped back a few boatloads of alcohol. It’s a small wonder he can find the dexterity to operate his tear gas cartridge disguised as talcum powder or dodge the dagger shoes worn by SPECTRE agents. Along the way, he’s been labeled a vodka martini man – "shaken, not stirred," of course — even though Champagne is the most frequent tipple he’s served.
In the soon-to-be-released Skyfall, though, Bond will reach for a Heineken since the Dutch brewer has forked over a reported $45 million to have its brand incorporated in the film. The product placement announcement earlier this year got a few fans' knickers in a twist, including one who played 007 in days gone by.Continue reading...
license to thrill
Posted by Mark J. Miller on September 12, 2012 12:57 PM
Forget martinis and even Heineken if you want to Be Bond. Coca-Cola would like you to think, and drink, Coke Zero to get your 007 on.
When the twenty-third James Bond film, Skyfall, hits screens worldwide on October 26, Bond and brand watchers will paying close attention. The upcoming movie got an unprecedented plug from the monarch atop Her Majesty's Secret Service during the opening ceremonies for the London 2012 Olympics. The film also created a bit of stir to fans of the series because beer giant Heineken struck a deal to get some product-placement within the film, even though Bond has long been known as a fan of mixed drinks, particularly the martini.
You might say fans were shaken, not stirred, by the news — but thanks to the marketers at Coke, they have a non-alcoholic way to imbibe Bond.Continue reading...
Posted by Abe Sauer on September 6, 2012 12:05 PM
There is something wonderfully ironic about a movie that attempts to expose the dark world of manipulating consumers by using QR codes. But then, even the creators of the new film Branded (opening Sept. 7) openly admit "that meta irony is a big part of the film, for sure."
The question is, how to market a film whose message is explicitly about exposing the malicious intent of marketing strategies? QR codes, of course.Continue reading...
Posted by Mark J. Miller on September 4, 2012 04:14 PM
Jay-Z may only own a smidgen of the NBA’s new Brooklyn Nets team and the rusty-looking arena that was just built for them to play in, but he’s definitely playing his role to the hilt. The rapper supposedly helped design the team’s logo and pick the color scheme and sold out a slew of shows at their Barclays Center home.
And now, he and his wife, Beyoncé, are continuing to spread their influence for the Nets wherever they go — including, over Labor Day Weekend weekend, in Philadelphia for the Budweiser-sponsored Made In America festival, a music festival that Jay-Z had organized and headlined.Continue reading...