Posted by Mark J. Miller on May 9, 2013 01:37 PM
A generation of women crowed about Jennifer Aniston’s hair back in the days when she was on NBC’s Friends. Now Aniston is hoping her hair still looks good enough to inspire the buying habits of another generation. "I used to bring a picture of Valerie Bertinelli with me to my hairdresser to get that look,” Aniston told ModernSalon.com. “She had amazing hair, big, beautiful, very Farrah."
Now Aniston, the co-owner of Living Proof hair care products, is starring in a new show all about hair: a three-part web series, “The Good Hair Day,” about women’s stresses about their tresses. "We created this web series to show the very complex—and sometimes comical—relationship women have with their hair," Aniston stated, ModernSalon.com reports. "Having a good hair day shouldn't be so hard."Continue reading...
Posted by Sheila Shayon on May 7, 2013 04:32 PM
In its latest collaboration with BuzzFeed, GE’s Wonderground allows users to explore five US cities via virtual tours, offering up bites of interesting trivia along the way. The multi-platform game avaialble via iOS or online makes use of the media site's photo content pages in order to immerse users in an eye-opening look through science, design and industrial technology.
The game lets users explore New York City, Boston, Chicago, Los Angeles and San Francisco, in which fun facts like "LAX is the 3rd busiest airport in the United States,” and “the Getty Museum hires goats each spring to eat away at brush around the hills of the building,” which are featured in the L.A. video, voiced by BuzzFeed’s EVP Video, Ze Frank, with the headline, "See what others miss."Continue reading...
Posted by Abe Sauer on April 30, 2013 11:26 AM
How appropriate is it that Jaguar has finally released its much anticipated branded short film Desire at the very same time that a fictional Jag representative on the hit show Mad Men is arguing for foregoing a "national ad campaign in favor of hard driving sales ads at the local dealer level?"
The Desire film is absolutely a national brand-making campaign and by no means a "hard driving" sales push of any kind. It is not meant, in the Mad Men dealer's words, "to move metal." It's too bad then that Jaguar's real-life branded film is so poorly targeted since Mad Men set the brand up with such a meatball opportunity.
For months, the auto-watching world has wondered about the Jaguar mini-film. When the music video tie-in from Jaguar music partner Lana Del Rey was released on Valentine's Day, it sucked up attention. The video has since logged over 300,000 views.
The full, quarter-hour mini movie is now here and it's hard to argue that Jaguar's Desire isn't a rather naked attempt to recreate the themes of BMW's decade-old iconic branded film series The Hire.Continue reading...
Posted by Abe Sauer on April 24, 2013 10:47 AM
The upcoming re-imagined Great Gatsby 3D has a slew of roaring '20s brands going along for the ride. Moet & Chandon and MAC Cosmetics are listed among the film's partners in its official "Guide to Style." As is New York's Plaza Hotel, which will "celebrate the Roaring `20s with period-inspired affairs throughout the spring," while Brooks Brothers has released a special Gatsby collection. While not listed in the film's official style guide, Prada has its own major partnership and Gatsby-inpired line. Tiffany & Co. has embraced its tie-in as well.
But one needn't be at entertainment's high-end to grab a fashion line tie-in. Clothing brand Opening Ceremony partnered with Spring Breakers to release a line based on the exploitation film: "Accessories include unicorn bandanas, mesh backpacks, lighters, cotton beach towels, 'HARMONY' friendship bracelets, and 'SPRING BREAK 4EVER BITCHES' wristbands."
It's all part of a booming product placement business that grew 11.7 percent in 2012 and promises to get bigger this year.Continue reading...
Posted by Dale Buss on April 18, 2013 11:51 AM
Mazda continues to attempt to climb out of the fray in the US mainstream car market with a determined repositioning as more upscale. The brand continues to add to its tech chops by pushing its SkyActiv sub-brand in creative new ways as well.
The latest: a tie-up with the formidable Star Trek franchise, with a cross-promotion with the latest Paramount film in the sci-fi series, Star Trek into Darkness. With TV, digital, CRM, out-of-home, social media and retail fronts, Mazda is spotlighting the revamped 2014 Mazda6 as well as the SkyActiv powertrain technology. Mazda staged a similar partnership last year with Universal's The Lorax, that time spotlighting the Mazda CX-5 crossover.
One feature of the new platform is a Paramount Star Trek app that has five "interactive missions," one weekly leading up to the movie's May 17 premier. The app launches a scavenger hunt for Star Trek and Mazda content, ascension through the "Starfleet Academy" and merchandise, according to Marketing Daily.Continue reading...
Posted by Sheila Shayon on April 15, 2013 06:36 PM
Syfy and Dodge are taking TV and gaming to new bandwidth with an exclusive dual-screen brand partnership. The branded entertainment will tie together Syfy's new series Defiance and Dodge's auto lineup.
Dodge’s Charger and Dart are featured in the television show debuting April 15 while the Dodge Challenger stars in the online video game which launched April 2 on PS3, Xbox and PCs.
Two Dodge Chargers, with exterior modifications befitting a futuristic storyline, are the hero vehicles driven by main character Nolan (Grant Bowler), Defiance’s "law-keeper," and by the sixth episode, they become main characters in the story. "While 'Defiance' is set in the year 2046, the featured Dodge Charger stays true to its DNA,” said Tim Kuniskis, President and CEO Dodge Brand in a press release. “It has timeless performance and technological capabilities needed to survive in a futuristic world, while the Challenger video game integration allows enthusiasts to interact with the iconic muscle car in ways they might not have imagined possible."Continue reading...
Posted by Sheila Shayon on April 12, 2013 02:08 PM
Ahead of its April 19 release date, the HTC One is making its debut Friday in a series of branded entertainment videos for the "Facebook Phone," which features the fully-integrated Facebook Home app for a social experience like no other.
Seizing the growing value of branded entertainment, Turner Broadcasting and Funny Or Die have partnered with HTC on a short-form comedy sketch featuring James Van Der Beek (Dawson's Creek and Varsity Blues fame) to promote the HTC One across TBS, Adult Swim and truTV as well as Conan O'Brien's TeamCoco.com beginning the week of April 15.
A riff on The Bachelorette, Van Der Beek hosts a dating show featuring the HTC One and competing bachelor contestants—Smart Phone, Flip Phone, Rotary Phone and ‘90s Phone—all vying for a beautiful HTC One bachelorette.Continue reading...
Posted by Dale Buss on April 10, 2013 07:12 PM
Paying it forward and even Random Acts of Fusion are such five-minutes-ago concepts. Now Toyota, on behalf of its Prius Plug-in hybrid, has launched what it calls the Positive movement in the UK—the "movement brightening Britain with a car that runs on electricity, fuel and positivity," as a press release puts it.
Star of the "movement" is fashion blogger Caroline Burke, an expert in body art, fashion and beauty who's known as Burkatron. In a new film that Toyota has debuted as part of the campaign, Burkatron is seen outfitting random passers-by with fashion accessories and vintage finds in the Boxpark in East London.
"Caroline's blog is about sharing things, all to do with fashion," Mark Norcutt and Laurnce Quinn, Toyota creative directors at Saatchi & Saatchi, said in the release. "For her positive idea she used her contacts to donate clothes, then was able to go around and collect them all in the Prius"—all while, in another act of positivity, taking advantage of the car's zero emissions in the all-electric mode that has a range of up to 15.5 miles.Continue reading...