celebrity brandmatch

Pepsi Expands Beyonce Super Bowl Deal Into Full-Blown Partnership

Posted by Mark J. Miller on December 10, 2012 11:36 AM

Want to have your face on a Pepsi can? Well, first you need to sell more than a 100 million albums around the globe and win 16 Grammy awards. At least, that’s what it took for Beyonce to get her face etched into aluminum.

As already announced, Bey is starring in the Pepsi-sponsored Super Bowl XLVII halftime show in February as part of the brand's multimillion-dollar return to the Big Game after pulling out in 2010 to reallocate its funds for the social Pepsi Refresh crowdsourced philanthropy platform. Now

Now PepsiCo is expanding its Super Bowl deal with the performer beyond the half-time show into a full-blown partnership in a $50 million deal that will burnish the Pepsi brand and Brand Beyonce, including marketing support for her new album that's dropping next year.Continue reading...

branded entertainment

Kikkoman Tells Its 400-Year History With Original Short Film

Posted by Shirley Brady on December 10, 2012 10:01 AM

Started by a woman in a time when women didn't start companies. Governed for nineteen generations, not by a corporate policy, but by a family philosophy. Brewed naturally by master craftsmen the same way today as it has been for almost four hundred years. Passing on old traditions while making new ones, takes time.

That's the pitch that Kikkoman US is hoping will bring viewers and distributors to Make Haste Slowly: The Kikkoman Story — a 24-minute commissioned film on the Japanese brand's almost 400-year history — with the hopes it picked up by a TV network as a non-fiction program. “Audiences want authenticity,” said the short's Academy Award-nominated director Lucy Walker to Adweek. “Nobody’s going to watch 24 minutes of phony stuff.” Check out another clip below.Continue reading...

celebrity brandmatch

P&G's Pampers Releases First Music Video, Starring Jewel

Posted by Shirley Brady on December 6, 2012 01:01 PM

P&G has released an exclusive music video starring Jewel, who's the brand ambassador for Pampers, and her toddler.

The song, "The Green Grass Grows All Around," is taken from her 2011 children's album, "The Merry Goes 'Round." According to Pampers, the song pays "homage to the beautiful morning moments shared between parents and their babies. From storytime and sing-alongs to feeding horses and spending time with daddy, the video captures Jewel's favorite beautiful morning moments with her son, Kase."

Check it out below, along with a recording of the brand's recent Facebook chat with the American singer/songwriter:Continue reading...

branded entertainment

YouTube Getting Pickier About Original Channels from Brand Partners

Posted by Mark J. Miller on December 4, 2012 12:55 PM

More and more TV viewers are turning to the web for their audio-visual pleasures, streaming shows and movies from such places as Hulu, Netflix, and AppleTV, among a growing list of others. 

YouTube, of course, is the grandpa of the online video-entertainment biz and is refusing to take a backseat to all the Johnny-come-latelys that are making their moves now. In the past year, YouTube owner Google has invested more than $100 million in 100 original channels to invite brands and professional producers create original high-quality content for the site. Even though viewership numbers weren’t particularly high, the site is shelling out some big bucks again, but this time to only 30 or 40 of those content creators, according to AllThingsD.com.

The metric of most interest to YouTube (and parent Google) execs is “the total ‘watch time’ a channel has generated” as well as cost, AllThingsD reports. The site’s top 25 channels averaged more than a million views a week, Ad Age reports, and “the top 33 have more than 100,000 subscribers, a key indicator of repeat viewing.”Continue reading...


LA Auto Show Preview: Jaguar Fuels Desire for New F-TYPE and more

Posted by Dale Buss on November 27, 2012 10:09 PM

When the Los Angeles Auto Show holds its media preview on Wednesday, it'll become more apparent than ever that in the world of cars, as in some other things, California remains vastly disconnected from the rest of America.

That's because the nation's strictest emissions standards and laws mandating electric-vehicle sales put a premium for auto brands on showing the best side of their electrification efforts at the L.A. show. And so while EVs have continued to sell at a snail's pace across most of the rest of the United States, California has become a robust market for electric vehicles.

It's also America's hottest market for sexy cars, of course, which is why Jaguar USA is at the LA Auto Show. The brand hosted a pre-show event Tuesday night to unveil the all-new F-TYPE two-seater. It also unveiled the trailer for Desire, a short film being released next year, which stars Emmy Award-winning actor Damian Lewis, produced by Ridley Scott Associates with music by Lana Del Rey. Check it out below along with other previews at the LA Auto Show.Continue reading...

game change

Streaming Media: Captive Media Raises Funding for Urinal Game Consoles

Posted by Sheila Shayon on November 13, 2012 03:22 PM

UK ad tech startup Captive Media, as its name implies, is looking to reach captive audiences — which may explain why it's looking to bring marketers into the loo. The Chelmsford, England-based firm made a splash last year when its urinal-mounted-and-controlled game console appeared on the British version of Dragon’s Den as the first hands-free video gaming console of its kind. That appearance prompted Ogilvy and other British companies to sign up for a trial.

It just raised $700,000 in seed funding to expand its network of interactive units to even more bars, hotels and airports. How they work brings a whole new meaning to P.O.S. — the game action is controlled by aiming left and right. An infrared beam enables simple games and quizzes to be “pee-controlled” with nothing installed on the urinal itself other than washable stickers as points of desired interaction. According to its research, the average man spends 55 seconds at a urinal – 55 golden, undivided seconds with eyes focused straight ahead — so why not onto your brand or campaign?Continue reading...

social media watch

Telemundo, Trident Raise the Game for Social TV and Branded Entertainment

Posted by Sheila Shayon on November 9, 2012 01:01 PM

Jack Myers, CEO of Jack Myers Media Business Report, opened the Social TV Summit in New York on Thursday by noting that there has been, and will be, more technological evolution taking place in the next decade than all the new technology that has emerged since the Industrial Revolution.

“The artistry of how to use it is the next phase as we shift from an embrace of hardware to response and use," he said. "It’s no longer about change, but stability. Companies and brands are stability agents — taking chaos and translating it into stability rather than just information, and the method for this is panning through technology.”

The opening panel took a look at an industry-first, the social novella, as crafted by Mondelez’s Trident brand, Telemundo NBC and Starcom MediaVest, a collaboration that resulted in the web series, Secreteando. Composed of ten interactive online episodes, including v-blogs segments, extended scenes, broadcast promos and a one-hour on-demand version of the series, it iterates storytelling to digital and social through use of the second screen.Continue reading...


Product Placement Watch: Target and Neiman Marcus Taking Over ABC's Revenge

Posted by Shirley Brady on November 9, 2012 10:12 AM

In an interesting spin on product placement, the Target x Neiman Marcus Holiday24 cllection is being promoted on Sunday night's episode of Revenge on ABC (Twitter hashtag: #GiftofRevenge).  The episode is arranged in five vignettes, Target notes, adding that, "The episode will air with limited commercial breaks, as fans will be treated to a show-within-a-show complete with its own plot full of twists and turns."

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia