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brand news

In the News; Apple, Google TV, Vita Coco and more

Posted by Dale Buss on March 8, 2012 09:03 AM

In the News

Airbus parent accuses China of blocking jet sales over emissions scheme.

American Airlines parent retreats on pension-plan termination.

Apple lifts lid on new iPad and faces U.S. warning, along with other publishers, about collusion on e-book pricing.

BMW reports profits surge amid global luxury-car boom.

Continental appeals "absurd" verdict in Concorde crash.

Cracker Barrel uses country-music roots to build Twitter.

Dairy Queen expands in China.

Delta launches in-flight shopping with Amazon.

Facebook beefs up roster of IPO underwriters.Continue reading...

branded entertainment

Converse Releases Gorillaz DoYaThing Music Video

Posted by Shirley Brady on February 29, 2012 11:31 AM

Having just released its Gorillaz co-branded Chuck Taylor sneaker collection, Converse today released the official music video for its latest "Three  Artists. One Song" music collaboration series, a song called "DoYaThing," which features Gorillaz with Andre 3000 and former LCD Soundsystem frontman James Murphy. Watch it below.Continue reading...

celebrity brandmatch

Kohl's Promotes Jennifer Lopez and Marc Anthony, From Stores to FOX

Posted by Shirley Brady on February 27, 2012 02:37 PM

Now in the second year of a lifestyle brands deal with Jennifer Lopez and Marc Anthony despite their personal break-up, Kohl's is sponsoring the former couple's reality series on Univision, ¡Q'Viva! The Chosen, which premieres on Saturday, March 3rd on FOX

The his-and-hers celeb tie-ins come at an interesting time for Kohl's, which is cutting back on bricks-and-mortar stores in order to focus on e-commerce. Watch a promo, above, for the estranged couple's new FOX series, and the promos for their new spring collections below.Continue reading...

red carpet

Oscars Watch: I Can't Believe It's Not Branded Entertainment!

Posted by Sheila Shayon on February 22, 2012 04:01 PM

Strange bedfellows, but sweet promise from DBG, Mindshare Entertainment, and Unilever’s I Can’t Believe It’s Not Butter! brand.

Toast to the Red Carpet LIVE! is billed as a first-of-its-kind web show that will stream live during the Oscars ceremony on Sunday, February 26th on UsWeekly.com, and the brand's Facebook page starting at 6:00pm EST.

Celebrity panelists include a quartet of TV personalities — dancer/model Brooke Burke, model/actress Molly Sims, fashion commentator (and former Queer Eye for the Straight GuyCarson Kressley and cookbook author Katie Lee — all dishing on celebrity fashion and up-to-the-minute red carpet coverage.Continue reading...

brand collaborators

Converse x Gorillaz: Fans Get Ready to DoYaThing

Posted by Mark J. Miller on February 21, 2012 01:01 PM

Converse is continuing its "Three Artists. One Song" musical collaborations with a new single being released Friday: DoYaThing, a "robo-funk" (as NME calls it) track featuring Blur spinoff Gorillaz with guests Andre 3000 of Outkast fame and musician/producer James Murphy in his post-LCD Soundsystem guise.

The track is promoting the brand's limited edition Gorillaz-themed line of sneakers, which includes camouflage Chuck Taylor high top sneakers, designed by comic book artist Jamie Hewlett, who was best known for Tank Girl before he designed the Gorillaz characters.

The co-branded collection/single/video launch is being promoted with a Twitter hashtag and teaser videos, which you can check out below.Continue reading...

brand bites

Brand Bites: Scarlett Hearts Coke, Brand it Like Beckham & more

Posted by Abe Sauer on February 17, 2012 12:07 PM

Toyota teams with Marvel for a Yaris viral video, above.

Ford hooks up with the 2012 Sports Illustrated swimsuit issue for product placement.

The king(size) Snickers bar is dead. Make way for the fun size.

Below: Coke and ScarJo, Will Ferrell, Jeremy Linsanity and more.Continue reading...

celebrity brandmatch

Liv Tyler Channels Steven Tyler for Givenchy

Posted by Shirley Brady on February 16, 2012 12:05 PM

Liv Tyler continues her long association with Givenchy, this time taking a page from her father Steven Tyler's songbook by breaking out her rock chick persona to cover the INXS hit, Need You Tonight.

The campaign is for the launch of Givenchy'sVery Irrésistible Givenchy Electric Rose perfume, with this music video/commercial shot by director Johan Renck. According to Givenchy, "The Need You Tonight video captures Liv's resolutely rock 'n' roll spirit and shows her more magnetic and irresistible than ever. Featuring a choreography by famous dancer Bianca Li, its unique style and energetic vibe resonate perfectly with the Givenchy world."

See her previous campaigns for the brand below.Continue reading...

sports in the spotlight

Coca-Cola Releases Summer Olympics Campaign as Non-Sponsor Nike Sees #MakeItCount Halo

Posted by Barry Silverstein on February 16, 2012 11:07 AM

Major sporting events and major brands go hand in hand, and marketers can't get started early enough with pre-event promotions. 

Witness the recent Super Bowl. An unprecedented number of Super Bowl ads appeared prior to the Super Bowl, as online unveilings appeared via YouTube and on promotional websites. Some pundits questioned the wisdom of such pre-game publicity, wondering if it simply undermined advertising effectiveness.

But that isn't stopping big brands from doing it again, this time in advance of the 2012 Summer Olympics to be held in London. Coca-Cola, a major Super Bowl advertiser, has gone public with its "Move to the Beat" London 2012 Olympics campaign that was announced in September.Continue reading...

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