Following an online teaser campaign that included a 20-second trailer and Facebook outreach, British Airways today revealed its new global campaign, with ads that will begin appearing in the US on TV, in newspapers and online next week.

The main spot, above, showcases the airline’s heritage and highlights the characteristics that make the British Airways special, including dedication to flying and decades of flying know-how and innovation, along with thoughtful service and British style.

According to the Guardian, seven additional spots will feature 13 BA employees, while one of the print ads "features a baby in a BA jacket, to highlight the fact that staff are trained to deliver babies if necessary, while another features a human heart to show that the airline carries precious cargo such as donor organs."Continue reading...

British Airways will release its first global campaign in two years on its Facebook page on 9/21. Take a sneak peek at its upcoming commercial, emphasizing its heritage, above.

Below, watch the NFL's regular season kick-off promo,  McDonald's pet names, Aardman for Hotels.com and more.Continue reading...

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Among the Olympics sponsors celebrating the 365-day countdown to the start of the London 2012 summer games, Adidas taped this promo with rapper Snoop Dogg. The spot's description:

Snoop Dogg and Warren G joined British triple jumper Phillips Idowu in a 3 on 3 basketball match against GB basketballers in the Olympic borough of Greenwich, London, to mark the one year to go countdown to the London 2012 Olympic Games. Snoop Dogg is all in, Warren G is all in, Idowu is all in. London 2012, adidas is all in.

The London 2012 site is sponsoring a Twitter promotion today, inviting fans from around the world to "fill its stadium" with tweets. According to Marketing Week, 2012 sponsors running "one year to go" promotions in the UK include BP, Lloyds Bank, British Airways and Holiday Inn:Continue reading...

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The Richard Branson brand empire called Virgin has been called (OK, by us) "the elastic brand." The iconoclastic Branson has generally followed an informal strategy that goes something like, "If it appeals to me, I'll build a business around it." To his credit, as he has expanded (and licensed) the Virgin brand across a staggering array of businesses, Branson has had more hits than misses.

The core of Virgin has always been Virgin Atlantic, the upstart airline that challenged staid British Airways, won an acrimonious public battle, and became one of Europe's leading air carriers. But even the high-flying Virgin Atlantic cannot continue to battle adverse business conditions.

Fiercely independent, Virgin Atlantic is finally realizing it needs strategic partners. British Airways remains a formidable competitor, especially in light of its cooperative venture with American Airlines. That's why Branson is seriously considering joining an airline alliance. In recent years, an alliance has become a technique airlines use to share codes and routes in an effort to get fliers to consolidate their travel with a small group of carriers.

But with typical Branson bravado, Sir Richard is not just looking for an alliance with the largest number of participants.Continue reading...

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