ready for takeoff
Posted by Shirley Brady on September 21, 2011 12:29 PM
Following an online teaser campaign that included a 20-second trailer and Facebook outreach, British Airways today revealed its new global campaign, with ads that will begin appearing in the US on TV, in newspapers and online next week.
The main spot, above, showcases the airline’s heritage and highlights the characteristics that make the British Airways special, including dedication to flying and decades of flying know-how and innovation, along with thoughtful service and British style.
According to the Guardian, seven additional spots will feature 13 BA employees, while one of the print ads "features a baby in a BA jacket, to highlight the fact that staff are trained to deliver babies if necessary, while another features a human heart to show that the airline carries precious cargo such as donor organs."Continue reading...
Posted by Shirley Brady on September 6, 2011 07:13 PM
British Airways will release its first global campaign in two years on its Facebook page on 9/21. Take a sneak peek at its upcoming commercial, emphasizing its heritage, above.
Below, watch the NFL's regular season kick-off promo, McDonald's pet names, Aardman for Hotels.com and more.Continue reading...
Posted by Shirley Brady on August 11, 2011 09:00 AM
The U.K. considers social media clampdown as Prime Minister David Cameron admits police misread rioters and promises "swift justice" in House of Commons speech.
American Airlines revives plans for American Eagle spinoff.
AOL authorizes $250 million stock buyback program.
British Airways embarks on employee engagement program and digital recruitment.
Cisco sees results from John Chambers' strategic turnaround.
Coca-Cola launches "Future Flames" integrated London 2012 Olympics campaign in U.K.
Gawker's Gizmodo site won't face charges in iPhone 4 case.Continue reading...
sports in the spotlight
Posted by Shirley Brady on July 27, 2011 01:00 PM
Among the Olympics sponsors celebrating the 365-day countdown to the start of the London 2012 summer games, Adidas taped this promo with rapper Snoop Dogg. The spot's description:
Snoop Dogg and Warren G joined British triple jumper Phillips Idowu in a 3 on 3 basketball match against GB basketballers in the Olympic borough of Greenwich, London, to mark the one year to go countdown to the London 2012 Olympic Games. Snoop Dogg is all in, Warren G is all in, Idowu is all in. London 2012, adidas is all in.
The London 2012 site is sponsoring a Twitter promotion today, inviting fans from around the world to "fill its stadium" with tweets. According to Marketing Week, 2012 sponsors running "one year to go" promotions in the UK include BP, Lloyds Bank, British Airways and Holiday Inn:Continue reading...
Posted by Dale Buss on July 21, 2011 09:00 AM
Amazon plans to stream CBS TV shows.
Apple sees entire stores faked in China (as spotted by an American blogger) as investors wonder what the real Apple will do with its growing cash horde. Apple also launched a B2B app store.
AT&T faces new government opposition in attempt to buy T-Mobile as company reports strong gains.
Barney's New York continues tradition of artistic window displays.
BP faces audit over spill compensation, seeks White House emails related to oil spill response.
British Airways reimburses Prince William and Duchess of Cambridge for in-flight entertainment system glitch.
Chipotle eyes growth opportunities.Continue reading...
Posted by Barry Silverstein on June 8, 2011 11:30 AM
The Richard Branson brand empire called Virgin has been called (OK, by us) "the elastic brand." The iconoclastic Branson has generally followed an informal strategy that goes something like, "If it appeals to me, I'll build a business around it." To his credit, as he has expanded (and licensed) the Virgin brand across a staggering array of businesses, Branson has had more hits than misses.
The core of Virgin has always been Virgin Atlantic, the upstart airline that challenged staid British Airways, won an acrimonious public battle, and became one of Europe's leading air carriers. But even the high-flying Virgin Atlantic cannot continue to battle adverse business conditions.
Fiercely independent, Virgin Atlantic is finally realizing it needs strategic partners. British Airways remains a formidable competitor, especially in light of its cooperative venture with American Airlines. That's why Branson is seriously considering joining an airline alliance. In recent years, an alliance has become a technique airlines use to share codes and routes in an effort to get fliers to consolidate their travel with a small group of carriers.
But with typical Branson bravado, Sir Richard is not just looking for an alliance with the largest number of participants.Continue reading...
Posted by Dale Buss on May 25, 2011 09:00 AM
AIG raises $8.7 billion.
Amazon launches $164 Kindle 3G with ads, as B&N unveils $139 touchscreen Nook.
Apple passes 500,000 unique app offerings in its U.S. store.
Bharti Walmart expands wholesale stores.
Bob Dylan turns 70.
Boeing weighs options for new planes.
British Airways develops Windows 7 mobile boarding app.
California Pizza Kitchen agrees to buyout offer.Continue reading...
Posted by Shirley Brady on May 24, 2011 09:00 AM
Allstate and other insurers brace for disaster claims.
Amazon finds a fierce bidder in Liberty Media's John Malone.
Armani bucks trend, vows to stay private.
Boys & Girls Clubs of America embrace social media.
British Airways among European airlines impacted by Iceland volcanic ash.
Camel Snus target smoke-restricted NYC.
Coach finds buyers returning to priciest bags.Continue reading...