Posted by Dale Buss on November 25, 2014 09:19 AM
JetBlue and content providers offer Fly-Fi.
Honda apologizes for under-reporting air bag issues since 2003.
ING slashes 1,700 jobs.
Sony joins Emirates and others in dropping World Cup sponsorship as Coca-Cola adds to pressure on FIFA.
Amazon offers help finding local handymen, tests out-of-home subway shopping digital kiosks in NYC.Continue reading...
Posted by Shirley Brady on November 24, 2014 10:19 PM
Dispelling any fears in the wake of Monday's Wall Street Journal article about its #HolidayBuds Millennial-skewing campaign that it's retiring the iconic Clydesdale horses, Budweiser has released its holiday "drink responsibly" ad—which features its Clydesdales—earlier than planned.
The holiday campaign is a partnership with Uber competitor Lyft, in which the AB InBev-owned beer brand is "helping Lyft riders make a plan to make it home safe this holiday season, and we brought the Budweiser Clydesdales along for a surprise in Boston."Continue reading...
brand and bottle
Posted by Mark J. Miller on November 24, 2014 01:38 PM
Budweiser truly was the King of Beers a quarter century ago, selling almost 50 million barrels back in 1988. Just ten years ago, it held 14.4% share of the massive U.S. beer market. But now, the iconic American beer only has a 7.6% U.S. market share, and sold only 16 million barrels domestically last year. To combat the crushing numbers, the brand is refocusing its marketing efforts on—who else?—millennials.
According to research from parent company Anheuser-Busch InBev, around 44% of 21- to 27-year-olds have never sampled Budweiser; only a generation earlier, it would have been hard to believe that number could exist.
AB InBev is looking to boost awareness (and sales) by going after those twentysomething drinkers who predominantly favor craft beers. The Wall Street Journal reports that its all-ages marketing is being augmented with a focused effort to target that early- and mid-20s demo, including Jay Z (whose Made in America festival Budweiser sponsors) and, naturally, zombies.Continue reading...
Posted by Dale Buss on November 24, 2014 09:23 AM
Pepsi and the NFL confirm Katy Perry's halftime show at 2015 Super Bowl in new commercial.
Samsung plans major management shakeup.
Tesla and BMW discuss technology alliance.
Audi tests premium car sharing for the wealthy.
Chrysler details recall strategy, blitzes American Music Awards with ads featuring Eminem, Fergie, Gwen Stefani and Phillip Phillips.Continue reading...
Posted by Dale Buss on November 5, 2014 10:14 AM
Republicans take US Senate and some key blue-state governorships in elections that even Democrats interpret as repudiation of President Obama, while higher minimum wage passes in four states and pot is legalized in three.
Coca-Cola has hit on its hands with Coke Life, researcher says.
Red Lobster reverts to lobster roots in highly-watched rebrand.
Warner Bros. lays off about 1,000 of its 8,000-member workforce.
American Eagle brings April Fool's prank to life (for a cause) with American Beagle collection. Continue reading...
Posted by Mark J. Miller on November 4, 2014 12:19 PM
Brands like to be where the eyeballs are, but FIFA—organizers of the planet's most-watched sporting event, the World Cup—has just lost a major sponsor and is in danger of losing other brand sponsors in the wake of mishandling of recent events and allegations of corruption within the bidding process for World Cup hosting, Business Insider reports.
Emirates, FIFA's official airline partner, has pulled its sponsorship through the 2018 and 2022 World Cups, and Sony is considering the same, according to the Guardian. The loss of one and possible two FIFA partners hurts as there are only six sponsors in total at the FIFA Partner level, vs. sponsors specifically tied to the World Cup.Continue reading...
Posted by Dale Buss on October 10, 2014 09:04 AM
Apple sees demand for iPhone 6 delaying larger iPad as Carl Icahn pushes company on stock buybacks and Apple Watch makes cover of Vogue China.
Fiat Chrysler is being quickly rebuilt by CEO Marchionne to woo Wall Street ahead of Monday's New York Stock Exchange listing.
Symantec plans to split up.
Microsoft CEO walks back comments on equal pay, and hires Publicis exec as new US sales chief.
Beyonce posts video supporting her tie-in with Gucci's Chime for Change (below).Continue reading...
Posted by Sheila Shayon on October 1, 2014 02:12 PM
It's been 22 years since Evelyn Lauder created the annual Breast Cancer Awareness month of October, and once again, the NFL is going pink, in what some may see as a Hail Mary response to the league's domestic violence crisis—even though this has been an ongoing partnership.
Kicking off today, the NFL, its clubs, players, the NFL Players Association and the American Cancer Society, launched A Crucial Catch, a month-long public affairs campaign focused on promoting annual screenings for women, a key target demographic for the sport.
October 25th, designated as A Crucial Catch Day, will see US-wide health events provide free, breast cancer education and screenings, while NFL players, coaches and referees will don pink game apparel. Special pink footballs and coins will be sold at an NFL auction with proceeds benefiting the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program.
While other brands, such as Nestle, have the latitude to have fun by introducing a "bra cam" this year, continuing a meme started with last year's "tweeting bra" campaign, the NFL is coming under particular scrutiny for its breast cancer tie-in this year, especially after fighting claims last year of so-called "pinkwashing."Continue reading...