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super bowl

Super Bowl Fights to Keep Advertisers Despite Defections, League Issues

Posted by Dale Buss on December 1, 2014 05:05 PM

Despite some high-profile advertiser defections and belt-tightening and concerns about brands' reaction to the NFL's domestic-violence crisis this season, ad sales for Super Bowl XLIX on February 1 in Phoenix are on track, with other marketers stepping up to fill in any commercial gaps.

The latest reminder that the Big Game remains America's most attractive TV advertising (and brand messaging) platform came today in the form of an announcement by Doritos.

The PepsiCo-owned brand unveiled a list of 29 semifinalist consumer-created Doritos ads in its "Crash the Super Bowl" contest, which has become a popular annual fixture in the Game Day telecast.Continue reading...

brand news

Brand News: JetBlue, Honda, ING and more

Posted by Dale Buss on November 25, 2014 09:19 AM

TOP STORIES

JetBlue and content providers offer Fly-Fi.

Honda apologizes for under-reporting air bag issues since 2003.

ING slashes 1,700 jobs.

Sony joins Emirates and others in dropping World Cup sponsorship as Coca-Cola adds to pressure on FIFA.

Amazon offers help finding local handymen, tests out-of-home subway shopping digital kiosks in NYC.Continue reading...

brand ambassadors

Neigh Worries: Budweiser Releases Clydesdales Ad Early to Squelch Fears

Posted by Shirley Brady on November 24, 2014 10:19 PM

Dispelling any fears in the wake of Monday's Wall Street Journal article about its #HolidayBuds Millennial-skewing campaign that it's retiring the iconic Clydesdale horses, Budweiser has released its holiday "drink responsibly" ad—which features its Clydesdales—earlier than planned.

The holiday campaign is a partnership with Uber competitor Lyft, in which the AB InBev-owned beer brand is "helping Lyft riders make a plan to make it home safe this holiday season, and we brought the Budweiser Clydesdales along for a surprise in Boston."Continue reading...

brand and bottle

How Budweiser Woos Craft Beer-Loving Millennials: Wooden Crates, Jay Z

Posted by Mark J. Miller on November 24, 2014 01:38 PM

Budweiser truly was the King of Beers a quarter century ago, selling almost 50 million barrels back in 1988. Just ten years ago, it held 14.4% share of the massive U.S. beer market. But now, the iconic American beer only has a 7.6% U.S. market share, and sold only 16 million barrels domestically last year. To combat the crushing numbers, the brand is refocusing its marketing efforts on—who else?—millennials.

According to research from parent company Anheuser-Busch InBev, around 44% of 21- to 27-year-olds have never sampled Budweiser; only a generation earlier, it would have been hard to believe that number could exist.

AB InBev is looking to boost awareness (and sales) by going after those twentysomething drinkers who predominantly favor craft beers. The Wall Street Journal reports that its all-ages marketing is being augmented with a focused effort to target that early- and mid-20s demo, including Jay Z (whose Made in America festival Budweiser sponsors) and, naturally, zombies.Continue reading...

brand news

Brand News: Pepsi Taps Perry for Super Bowl Halftime and more

Posted by Dale Buss on November 24, 2014 09:23 AM

TOP STORIES

Pepsi and the NFL confirm Katy Perry's halftime show at 2015 Super Bowl in new commercial.

Samsung plans major management shakeup.

Tesla and BMW discuss technology alliance.

Audi tests premium car sharing for the wealthy.

Chrysler details recall strategy, blitzes American Music Awards with ads featuring Eminem, Fergie, Gwen Stefani and Phillip Phillips.Continue reading...

brand news

Brand News: American Beagle, Red Lobster, Warner Bros. and more

Posted by Dale Buss on November 5, 2014 10:14 AM

TOP STORIES

Republicans take US Senate and some key blue-state governorships in elections that even Democrats interpret as repudiation of President Obama, while higher minimum wage passes in four states and pot is legalized in three.

Coca-Cola has hit on its hands with Coke Life, researcher says.

Red Lobster reverts to lobster roots in highly-watched rebrand.

Warner Bros. lays off about 1,000 of its 8,000-member workforce.

American Eagle brings April Fool's prank to life (for a cause) with American Beagle collection. Continue reading...

sporting brands

FIFA is Feeling the Heat From Brand Partners Over Qatar World Cup

Posted by Mark J. Miller on November 4, 2014 12:19 PM

Brands like to be where the eyeballs are, but FIFA—organizers of the planet's most-watched sporting event, the World Cup—has just lost a major sponsor and is in danger of losing other brand sponsors in the wake of mishandling of recent events and allegations of corruption within the bidding process for World Cup hosting, Business Insider reports.

Emirates, FIFA's official airline partner, has pulled its sponsorship through the 2018 and 2022 World Cups, and Sony is considering the same, according to the Guardian. The loss of one and possible two FIFA partners hurts as there are only six sponsors in total at the FIFA Partner level, vs. sponsors specifically tied to the World Cup.Continue reading...

brand news

Brand News: Apple, Gucci, Fiat Chrysler and more

Posted by Dale Buss on October 10, 2014 09:04 AM

TOP STORIES

Apple sees demand for iPhone 6 delaying larger iPad as Carl Icahn pushes company on stock buybacks and Apple Watch makes cover of Vogue China.

Fiat Chrysler is being quickly rebuilt by CEO Marchionne to woo Wall Street ahead of Monday's New York Stock Exchange listing.

Symantec plans to split up.

Microsoft CEO walks back comments on equal pay, and hires Publicis exec as new US sales chief.

Beyonce posts video supporting her tie-in with Gucci's Chime for Change (below).Continue reading...

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