2014 Brandcameo Product Placement Awards

cocktail hour

All the News You Can Drink: Jack Daniel’s Bottle Battle, Johnnie Walker Wears Gold, Molson's Weather Intuition and more

Posted by Mark J. Miller on October 25, 2013 07:17 PM

Jack Daniel’s Launches Bottle Battle with Little Whiskey Brand

When liquor buyers go looking for a bottle of Jack Daniel’s, they know what they’re looking for: a squared-off chunk of glass with the black label and the trusty No. 7. The famed distiller, though, is a bit concerned that shoppers are going to be confused by a new whiskey on the shelf: Popcorn Sutton's Tennessee White Whiskey.

Sutton’s originally marketed its whiskey in Mason jars in honor of the moonshiner who created it, but the brand switched its packaging recently to a bottle that is “square shaped with angled shoulders and beveled corners, with white-on-black labeling color schemes,” the Associated Press reports. The lawyers at Jack Daniel’s have taken notice and filed suit, claiming they've cornered the market on square whiskey.Continue reading...

cocktail hour

All the News You Can Drink: Dogfish Head’s Moon Brew, Bud’s Packaging Fail, Wine Biz Gets Corona Boost and more

Posted by Mark J. Miller on October 4, 2013 06:45 PM

Dogfish Head Gets Spaced Out

Delaware brewery Dogfish Head is always up for experiments. Its latest is a small-batch Oktoberfest ale, Celest-jewel-ale, that features an ingredient probably never used before in the brewing process: moon dust. 

According to Fox News, Dogfish made a deal with ILC Dover, which produces spacesuits for NASA, in order to have access to “lunar meteorites” that it ground up and put into the brew like a big teabag.

Much more experimental than that, though, is the brewery’s plan to open a 16-room, beer-themed hotel. It’ll open next year about 11 miles from the brewery, Eater.com reports. Each room will have its own micro-fridges and beer glasses as well as a bottle opener on the wall.

In the spirit of inventiveness, Dogfish has also created a little gadget known as the Randall Jr. that allows consumers to infuse their own beers with interesting ingredients and flavorings. At Dogfish, the brewers want everyone to catch the creativity bug.Continue reading...

brand news

In the News: Target, Angie's List, Burger King and more

Posted by Dale Buss on October 3, 2013 09:33 AM

In the News

Target launches own pre-paid mobile brand. 

Angie's List cuts prices and pursues new members.

Burger King "changes name" in social media posts.

Audi plans to boost booming European subcompact market with Q1, report says.

BMW puts South Africa expansion plans on hold after labor strikes.

BP wins partial reprieve from oil-spill payments.

Budweiser fails to maintain buzz with its iconic packaging, report says.

Chrysler cuts Viper output amid slow sales.

Coca-Cola and PepsiCo are assailed by Oxfam over "land grabbing" in supply chains.

Filippo Berio launches largest-ever ad campaign.Continue reading...

cocktail hour

All the News You Can Drink: Heineken Aims for Second Screens, Walmart Wants to Be the King of Beers and more

Posted by Mark J. Miller on September 20, 2013 06:13 PM

Heineken Aims for Second Screens

According to Heineken, 70 percent of fans watching the UEFA Champions League soccer matches are doing so at home with a tablet, and 77 percent of tablet owners have their devices nearby during games, so why not take advantage of that? 

Heineken is looking to spur more tablet usage during European matches by offering up big-name soccer stars to chat with during games. Dutch legend Ruud Gullit will be the first to take part in the #sharethesofa campaign with more headliners to follow.

According to Mashable, those who tweet #sharethesofa will also be elligible for prizes, including earning the company of two soccer stars who will join them on their own couch to watch a match.Continue reading...

cocktail hour

All the News You Can Drink: Dom's New Balloon-Inspired Bottle, Hello Kitty Beer and more

Posted by Mark J. Miller on September 13, 2013 05:46 PM

Jeff Koons Teams with Dom Perignon on New Bottle

It’ll cost you millions to get an original piece of art by Jeff Koons, but a Koons-designed bottle of Dom Perignon will only set you back $20,000. The company turned to the artist two years ago to create a new bottle design, along with gift boxes and a bottle holder. Koons eventually turned out a design inspired by his famous Balloon Venus sculpture, according to the New York Observer.

“Its color is deep, with light amber and copper tints,” the brand said in a statement, according to HauteLiving.com. “The wine’s bouquet erupts theatrically from its silken fleshy body, just as the sculpture’s reflective surface envelop the viewing in a dynamic invitation to tasting.” 

The bottle was unveiled this week in New York City, attracting A-listers who just happened to be in town for Fashion Week, including Martha Stewart, Carmelo Anthony, Eve, Maya Lin, Ted Allen and Donna Karan, among many others, Wine Spectator reports.Continue reading...

big data

AB InBev Sets Up Shop on University of Illinois Campus—for Research Lab

Posted by Mark J. Miller on September 5, 2013 03:45 PM

If you need help with beer, college students might just be the best people to ask for advice.

That seems to be the thinking behind Anheuser-Busch InBev's new research lab, appropriately dubbed the Bud Lab, at the University of Illinois. The analytics center in the school's research park on its Champaign-Urbana campus will use data to "solve problems ranging from assortment optimization, social media and market trends to large-scale data initiatives," according to a statement on the school's website.

This will give Bud a “permanent presence on campus,” Claudio Garcia, AB InBev's chief people and technology officer, told Ad Age — but not in a college marketing sense. The research won’t be about consumption but about tapping into the bright young academics who are studying statistics, computer science, business and engineering to help the brewer solve some of the challenges that it's facing.Continue reading...

celebrity brandcasting

Rihanna Tops Topshop in Lawsuit as Celebrity Endorsements Become More Trivial

Posted by Mark J. Miller on July 31, 2013 07:37 PM

Rihanna may have had a business relationship with UK retailer Topshop and its parent company, Arcadia, but that didn’t stop her from suing the company when it used an image of her on a T-shirt that hadn’t been approved by her or her legal team. The image wasn’t particularly racy or suggestive and certainly didn’t make her look bad. The problem was that it was a little too close to images found on one of her album covers. 

The court has agreed with Rihanna’s take on the situation and now she’ll be claiming another chunk of change on her taxes next year. One imagines that Topshop execs aren’t talking about how sweet the singer is and how much they’d like to rebuild that business relationship.

Rihanna had sued the retailer for $5 million but the BBC reports that there may be another hearing to figure out the level of damages. Not that she needs the cash. According to Forbes, Rihanna pulled in $43 million from June 2012 to 2013 and is the 13th most-powerful celebrity on the planet.Continue reading...

celebrity brandcasting

Budweiser Snags Rihanna, Jay-Z for Global 'Made for Music' Campaign

Posted by Mark J. Miller on July 10, 2013 06:46 PM

The King of Beers apparently likes to get down. Rihanna will be the centerpiece of Budweiser's new ad campaign “Made for Music,” that also features Jay-Z. The campaign will kick off next week and be seen in 85 countries, AdAge reports.

The campaign will feature “TV commercials featuring the two stars, limited-edition packaging, digital executions, out-of-home advertising and sponsorships of Rihanna's and Jay-Z's concerts,” the magazine reports. This is the first time that Budweiser has done a coordinated international push, though it has used music extensively to market itself in the United States.Continue reading...

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