Learn more about Sustainable Brands 2015 San Diego

cause marketing

Breast Cancer Awareness: NFL Goes Pink (Again), Social Icons Go Bust

Posted by Sheila Shayon on October 1, 2014 02:12 PM

It's been 22 years since Evelyn Lauder created the annual Breast Cancer Awareness month of October, and once again, the NFL is going pink, in what some may see as a Hail Mary response to the league's domestic violence crisis—even though this has been an ongoing partnership.

Kicking off today, the NFL, its clubs, players, the NFL Players Association and the American Cancer Society, launched A Crucial Catch, a month-long public affairs campaign focused on promoting annual screenings for women, a key target demographic for the sport.

October 25th, designated as A Crucial Catch Day, will see US-wide health events provide free, breast cancer education and screenings, while NFL players, coaches and referees will don pink game apparel. Special pink footballs and coins will be sold at an NFL auction with proceeds benefiting the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program.

While other brands, such as Nestle, have the latitude to have fun by introducing a "bra cam" this year, continuing a meme started with last year's "tweeting bra" campaign, the NFL is coming under particular scrutiny for its breast cancer tie-in this year, especially after fighting claims last year of so-called "pinkwashing."Continue reading...

sip on this

AB InBev May Gulp Down SABMiller as Heineken Holds On to Independence

Posted by Dale Buss on September 15, 2014 03:52 PM

AB InBev is shaking the beer industry up like a tumbling can of Bud, as the No. 1 company reportedly is considering acquiring No. 2 rival SABMiller and taking the consolidation route toward improving profitability in the face of almost-impossible odds of growing its empire by selling more beer.

What was for certain on Monday was that No. 3 Heineken said that it spurned a takeover approach from SABMiller, etablishing that the Heineken familiy that controls the Dutch brewer intends "to preserve the heritage and identity of Heineken as an independent company." A merger of the industry's Nos. 2 and 3 players, of course, would have made such an entity much more formidable against AB InBev at a time when the volume-beer industry continues to contract.

Bloomberg reported that SABMiller attempted to corral Heineken in part out of fear that AB InBev indeed is stalking it. "That SABMiller's inorganic [growth] optoins have been so publicly lessened puts ABI in an even stronger position, should it choose to make a move on SABMiller," Eddy Hargreaves, an analyst at Canaccord Genuity, said in a note today. "SABMiller shareholders may be even more likely now to welcome a bid."Continue reading...

brand news

Brand News: SABMiller, Amazon, Nissan and more

Posted by Dale Buss on September 15, 2014 09:37 AM

TOP STORIES

AB InBev seeks financing to buy SABMiller, which in turn is pursuing Heineken.

Microsoft agrees to buy Minecraft parent for $2.5 billion. 

NFL faces new issue of Adrian Peterson's behavior as it searches for new CMO in midst of PR crisis.

Nissan plans reduction in battery production as EV hopes fade.

Jimmy Choo opens flagship store in midst of London Fashion Week, where Burberry puts a Springin its step for S/S '15 womenswear show and Anya Hindmarch partners Tony the Tiger on boxes of Kellogg's Frosties cereal.Continue reading...

brand and bottle

Bud Light's Whatever is a ¯\_(ツ)_/¯ Brand Campaign

Posted by Abe Sauer on September 12, 2014 05:46 PM

As if sent by Snapchat, the new light beer campaigns accompanying a new football season are too often self-erasing. Remember Bud Light's campaign "theme" last football season? Miller Lite's? Coors'? We didn't think so.

Aside from occasional great Super Bowl ads and Bud's "Wassssssup?" home run, mainstream beer advertising is insipid, loud, fast, still often shockingly chauvinistic, overly complicated and, worst of all, brand interchangeable. Is it any wonder sales of craft and imported beer brands, which offer substance and character, have skyrocketed, especially among Millennials?

Now along comes Bud Light with "Whatever," perhaps the most appropriately named mainstream beer campaign ever. Luckily for Bud, its Whatever campaign is turning out to be somewhat memorable. Unluckily for Bud, it's because it's for the wrong reasons. And yes, Vanilla Ice—yes, that one—is involved. Continue reading...

social commerce

Following Facebook, Twitter Expands E-Commerce Efforts with Buy Button

Posted by Sheila Shayon on September 9, 2014 11:28 AM

Twitter has dipped a big toe into e-commerce, launching a “Buy” button in the hopes of creating a new and robust revenue stream beyond advertising. The move follows a similar test by Facebook, and precedes what many expect to be an announcement from Apple today about a new mobile commerce platform.

The Buy button launched with an exclusive crop of brand partners, from musicians to retailers, including Eminem, Pharrell Williams, Rihanna, GLAAD, RED, the Home Depot and Burberry.

Embedded in posts for a small number of Twitter users, the button gives access to limited-edition or time-sensitive products. According to Twitter's announcement, “This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun."Continue reading...

brand news

Brand News: Apple, Home Depot, Jimmy Choo and more

Posted by Dale Buss on September 9, 2014 09:09 AM

TOP STORIES

Apple launch today of new iPhone (starring U2) is biggest test yet for CEO Tim Cook.

General Mills buys Annie's organic foods brand.

Home Depot confirms major data breach that could rival Target's breach.

Jimmy Choo plans $1 billion IPO.

McDonald's August sales slump as US decline reaches fourth month.

MORE BRAND NEWS

AbbVie and other drug makers are sued by FTC for delaying generic competition of testosterone-replacement drugs.

Amazon slashes price of Fire smartphone.

Baltimore Ravens fires player Ray Rice after domestic-violence video surfaces, and NFL suspends him indefinitely.

Coach names new president and COO.

Dave & Buster's Entertainment files for second IPO attempt in three years.Continue reading...

brand news

Brand News: Malaysia Airlines, Lululemon, iPhone 6 and more

Posted by Shirley Brady on August 8, 2014 08:45 AM

TOP STORIES

Malaysia Airlines will be privatized and given "complete overhaul" after union demands CEO resignation.

Lululemon founder sells half his stake, ending fighting.

AT&T turns to a detective and an astronaut to promote U-verse TV app.

Apple's iPhone 6 reveal slated for Sept. 9th as brand sees India momentum, a reprieve in China, EU green light for retail trademark application, and files for HealthKit trademark .

Twitter tweaks ad pricing and hints at e-commerce as Facebook pushes small business ads, bans incentivizing page likes, and faces class action lawsuit in Europe over data breaches.

MORE BRAND NEWS

adidas increases digital marketing investment and releases Selena Gomez promo for NEO.Continue reading...

brand news

Brand News: Google and Barnes & Noble, Chrysler, Budweiser and more

Posted by Dale Buss on August 7, 2014 09:28 AM

TOP STORIES

Google rewards encrypted sites in search as it joins forces with Barnes & Noble to take on Amazon same-day delivery, now expanding to six more cities. Amazon, meanwhile, found to play favorites with brands in new L2 omnichannel retail report.

Bank of America nears $16 billion to $17 billion settlement with US Justice Department on pre-crash mortgage misconduct.

Deutsche Telekom rejects Iliad bid in the wake of failed Sprint/T-Mobile deal. 

Budweiser hypes Bud Light Party Town content campaign with Whatever, USA news reports with The Onion.

Chrysler CEO Sergio Marchionne takes shot at robust supplier profitability as company taps comedians for Dodge Dart campaign.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements