sports in the spotlight
Posted by Mark J. Miller on February 27, 2014 10:42 AM
With the Super Bowl done and over with, Americans and baseball fans the world over are looking forward to the start of the MLB season, with this year's Opening Day set for March 31. But this year, Budweiser and a Hall of Famer are hoping to turn the first day of America's favorite pastime into an actual holiday.
Bud and Hall of Fame player Ozzie Smith have launched a 30-day roadshow to convince fans to sign a petition that aims to get President Obama to declare Opening Day a national holiday. In order to make that happen, Smith will need at least 100,000 signatures from fans 21 and older in order for the US government to even consider responding to the movement. Other major brands including Fox Sports, Louisville Slugger and the MLB itself has backed Bud's campaign.
"There are 22 million people who have, some point in time, played hooky from work or school, so it's already an unofficial holiday," Smith told MLB.com. "We're just trying to make it an official holiday by getting those 100,000 signatures so I can march them up to the front of the White House."Continue reading...
Posted by Dale Buss on February 26, 2014 09:33 AM
GM expands number of deaths linked to ignition recall.
Delta revamps frequent-flyer plan based on amount of ticket purchase rather than miles.
Fitbit recalls Force activity tracker after dermititis claims.
AB InBev wants to steal "share of throat" from liquor and wine.
Beats By Dre lets YouTube users do their own sound mixing.
Bitcoin faces existential questions.
Budweiser promotes idea of MLB Opening Day as national holiday.
Diageo gets UK slapdown for "aggressive" Captain Morgan ad.
Domino's delivers growth with digital.
Google faces driving bans on Glass.
Honda gives up on original hybrid, Insight.Continue reading...
Posted by Dale Buss on February 24, 2014 09:14 AM
Mobile World Congress gets underway in Barcelona, as Nokia unveils its first Android phone, Samsung drops Android for its new smartwatch, Mozilla promises to deliver a $25 smartphone and Sony tries to crack smartphone market.
Honda appoints first woman to its board and starts making Fit cars in Mexico.
Barnes & Noble sees conditional acquisition offer.
Apple and Samsung fail to settle US patent case.
Best Buy and JCPenney will be reporting earnings this week, hoping to show signs of turnaround.
Brahma finds unique way to merge soccer and beer in Brazil.
Budweiser launches special-edition World Cup bottle.
CNN pulls the plug on Piers Morgan primetime show.
Ford reportedly swaps Microsoft for BlackBerry in Sync.
Glanbia may be trying to acquire Muscle Milk parent CytoSport.
Jaguar Land Rover presses dealers for customer data.Continue reading...
Posted by Mark J. Miller on February 21, 2014 07:52 PM
Bud Unveils Rise as One World Cup Campaign
World Cup soccer can be pretty divisive. In fact, professional soccer fans are some of the most rowdy in the sports world, with some groups of fans even being banned from attending World Cup games.
But Budweiser, the official beer sponsor of the Cup in Brazil this summer, wants to instead focus on how soccer brings people together through its Rise As One campaign, which will run from March through July. The unique campaign will attract even more attention because it is in black and white.
"Budweiser has purposely taken the color out of it to just focus on the people and their emotion,” said Jennifer Anton, Budweiser UK marketing manager. "In a sea of color, you will see a black and white campaign which is very unusual. Budweiser will stand out with this."
Along with the campaign, Budweiser will launch a Budlocator app that allows consumers to locate the nearest bars or eateries that serve Bud’s products. A limited-edition gold aluminum bottle featuring the World Cup trophy has also been released to celebrate the upcoming tournament.Continue reading...
Posted by Dale Buss on February 20, 2014 09:20 AM
Facebook sees growth anxieties drive WhatsApp purchase.
Sbarro closes 155 company-owned units.
Walmart offers weak forecast and plans to accelerate rollout of small stores.
Aereo suffers a defeat in court.
Audi gives TT Roadster a fresh look.
Budweiser unveils World Cup teaser.
ConAgra seeks to revitalize Healthy Choice brand.
Fiat gives buyers an iconic track experience.
Ford splits with TV pitchman Mike Rowe.
FCC plans to overhaul rules to rescue net neutrality.
Gap announces voluntary minimum wage boost.Continue reading...
social media watch
Posted by Sheila Shayon on February 3, 2014 07:49 PM
Following last year's blackout, which Oreo won hands down in a real-time marketing play hard to replicate, brands this year did all the prep work they could ahead of the Super Bowl to best prepare for that fleeting moment of social opportunity. What they couldn't prepare for, though, was a boring game.
And so while brands over-touted their hashtags and engaged in banter with fans over their ads, there were bound to be missteps. This year's Super Bowl real-time battle was a "is this account hacked?" face-off between JCPenney and Budweiser.
In an attempt that left many wondering if JCPenney's Twitter account had been hacked (although our editor-in-chief called it), the struggling retailer seeded the stunt with a promotional tweet pushing its Team USA mittens—and then things got weird.Continue reading...
The Big Game
Posted by Sheila Shayon on February 2, 2014 05:47 PM
All rules are off this year as advertisers rush to preview their Super bowl ads and prime the social media engine before Sunday’s big game. And the majority of the advertisers have been seeding buzz with hashtag marketing on Twitter, Facebook, Instagram and as teaser taglines in their video spots released before the game.
From Pepsi's #Halftime pre-Game campaign to Coca–Cola's #AmericaIsBeautiful, from GoDaddy's #ItsGoTime to H&M's contest asking if fans want David Beckham #covered or #uncovered during the brand's GameDay spot (a rhetorical question, surely), if you see a brand's 2014 Super Bowl messaging, it will inevitably include a hashtag. Whether consumers could identify the brands just based on the hashtags is another matter.Continue reading...
Posted by Mark J. Miller on January 31, 2014 08:25 PM
AB InBev Yanks at the Heartstrings
Having a whole Bud Light-themed ship moored on the West Side of Manhattan isn’t enough of an attention-getter for AB InBev, the official beer sponsor of the Super Bowl. The world’s largest brewer is set to air five commercials during Sunday's Super Bowl.
Like many other Big Game advertisers this year, it has released some of its ads ahead of time. Following a teaser, Budweiser's “Hero’s Welcome” shows the true tale of an American soldier returning home from Afghanistan, while it has also revealed half of the Bud Light “Epic Night” commercial, the second half of which will air during Sunday’s game.
In true AB InBev tradition, the brand's famous Clydesdales make an appearance in the spot “Puppy Love,” which pulls at the heartstrings with a charming relationship between a puppy and the iconic horses. In two days, the ad has already garnered over 26 million views, and saw the Budweiser puppy get its own (official) Twitter handle (@BudweiserPuppy), hashtag (#BestBuds) and take over the Budweiser Twitter feed. Awww.Continue reading...