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Budweiser Snags Rihanna, Jay-Z for Global 'Made for Music' Campaign

Posted by Mark J. Miller on July 10, 2013 06:46 PM

The King of Beers apparently likes to get down. Rihanna will be the centerpiece of Budweiser's new ad campaign “Made for Music,” that also features Jay-Z. The campaign will kick off next week and be seen in 85 countries, AdAge reports.

The campaign will feature “TV commercials featuring the two stars, limited-edition packaging, digital executions, out-of-home advertising and sponsorships of Rihanna's and Jay-Z's concerts,” the magazine reports. This is the first time that Budweiser has done a coordinated international push, though it has used music extensively to market itself in the United States.Continue reading...

brand news

In the News: Tribune, Yelp, Blackberry and more

Posted by Dale Buss on July 10, 2013 09:31 AM

In the News

Tribune plans to spin off newspaper unit.

Yelp adds food-delivery services to site through partnerships.

BlackBerry faces same old problems after name change as CEO admits US debut of new phones was flawed.

Abbott cuts baby-formula prices in China.

Apple colluded with major publishers to drive up e-book prices, judge rules. 

Asiana Airlines pilots in first pairing struggled to line up plane that crashed, investigation reveals.

Budweiser signs Rihanna and Jay-Z for 85-country tour.

Dollar Shave Club will try out 'beardvertising' trend. 

Elizabeth Arden launches third Taylor Swift fragrance.

GM sells more cars in China than in US in first half.Continue reading...


Alcohol and Product Placement: Can Brands be Trusted to Self-Regulate?

Posted by Abe Sauer on June 5, 2013 11:37 AM

Alcohol product placement is in the spotlight (again) thanks to a new study by the Dartmouth-Hitchcock Norris Cotton Cancer Center that found alcohol brand placement "was found increasingly in movies rated for youth as young as 13 years." This increase, the study says, is "despite the industry's intent to avoid marketing to underage persons."

The study took as its material 1,400 box-office hits released in the United States between 1996 and 2009. The study further looked at the before and after effect of the 1998 Master Settlement Agreement (MSA) on tobacco—which restricted tobacco product placement—and compared it to results from the self-regulated alcohol product placement business.Continue reading...


The Week in China: VW Nostalgia, Kung Fu Chili Pepper, McDonald's Mega Fries and more

Posted by Abe Sauer on May 17, 2013 01:46 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: VW gets nostalgic... Luxury brands suffer... Starbucks canbalizes itself... Apple "ruins" family life... Translating cat app... Tencent profits... BYD... Let Li... Dutch infant formula... What Taobao can tell you about breast size... McDonald's McCafe absurdity... Face toothpaste... What a poorly made $30 hamburger reveals about China's middle class... and more.Continue reading...

brand news

In the News: ESPN, Honda, Chrysler and more

Posted by Dale Buss on April 30, 2013 09:15 AM

In the News

ESPN apologizes for comments by commentator after NBA player announces he's gay.

Honda recalls almost 46,000 Fits in North America.

Chrysler sees profit tumble on poorly executed product launches.

Alibaba and Sina form alliance of China online businesses.

Apple files for new technology that tells whether to text or call friends.

Asos prepares marketing drive to grow global brand.

BP reviews safety after oil leak in North Sea.

Best Buy sells Europe unit back to Carphone Warehouse.

BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...

cocktail hour

All the News You Can Drink: AB InBev Gets Modelo, Chipotle's Premium Margarita, Bud's Bowtie and more

Posted by Mark J. Miller on April 19, 2013 06:37 PM

AB InBev Finally Making Deal With US Over Modelo

Anheuser-Busch InBev NV, which controls close to 19 percent of the globe’s beer market, has been trying to buy Mexico’s Grupo Modelo SAB, which owns close to 3 percent of the world’s beer market, for months now, only held up by the pesky US government, which thought the merger could mean too much power for AB InBev. 

The two sides have been talking since at least February about how a deal might be structured so that everybody gets what they want. And now, just days before the two sides were requested to report to a US District Judge, the word on the street is that they have come to an agreement, reports.

In order to have this merger occur, Modelo will have to “sell control of all its brands in the US, as well as a brewery it built in Piedras Negras, Mexico, to Constellation Brands (STZ), a winemaker and drink-distribution company,” Bloomberg reports. As part of the new agreement, InBev “gave up an option to buy back a stake in Crown Imports LLC, the US distributor of Corona and the other Modelo brands.” Crown will end up being owned by Constellation.Continue reading...

brand news

In the News: Amazon, Facebook Phone, Toys 'R' Us and more

Posted by Dale Buss on April 2, 2013 09:07 AM

In the News

Amazon sees online retail rivals rise in 4Q and reign as most expensive stock end as company may have smartphone ambitions.

Facebook phone, no longer a rumor, is coming to Android.

Toys 'R' Us pulls planned IPO.

American Airlines settles fare suit with Orbitz.

American Express tests geo-targeted ads in London cabs.

American Greetings decides to go private.

Apple apology by CEO Tim Cook seems to satisfy Chinese authorities.Continue reading...

brand news

In the News: American Airlines, Deutsche Bank, Google Babble and more

Posted by Alicia Ciccone on March 20, 2013 09:15 AM

In the News

American Airlines defends $20-million severance pay to CEO.

Deutsche Bank forced to restate 2012 profits due to U.S. lawsuits.

Google will package and brand chat services as Babble.

T-Mobile readies "Uncarrier" no-contract pricing plan and proposed board structure, while AT&T introduces no-contract wireless phone service and Sprintlaunches de-branded Android smartphones.

7-Eleven sues 7-SEVEN chain for trademark infringement.

Apple brand found to be less "inspiring" than it was three years ago in new consumer survey.Continue reading...

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