Posted by Dale Buss on October 3, 2013 09:33 AM
Target launches own pre-paid mobile brand.
Angie's List cuts prices and pursues new members.
Burger King "changes name" in social media posts.
Audi plans to boost booming European subcompact market with Q1, report says.
BMW puts South Africa expansion plans on hold after labor strikes.
BP wins partial reprieve from oil-spill payments.
Budweiser fails to maintain buzz with its iconic packaging, report says.
Chrysler cuts Viper output amid slow sales.
Coca-Cola and PepsiCo are assailed by Oxfam over "land grabbing" in supply chains.
Filippo Berio launches largest-ever ad campaign.Continue reading...
Posted by Mark J. Miller on September 20, 2013 06:13 PM
Heineken Aims for Second Screens
According to Heineken, 70 percent of fans watching the UEFA Champions League soccer matches are doing so at home with a tablet, and 77 percent of tablet owners have their devices nearby during games, so why not take advantage of that?
Heineken is looking to spur more tablet usage during European matches by offering up big-name soccer stars to chat with during games. Dutch legend Ruud Gullit will be the first to take part in the #sharethesofa campaign with more headliners to follow.
According to Mashable, those who tweet #sharethesofa will also be elligible for prizes, including earning the company of two soccer stars who will join them on their own couch to watch a match.Continue reading...
Posted by Mark J. Miller on September 13, 2013 05:46 PM
Jeff Koons Teams with Dom Perignon on New Bottle
It’ll cost you millions to get an original piece of art by Jeff Koons, but a Koons-designed bottle of Dom Perignon will only set you back $20,000. The company turned to the artist two years ago to create a new bottle design, along with gift boxes and a bottle holder. Koons eventually turned out a design inspired by his famous Balloon Venus sculpture, according to the New York Observer.
“Its color is deep, with light amber and copper tints,” the brand said in a statement, according to HauteLiving.com. “The wine’s bouquet erupts theatrically from its silken fleshy body, just as the sculpture’s reflective surface envelop the viewing in a dynamic invitation to tasting.”
The bottle was unveiled this week in New York City, attracting A-listers who just happened to be in town for Fashion Week, including Martha Stewart, Carmelo Anthony, Eve, Maya Lin, Ted Allen and Donna Karan, among many others, Wine Spectator reports.Continue reading...
Posted by Mark J. Miller on September 5, 2013 03:45 PM
If you need help with beer, college students might just be the best people to ask for advice.
That seems to be the thinking behind Anheuser-Busch InBev's new research lab, appropriately dubbed the Bud Lab, at the University of Illinois. The analytics center in the school's research park on its Champaign-Urbana campus will use data to "solve problems ranging from assortment optimization, social media and market trends to large-scale data initiatives," according to a statement on the school's website.
This will give Bud a “permanent presence on campus,” Claudio Garcia, AB InBev's chief people and technology officer, told Ad Age — but not in a college marketing sense. The research won’t be about consumption but about tapping into the bright young academics who are studying statistics, computer science, business and engineering to help the brewer solve some of the challenges that it's facing.Continue reading...
Posted by Mark J. Miller on July 31, 2013 07:37 PM
Rihanna may have had a business relationship with UK retailer Topshop and its parent company, Arcadia, but that didn’t stop her from suing the company when it used an image of her on a T-shirt that hadn’t been approved by her or her legal team. The image wasn’t particularly racy or suggestive and certainly didn’t make her look bad. The problem was that it was a little too close to images found on one of her album covers.
The court has agreed with Rihanna’s take on the situation and now she’ll be claiming another chunk of change on her taxes next year. One imagines that Topshop execs aren’t talking about how sweet the singer is and how much they’d like to rebuild that business relationship.
Rihanna had sued the retailer for $5 million but the BBC reports that there may be another hearing to figure out the level of damages. Not that she needs the cash. According to Forbes, Rihanna pulled in $43 million from June 2012 to 2013 and is the 13th most-powerful celebrity on the planet.Continue reading...
Posted by Mark J. Miller on July 10, 2013 06:46 PM
The King of Beers apparently likes to get down. Rihanna will be the centerpiece of Budweiser's new ad campaign “Made for Music,” that also features Jay-Z. The campaign will kick off next week and be seen in 85 countries, AdAge reports.
The campaign will feature “TV commercials featuring the two stars, limited-edition packaging, digital executions, out-of-home advertising and sponsorships of Rihanna's and Jay-Z's concerts,” the magazine reports. This is the first time that Budweiser has done a coordinated international push, though it has used music extensively to market itself in the United States.Continue reading...
Posted by Dale Buss on July 10, 2013 09:31 AM
Tribune plans to spin off newspaper unit.
Yelp adds food-delivery services to site through partnerships.
same old problems after name change as CEO admits
US debut of new phones was flawed.
Abbott cuts baby-formula prices in China.
Apple colluded with major publishers to drive up e-book prices, judge rules.
Asiana Airlines pilots in first pairing struggled to line up plane that crashed, investigation reveals.
Budweiser signs Rihanna and Jay-Z for 85-country tour.
Dollar Shave Club will try out 'beardvertising' trend.
Elizabeth Arden launches third Taylor Swift fragrance.
GM sells more cars in China than in US in first half.Continue reading...
Posted by Abe Sauer on June 5, 2013 11:37 AM
Alcohol product placement is in the spotlight (again) thanks to a new study by the Dartmouth-Hitchcock Norris Cotton Cancer Center that found alcohol brand placement "was found increasingly in movies rated for youth as young as 13 years." This increase, the study says, is "despite the industry's intent to avoid marketing to underage persons."
The study took as its material 1,400 box-office hits released in the United States between 1996 and 2009. The study further looked at the before and after effect of the 1998 Master Settlement Agreement (MSA) on tobacco—which restricted tobacco product placement—and compared it to results from the self-regulated alcohol product placement business.Continue reading...