Best Global Green Brands 2013

luxury watch

Burberry Turns Global Flagship Into Living Website Ahead of London Fashion Week

Posted by Mark J. Miller on September 14, 2012 04:51 PM

Since 1856, Burberry has been serving the clothing needs of British and then global big spenders. At the start of the 21st century, the company’s signature plaid is readily identifiable and highly regarded as a symbol of the brand's, and indeed British, craftsmanship.

Burberry has remade its London flagship — which has housed a radio station and a livery stable, among other things, over the last 200 years — into a 44,000 square foot, digitally-enhanced retail experience chock full of tech innovations, while maintaining the bespoke elegance for which the brand is known.Continue reading...

luxury watch

Is Burberry Slump a Sign of Decline in Luxury Brands?

Posted by Barry Silverstein on September 13, 2012 05:03 PM

It may not yet be a major earthquake, but there seem to be rumblings that luxury goods are undergoing some sort of seismic shift.

As Fashion Week was at its height in New York, instead of watching hemlines fashionistas were watching stock prices, as luxury apparel maker Burberry saw its shares drop over 20 percent Tuesday on issuing its first profit warning since 2008. It was an especially bitter pill to swallow for a brand that in January was named "International Retailer of the Year" and, in April, took the mantle of greatness from a bankrupt Aquascutum.

Bloomberg Businessweek labeled Burberry's slide as "an end to a three-year rally in the luxury-goods industry as wealthy shoppers cut back on past indulgences." While Burberry's report may have helped pull down shares of luxury giant LVMH and other luxury brands such as Prada and Richemont, it does appear demand for luxury goods has been softening recently.

Harry Winston indicated last week that there was lower interest in its luxury products, and last month, Tiffany projected lower profits for the year. Stacey Cartwright, Burberry's CFO, told Bloomberg Businessweek that she had spoken with other luxury goods marketers. "We know we are not alone in terms of what we've seen in the last couple of weeks," she said.Continue reading...

brand news

In the News: United, Chrysler, Burberry and more

Posted by Dale Buss on September 11, 2012 09:02 AM

In the News

American Airlines and United 9/11 lawsuits may finally get resolved.

Andy Murray is poised for endorsement deals after historic U.S. Open win.

Apple will boost carriers and U.S. economy with release of iPhone 5 as Samsung is ready to sue and iPad Mini pictures leak.

Burberry rocks luxury sector with warning of lower sales and profits.

Chevrolet disputes Reuters' Volt report.

Chrysler unveils new models to dealers, prices new Viper around $100,000.

Dallas Morning News launches social-content marketing company.

FedEx and UPS gain ground in China.

GM stops deliveries of several popular 2013 vehicles to fix OnStar glitch.Continue reading...

brand news

In the News: Nokia, Audi, Method and more

Posted by Dale Buss on September 5, 2012 09:07 AM

In the News

Nokia faces key test under new CEO, launches mobile streaming music in US and expanded app library as part of today's reveal of Windows Phone 8 Lumia devices. HTC's Windows Phone series will also be branded under 8 series following Samsung's mobile rebranding move.

Audi to build plant in Mexico as automaker markets S series with NFL tie-in.

Method sold to European green-cleaning rival Ecover.

3M drops planned acquisition of Avery Dennison under U.S. antitrust threat.

Amazon adds movies to streaming service in new challenge to Netflix.

American Airlines can reject pacts with pilots, judge says.

Apple is embarrassed by data leak ahead of iPhone 5 reveal on Sept. 12.

AT&T and Texas to test text-to-911 safety initiative.

Best Buy's new CEO hits the store floor in first week.

BP dinged as U.S. reiterates gross negligence charge in oil spill.Continue reading...

brandcameo

Under New Management, Belstaff Having Best Product Placement Year Ever

Posted by Abe Sauer on August 22, 2012 04:02 PM

Hollywood has long embraced motorcycling leathers brand Belstaff. And now, Belstaff is officially doing the same.

"Luxurious irreverance [sic]" is how Belstaff's Facebook page describes its l2012 Autumn Winter campaign featuring Hollywood star Ewan McGregor. But even as Belstaff embraces a silver screen spokesman and has one of its most prolific, blockbuster product placement years ever, the brand could be doing a great deal more to capitalize on its success. Continue reading...

London 2012

London 2012: McQueen, Burberry Lead Closing Ceremony Nod to British Fashion

Posted by Shirley Brady on August 12, 2012 08:48 PM

In addition to featuring a Who's Who — including The Who — of British music (Annie Lennox, Ray Davies, the Spice Girls, George Michael, Madness, Blur), the closing ceremony of the London 2012 Summer Olympic Games paid tribute to British fashion brands.

The models hitting the Union Jack-shaped stage: Kate Moss (above) and Naomi Campbell in Alexander McQueen, Lily Donaldson wearing Vivienne Westwood, Stella Tennant in Christopher Kane, model/singer Karen Elson in Burberry, Lily Cole sporting Erdem, Georgia May Jagger (the offspring of fashion/music royalty Mick Jagger and Jerry Hall) wearing Victoria Beckham (a double brandcameo for the Spice Girl turned designer), Jourdan Dunn (Jonathan Saunders with headwear by milliner Stephen Jones) and David Gandy wearing Paul Smith.

The soundtrack: David Bowie's Fashion, of course. Bowie couldn't be included in the musical portion from the ceremony as he hasn't performed live since 2006.Continue reading...

brand news

In the News: Burberry, DirecTV, Twitter and more

Posted by Dale Buss on July 12, 2012 09:01 AM

In the News

Adidas gets big boost in buzz from soccer's Euro 2012.

Aereo stays operating while TV networks sue, judge rules.

Airbus nabs $17 billion in orders at big air show.

Amazon weighs cutthroat market in smartphone decision.

Apple finds China jumping the gun on iPhone 5 orders.

Barclays former CEO could face US Congress.

Burberry finds sales momentum slowing.

Cartier sees slowdown in China.Continue reading...

fashion therapy

Fashion Watch: Burberry's A/W Campaign, Levi's New Brand President

Posted by Shirley Brady on May 29, 2012 02:35 PM

Burberry released the campaign for its Autumn/Winter 2012 collection, starring British actress Gabriella Wilde and musician Roo Panes. The black and white campaign, shot by fashion legend Mario Testino, uses London as the backdrop. "We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way," explained Burberry chief creative officer Christopher Bailey.

In other fashion/luxury news today:Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein