brand news

Brand News: GM, eHarmony, Target and more

Posted by Dale Buss on August 4, 2014 09:22 AM

TOP STORIES

GM looks for alternative supplies in China after deadly factory blast.

Target taps PepsiCo exec Brian Cornell for CEO role. 

eHarmony wants to find the perfect job match for you too. 

Jeep comes under fire in WSJ investigation into recalled vehicles. 

McDonald’s plans to restore full menu in China this week.

MORE BRAND NEWS

5-Hour Energy hits back at scientist’s claims that it is ineffective.

Acura looks to all-wheel drive to help recoup sales.

Aereo sees court nix request for “emergency” authorization to resume service.

Air New Zealand shares its social insights:Continue reading...

brand news

Brand News: McDonald's, Amazon, Apple and more

Posted by Dale Buss on July 30, 2014 09:22 AM

TOP STORIES

McDonald's told that it must address workers' complaints regarding protest discipline in ruling considered major victory for fast food workers.

Amazon plans to invest $2 billion in India as it calls for Hachette to lower e-book prices in their dispute.

Burger King follows Yum! Brands in cutting ties with China meat supplier.

Johnson & Johnson turns to social media to lure Millennial moms to baby products after cutting out controversial ingredients. 

Apple's iWatch patent approved, but launch may be pushed back

MORE BRAND NEWS

Best Buy CEO sees tablet sales "crashing."

Boys & Girls Clubs turns to fear in new campaign.

C-SPAN is headed behind the cable TV paywall

Chrysler is sued over Jeep ignition-switch failures.

Dunkin' Donuts partners with Discovery for Shark Week promo.Continue reading...

brand news

Brand News: Bose, Volkswagen, Virgin America and more

Posted by Dale Buss on July 28, 2014 09:14 AM

TOP STORIES

Bose sues Beats as Apple buyout sees approval in Europe. 

McDonald’s sees China food supplier order full recall.

Volkswagen marketing chief quits as company eliminates position. 

Zillow acquires Trulia for $3.5 billion.

Virgin America files for IPO.

MORE BRAND NEWS

21st Century Fox would invite Time Warner representation on board in a takeover.

Aston Martin revives Lagonda badge for powerful new sedan.

Audi cuts prices of spare parts in China and plans plug-in hybrid diesel to help cut CO2 emissions.

Blue Moon sales are falling as craft brews take hold.

Burger King depends on young CEO to keep brand fresh.Continue reading...

brand challenges

Facing Challenges in China and at Home, McDonald’s Tackles Brand Crisis

Posted by Dale Buss on July 25, 2014 03:42 PM

The food at McDonald’s is pretty straightforward, and so is the situation: The brand is in its biggest trouble in years, and CEO Don Thompson doesn’t like what he’s seeing on his plate.

The company has gotten caught in the scandal surrounding the sale of expired meat in China by one of its long-time suppliers in the region and has just stopped selling chicken McNuggets in Hong Kong because of it. It's problems extend beyond China, though, as the chain has come under fire in Russia by a consumer watchdog for sanitary and dietary reasons. 

Back in the United States, just two years into his tenure Thompson is having to concede that the brand is lost. Assailed by problems ranging from a tepid American restaurant consumer to McDonald’s own shortfalls in new products, criticism over its low wages and even bad service, the company has launched a brand reboot that is supposed to take up to 18 months.

The goal is to become a “more trusted and respected brand,” Thompson told investors this week, and to create a dining experience “customers will feel good about.”Continue reading...

china

China's Latest Meat Scandal Could Deal a Death Blow to Brands Like KFC

Posted by Abe Sauer on July 23, 2014 11:52 AM

Restaurants in China can take heart in the fact that their newly found brand nadirs are not unilateral. A new tainted chicken supply scandal has seen Burger King, Starbuck's, McDonald's, Papa John's, Subway, TGI Friday's and Pizza Hut caught in a PR disaster with Japan's Yoshinoya, 7-Eleven and even a local sacrificial lamb, China's Dico's chain.

As Apple (and McDonald's and other foreign brands) know, China's state media loves nothing more than picking national brands up by knocking foreign brands down. Indeed, there is already a whole microsite dedicated to bashing the foreign brands (and even Dico's) that have been linked to supplier Shanghai Husi Food Co. Ltd. Taking a note from America's Watergate-based nomenclature, the scandal is being called "Foul Meat-gate" ("臭肉门").

Even as Chinese food scandals go—and there are a lot to choose from—the latest one is pretty ugly. But in a situation where everyone is a loser, there is one brand that's losing worse than others.Continue reading...

diversity watch

Burger King Courts LGBT Community and Millennials With Proud Whopper

Posted by Mark J. Miller on July 2, 2014 12:21 PM

Pride Month may have just come to a close, but Burger King is looking to make it last a bit longer with the showcasing of its Proud Whopper, a burger sold in a San Francisco location during last week’s Gay Pride festivities that is no different from other Whoppers but came encased in brightly-colored paper.

When the burger was unwrapped, the text inside read, “We are all the same inside.” The brand unveiled a video today about the burger (watch below) as the chain is working “to connect with customers, particularly with the younger individuals fast-food chains are known for courting,” the Associated Press reports.

"A burger has never made me cry before," a young woman says in BK's pride burger spot. Reaching consumers on a personal level was also the rationale behind the brand’s recent replacement of its longtime “Have It Your Way” slogan with “Be Your Way.”Continue reading...

World Cup Daily

With the World Cup Underway, Brands Embrace Global Football Frenzy

Posted by Mark J. Miller on June 12, 2014 04:32 PM

After years of preparations and qualifying tournaments, the World Cup is finally here. And soon it will be clear if the new stadiums can handle the crowds, whether Spain can reclaim the Cup, and what brands will claim the marketing crown.  

With the first day of the tournament, which kicks off with hometown favorite Brazil facing Croatia, comes a renewed effort from brands to get their names in front of the millions of fans watching across the globe. And why not? The first game ball has just barely begun to roll down the field and already Unruly Media has concluded that World Cup ads have outperformed those surrounding the Super Bowl. 

While World Cup engagement levels online are through the roof, it all may come crashing down if hacker group Anonymous succeeds in its threat to compromise sponsors' websites. According to SC Magazine, the group has defaced eight World Cup websites and disrupted another. The attacks are focused on government and sponsor websites to “protest the lavish spending on the soccer games in a country struggling to provide basic services,” Reuters reports.Continue reading...

chew on this

After 40 Years, Burger King Embraces You—Whoever You Are—With New Slogan

Posted by Abe Sauer on May 19, 2014 07:09 PM

YouTube was created in 2005. A year later, Time magazine named "You" it's iconic "Person of the Year." In a way, Burger King was almost two generations ahead of both when, in 1974, it launched its slogan "Have It Your Way." Alas, nobody ever recognizes an innovator in its own time, especially in a population of increasing narcissism. So, Burger King has announced it is scrapping "Have It Your Way" in exchange for "Be Your Way."

Ironically enough, what feels more new-age 1974 than the slogan "Be Your Way?" 

Through the years, the slogan has changed but always maintained its core message about what "you," the consumer wants. Particularly strong was "Your Way Right Away"; less so, "When you have it your way, it just tastes better."

When a brand changes one of its deeply identifying characteristics after decades, it invites harsh criticism. Sometimes that criticism is warranted. (We're looking at you, Gap.) But also, that criticism is often so much get-off-our-lawn bellyaching by critics who miss the convenience of the simple UHF/VHF dials.Continue reading...

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