diversity watch

Burger King Courts LGBT Community and Millennials With Proud Whopper

Posted by Mark J. Miller on July 2, 2014 12:21 PM

Pride Month may have just come to a close, but Burger King is looking to make it last a bit longer with the showcasing of its Proud Whopper, a burger sold in a San Francisco location during last week’s Gay Pride festivities that is no different from other Whoppers but came encased in brightly-colored paper.

When the burger was unwrapped, the text inside read, “We are all the same inside.” The brand unveiled a video today about the burger (watch below) as the chain is working “to connect with customers, particularly with the younger individuals fast-food chains are known for courting,” the Associated Press reports.

"A burger has never made me cry before," a young woman says in BK's pride burger spot. Reaching consumers on a personal level was also the rationale behind the brand’s recent replacement of its longtime “Have It Your Way” slogan with “Be Your Way.”Continue reading...

World Cup Daily

With the World Cup Underway, Brands Embrace Global Football Frenzy

Posted by Mark J. Miller on June 12, 2014 04:32 PM

After years of preparations and qualifying tournaments, the World Cup is finally here. And soon it will be clear if the new stadiums can handle the crowds, whether Spain can reclaim the Cup, and what brands will claim the marketing crown.  

With the first day of the tournament, which kicks off with hometown favorite Brazil facing Croatia, comes a renewed effort from brands to get their names in front of the millions of fans watching across the globe. And why not? The first game ball has just barely begun to roll down the field and already Unruly Media has concluded that World Cup ads have outperformed those surrounding the Super Bowl. 

While World Cup engagement levels online are through the roof, it all may come crashing down if hacker group Anonymous succeeds in its threat to compromise sponsors' websites. According to SC Magazine, the group has defaced eight World Cup websites and disrupted another. The attacks are focused on government and sponsor websites to “protest the lavish spending on the soccer games in a country struggling to provide basic services,” Reuters reports.Continue reading...

chew on this

After 40 Years, Burger King Embraces You—Whoever You Are—With New Slogan

Posted by Abe Sauer on May 19, 2014 07:09 PM

YouTube was created in 2005. A year later, Time magazine named "You" it's iconic "Person of the Year." In a way, Burger King was almost two generations ahead of both when, in 1974, it launched its slogan "Have It Your Way." Alas, nobody ever recognizes an innovator in its own time, especially in a population of increasing narcissism. So, Burger King has announced it is scrapping "Have It Your Way" in exchange for "Be Your Way."

Ironically enough, what feels more new-age 1974 than the slogan "Be Your Way?" 

Through the years, the slogan has changed but always maintained its core message about what "you," the consumer wants. Particularly strong was "Your Way Right Away"; less so, "When you have it your way, it just tastes better."

When a brand changes one of its deeply identifying characteristics after decades, it invites harsh criticism. Sometimes that criticism is warranted. (We're looking at you, Gap.) But also, that criticism is often so much get-off-our-lawn bellyaching by critics who miss the convenience of the simple UHF/VHF dials.Continue reading...

brands under fire

Global Day of Fast Food Labor Protests Hits QSR Brands

Posted by Dale Buss on May 15, 2014 07:11 PM

Is the fast-food business model creaking under the weight of new wage protests? “Living-wage” advocates hope so after today's global demonstrations in support of better pay and workers' rights, billed as the biggest fast food strike ever.

On Thursday, labor and union activists and Occupy Wall Street alumni, as well as thousands of fast-food workers who walked off their jobs, came together to protest at least 17 major QSR chains in some 30 countries, calling for wages of $15 an hour as well as a right to form a union, organized by a group calling themselves Fast Food Forward.

The movement, which has its roots in the US where one-day protests have occured in over 150 cities for the last 18 months, stalled sales at fast-food outlets around the world as protesters demonstrated in front of restaurants, on sidewalks and inside malls, some even donning Ronald McDonald costumes.Continue reading...

brand news

Brand News: NYT, Dixons Carphone, McDonald's and more

Posted by Shirley Brady on May 15, 2014 08:28 AM

TOP 5 STORIES

Brands to Watch

The New York Times ousts its first female executive editor as Le Monde's female top editor resigns.

Dixons and Carphone Warehouse to merge in the UK as Dixons Carphone.

McDonald's, Burger King and other fast food brands brace for walkouts across U.S. and globally.

Univision and T-Mobile partner on co-branded Hispanic wireless service.

Walmart profit hit by severe winter weather as Asda unit restructures and warehouse workers win back pay.

ALSO IN THE NEWS:

Amazon wants to charge more for "access to its pipes."

Apple and Samsung compete for "atom-thick patents" as Apple's Beats deal may be announced next week.

Beefeater celebrates modern London with limited-edition packaging.

BMW and Toyota's Lexus reportedly partner on "supercar."Continue reading...

brand news

In the News: Perdue, RadioShack, Microsoft and more

Posted by Dale Buss on March 4, 2014 09:14 AM

In the News

Perdue launches first campaign for antibiotic-free products.

RadioShack closes 20 percent of stores.

Microsoft reboots its marketing brain trust as new CEO Nadella shakes up ranks.

Apple goes on hiring binge in Asia to speed product releases and leaves Pandora out of CarPlay.

BMW plans to hit sales target early.

BP suffers major blow over Gulf spill claims.

Boeing could face problems over Ukraine tensions as auto brands also face concerns.

Burger King adds Satisfries to kids' meals.

Chipotle cooks up program with Major League Soccer.Continue reading...

chew on this

Burger King Puts More Weight Behind Big King in Its Battle with Big Mac

Posted by Dale Buss on February 18, 2014 03:50 PM

Burger King may have come up with a great way to kick rival McDonald's when it's down: Go after the Golden Arches' signature product.

That's what Burger King is doing with new improvements to its three-month-old Big King sandwich, which now will have 0.8 ounces more beef than the Big Mac. The chain has been testing the beefier new Big King at 200 locations in South Florida and experiencing a 10 percent jump in guest-satisfaction scores, said the Motley Fool.

And this week, Burger King began bragging about its newly improved burger in advertising, saying that "size matters. That's why the Big King just got bigger. Now with a quarter pound of beef" vs. McDonald's 3.2 ounces in the Big Mac, "freshly fire grilled."Continue reading...

brand news

In the News: P&G, BP, Uber and more

Posted by Dale Buss on February 14, 2014 09:12 AM

In the News

P&G begins considering candidates to succeed CEO Lafley (again) as it holds early lead in Sochi social media derby.

BP must face shareholder suit over 2006 Alaska spill.

Uber officially launches in China, but under new, localized brand name.

Apple continues hiring spree to devleop iWatch.

BMW plans to bring back BMW Films as it unveils first front-wheel-drive model.

Burger King global sales rise while North America drops, but company reaps benefits of refranchising.

CVS Caremark tests telehealth sites.

Carnival Cruise Lines sees image back on upswing.

Charter turns from Time Warner Cable to pursue other acquisitions.

Cheesecake Factory holds off on tablets.

Danone struggles to claw back market share in China.

“Dumb Ways to Die” returns with Valentine’s Day tribute.Continue reading...

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