Best Global Green Brands 2014

brand news

In the News: Starbucks, Nokia, Cargill and more

Posted by Dale Buss on November 6, 2013 09:22 AM

In the News

Starbucks commits to recruiting 10,000 veterans and Army spouses while Walgreen offers military-only discount on Veterans Day.

Nokia swipes at Samsung with lower-priced phablet. 

Cargill begins labeling its "finely textured" beef aka "pink slime."

Abercrombie & Fitch expects weak holiday sales.

Acer ousts CEO as another victim of iPad.

Apple adds suppliers to boost iPhone and iPad production as it claims fifth place in China mobile market. 

Boeing plans to build 777x jet in Washington State.

Brides Magazine wants its new app to take on dress counterfeiters.

Burger King plans to bring back Big Mac copycat. 

CNN turnaround runs into heavy viewer indifference.

Deadline.com severs ties with Nikke Finke.

Goodyear glides with US ski association.Continue reading...

brand news

In the News: Facebook, Starbucks, Politico and more

Posted by Dale Buss on October 31, 2013 09:14 AM

In the News

Happy Halloween!

Facebook encounters decline in teen engagement as mobile ads fueled profit jump.

Starbucks enjoys best year in its history.

Politico launches a print magazine.

American Airlines and US Airways trying to work with government to clear merger.

BMW recalls 176,000 vehicles to fix power brakes.

Bank of America sees $1 billion stake held by Qatar sovereign-wealth fund.

Boeing intends new 777X to subsume role of jumbo jets.

Burger King plans "fewer, more impactful" new menu items.

Chrysler vows to learn from botched rampup of Jeep Cherokee production.Continue reading...

brand news

In the News: Apple, Red Bull, Sears and more

Posted by Dale Buss on October 29, 2013 09:23 AM

In the News

Apple sees profits fall despite higher sales of iPhones and offers disappointing holiday forecast.

Red Bull is subject to big wrongful-death suit.

Sears considers spinning off Lands End unit.

Air Serbia launches in Europe.

Boeing considers non-union plant for 777x.

Burger King may rescue corporate cousin Heinz after McDonalds ketchup snub.

Consumer Reports drops Toyota Camry from its recommended list over crash test.

GM lifts Opel marketing in Russia.

Google amends EU antitrust proposals as it looks to triple number of Glass testers and prepares to launch smartwatch. 

Guess signs first Indian model, Priyanka Chopra, as new brand ambassador.Continue reading...

brand news

In the News: J.Crew, Macy's, Toyota and more

Posted by Dale Buss on October 28, 2013 09:10 AM

In the News

J.Crew is hoping to take London by storm with first UK flagship opening.

Macy's joins Barneys in "Shop & Frisk" scandal.

Toyota remains world's largest car company by volume and stages rollercoaster campaign for Camry

Burger King profit soars on lower costs.

Disney tries a new twist by launching new kids' show on app for tablets.

Dollar General beats Walmart at low prices in survey as chains weigh benefits of mobile checkout.

Emirates Airline ponders $30-billion order for Boeing jets.Continue reading...

brand news

In the News: 7-Eleven, Nestle, Sperry and more

Posted by Dale Buss on October 18, 2013 09:22 AM

In the News

7-Eleven rebrands to target Millennials.

Nestle pledges zero waste in Europe by 2020.

Sperry Top-Sider unveils clothing line.

AT&T unveils $5 day-pass for tablet users. 

Audi sees profit margin halving on investments in new models, report says.

Benjamin Moore stages "haunted hotel" stunt for painters.

Burger King names new CMO.

CVS unveils personalized circulars.

Dr Martens boots brand to be acquired by Permira

eBay acquires Apple e-commerce exec.

Ford plans sneak peak for new Mustang.

Al Gore once tried to buy Twitter.Continue reading...

brand challenges

As Its Woes Pile Up, It's Worth Asking: Has McDonald's Jumped the Shark?

Posted by Dale Buss on October 17, 2013 01:58 PM

Is it possible that McDonald's finally has jumped the shark? Its faltering performance has put the iconic chain in the crosshairs of securities analysts and investors lately, and even some of its own franchisees, as well as the predictable coterie of nutrition critics and low-wage-worker advocates.

"I think McDonald's has reached its apex,"said a franchisee in a new Janney Capital Markets survey of 29 McDonald's franchisees. Is he right?

Clearly the world's leading fast-feeder has been struggling for a couple of years under the leadership of CEO Don Thompson, who succeeded a very good run by the initially underestimated former CEO Jim Skinner. Same-store sales in the US and some other markets are barely staying above year-ago comparisons. And while new menu items proliferate, most of them have been for only a "limited time—such as the new Southwest Chicken Premium McWrap—and they tend to slow service.Continue reading...

brand news

In the News: Fiat, BlackBerry, Macy's and more

Posted by Dale Buss on October 7, 2013 09:22 AM

In the News

Fiat loses momentum in US comeback.

BlackBerry discusses bids with big-name strategic buyers that would dismember brand.

Macy's rethinks web plans in China.

Allstate outflanks online rivals.

Boston Market offers promotion related to idled government workers.

Burger King sees perception gains after "Satisfries" launch.

C-Span finds interest amid government shutdown.

Chevrolet will limit supplies of new Corvette at first.

Cracker Barrel and Kraft settle trademark differences.

ESPN drops International X Games.

Frito-Lay introduces glow-in-the-dark Halloween packages.

GM prods dealers to sell cars online.

Hershey plans plant in Malaysia.Continue reading...

campaigns

What's In a Name? For Burger King—er, 'Fries King'—Apparently Not Much

Posted by Dale Buss on October 3, 2013 04:42 PM

Burger King is staking a lot on fries these days, now extending to a social media campaign in which the chain pretended to change its name—to Fries King.

The brand put photos on Facebook showing the unveiling of a seemingly new corporate identity, with signs on a BK outlet and that sort of thing. Its website shows a redone company logo with an upright pouch of its new Satisfries replacing the familiar stylized hamburger and the words "Fries King" in place of "Burger King."Continue reading...

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