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brand battle

With Its New Big King, Brazen Burger King Mounts New Assault on McDonald's

Posted by Dale Buss on December 2, 2013 05:56 PM

Even with its recent travails, McDonald's could count on staying ahead of every conceivable fast-food rival. But is that still the case? Burger King seems to be nicking away at the idea.

Neither No. 2 Burger King nor No. 3 Wendy's can possibly at this point match McDonald's revenues or 69 million visitors a day. But in its own way, the traditional biggest challenger, Burger King, is taking it to the leader unlike ever before, in terms of products, innovations, marketing and branding.

Burger King has been the aggressor in the war for market share in a stagnant fast-food market in the US and across much of the rest of the world. For example, Burger King has just introduced a new Big King sandwich that—made of two beef patties, special sauce, lettuce, cheese, pickles and onions and served on a sesame-seed bun— sure seems like a knockoff of McDonald's reigning Big Mac. And that came just a few months after Burger King brazenly unveiled a limited-time summer menu that included a BBQ Rib sandwich, a boneless rib pattie just like McDonald's limited-time McRib sandwich.Continue reading...

brand news

In the News: Saab, Zappos, Amazon and more

Posted by Dale Buss on December 2, 2013 09:33 AM

In the News

American holiday shoppers produced gloomy numbers for retailing's big weekend.

Saab rolls out first sedan under new owners. 

Zappos taps former Vogue editor, Andre Leon Tulley, to be artistic director for its couture section.

Amazon floats idea of delivery drones.

Apple's iPhone 5S outsold the 5C three to one in the UK. 

Bank of America to pay Freddie Mac $404 million.

BMW and PSA/Peugeot-Citroen will review small-engine alliance.

Burger King imitates Big Mac with Big King.

Chrysler boosts test-drive marketing.

Cracker Barrel sees new healthful menu drive sales.

Esprit plans to launch new fashion brand.Continue reading...

brand news

In the News: NHL, Boston Market, Burberry and more

Posted by Alicia Ciccone on November 27, 2013 09:23 AM

In the News

NHL makes NFL play with more unscripted programming, outdoor games—and concussion lawsuits.

Boston Market expects to see biggest Thanksgiving sales yet.

Burberry appeals China ban on trademark pattern.

Atlanta Braves see council approve $300 million, move to suburbs. 

BlackBerry rolls out BBM social network.

Burger King expands presence in France.

Facebook tries to find balance with onslaught of sponsored posts.

Instagram is now publishing a new ad almost every day.

L'Oreal names new global CMO.

Louis Vuitton stunt in Moscow's Red Square doesn't go over well.Continue reading...

brand news

In the News: Verizon, Panera Bread, Johnson & Johnson and more

Posted by Dale Buss on November 20, 2013 09:18 AM

In the News

Verizon unveils big-box superstores in bid to reinvent wireless.

Panera enters single-serve home-coffee market.

Johnson & Johnson agrees to artificial-hip settlement of at least $2.5 billion.

Bitcoin regulation is argued.

Burger King enters India via joint venture.

Dodge tests coattails of Ron Burgundy.

Ford plans to reveal all-new Mustang on Dec. 5 and said Edge concept at LA Auto Show provides glimpse of global SUV ambitions.

Home Depot registers 50 percent rise in digital sales and Lowe's net profit surges.

JCPenney loss widens but turnaround firms up.Continue reading...

chew on this

FDA Seeks to Vanquish Trans-Fats by Giving Them 'Non-GRAS' Status

Posted by Dale Buss on November 8, 2013 07:47 PM

Brands have been fleeing artery-clogging trans fats since a FDA labeling requirement for the stuff in 2006, but now the federal agency likely will finish off hold-out trans-fat products with a preliminary ruling this week that the primary source of the fats are no longer "GRAS."

GRAS means "generally recognized as safe," and it is the sine qua non for any ingredient that is going into a regulated food and beverage sold in the United States. The new FDA ruling made a preliminary determination that partially hydrogenated oils—the primary diet source of artificial trans fat in processed foods—no longer are GRAS for use in food. As Advertising Age noted, the next step is to find out from food makers how long it would take them to reformulate foods that contain extra trans fats if the ruling is finalized.

Trans fats have some inimitable qualities that help in food taste and texture, manufacturers say, including helping crisp french fries. Holdout brands have ranged from Pillsbury Grand! cinnamon rolls to Marie Callender pies from ConAgra to Diamond Foods' Pop Secret pocorn. So even though General Mills said that more than 90 percent of its US retail products already are retailed as zero grams trans fat, it called the ruling a "major development."Continue reading...

brand news

In the News: Starbucks, Nokia, Cargill and more

Posted by Dale Buss on November 6, 2013 09:22 AM

In the News

Starbucks commits to recruiting 10,000 veterans and Army spouses while Walgreen offers military-only discount on Veterans Day.

Nokia swipes at Samsung with lower-priced phablet. 

Cargill begins labeling its "finely textured" beef aka "pink slime."

Abercrombie & Fitch expects weak holiday sales.

Acer ousts CEO as another victim of iPad.

Apple adds suppliers to boost iPhone and iPad production as it claims fifth place in China mobile market. 

Boeing plans to build 777x jet in Washington State.

Brides Magazine wants its new app to take on dress counterfeiters.

Burger King plans to bring back Big Mac copycat. 

CNN turnaround runs into heavy viewer indifference.

Deadline.com severs ties with Nikke Finke.

Goodyear glides with US ski association.Continue reading...

brand news

In the News: Facebook, Starbucks, Politico and more

Posted by Dale Buss on October 31, 2013 09:14 AM

In the News

Happy Halloween!

Facebook encounters decline in teen engagement as mobile ads fueled profit jump.

Starbucks enjoys best year in its history.

Politico launches a print magazine.

American Airlines and US Airways trying to work with government to clear merger.

BMW recalls 176,000 vehicles to fix power brakes.

Bank of America sees $1 billion stake held by Qatar sovereign-wealth fund.

Boeing intends new 777X to subsume role of jumbo jets.

Burger King plans "fewer, more impactful" new menu items.

Chrysler vows to learn from botched rampup of Jeep Cherokee production.Continue reading...

brand news

In the News: Apple, Red Bull, Sears and more

Posted by Dale Buss on October 29, 2013 09:23 AM

In the News

Apple sees profits fall despite higher sales of iPhones and offers disappointing holiday forecast.

Red Bull is subject to big wrongful-death suit.

Sears considers spinning off Lands End unit.

Air Serbia launches in Europe.

Boeing considers non-union plant for 777x.

Burger King may rescue corporate cousin Heinz after McDonalds ketchup snub.

Consumer Reports drops Toyota Camry from its recommended list over crash test.

GM lifts Opel marketing in Russia.

Google amends EU antitrust proposals as it looks to triple number of Glass testers and prepares to launch smartwatch. 

Guess signs first Indian model, Priyanka Chopra, as new brand ambassador.Continue reading...

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