2014 Brandcameo Product Placement Awards

brand news

In the News: Sprint, ConAgra, Nike and more

Posted by Dale Buss on April 15, 2013 09:03 AM

In the News

Charlie Ergen's Dish Network offers to buy Sprint for $25.5 billion in a bid to one up SoftBank.

ConAgra, Heinz and Nestle lead frozen food battle to reverse negative image.

Nike seeks to regain its edge with fewer ads following Tiger Woods stumble.

Dannon uses Greek-style to leapfrog Yoplait to top of U.S. yogurt business.

Apple clearly enters post-Jobs era.

Justin Bieber sparks controversy with Anne Frank comment.

Boeing sees new inspection order on its 737s.Continue reading...

brand news

In the News: JCPenney, Facebook, Apple and more

Posted by Dale Buss on April 12, 2013 09:02 AM

In the News

JCPenney seeks to raise $1 billion as Martha Stewart loses a round in JCP-Macy's case.

Facebook's Mark Zuckerberg launches FWD.us with Silicon Valley heavyhitters on immigration reform.

Apple agrees to settle suit on iPhone and iPad warranties.

Argos plans digital "store of the future" to fight Amazon.

Bibigo Korean food brand partners with Psy.

Bitcoin finds Winklevoss twins rise in digital money as crash continues.

BlackBerry looks to apps and China for growth.

Burger King CEO leaves to take top job at H.J. Heinz.

Douwe Egberts goes to JAB for $9.8 billion.

Eli Lilly plans to lay off 30 percent of sales reps in major restructuring.Continue reading...

brand news

In the News: JCPenney, Facebook, Tesla and more

Posted by Dale Buss on April 3, 2013 09:01 AM

In the News

JCPenney slashes CEO Ron Johnson's pay, woos fashionistas with store-in-store bijoux bars.

Facebook dispute over Timeline trademark will go to jury trial; faces questions about new smartphone.

Tesla CEO Elon Musk will personally guarantee car buyback values as company introduces leasing.

A&W introduces Mini Polar Swirls via Vine.

Angelina Jolie opens school in Afghanistan funded by her jewelry collection.

Apple begins production of refreshed iPhone this quarter.Continue reading...

chew on this

McDonald's Struggles to Woo Millennials

Posted by Sheila Shayon on March 25, 2013 05:38 PM

McDonald's has a problem. While the fast-food brand remains No. 1, it doesn’t even rank in the top 10 for the increasingly sought-out cohort of the 59 to 80 million people ages 23 to 36 in the U.S., widely known as millennials. 

McDonald's is concerned enough to be specifically targeting this group, identified as highly valuing customization and choice with a major new product launch, McWrap. "They're 80 million [people] but they're influencing the next 80 million, both younger and older," said Gary Stibel, CEO at New England Consulting Group. 

The McWrap, a.k.a. "Subway buster," comes in three varieties: sweet chili chicken, chicken and bacon and chicken and ranch, grilled or crispy—and depending on the chicken parts, ranges from 360 to 600 calories. According to an internal McDonald’s memo, it "affords us the platform for customization and variety that our millennial customer is expecting of us. Our customers are consistently telling us, particularly millennials, they expect variety, more choices, customization and their ability to be able to personalize their food experience."Continue reading...

china

McDonald's, Burger King 'Axis of Meat' Goes After China's Stomachs

Posted by Abe Sauer on March 22, 2013 10:38 AM

In 1987, China's central government limited residents of Beijing to 2.2 pounds of pork each month. That's about the combined meat weight of two new burgers offered to China just 26 years later by McDonald's and Burger King.

The McDonald's burger—called the "German Style"—is joining Burger King's new "Italian Style" burger to form an Axis of Meat set on annihilating China's hunger—and maybe its stomachs. 

Free breakfasts aren't the only way China is buzzing about McDonald's. The house of Ronald's meat battleship is also a hot topic on Weibo.Continue reading...

brand news

In the News: Best Retail Brands, Coca-Cola, Starbucks and more

Posted by Shirley Brady on March 19, 2013 09:07 AM

In the News

Interbrand announces the 2013 Best Retail Brands report.

Coca-Cola honored with first Clio brand icon award.

Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.

Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.

BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.

Burger King hopes folks gobble up new turkey burger.

Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.

Clorox introduces smart tube technology to packaging design.Continue reading...

chew on this

McDonald's Debuts Healthier Egg White McMuffin

Posted by Dale Buss on March 14, 2013 07:38 PM

McDonald's may have just tanked its apple walnut salad and Chicken Selects, but that doesn't mean the world's largest and most closely watched fast-food chain is giving up on better-for-you fare. Far from it.

The latest exhibit: McDonald's is launching a yolk-free-egg version of the classic Egg McMuffin breakfast sandwich. The "Egg White Delight" will be available nationally on April 22 and register at 250 calories compared with 300 calories for the regular sandwich.

The new item will be made with a whole-grain muffin, Canadian bacon and, apparently just to make sure there's no hint of yellow in the sandwich, white cheddar cheese. McDonald's said the egg whites will be cooked on the grill with a spatula, according to the Associated Press. Customers can request egg whites on other sandwiches, but it wasn't clear whether extra pricing would apply.Continue reading...

chew on this

McDonald’s Trims Menu Items as Sales Drop

Posted by Mark J. Miller on March 1, 2013 01:13 PM

McDonald’s may have sold more than 247 billion hamburgers since eventual owner Ray Kroc opened his first franchise in 1955, but things have apparently slowed down a little bit for the fast-food powerhouse.

January marked the first time in nine years that Mickey D’s reported that its same-store sales in the U.S. went down, according to the Chicago Tribune. The word is that sales at franchise locations that have been open for more than a year went down 2.2 percent. In Europe, Asia Pacific, Africa and the Middle East, same-store sales also took a similar decline. The announcement, however, isn’t shocking since fast food has been taking a hit across the board due to consumers being more vigilant about where their dollars (and calories) are spent. Continue reading...

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