brand news

In the News: Fiat, BlackBerry, Macy's and more

Posted by Dale Buss on October 7, 2013 09:22 AM

In the News

Fiat loses momentum in US comeback.

BlackBerry discusses bids with big-name strategic buyers that would dismember brand.

Macy's rethinks web plans in China.

Allstate outflanks online rivals.

Boston Market offers promotion related to idled government workers.

Burger King sees perception gains after "Satisfries" launch.

C-Span finds interest amid government shutdown.

Chevrolet will limit supplies of new Corvette at first.

Cracker Barrel and Kraft settle trademark differences.

ESPN drops International X Games.

Frito-Lay introduces glow-in-the-dark Halloween packages.

GM prods dealers to sell cars online.

Hershey plans plant in Malaysia.Continue reading...

campaigns

What's In a Name? For Burger King—er, 'Fries King'—Apparently Not Much

Posted by Dale Buss on October 3, 2013 04:42 PM

Burger King is staking a lot on fries these days, now extending to a social media campaign in which the chain pretended to change its name—to Fries King.

The brand put photos on Facebook showing the unveiling of a seemingly new corporate identity, with signs on a BK outlet and that sort of thing. Its website shows a redone company logo with an upright pouch of its new Satisfries replacing the familiar stylized hamburger and the words "Fries King" in place of "Burger King."Continue reading...

brand news

In the News: Target, Angie's List, Burger King and more

Posted by Dale Buss on October 3, 2013 09:33 AM

In the News

Target launches own pre-paid mobile brand. 

Angie's List cuts prices and pursues new members.

Burger King "changes name" in social media posts.

Audi plans to boost booming European subcompact market with Q1, report says.

BMW puts South Africa expansion plans on hold after labor strikes.

BP wins partial reprieve from oil-spill payments.

Budweiser fails to maintain buzz with its iconic packaging, report says.

Chrysler cuts Viper output amid slow sales.

Coca-Cola and PepsiCo are assailed by Oxfam over "land grabbing" in supply chains.

Filippo Berio launches largest-ever ad campaign.Continue reading...

chew on this

McDonald's Concession on Healthier Fare Also May Be Way To Jump-Start US Sales

Posted by Dale Buss on September 27, 2013 10:52 AM

McDonald's biggest nod toward better-for-you food is already placating some critics, and there's another benefit: Helping kids and their parents eat healthier fare at its restaurants may boost chain sales results that have become tepid lately in the US market.

In cooperation with a Bill Clinton-backed nonprofit, McDonald's has announced a sweeping new commitment to better-for-you eating that includes promoting only water, milk and juice rather than soft drinks for Happy Meals on its menu boards and in advertising, emphasizing nutrition in its packaging and advertising for kids, and offering side salads and fruit to accompany its value meals. 

"We think we can influence the purchase of fruits and veggies," McDonald's CEO Don Thompson told the Wall Street Journal. "We have a leadership role and we can be part of a solution. The average person eats at McDonald's three times a month."Continue reading...

Burger King Hopes New Healthier 'Satisfries' Let Consumers Have it Their Way

Posted by Dale Buss on September 24, 2013 12:52 PM

With fast-food sales still sluggish in the US market, the timing could be pretty good for one of the most important new products from Burger King in years: "better-for-you" french fries.

Mired in a fight with Wendy's for the No. 2 spot in American QSR, and in an environment where only important new items seem to move the same-store-sales needle (and then sometimes only for a while), Burger King today is pursuing "lapsed users" of fries with a new variety called Satisfries that have about 20 percent fewer calories and 25 percent less fat than its regular fries—and 30 percent fewer calories and 40 percent less fat than McDonald's fries.

"It's not realistic to ask people to replace french fries with carrots or celery sticks," Keri Gans, a Burger King dietitian, told USA Today. "This is like meeting people halfway."Continue reading...

ad watch

Fox Sports Partners with YouTube to Sell Multi-Format Ads

Posted by Mark J. Miller on September 20, 2013 11:44 AM

When the NFL season kicked off a few weeks back, it marked the beginning of a brand new team. Not one on the field, but one in the ad-selling offices of YouTube and Fox Sports.

The pair has joined forces to sell advertising on the Fox Sports YouTube site. The partnership, which was pitched during YouTube's Digital Content NewFront in May, splits the ad revenue for the page between the two. Burger King is the first sponsor to sign on to the partnership.Continue reading...

brand news

In the News: Neiman Marcus, Apple, McDonald's and more

Posted by Dale Buss on September 10, 2013 09:32 AM

In the News

Neiman Marcus majority stake sold for $6 billion to Canadian, US investment partners. 

Apple will reveal new products today and may put focus back on fingerprint security with latest iPhone.

McDonald's tries multi-person meals.

Abercrombie & Fitch loses bias suit over firing Muslim woman.

Burger King stretches with "sense-swap" campaign.

Campbell bets on child-centered new campaign.

Dunkin' Donuts launches first TV ad made entirely from Vine.

Furniture Brands files for Chapter 11.

Gatorade grows market share with G Force sales and marketing team.

Google offers antitrust concessions to EU.

Hyundai workers end strike after reaching wage deal.

Jaguar mulls small SUV to challenge BMW.

L'Oreal attacks e-commerce.Continue reading...

chew on this

Study Points Finger at QSR Chains Over Kids Ads, but It's Got a Few Problems of Its Own

Posted by Dale Buss on August 30, 2013 07:11 PM

An estimable research organization has charged McDonald's and Burger King with ignoring their own voluntary guidelines about how to market food to kids. But the study funded by the Robert Wood Johnson Foundation concluded three years ago—a full two years before McDonald's launched a major Happy Meal ad campaign that directly countered the concerns observed by the researchers.

The study said that fast-food companies in general—especially McDonald's and Burger King, which dominate QSR advertising to kids—tend to emphasize toy giveaways and movie tie-ins when marketing to kids on TV rather than focus on the food, according to Advertising Age. Study authors said that practice goes against industry self-regulation guidelines set by the Children's Advertising Review Unit, an industry group of 17 food and beverage companies including the two brands.

"Fast-food companies use free toys and popular movies to appeal to kids, and their ads are much more focused on promotions, brands and logos—not on the food," said James Sargent, Dartmouth pediatrics professor and lead author of the study, according to the publication.Continue reading...

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