brand news

Brand News: Burger King Buys Tim Hortons, Amazon, Best Buy and more

Posted by Dale Buss on August 26, 2014 09:37 AM

TOP STORIES

Burger King finalizes deal to buy Tim Hortons for about $11 billion, with explicit help of Warren Buffett, and will test portfolio approach to brands.

Amazon buys Twitch Video for $970 million to rival YouTube and eyes expansion in online-ad market.

Best Buy tops financial predictions as realignment starts to pay off.

Emmys sees HBO, CBS and PBS score most wins. as telecast gets tepid reviews.

Blue Buffalo gets slapped by National Advertising Division over pet food claims. 

MORE BRAND NEWS

Arby's pursues younger customers.

Buffalo Wild Wings invests in taco concept.

Century 21 partners in videos with cleaning expert.

Chevrolet and Buick achieve sole gains among auto brands in new customer-satisfaction survey.

Estee Lauder expands breast-cancer awareness to year-round campaign.Continue reading...

sporting brands

With Thursday Night Football, CBS Joins Brands Betting Bigger on NFL

Posted by Dale Buss on August 19, 2014 02:52 PM

In many ways the National Football League brand has become a 365-day-a-year enterprise. But there's still nothing for football fans like the traditional kickoff of the actual NFL season, which begins September 4 when the Green Bay Packers visit the Seattle Seahawks.

That means the NFL itself, and the increasing number of other brands that depend on its success, are about as keyed up right now as the kicking team getting ready to rush down the field to defend their first kickoff.

Arguably no brand has more at stake this NFL season than CBS, which paid the league handsomely to add a package of games under Thursday Night Football to complement the network's Sunday programming. CBS will begin on September 11 airing a package of eight games that it hopes to turn into a prime-time powerhouse much like ABC did with Monday Night Football decades ago. The league launched its Thursday-night broadcasts a few years ago by airing them only on the NFL Network.Continue reading...

brand news

Brand News: Google, Sprint, Ugg Australia and more

Posted by Dale Buss on August 19, 2014 09:32 AM

TOP STORIES

Google moves to target kids under 13 and builds its own content and services.

Saab owner seeks partner to secure brand's future.

Samsung buys US air-conditioner company Quietside in smart-home push.

Sprint dives into wireless-industry price war, as it promised, and rolls out new B2B brand, as owner SoftBank girds for US cellphone market.

Ugg launches first global brand campaign.

MORE BRAND NEWS

Aereo faces broadcaster opposition to a cable license.

Aeropostale names new CEO and promises narrower loss.

American Apparel narrows losses but troubles remain.

AstraZeneca says US clears it in heart-drug probe.

BlackBerry prepares for device-less future with formation of new business unit. 

Burger King gets pecked by tweets for Chicken Fries.

CBS goes big in promos for Thursday Night Football.Continue reading...

video killed the _____ star

Continuing to Make Gains on HBO, Netflix Looks to a Collaborative Future

Posted by Sheila Shayon on August 11, 2014 11:33 AM

Notoriously passive aggressive Netflix CEO Reed Hastings took to Facebook last week to announce the streaming network's latest milestone: with $1.146 billion in subscriber revenue, Netflix has officially passed HBO. 

"They still kick our ass in profits and Emmy's, but we are making progress. HBO rocks, and we are honored to be in the same league," Hastings wrote. 

The streaming king can attribute its most recent success to the brand's wildly successful original series, including "House of Cards" and "Orange Is the New Black," the most-watched show ever. The network also recently announced a new season of "Arrested Development," as well as five new series based on Marvel characters, a comedy special, docu-series and talk show starring Chelsea Handler, and the debut of the brand's first adult cartoon later this month. 

The major investment in more shows makes sense, as nearly three-quarters of titles viewed by Netflix subscribers are TV series. But while Netflix may finally be making significant gains against HBO, its main competitor, Amazon's Prime Instant Video, is growing at a more rapid pace.Continue reading...

bc q&a

Of Mazda, Music and Miata: 5 Questions with Russell Wager

Posted by Dale Buss on July 18, 2014 03:03 PM

Music has long been a great currency of marketing. But automotive brands are taking their involvement with music to new levels these days as they seek ways to make connections digitally and with their toughest demographic, Millennials.

Honda, for example, just launched an ambitious effort called Honda Stage that involves concert sponsorships and other music touch points. Nissan this week announced a two-year partnership with the Americana Music Association, give the brand closer ties to country music and Nashville.

And Mazda, though a small brand by automotive standards, now also is trying to mount an outsized presence in the music arena. The automaker just announced an expanded partnership with the Rock 'n' Roll Marathon Series, making Mazda the official automotive partner and doubling the brand’s participation this year to eight or nine events.

The series involves combining entertainment and running, featuring live bands performing at every mile along the course and a post-event headliner concert. Mazda will also have lots of on-site activations such as the Mazda Fueling Station with free food and beverages. It kicked off in Chicago this week and continues through December.

Mazda’s North American vice president of marketing, Russell Wager, talked to brandchannel about the new partnership and the brand's bigger strategy and goals:Continue reading...

brand challenges

Bid Adieu to Aereo—At Least for Now

Posted by Sheila Shayon on June 26, 2014 01:52 PM

In a significant victory for traditional broadcasters, the Supreme Court ruled yesterday against internet streaming service Aereo, saying that the service infringes upon  broadcasters’ copyright when it picks up over-the-air TV signals and streams them to internet subscribers.

In a 6-3 decision, Justice Stephen Breyer wrote, “Aereo’s behind-the-scenes technological differences do not distinguish Aereo’s system from cable systems, which do publicly perform.” 

Aereo is backed by IAC Chairman Barry Diller and others, who invested close to $100 million. “It’s not a big (financial) loss for us [IAC], but I do believe blocking this technology is a big loss for consumers, and beyond that I only salute Chet Kanojia and his band of Aereo’lers for fighting the good fight,” Diller said in a statement

Aereo fought against the industry since day one in February 2012, with all major broadcast networks including ABC, CBS, NBC, Fox and PBS filing suit against Aereo, as well as local TV station owners including Hearst TV and Sinclair Broadcast Group. Aereo’s position was consistent—it was renting a personal antenna to its subscriber’s in its 12 markets of operation, but all while avoiding the $3 billion that broadcasters pay in retransmission fees.Continue reading...

brand news

Brand News: Red Lobster, Comcast, Pinterest and more

Posted by Shirley Brady on May 16, 2014 09:13 AM

TOP 5 STORIES

Brands to Watch

As contentious net neutrality proposal gets FCC greenlightComcast tightens data limits and firms up new "SpinCo" unit.

Red Lobster is sold by Darden for $2.1 billion.

Pinterest funding round brings valuation to $5 billion.

GM agrees to pay "substantial fine" over switch recall.

Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.

ALSO IN THE NEWS:

Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.

Barclays stars in London Pride event's first ad campaign.

Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.

CBS unveils plans for 24-hour digital news channel.Continue reading...

media brands

Celebrity Parents Net a Win as Media Brands Commit to "No Kids" Photo Policy

Posted by Sheila Shayon on February 28, 2014 03:39 PM

Following a grassroots campaign by actors and couple Kristen Bell and Dax Shepard, People, Entertainment Tonight, NBC's Today Show, CBS's The Insider, E! News and Just Jared have sworn off publishing paparazzi photos of famous kids—an action that simultaneously invades their parents' privacy and exploits the children. 

Fed up with paparazzi snapping photos of their 11-month-old daughter, the celebrity couple took to social media in January to ask consumers to boycott magazines and media outlets that use "pedorazzi" photos.  

Shepard penned a blog post late last month, saying "We pray that one of the classier weeklies, like People, will enact a no-kids policy, and that they will be rewarded by the consumer for doing so,” Shepard wrote. “And we hope that leads to others following suit." 

Soon enough, Entertainment Tonight stepped forward, followed by People and Just Jared, a celebrity gossip site, and vowed to stop using the photos.Continue reading...

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