brand news

In the News: Coca-Cola, Aston Martin, Sony and more

Posted by Dale Buss on February 6, 2014 09:12 AM

In the NewsCoca-Cola teams with Green Mountain for home soda-making systems.

Aston Martin recalls 75 percent of cars made since 2007.

Sony slashes outlook and puts Vaio PC brand on block.

CBS wins rights for new Thursday night football package.

GM posts fourth straight profitable year since bankruptcy.

ADT addresses security anxieties.

Apple is hit with $2 billion cellular patent claim in Germany.

Buffalo Wild Wings capitalizes on lower chicken-wing prices.

GlaxoSmithkline returns to growth despite China problems.

Google dodges EU $5 billion anti-trust fine.Continue reading...

brand evolution

50 Years Later, The Beatles Still Inspire a Frenzy as US Celebrates American Debut

Posted by Mark J. Miller on February 4, 2014 08:33 PM

When the Beatles took the stage 50 years ago on the Ed Sullivan Show, just weeks after JFK had been assassinated, there was no way to know what a complete cultural phenomenon the band would turn out to be. But here we are, a half-century later, celebrating a musical and cultural legacy that has enamored fans and critics alike for decades. 

Beatlemania, aka the British Invasion, sparked a fascination with the lives of the four members and all those they touched. Undoubtedly, brands have always been eager to attach their names to John, Paul, Ringo and George, and in 50 years, that fact has not changed. 

CBS will air a two-hour tribute to the band on Sunday night, the actual anniversary, and the network will be sure to pay its respects to the Beatles all week, particularly on David Letterman’s late-night show, which is filmed in the theater Sullivan once presided over, though the network certainly won’t be expecting to get the 73 million viewers it had for that first Ed Sullivan appearance.

Still, last year the band sold almost 1 million albums and more than 2.7 million digital songs, according to Nielsen SoundScan.

As the New York Post notes, it isn’t just old-timers reliving their youth that accounts for all those purchases. “The Beatles cover all my emotions,” Nat Meguid, 14, of Connecticut, told the Post. “I feel like I can just tune out and all my problems disappear. Nobody else comes close to The Beatles. Sometimes I think I was born too late.”Continue reading...

brand ambassadors

Scarlett Johansson Adds Fizz to SodaStream's Pop Ahead of Super Bowl

Posted by Mark J. Miller on January 14, 2014 02:47 PM

Scarlett Johansson has been a comic-book heroine, a muse of sorts for Woody Allen, and a lost soul in Japan alongside Bill Murray, among many other things. Now she can add SodaStream lover to the list.

The actress has signed on to be the first global brand ambassador for the home carbonation system that has been trying to make inroads into Coke and Pepsi’s revenue for years. Johansson will have her first worldwide exposure in her new role when SodaStream airs its commercial during the Super Bowl on Feb. 2.

"We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family," said Daniel Birnbaum, CEO of SodaStream, in a press release. "Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team."Continue reading...

media brands

News Team, Assemble: Yahoo Anchors Ad Aspirations to Katie Couric and Staff

Posted by Sheila Shayon on November 25, 2013 05:03 PM

It’s a bold move for Marissa Mayer—and a big bet on video—as the Yahoo CEO confirmed today that TV news mainstay Katie Couric will be joining Yahoo as its "global news anchor." 

“I’ve always respected Katie for her thoughtful, charismatic approach to journalism,” Mayer wrote on Tumblr. “From pivotal coverage of natural disasters and historic elections to the Royal Wedding and the Olympic Games, groundbreaking interviews with heads of state and leading tastemakers, her experience is unmatched. Katie is dynamic, savvy and has a way of connecting with viewers that I really admire.”

It’s no secret that things for Katie on her eponymous ABC talk fest have not panned out as either had hoped, but the former co-anchor of NBC's Today show and first female anchor of the CBS Evening News brings the perfect complement of skills, awareness and style to the search giant as consumers continue to migrate to the Internet for TV-style reporting and programming.

Couric will tape features for the Yahoo homepage, but will continue to host her syndicated daytime talk show, Katie. Couric joins a carefully procured team of journalists that have come together over the last several months, including Editor-in-Chief Megan Liberman, former New York Times tech columnist David Pogue, and designated political analyst Matt Bai.Continue reading...

video killed the _____ star

Aereo Finds New Enemies in NFL, MLB as Web-TV Fight Continues

Posted by Mark J. Miller on November 19, 2013 01:49 PM

Add the NFL and MLB to the list of TV-related brands that are threatening to jump ship if upstart web-TV service Aereo infiltrates broadcasting any further. 

The pair filed a "Friend of the Court" brief last week, AllThingsD reports, making known that if the court rules in favor of Aereo, both organizations will remove their product from free, broadcast TV and move it to cable. That means no Super Bowl or World Series unless you pay for a cable package. 

The brief was filed in the ongoing case in which the Supreme Court is trying to determine whether Aereo's services, which are backed by IAC's Barry Diller, are legal. CBS, ABC, Fox and other major networks have spoken out against the service, which allows consumers to stream live TV to their computers and mobile devices by capturing TV signals via small antennas for a miniscule monthly fee—one that doesn't benefit broadcast networks.Continue reading...

brand news

In the News: BT, CBS, Alibaba and more

Posted by Dale Buss on November 11, 2013 09:11 AM

In the News

BSkyB shares hit by BT Champions League football rights deal win.

CBS criticized for not running more extensive apology over flawed Benghazi report.

Alibaba set for US$5B boost from China's online "Singles Day."

Adidas sprints for lead with Smart Run watch.

Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.

Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.

Bank of America may have to pay US $864M over "Hustle" loans.

Bloomberg curbs reporting that might anger China.

Boeing and Japan Air Lines face another Dreamliner battery incident.

Bottega Veneta unveils new 'green' headquarters.

Cadillac's new CMO aims to focus brand around design.

Charmin pulls cheeky Twitter ad campaign.Continue reading...

brand news

In the News: FDA, Abobe, Mattel and more

Posted by Dale Buss on November 8, 2013 09:18 AM

In the News

FDA bans artery-clogging trans fats.

Adobe sees accounts compromised in big security breach.

Mattel gives Barbie doll a proportional makeover for China market.

Boeing warns it could build 777X jet outside of Washington State.

CBS admits errors in 60 Minutes report on Benghazi.

Fiat offers car-sharing service in hard-hit Milan.

Groupon is pinched by Gmail change and posts wider loss.

Jaguar Land Rover boosts profit for parent Tata Motors.

Kohl's adds emotional brand spots to holiday mix.

Marriott International buys African hotel chain.

McDonald’s sales growth remains sluggish.Continue reading...

The Big Game

SodaStream Plans to Come Back and Squirt Coke, Pepsi in Super Bowl

Posted by Dale Buss on November 4, 2013 04:47 PM

Last year SodaStream got stymied in its efforts to take direct aim at Coke and Pepsi with an ad during the Super Bowl. But this year the startup has promised to come right back at the soft-drink giants with an in-your-face spot during the next Big Game on February 2 at Met Life Stadium.

The difference, SodaStream International CEO Daniel Birnbaum told Advertising Age, is going to be that Fox is airing this year's telecast while CBS is the network that denied SodaStream's efforts to air an ad last year depicting exploding Coke and Pepsi bottles to dramatize SodaStream's environmental pitch about "saving" bottles.

"I hope that [Fox] will be a little more courageous than CBS, because CBS's behavior was just pathetic," Birnbaum told the magazine. "CBS chickened out and they just didn't want to take a risk of pissing off Coke and Pepsi who are big, big sponsors of theirs." The un-aired ad has since garnered over 4.9 million views on YouTube.Continue reading...

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