2014 Brandcameo Product Placement Awards

media brands

Time Warner Submits to CBS Demands, Ending Blackout Just in Time for NFL

Posted by Mark J. Miller on September 3, 2013 11:51 AM

CBS and Time Warner Cable have been engaged in a long-running spat over transmission costs, resulting in a month-long CBS blackout in three major cable markets, New York, Los Angeles and Dallas. Finally, and just in time for the start of the NFL season, the broadcaster and cable company have reached a deal, and it looks as if CBS is the victor. 

According to Bloomberg, TWC will pay “a significant increase for the right to transmit CBS signals, though still below $2 per subscriber per month.”

"CBS is the winner,” said cable and telecommunications analyst Craig Moffett of Moffett Research, according to Reuters. “Content owners always win these negotiations, it's just a matter of how much they won. They have all the leverage. Consumers don't get mad and trade in their channel when these fights drag on. They go looking for a different satellite or telephone company." CBS was coming from a particular position of power since it is currently the top-rated network on TV.Continue reading...

brand news

In the News: Microsoft, CBS, Taco Bell and more

Posted by Dale Buss on September 3, 2013 09:16 AM

In the News

Microsoft makes bold bid to catch up in mobile with $7B acquisition of Nokia's phone business, raising questions about future of Nokia brand.

CBS and Time Warner Cable reach deal to end blackout ahead of NFL kickoff, as the NFL prods long-time advertisers to up their game for start of season.

Taco Bell is named advertiser of the year by Ad Age.

Vodafone exit from US market with $130B Verizon Wireless sale isn't so simple for shareholders.

AT&T earns brand affection with "It's Not Complicated" campaign.

Cadillac emphasizes accessible luxury in new campaign.

Citigroup sheds its "alternative" investment holdings.

Dannon plans to return Oikos brand to Super Bowl advertising.Continue reading...

digital moves

RadioShack Bids for Relevance with 'Cord-Cutting' Deal During TWC-CBS Fight

Posted by Dale Buss on August 27, 2013 06:16 PM

RadioShack is bidding to renew its relevance in a fresh way this week, offering a "cord-cutting" deal on high-definition digital TV antennas to the millions of consumers in some major national markets that have been blacked out of CBS in the network's continuing deadlock with Time Warner Cable.

Under new management and in an attempt to begin rolling back a long tide of red ink, Radio Shack has turned toward a new logo, new slogan ("Let's Play"), new store concept and new positioning that recasts the brand as an even better digital playground for Millennials than their local Verizon Wireless or AT&T store. At the same time, RadioShack says it wants to fortify the loyalty of its traditional audience of electronics hobbyists.

The brand's new promotion ratchets up RadioShack's immediacy a few notches. Saying it makes "cutting the cable" convenient and easy, the company is offering a 25 percent discount on its best-selling HDTV antenna in areas affected by the blackout, through September 7.Continue reading...

brand news

In the News: Bill Ackman, Samsung, Billabong and more

Posted by Dale Buss on August 27, 2013 09:27 AM

In the News

Bill Ackman gives up stake in JCPenney.

Samsung confirms Galaxy Gear Smartwatch for Sept. 4. 

Billabong reports record loss and writes down value of brands.

Adobe has some bold plans for online ad business. 

Amazon exposes cloud's dark lining with weekend outage.

Apple plans to launch trade-in program for iPhone, report says.

AT&T sees its commercial straight man leap to Saturday Night Live.

Best Buy will see founder unload some of his shares this year.

Chevrolet does deal with University of Texas Longhorns for Silverado.

Cracker Barrel revamps menu with lighter dishes and rejects activist investor's third attempt to join its board.

Ford ramps up output of Fusion to challenge Toyota's Camry.Continue reading...

brand news

In the News: Turner Broadcasting, American Express, Toyota and more

Posted by Dale Buss on August 26, 2013 09:18 AM

In the News

Turner Broadcasting turns attention to 'Upwave' wellness network. 

American Express ranks highest in credit-card customer satisfaction.

Toyota hustles to remedy low crash ratings.

Amgen buys Onyx for $10 billion in cancer drug play.

Duck Dynasty's calculated push into entertainment has turned out well.

ESPN returns Keith Olbermann today.

Facebook opts to dump physical gifts from platform. 

GM eyes diesel option for new Colorado and Canyon light pickups and pays to make dealers' web sites better.

Gamestop wins from new Xbox and Play Station.

Hillshire Brands brings "spontaneous consumption" to meat aisle.

Hormel battles high pork-belly costs.Continue reading...

brand news

In the News: Microsoft, QVC, Yahoo and more

Posted by Dale Buss on August 23, 2013 09:33 AM

In the News

Microsoft CEO Steve Ballmer says he will retire within 12 months. 

QVC debuts second channel, QVC Plus.

Yahoo courts Katie Couric for video series. 

Airbnb seeks to create "movie" entirely with Vine.

Al-Jazeera America makes debut with few national advertisers.

American Airlines and US Airways get states' support in merger bid.

Audi reveals new A8 family.

BMW will unveil X5 plug-in hybrid, featuring all-wheel drive, at Frankfurt show.

CBS cuts carriage deal with Verizon.

Coca-Cola hired private eye to snoop in Honest Tea trademark case.Continue reading...

brand news

In the News: Amazon, Al Jazeera, Facebook and more

Posted by Dale Buss on August 21, 2013 09:16 AM

In the News

Amazon and Conde Nast create new "all-access" magazine subscriptions across platforms.

Al Jazeera sues AT&T for dropping US channel and makes limited US debut.

Facebook leads project to connect whole world through the internet.

Apple loses iPad market share in China to Samsung and plans to launch iTunes Radio in September with big advertisers.

BMW is making customers wait for repairs due to global supply-chain hiccups.

Barnes & Noble abandons plans to split company.

Bob Evans opens Express prototype.

CBS turns to its stars in battle with Time Warner Cable.

Coca-Cola sees "very positive" prospects in Indonesia.

Cummins diesel deal with Nissan for Titan could vex Chrysler's Ram truck.

Diageo fights off latest legal challenge to its Parrot Bay cocktails.Continue reading...

digital moves

Sony Jumps Ahead in Online Pay-TV Race with Pending Viacom Deal

Posted by Sheila Shayon on August 16, 2013 01:40 PM

With the announcement of a pending deal with Viacom to stream content from such channels as MTV, Comedy Central and Nickelodeon, Sony has essentially put itself far outfront in the race to create a workable online pay-TV model. 

The deal is the first of its kind, further pitting the company against a long list of rivals, including Google, Intel, Apple, Netflix and Microsoft, that are all racing to nail down a subscription-based TV streaming system. 

Sony's “over the top” model could disrupt the current ecosystem, pitting cable companies against each other, however it “might also be the tonic that slows the arrival of the 'capocalypse'—where enough people 'cut the cord' and drop cable altogether that the whole industry collapses," Forbes explains. Sony’s not-yet-named service works on Sony-branded TVs and PlayStation but will not offer a la carte channel selection, still delivering content through cable's tried and true bundled model.Continue reading...

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