2014 Brandcameo Product Placement Awards

brand news

In the News: Best Indian Brands, Yahoo, Facebook and more

Posted by Dale Buss on July 31, 2013 09:20 AM

In the News

Tata is ranked No. 1 in Interbrand's Best Indian Brands 2013 report. 

Yahoo and NBC team up to develop cross-platform sports shows.

Facebook plans to sell TV-style ads for $2.5 million each, as it moves into mobile games publishing. 

Ford and Toby Keith ride again, as automaker announces plans to offer F-150 that rides on natural gas. 

ABC leads rival networks in summer ratings.

Accenture is in talks about acquiring Booz & Co.

Air Products & Chemicals sees activist investor Bill Ackman take nearly a 10 percent stake in company.

BP fund for Gulf spill is running out.

Candia, a French milk brand, plans to set up shop in China to take advantage of consumer concerns. 

CBS continues to court boomers.

Coach shuffles management after weak results.Continue reading...

social media watch

Thomson Reuters Twitter Latest to be Hacked by Syrian Group

Posted by Sheila Shayon on July 30, 2013 02:47 PM

Thomson Reuters' corporate Twitter account is the latest victim of the Syrian Electronic Army, a group of hackers that are pro-president Bashar Al-Assad. The group is the same one that claimed responsibility for Twitter hacks on NPR, CBS' 60 Minutes, Al Jazeera and the Associated Press—a hack that caused a drop in the Dow Jones Industrial Average. 

For about 45 minutes Monday night, the hackers took over, posting offensive political cartoons—all of which Buzzfeed managed to capture before Twitter suspended the @ThomsonReuters account, which has about 83,000 followers and is seperate from the @Reuters breaking news account.Continue reading...

brand news

In the News: Hudson's Bay, BMW, Omnicom and more

Posted by Alicia Ciccone on July 29, 2013 09:45 AM

In the News

Hudson's Bay to buy Saks for $2.4 billion. 

BMW debuts battery-powered i3 in charge to take on Tesla

Omnicom, Publicis Groupe to merge, creating the world's largest advertising agency. 

Amazon plans to hire 7,000 workers for its US operations. 

Boeing asks jet operators to inspect Honeywell beacons over malfunction concerns.

CBS, Time Warner Cable smear campaigns could damage brands as new deadline looms. 

Rebranded International New York Times will put a strong emphasis on digital. 

Land Rover, Adidas make positive impressions on African Americans, while L'Oreal loses ground. 

Liquid-Plumr tests dirty ads to sell drain cleaner. 

Mazda expected to post huge leap in Q1 operating profit.Continue reading...

sports in the spotlight

Fox Sports 1 Ready to Take On ESPN with Broad Programming, Funny Talking-Heads

Posted by Dale Buss on July 26, 2013 05:14 PM

ESPN may have a 30-year head start on Fox Sports 1, but the new 21st Century Fox-owned, startup TV-sports network will have—well, "jockularity."

Rupert Murdoch has long taken on quests that others see as unrealistic, and none may be more so than the global media titan's bid to finally give some serious competition in the US sports-programming genre to Walt Disney's ESPN. Other giants—including Comcast Corp.'s NBC and CBS—have tried and are continuing to try to chip away at ESPN's estimated $10 billion stranglehold on American TV-sports fans, but Fox's bid appears to be the most serious yet.

Fox Sports 1 will debut on August 17 with a passel of crucial live-sports programming rights—for Nascar, Major League Baseball games starting next year, and some college football and basketball, as well as Fox's huge place in NFL broadcasts—the requisite stable of ex-jocks, some experienced sports broadcasters, and a different attitude than ESPN.Continue reading...

media brands

Univision Marks Network Milestone as US English-Speaking Networks Falter

Posted by Sheila Shayon on July 24, 2013 03:52 PM

For the first time in TV history, a non-english speaking network has come out on top. Univision was crowned July's sweeps victor over Fox, NBC, CBS and ABC with an average of 1.81 million viewers aged 18 to 49, according to Nielsen. The victory speaks to the demographical changes in the US, as well as the widespread struggles that other networks have had sustaining popular programming, especially during the slow summer season. 

The network's full-page ads in The New York Times, LA Times and Wall Street Journal trumpeted, "Numero Uno is the new Number One." The company also published a statement on Slate: “Univision swept ABC, CBS, NBC and FOX. For the first time ever, the Network’s no-repeat lineup of primetime novelas, variety and sports made Univision America’s New #1 Network among both adults 18 – 34 and 18 – 49, including men and women. In any language.”

The network, which boasted all original programming and an average viewer age of 37, had big gains thanks to its youth awards show, "Premios Juventud," which scored close to five million viewers, as well as soccer matches Copa Oro and CONCACAF and popular telenovela Amores Verdaderos.Continue reading...

brand news

In the News: Detroit, CBS, Google and more

Posted by Dale Buss on July 19, 2013 09:12 AM

In the News

City of Detroit files largest municipal bankruptcy in US history.

CBS warns of possible Time Warner cable blackout.

Google suffers from continued ad-price declines as search goes mobile.

Dell races to sway investors on buyout.

Dove finds new way to probe women's self-image in new campaign.

Electrolux sees higher US demand.

Fiat sees orange become most popular color of its new EV.

GM delays next Chevrolet Cruze.

Honda wagers on new Fit hybrid variants in US.

Instagram seeks to become destination for political content.Continue reading...

brand news

In the News: CVS, Walgreens, Coke, Ryanair and more

Posted by Dale Buss on July 18, 2013 09:32 AM

In the News

CVS and Walgreens ban Rolling Stone over Tsarnaev cover.

Coca-Cola ad banned in UK over exercise claims.

Ryanair to sell advertising on planes. 

Dell putting off vote today on founder's buyout proposal.

ArcelorMittal scraps steel project planned for India.

CBS markets new show using American flags as mouth gags.

Carrefour gains ground in France.

Eli Lilly plans to freeze wages to cope with patent cliff.

Ford makes inroads on Toyota in California.

Formula One CEO indicted for bribery.

Fox tries for comic-book comeback with movies.Continue reading...

brand news

In the News: Facebook, Tribune Co., Apple and more

Posted by Dale Buss on July 1, 2013 09:15 AM

In the News

Facebook plans to block ads from broader set of "controversial" pages.

Tribune Co. acquires 19 TV stations to become biggest station operator.

Apple paid no UK corporation tax last year, report says as it applies for "iWatch" trademark in Japan.

Amazon quietly lays plans to sell high-end art.

Bank of America commits to "culture change" that will help in Chicago market.

CBS breaks summer ratings mold with success of Under the Dome.

Chobani undergoes another agency review as it fends off stiffening Greek-yogurt competition.

Cirque Du Soleil deals with death of performer in Las Vegas.

Coca-Cola and PureCircle seek regulatory approval for new stevia-based ingredient.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements