2014 Brandcameo Product Placement Awards

brand news

In the News: Apple, L'Oreal, Smirnoff and more

Posted by Dale Buss on December 8, 2010 09:00 AM

In the News

Apple CEO Steve Jobs is named "CEO of the Decade" by MarketWatch, with Ford CEO Alan Mulally named "CEO of the Year."

BMW reports highest global sales growth so far this year.

Cheesecake Factory inks credit line for expansion next year.

CNN says Parker Spitzer talk show keeps rising amid the tensions.

Fortune Brands splits into three companies: spirits (Jim Beam, Canadian Club), home (Moen faucets) and a golf business.

Hyundai signs extended global FIFA World Cup sponsorship deal.Continue reading...

brand news

Brands to Watch: Issuu, Nokia, WikiLeaks and more

Posted by Caroline Smith on November 24, 2010 05:30 PM

Brands to Watch

Best Buy sets terms for Black Friday Twitter contest.

BP marks return to deep water with Egypt gas discovery.

CNN Heroes event draws cause-marketing crowd.

DuPont sues cleaning products company over Teflon trademark.

H&M acquires rest of Cheap Monday brand owner.

HarperCollins, Gawker resolve lawsuit over Sarah Palin’s memoir.

Issuu gives up on Apple app store after three rejections.Continue reading...

brand news

In the News: Harry Potter, Disney, Android and more

Posted by Dale Buss on November 18, 2010 09:00 AM

In the News

AMC expands dining options in US cinemas.

Android will conquer the iPhone and other smartphones... according to Apple cofounder Steve Wozniak.

BP's board tightens oversight of daily operations.

Carrefours to open in India, stay in Malaysia.

CNN pays tribute to Chile's freed miners.

Disney plans for e-commerce growth in India.Continue reading...

media brands

CNN Says “Gimme Some Truth” – in its Advertising

Posted by Dale Buss on November 12, 2010 10:00 AM

While the cable-news competition is busy leaning and moving forward, CNN wants to remind viewers that the slogan-forward wars between Fox News and MSNBC has left something behind: “the truth.”

In new-style advertising spots that began running just before last week’s elections, CNN hatched “Moving Truth Forward” as its slogan. So while left-loving MSNBC continues its massive “Lean Forward” campaign, and right-raving Fox has reacted with “Move Forward,” CNN wants to persuade news junkies that it splits the difference.

“Some lean left, some move right, pushing their partisan agendas forward,” read the simple text in one of CNN’s first such ads. It then observed, “That’s a lot of leaning,” and proffered the network’s alternative: moving “truth forward.”

In a brand new spot, CNN goes so far as to call out the competition by name, slapping “Fox News” on the elephant mascot of the GOP and “MSNBC” on a donkey. Continue reading...

brand news

Brands to Watch: Wal-Mart, Bing, GOP

Posted by Shirley Brady on October 13, 2010 05:30 PM

Brands to Watch

Wal-Mart  is focusing on smaller-format stores, bringing back "Action Alley" — wide aisles filled with palettes of discounted merchandise — and offering same-day pickup for online purchases in an effort to jumpstart sluggish U.S. sales.

Apple shares pass $300 for first time on promise of iPad, China expansion.

Bing is adding a social layer to its search results, with a little help from Facebook.

Bit.ly now generates QR codes in addition to short URLs.

Domino's unveils first new pizza since reformulating its recipe.Continue reading...

media brands

MSNBC Touts Progressive Stance with "Lean Forward" Tagline

Posted by Barry Silverstein on October 5, 2010 11:00 AM

In an effort to draw a clear line of differentiation, MSNBC is adopting a new tagline that "defines us and defines our competition," according to Phil Griffin, MSNBC president. The tagline, "Lean Forward," was publicly announced today, kicking off a two-year marketing push to garner awareness for the cable news channel.

MSNBC has now surpassed a flagging CNN to become the second leading cable news channel behind Fox News. Even so, awareness of MSNBC ranks below that of CNN, Fox and even HLN (Headline News Network), according to the New York Times.

That's why MSNBC needs to "tell our story to more people," MSNBC's CMO Sharon Otterman tells the Times.Continue reading...

brand bites

Brand Bites: Coke Classic Edition

Posted by Abe Sauer on September 24, 2010 12:00 PM

Eddie Fisher, legendary Coca-Cola spokesman and host of Coke Time series (above), has died at 82.

Brand extension of the week: CNN anchor Roland Martin ascots! Who won't want one: departing CNN US head Jonathan Klein.

Goya reaches out to non-Latinos with "we are the bean people" positioning. Huh?

Legendary New York hotel The Algonquin is becoming a Marriott. Dorothy Parker fans mourn.Continue reading...

media brands

CNN Readies "Parker Spitzer" Launch

Posted by Barry Silverstein on September 21, 2010 12:30 PM

The beleaguered original cable news network CNN is desperately trying to make a comeback with a new brand of talk show. The network hired British journalist Piers Morgan (the Simon Cowell-like judge on the hit TV show, America's Got Talent) to replace legendary interviewer Larry King in January.

But even more startling is what viewers will see on October 4, when Parker Spitzer premieres.Continue reading...

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