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brand news

Brands to Watch: ESPN, Hermes, Snooki and more

Posted by Shirley Brady on January 6, 2011 06:30 PM

Brands to Watch

Altria, R.J. Reynolds and Lorillard face tougher tobacco marketing rules in US.

Apple launches app store for Mac software.

Bank of America categorizes clients, adds fees.

Boeing loses major 747 order due to delays.

BP spill inquiry to report that disaster "likely" to recur; and hears that microbes may have mitigated methane damage in the Gulf.

CNN books Oprah as first guest for Piers Morgan's post-Larry King debut on Jan. 17; Madonna still banned as "boring."Continue reading...

brand news

In the News: DirecTV, Disney, Oprah, WikiLeaks

Posted by Dale Buss on December 20, 2010 09:00 AM

In the News

AT&T invests in 4G spectrum.

Best Buy tests sales of health and fitness products.

BMW and Daimler experiment with upscale rent-by-the-ride in Europe.

CNN’s new chief dives in as Larry King goes out on top.

DirecTV pioneers "addressable" targeted TV commercials amid privacy concerns; settles fraud complaints; and rebrands three regional sports channels to ROOT Sports.

Dish Network ventures into 3D TV.Continue reading...

brand news

Brands to Watch: BlackBerry, CNN, Yahoo

Posted by Shirley Brady on December 16, 2010 06:00 PM

Brands to Watch

Apple opens new Mac software store, enables peer-to-peer app sharing.

BlackBerry parent RIM beats analyst estimates.

Canada Goose challenged by knock-offs.

Chevron and BP named in latest WikiLeaks cables.

CNN bids adieu to Larry King, pads schedule until Piers Morgan debut.

Dramamine brand sold by J&J for $76 million.Continue reading...

brand news

Brands to Watch: Best Buy, Coke, Microsoft, WikiLeaks and more

Posted by Shirley Brady on December 14, 2010 06:00 PM

Brands to Watch

Google and Microsoft join President Obama's fight on $75 billion illegal drug e-market, as Obama meets with Bill Gates and Warren Buffett to discuss bolstering the US economy.

WikiLeaks leader Julian Assange granted bail (but Sweden vetoes) as supporters pay $360,000 for New York Times ad.

Audi and Mercedes-Benz lead automaker push to go social for 2011 Super Bowl.

Best Buy share price plunges on lowered forecast, despite brighter November for US retail sales.

Brett Favre draws criticism for trying to profit from end of winning streak.

CNBC launches subscription CNBC Pro, "for the serious investor."Continue reading...

media brands

End of an Era: Larry King Hangs Up Suspenders as Piers Morgan Braces for Battle

Posted by Shirley Brady on December 14, 2010 01:00 PM

Larry King

With some 50,000 interviews (TV and radio) under his suspenders, CNN will bid adieu to Larry King on Thursday night during the final episode of Larry King Live.

While his replacement, the British journalist Piers Morgan, prepares for his January debut in the 9pm timeslot that the venerable TV interviewer filled for 25 years, King tells the New York Times “the saddest part” about stepping down.Continue reading...

media brands

CNN Faces 2011 With Muddled On-Air Brand

Posted by Barry Silverstein on December 8, 2010 02:00 PM

It's likely CNN can't wait for 2010 to come to a close.

When Campbell Brown departed earlier this year, the cable network announced with much fanfare that the new Parker Spitzer, a kind of right vs. left on-air debate of current issues, would fill the vacant 8 PM slot. Journalist Kathleen Parker didn't cause a flurry, but eyebrows were raised over the hiring of Eliot Spitzer, the debauched former governor of New York, as co-host.

Now, only two months later, it seems Parker Spitzer has been something of a bust.Continue reading...

brand news

In the News: Apple, L'Oreal, Smirnoff and more

Posted by Dale Buss on December 8, 2010 09:00 AM

In the News

Apple CEO Steve Jobs is named "CEO of the Decade" by MarketWatch, with Ford CEO Alan Mulally named "CEO of the Year."

BMW reports highest global sales growth so far this year.

Cheesecake Factory inks credit line for expansion next year.

CNN says Parker Spitzer talk show keeps rising amid the tensions.

Fortune Brands splits into three companies: spirits (Jim Beam, Canadian Club), home (Moen faucets) and a golf business.

Hyundai signs extended global FIFA World Cup sponsorship deal.Continue reading...

brand news

Brands to Watch: Issuu, Nokia, WikiLeaks and more

Posted by Caroline Smith on November 24, 2010 05:30 PM

Brands to Watch

Best Buy sets terms for Black Friday Twitter contest.

BP marks return to deep water with Egypt gas discovery.

CNN Heroes event draws cause-marketing crowd.

DuPont sues cleaning products company over Teflon trademark.

H&M acquires rest of Cheap Monday brand owner.

HarperCollins, Gawker resolve lawsuit over Sarah Palin’s memoir.

Issuu gives up on Apple app store after three rejections.Continue reading...

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