Posted by Dale Buss on May 9, 2014 09:33 AM
TOP 5 STORIES
Apple is in talks to buy Beats Electronics for $3.2 billion, report says.
GM recalls 8,500 new vehicles and hires its former PR head to help with recall crisis.
Publicis and Omnicom call off agency mega-merger.
Alibaba starts a clock for CEO Marissa Mayer at Yahoo.
Fiat Chrysler plans to move headquarters to London.
MORE BRAND NEWS:
Airbnb releases first global campaign.
Audi mulls largest SUV.
Barclays reins in ambitions with massive job cuts.
Beverly Hills Hotel becomes cause celebre over Sultan of Brunei's ownership.
CNN ratings rise with smarter data strategy.
Google sends moving Mother's Day message via Glass.
Kellogg agrees to change "all-natural" labeling on Kashi and Bear Naked lines.Continue reading...
Posted by Dale Buss on May 5, 2014 09:36 AM
TOP 5 STORIES
Target chairman and CEO resigns in wake of data breach.
Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.
Apple faces legal challenge by Swatch over iWatch name.
Fiat Chrysler's Sergio Marchionne readies five-year plan.
P&G takes legal action in drive to protect Crest Whitestrips.
MORE BRAND NEWS
Amazon launches #AmazonCart so users can shop via Twitter.
AOL revives Moviefone brand with new tech features and marketing push.Continue reading...
Posted by Mark J. Miller on March 6, 2014 04:44 PM
Mobile is at the heart of consumer consumption, and media brands have been listening hard. That's why news organizations like CNN and the New York Times have launched recent site redesigns optimized for mobile devices including smartphones and tablets, and now it's TIME's turn.
In the same week that Newsweek returned (controversially) to print after going digital-only in 2012, TIME has launched an extensive overhaul of its website to optimize its content for mobile—and its ads, including hosting more videos and native ads.
“Our data suggest that nearly half of you are currently reading this on a smartphone or tablet,” TIME wrote in a blog post describing the changes. “TIME invented the news brief; the original magazine included 100 stories, none longer than 400 words. Fittingly, the centerpiece of our new home page is The Brief, a fast take on the 12 stories you need to know about right now.”Continue reading...
Posted by Sheila Shayon on February 26, 2014 11:52 AM
MSNBC has partnered with digital news startup Vocativ in a concerted effort to attract younger viewers who turn to Twitter and Facebook for their news rather than traditional "prime time" outlets.
“Vocativ navigates the Deep Web to make sense of the 80 percent of the open Internet that search engines don't reach: public social media posts, open databases and records,” according to the site. Targeting digital natives in their 20s and 30s, Vocativ, launched in October 2013, is a mash-up of big journalism and smart, proprietary technology with a brand promise to champion citizen journalism.
“It is an additional tool for us,” Phil Griffin, president of MSNBC, told the New York Times, “and who knows where it is going to go for the entire NBC News group.”
Vocativ doesn’t have a traditional journalism pedigree, as founder Mati Kochavi also started global security and intelligence provider AGT International. Kochavi was inspired by the Arab Spring when social media created a tech platform for citizen journalism, leading Vocativ to be born out of data-mining technology that is more often used by governments and the military.Continue reading...
Posted by Dale Buss on February 24, 2014 09:14 AM
Mobile World Congress gets underway in Barcelona, as Nokia unveils its first Android phone, Samsung drops Android for its new smartwatch, Mozilla promises to deliver a $25 smartphone and Sony tries to crack smartphone market.
Honda appoints first woman to its board and starts making Fit cars in Mexico.
Barnes & Noble sees conditional acquisition offer.
Apple and Samsung fail to settle US patent case.
Best Buy and JCPenney will be reporting earnings this week, hoping to show signs of turnaround.
Brahma finds unique way to merge soccer and beer in Brazil.
Budweiser launches special-edition World Cup bottle.
CNN pulls the plug on Piers Morgan primetime show.
Ford reportedly swaps Microsoft for BlackBerry in Sync.
Glanbia may be trying to acquire Muscle Milk parent CytoSport.
Jaguar Land Rover presses dealers for customer data.Continue reading...
Posted by Dale Buss on January 24, 2014 09:33 AM
Neiman Marcus reveals over 1.1 million credit cards exposed to data breach.
Apple celebrates 30 years of the Mac computer and making PCs "cool."
Samsung's profit growth slows on success of new iPhone.
Starbucks enthuses about sodas and mobile pre-ordering in wake of strong holiday sales.
Audi plans to narrow global sales gap with BMW in 2014.
CNN social media accounts hacked by SEA.
Facebook pokes fun at Princeton following research report.
GM looks to axe 1,100 South Korea jobs ahead of Chevy's pullout from Europe, report says.
Google reaches out to GOP.
JPMorgan gives CEO Dimon a big raise.
Lexus taps into Milan Design Week.
Lincoln sees customer-experience enhancements begin to pay off for dealers but product depth remains a problem.Continue reading...
Posted by Dale Buss on January 6, 2014 09:07 AM
CES opens in Las Vegas.
Mercedes-Benz beats BMW in US luxury-car race.
Yahoo says some ads on its European sites spread malware last week.
Apple acquires Snappycam photo-app company.
Amazon's Jeff Bezos was lifted from a Galapagos Islands cruise after a kidney-stone attack.
Boeing sees workers narrowly approve major contract extension in economic win for region.
CNN plans to shake up its prime-time lineup this year.
Chrysler is scored by China over fires in imported Jeep Wrangler.
Curves lands Jillian Michaels for January workout push.
Dannon broadens target audience for Activia.
Fiat said likely to list new shares with Chrysler in New York.
Ford scored biggest US auto-market share gain in '13.Continue reading...
Posted by Sheila Shayon on December 9, 2013 04:03 PM
“The corporate website is dead and 'press release PR' is on its way out,” proclaimed Coca-Cola last month, as they unleashed their story-driven new website, Coca-Cola Unbottled, that mirrors “a modern election campaign…Every day you have a choice of what to read and what to drink. Every day is election day, and our team will be here - working hard to get your vote.”
As content once again surfaces as king in the battle for audience and ad dollars in the digital cornucopia of Facebook, Google+, Twitter or Flipboard, brands are jockeying for position and advantage with increased social across the Internet landscape – and corporate websites are the new calling card.
Story + search + syndication is the latest Holy Grail as brands strive to deliver currency, entertainment and connection and the best websites are evolving to ersatz publishing models more akin to The New York Times, USA Today or the Huffington Post than traditional push, PR engines. Continue reading...