brand news

In the News: Aquafina, Amazon, Infiniti and more

Posted by Dale Buss on October 1, 2013 09:21 AM

In the News

Aquafina introduce water line targeting teens.

Amazon plans to hire 40 percent more seasonal workers for this holiday.

Infiniti plans to cut inventories and raise standards for dealers.

AT&T plans ultrafast-internet system for Austin, Texas.

Adobe targets next generation of creatives.

Cardlytics debuts new visual identity and logo.

CNN and NBC scrap projects on Hillary Clinton.

Chrysler reports best September sales since 2007; all US automakers report today.

Dish Network and Walt Disney reach short-term deal to avoid blackout.

GM encounters softening sales in India.

Google closes in on deal to end European antitrust case over search.

Heineken hints at creating "high-end" home-beer machine.

JPMorgan settlement could falter over question of "wrongdoing."

Merck aims to save $2.5 billion by cutting additional 8,500 jobs, extending layoffs to 20% of workforce in shift to sales-driven R&D.

Microsoft and Nokia make inroads in Europe's lower-end smartphone market.Continue reading...

web watch

CNN Unveils Mobile-Friendly, Intuitive Website Redesign

Posted by Sheila Shayon on August 15, 2013 02:51 PM

CNN introduced a redesign of its website that will rollout to the public at the end of September, unifying the consumer experience across all platforms and simplifying the ad-buying process for mobile.

“The future of CNN is as much about digital as it is about a television screen,” CNN President Jeff Zucker said at a media event in New York Wednesday. “I fervently believe mobile is a big part of our future.” 

The Time Warner Cable network is increasingly accessed from social networks and mobile outlets and is growing its international audience. The challenge to “fit” news published across 20 different media outlets and nine different editions in six languages has led to the digital facelift that will include much larger photos to anchor stories. "Big pictures and big headlines," is the word from Zucker.Continue reading...

brand news

In the News: Lululemon, Apple, Avon and more

Posted by Dale Buss on July 3, 2013 09:15 AM

In the News

Lululemon sued by shareholder over sheer pants debacle. 

Apple poaches YSL CEO Paul Deneve to run special projects. 

Avon sells jewelry business at big loss.

Obamacare employer-penalty requirement is delayed for a year.

Audi tops premium auto brands in China satisfaction survey.

Auntie Anne's expands breakfast rollout.

BMW trims Mercedes-Benz sales lead in US.

CNN enjoys ratings boost.

Coca-Cola promotes Mexican soccer team in new campaign.

Dell sees pressure build on founder to contribute more of his wealth to buyout.Continue reading...

brand news

In the News: Uniqlo, Renault, ESPN and more

Posted by Dale Buss on May 28, 2013 09:24 AM

In the News

Uniqlo kept out of Bangladesh safety pact by owner Fast Retailing.

Renault suffers blow from failure of Better Place EV startup.

ESPN layoffs underscore sports-network battle and soaring rights fees.

Acura eyes emerging markets.

BMW hints at bringing out super-luxury coupe with a Pininfarina touch.

BuzzFeed, CNN and YouTube plan online-video channel.

Club Med buyout sees large role for Chinese investors.Continue reading...

Social Media and the Boston Marathon Bombings: The Changing Face of Trust

Posted by Sheila Shayon on April 23, 2013 05:47 PM

On Monday, April 15 at 2:50pm, Twitter user @DeLoBarstool tweeted one of the first internet records of the Boston Marathon bombings. From that point on, social media users, citizen journalists and venerable broadcasters fell down the rabbit-hole of misinformation, spurred by an unprecedented eagerness to capture and respond to the first terrorist act on American soil since 9/11—when things like Facebook, Twitter and smartphones didn’t exist.

Over a week later, the conversation that frames the bombings and subsequent manhunt is not so much about old versus new media, but rather how the proliferation of digital and social tools have reframed the information ecosystem, resulting in an unprecedented and uneasy alliance.Continue reading...

brand news

In the News: Apple, Twitter Music, Burberry and more

Posted by Dale Buss on April 18, 2013 09:08 AM

In the News

Apple loses throne to Exxon as world's biggest company as its slowdown threatens a $30-billion global supplier web.

Twitter launches music app for iOs devices today.

Burberry sales rise as China growth recovers.

BlackBerry says Alicia Keyes delivers its PowerPoint presentations.

CNN deals with aftermath of erroneous reporting in Boston Marathon investigation.

Carnival plans to spend up to $700 million to upgrade fleet.

Chevrolet says its new Cruze diesel outdoes Volkswagen Jetta diesel in mileage.Continue reading...

brand news

In the News: HP, BP, BMW and more

Posted by Dale Buss on April 5, 2013 09:01 AM

In the NewsHP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.

BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.

BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.

Al Jazeera America hires CNN's Ali Velshi as anchor.

Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.

Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.

Best Buy may have turned the tide on showrooming Amazon.Continue reading...

brand news

In the News: Blackberry, Twitter, Chevron and more

Posted by Dale Buss on March 28, 2013 09:22 AM

In the News

BlackBerry reports surprise profit after cutting expenses.

Twitter ad revenue projected to approach $1 billion next year as report says it agreed to allow censorship in Russia.

Chevron cuts executive compensation after string of accidents.

Belgium looks to EU for copyright protection of Belgian chocolate brand.

Best Western opens luxury hotel in Haiti, the first U.S. brand to break ground there. 

CBS could make TV Guide Network an "ESPN of celebrity gossip."

Comcast scores court victory in Philadelphia.

New Dentyne Ice campaign gets its message across with icy alphabet.

EADS gets backing of makeover plan by shareholders.Continue reading...

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