Best Global Green Brands 2014

political season

Gotta Vote? Jay-Z's Obama Endorsement Highlights Bud Light, Too

Posted by Shirley Brady on October 16, 2012 10:17 AM

Timed to tonight's townhall debate with CNN's Candy Crowley moderating, the Obama presidential election campaign released this commercial starring Jay-Z, titled "The Power of Our Voice." That voice, as described by the campaign:

Gotta vote? Go here: http://OFA.BO/7WVtHh

Jay-Z shares why it is important to exercise your right to vote and how President Obama represents the power of our voice. 

As Jay-Z shares:

"For so long, there was this voice that was silenced out there as far as exercising your right to vote. I think it was a voice that was silent because people had lost hope. They didn't believe that their voice mattered or counted."

"Now people are exercising their right, and you are starting to see the power of our vote. He made it mean something for the first time for a lot of people."

So is "Gotta vote?" the new "Got milk?" And why is it a question instead of a call to action — "Yes, you've got to vote!" 

The commercial highlights Obama's cameo-by-video during the performer's Bud Light-sponsored Made in America Festival concert, which took place last month in Philadelphia, where the Brooklyn Nets co-owner was emblazoned with logos for the team.

There's also an iPhone hoisted (by Beyonce - watch for the blue nail polish - at the :34 mark), and of course the Obama-Biden logo at the end.

brand news

In the News: NFL, Tempur-Pedic, American Greetings and more

Posted by Dale Buss on September 27, 2012 09:06 AM

In the News

NFL settlement with referees clears the way for marketers.

Tempur-Pedic goes to the mattresses to buy Sealy for $228.6 million.

American Greetings hears buyout offer from founding family and CEO.

Amazon rejects false advertising claim in Apple app store suit.

Apple-Google maps talks failed on voice navigation.

BAE proposed merger with Airbus parent EADS hits snag in Germany.

Bayer partners with feline vets.

BlackBerry 10 will determine RIM's fate as company courts app developers.Continue reading...

media brands

NowThis News: Not Your Father's CNN or Mother's Huffington Post

Posted by Sheila Shayon on September 11, 2012 12:27 PM

NowThis News is hoping to put the likes of CNN, ABC News, the Washington Post and Huffington Post on notice with a new model of how to report and distribute the news — one, not coincidentally, staffed by a team of newshounds who came from those old school media outlets and who are eager to reinvent their business.

Formerly known as Planet Daily, NowThis News (don't call it NTN) describes its mission as a post-TV, post-newspaper and post-website newsgathering operation, "A brand new video network built from scratch for people who get their news on mobile devices and through social streams."

The startup has emerged from stealth mode with a Tumblr, a Facebook page and Twitter feed — not to mention details on its executive team helmed by former CNN executive Eason Jordan as GM, Ed O'Keefe from ABC News as editor-in-chief and Washington Post vet Katharine Zaleski as managing editor.

“We’re creating NowThis News to meet straight on the inevitable and rapid changes happening in news consumption: digital, mobile, social and video," Kenneth Lerer, Partner of Lerer Ventures, co-founder of NowThis News along with business artner Eric Hippeau, said in a statement.

“It makes no sense for me, at all, to produce what’s already on TV,” said Lerer to AllThingsD. “We’re going to produce short video pieces that will hopefully be very viral and very social, one at a time.” Jordan added, “There’s an abundance of talk. We intend to report the news.”Continue reading...

brand news

In the News: CNN, Facebook, Nike and Lance Armstrong & more

Posted by Dale Buss on August 27, 2012 09:00 AM

2016 stuns by tapping into anti-Obama sentiment at weekend box office.

ABC seems to be tanking Nightline to make room for Jimmy Kimmel's move.

Apple cements its industry dominance with court victory over Samsung as verdict affirms the value of product-design innovation and raises questions about future of smartphone market.

CNN looks for a boost from HBO shows.

Carrefour needs turnaround plan.

CarMax plans next-generation outlet and entry into smaller markets.

Crain overhauls Advertising Age for digital world.

Facebook wants to redefine how reach is measured.

Ford vows to fix problems with MyFord Touch. Continue reading...

brand news

In the News: AppSung, Facebook, WikiLeaks and more

Posted by Shirley Brady on August 17, 2012 08:50 AM

In the News

Apple and Samsung urged to make peace by patent trial judge.

Apple retail chief rehires employees he "mistakenly" fired, as brand's vision for TV set-top box becomes clearer.

Samsung launches Galaxy Note 10.1 in three major markets.

WikiLeaks' Julian Assange gets caught in a diplomatic stand-off as Ecuador offers him asylum.

Facebook shares drop to lowest point yet.

Best Buy founder presses his case for company takeover.

Budweiser sponsors Jay-Z documentary.

Heineken reportedly in talks with F&N to raise APB bid.

Macy's sues JCPenney over Martha Stewart deal after suing Stewart.

Nestlé loses bid to prevent sales of rival coffee capsules.Continue reading...

brand news

In the News: Barclays, MundoFox, Ultra and more

Posted by Shirley Brady on August 13, 2012 08:36 AM

In the News

Barclays' new chairman may end free banking.

Barnes & Noble cuts Nook pricing to "lowest ever" ahead of new Amazon Kindle Fire.

BuzzFeed expands to radio with SiriusXM.

Chinese consumers counter economic gloom with travel boom.

CNN reportedly talks to reality TV producers to turn around ratings slump.

Dell challenges — insurmountable?

Fox backs new MundoFox channel for US Latinos.

GM CMO Ewanick's flame-out, re-parsed.

HSBC moves to squelch Occupy protest in Hong Kong.Continue reading...

media brands

CNN Global President Stepping Aside for Fresh Vision

Posted by Mark J. Miller on July 27, 2012 03:03 PM

Jim Walton graduated from the University of Maryland in 1981 and took an entry-level job at CNN, the network Ted Turner had founded only a year before. Now, after many titles and many changes, Walton will be going out on top, even as the CNN brand struggles to maintain audience and relevance day to day.

The Time Warner-owned media giant announced Friday that Walton will be stepping down as president of CNN Worldwide at year’s end.

“I am proud of what we have accomplished together over these last 10 years – innovative programming, the development of great talent in front of and behind the cameras, expansion in digital and mobile, significant investment and expansion in international coverage, financial success and, most importantly, great and trusted journalism,” Walton wrote in a note to the staff.

Of course there are also plenty of things he probably won’t miss about the job.Continue reading...

brand news

In the News: Twitter Transparency, Microsoft Write-Off and more

Posted by Shirley Brady on July 2, 2012 06:11 PM

Brands to Watch

Twitter releases Google-inspired transparency report, showing US in the lead for user data requests, as site loses NYC legal battle over privacy of user data.

Microsoft writes off $6.2 billion spent on aQuantive, "slows" Internet hopes.

AMC Networks stock rises on AT&T settlement.

Anderson Cooper, CNN's biggest star (finallybullied?), comes out of the closet.

Apple loses bid to block HTC smartphones from the U.S.

Barclays scandal that cost chairman his title may spread as CEO remains "defiant."

Best Buy considers in-store competitor price-streaming.Continue reading...

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