brand news

In the News: Zynga, CNN, Lipitor and more

Posted by Dale Buss on November 30, 2012 09:02 AM

In the News

Facebook details ding Zynga shares as partnership ends.

CNN needs more vibrancy in programming, incoming CEO Jeff Zucker says.

Lipitor generic cholesterol pill production halted by Ranbaxy following glass contamination.

Amazon tops Walmart with wealthy Americans, study says.

AT&T named best 4G network in Consumer Reports annual ranking, but places last for voice/text quality to #1 Verizon.

Chevrolet partners with Dailybreak for holiday push.

Chuck E. Cheese sees revamped mascot lose consumer appeal.

Cool Whip breaks new ground with frosting.

Duke Energy forces out CEO in settlement.Continue reading...

brand news

In the News: Chevy, Costco, Exxon and more

Posted by Dale Buss on November 29, 2012 09:06 AM

In the News

Airbus and Boeing aim at each other in advertising spat.

CNN prospects weighed under Jeff Zucker.

Canadian Club launches "Join the Club" red-meat campaign.

Carnival apologizes to gay passengers after forbidding drag dress on cruise.

Chevrolet sees Volt ranked as best-loved car by Consumer Reports.

Costco to spend $3 billion on special dividend ahead of fiscal cliff.

Exxon faces short-term shortage of oil supplies.Continue reading...

brand news

In the News: CNN, Groupon, LinkedIn and more

Posted by Dale Buss on November 28, 2012 09:02 AM

In the News

CNN seen naming Jeff Zucker, former head of NBCUniversal, as its chief.

Groupon sees board meet on new CEO.

LinkedIn wants to solve world's skills gap.

Aldi stretches brand promise for hunger challenge.

Angry Birds sparks export boom from Finland.

Apple continues shakeup over iOS 6 maps app mishap as brand hit with patent suit over headphones.Continue reading...

brand news

In the News: AT&T, McDonald's, Coca-Cola and more

Posted by Dale Buss on November 8, 2012 08:59 AM

In the News

AT&T sees end of copper-wire era, and agrees to pay fee to settle overcharging dispute.

McDonald's monthly sales drop for first time in nearly a decade.

Coca-Cola plans to boost corporate social responsibilty as growth key.

Burberry rethinks small-cities push.

CNN edges Fox News in overall election-night cable ratings.

Carlsberg says SAB Miller faces organizational "challenges" in Russia.

Dunkin' Donuts partners with Universal to tap into Latin music.Continue reading...

political season

Gotta Vote? Jay-Z's Obama Endorsement Highlights Bud Light, Too

Posted by Shirley Brady on October 16, 2012 10:17 AM

Timed to tonight's townhall debate with CNN's Candy Crowley moderating, the Obama presidential election campaign released this commercial starring Jay-Z, titled "The Power of Our Voice." That voice, as described by the campaign:

Gotta vote? Go here: http://OFA.BO/7WVtHh

Jay-Z shares why it is important to exercise your right to vote and how President Obama represents the power of our voice. 

As Jay-Z shares:

"For so long, there was this voice that was silenced out there as far as exercising your right to vote. I think it was a voice that was silent because people had lost hope. They didn't believe that their voice mattered or counted."

"Now people are exercising their right, and you are starting to see the power of our vote. He made it mean something for the first time for a lot of people."

So is "Gotta vote?" the new "Got milk?" And why is it a question instead of a call to action — "Yes, you've got to vote!" 

The commercial highlights Obama's cameo-by-video during the performer's Bud Light-sponsored Made in America Festival concert, which took place last month in Philadelphia, where the Brooklyn Nets co-owner was emblazoned with logos for the team.

There's also an iPhone hoisted (by Beyonce - watch for the blue nail polish - at the :34 mark), and of course the Obama-Biden logo at the end.

brand news

In the News: NFL, Tempur-Pedic, American Greetings and more

Posted by Dale Buss on September 27, 2012 09:06 AM

In the News

NFL settlement with referees clears the way for marketers.

Tempur-Pedic goes to the mattresses to buy Sealy for $228.6 million.

American Greetings hears buyout offer from founding family and CEO.

Amazon rejects false advertising claim in Apple app store suit.

Apple-Google maps talks failed on voice navigation.

BAE proposed merger with Airbus parent EADS hits snag in Germany.

Bayer partners with feline vets.

BlackBerry 10 will determine RIM's fate as company courts app developers.Continue reading...

media brands

NowThis News: Not Your Father's CNN or Mother's Huffington Post

Posted by Sheila Shayon on September 11, 2012 12:27 PM

NowThis News is hoping to put the likes of CNN, ABC News, the Washington Post and Huffington Post on notice with a new model of how to report and distribute the news — one, not coincidentally, staffed by a team of newshounds who came from those old school media outlets and who are eager to reinvent their business.

Formerly known as Planet Daily, NowThis News (don't call it NTN) describes its mission as a post-TV, post-newspaper and post-website newsgathering operation, "A brand new video network built from scratch for people who get their news on mobile devices and through social streams."

The startup has emerged from stealth mode with a Tumblr, a Facebook page and Twitter feed — not to mention details on its executive team helmed by former CNN executive Eason Jordan as GM, Ed O'Keefe from ABC News as editor-in-chief and Washington Post vet Katharine Zaleski as managing editor.

“We’re creating NowThis News to meet straight on the inevitable and rapid changes happening in news consumption: digital, mobile, social and video," Kenneth Lerer, Partner of Lerer Ventures, co-founder of NowThis News along with business artner Eric Hippeau, said in a statement.

“It makes no sense for me, at all, to produce what’s already on TV,” said Lerer to AllThingsD. “We’re going to produce short video pieces that will hopefully be very viral and very social, one at a time.” Jordan added, “There’s an abundance of talk. We intend to report the news.”Continue reading...

brand news

In the News: CNN, Facebook, Nike and Lance Armstrong & more

Posted by Dale Buss on August 27, 2012 09:00 AM

2016 stuns by tapping into anti-Obama sentiment at weekend box office.

ABC seems to be tanking Nightline to make room for Jimmy Kimmel's move.

Apple cements its industry dominance with court victory over Samsung as verdict affirms the value of product-design innovation and raises questions about future of smartphone market.

CNN looks for a boost from HBO shows.

Carrefour needs turnaround plan.

CarMax plans next-generation outlet and entry into smaller markets.

Crain overhauls Advertising Age for digital world.

Facebook wants to redefine how reach is measured.

Ford vows to fix problems with MyFord Touch. Continue reading...

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