Interbrand IQ: The Best Asian Brands Issue

rss

week in review

Top 10 Stories of the Week: MTV's 30th Birthday, Budweiser's Can Re-design, Knock-off Ikea Stores, and more

Posted by Michael Waltzer on August 5, 2011 04:32 PM

Our most-read blog posts of the past week include MTV's 30th Birthday, Budweiser's Can Re-design, Knock-off Ikea Stores, and more:

#1 China's Kunming Adds Fake Ikea Store to Apple Clones

#2 Viral Video Watch: A Day Made of Glass

#3 A TV Icon Turns 30, But Do Kids Still Want Their MTV?

#4 Gap's New Global Brand Story: Denim, Design, Food Trucks and a Dog Named Louis

#5 Chrysler Produces Gospel Version of Eminem Super Bowl Hit

#6 MAC Cosmetics + Cindy Sherman: Genius or Lunacy?

#7 Bud Refresh: The King of Beers Puts on a Bowtie

#8 Logo Showdown: Iowa Hawkeyes Clips Southern Miss Golden Eagle

#9 CNN's Piers Morgan Finds Himself on Hackgate Hot Seat

#10 Hooters Hotel Goes Bust in Vegas

wisdom of the crowd

iReport Turns 5 as CNN’s Citizen Journalism Grows Up

Posted by Sheila Shayon on August 4, 2011 11:00 AM

CNN's citizen journalism project, iReport, just celebrated its fifth anniversary with meetups of iReporters around the world. 

Now Lila King, Participation Director of CNN Digital, promises there will be “a more collaborative iReport” with the launch of a "social network for news" to be launched this fall. An Android app is also in development for a “personalized news experience” that will also aid citizen iReporters in their efforts. 

“We’ve absolutely come into our own. We’re turning five, so in dog years we’re in our 30’s, totally adults, and now just shy of 1 million contributors worldwide,” says King of the groundbreaking platform for user-generated content at the forefront of stories big and small, from hotspots such as Haiti to their hometowns.Continue reading...

brand news

In the News: Kraft, Sears, J. Crew & more

Posted by Dale Buss on August 4, 2011 09:00 AM

In the News

Accenture drives social business adoption through gamification.

Amazon battles U.S. states over taxes.

Bally expands to India.

Banco Popular expands rebranding to Popular Inc.

Canada sees online ad revenue exceed print for the first time.

Cargill recalls 36 million pounds of turkey products.

CNN finds host Piers Morgan coming under parliamentary pressure and accusations by Heather Mills over hacking.

Coca-Cola joins brands testing cloud-based in-text social advertising.

comScore acquires analytics firm AdXpose.

Dunkin' Donuts rolls out Keurig single-serve cups, with Starbucks to follow.Continue reading...

media brands

Does NYC Deal Boost Al Jazeera Brand in U.S.?

Posted by Sheila Shayon on August 1, 2011 12:00 PM

Qatar-based Al Jazeera finally has a toehold in Manhattan after months of persistent pressure on U.S cable and satellite systems.

Al Jazeera English (AJE) is now being simulcast in New York City 23 hours a day on RISE, a cable channel adjunct to WRNN, which is carried by Time Warner Cable and rival Verizon FiOS. The deal makes AJE available starting today on Time Warner Cable's channel 92, with FiOS channel 466 adding the feed in the coming days, for a total reach of 2 million New York area homes.

As part of its carriage contract, RISE must carry one hour of daily local programming; now, the other 23 hours will be a live feed of AJE. While the contract gives Al Jazeera a presence in a key U.S. market, it's hitting the Big Apple via a sublease deal as opposed to outright carriage deal, which means its opportunities for marketing and branding are hindered.

“It’s all about leverage in this business, and they don’t have any,” observed Paul Maxwell, a cable industry consultant, to the New York Times.Continue reading...

brand news

In the News: HSBC, Apple, BofA & more

Posted by Dale Buss on August 1, 2011 09:00 AM

In the News

Markets rally as Sunday night's U.S. debt limit deal goes before Congress for a vote today as Twitter explodes over deal.

Airbnb investor suggests ransacked woman is lying.

Al Jazeera English launches in New York.

Ambassador Coffee brand changes hands.

Apple wins dispute over iPods.com domain.

Bank of America hit with new Countrywide lawsuit.

Bloomberg Businessweek to hike paid circulation.Continue reading...

media brands

CNN's Piers Morgan Finds Himself on Hackgate Hot Seat

Posted by Sheila Shayon on July 28, 2011 11:00 AM

Former British tabloid editor (turned Larry King replacement) Piers Morgan is being reeled in to the News Corp. phone-hacking scandal, and he's done defending himself.

Before his US arrival on CNN and judging spot on NBC’s summer hit, America’s Got Talent, Morgan was the editor of the now defunct British tabloid The News of the World in the mid-1990s and subsequently, its "red-top" rival, The Daily Mirror. His tenure on Fleet Street is now putting him on the hot seat he usually reserves for his TV guests.Continue reading...

brand news

In the News: BMW, Panasonic, Groupon & more

Posted by Dale Buss on July 28, 2011 09:00 AM

In the News

Airbnb image takes a hit with customer horror story.

Amazon helps consumers shift from a physical to a digital future.

BMW lands prime sponsorship of U.S. team in 2012 Summer Olympics.

Boeing slows 787 deliveries.

CNN host Piers Morgan accused of hacking on his watch while editor of News of the World.

Chrysler and Fiat prepare to merge and finish their turnaround stories.Continue reading...

media meltdown

News Corp. in Crisis: From Pie to Piers

Posted by Sheila Shayon on July 19, 2011 05:00 PM

The strangest moment of the British parliamentary hearing into the News Corp. phone-hacking scandal today had to be Wendi Murdoch — that's her in pink, above — swinging at a protester (activist Jonathan May Bowles) who hurled a (shaving?) cream pie at her husband Rupert before he was hauled away.

The second strangest moment: CNN host Piers Morgan's virtual testimony on Twitter, where he defended Wendi and then himself, responding (on Twitter and then on-air) to allegations that he was involved in phone-hacking while running the now-shuttered News of the World.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein