2014 Brandcameo Product Placement Awards

brand news

Brands to Watch: iPhone 5, Qwikster, Tyson Foods & more

Posted by Shirley Brady on September 19, 2011 06:34 PM

Brands to Watch

Apple "iPhone 5 in October" rumors heat up and cases appear, while Samsung sues to pre-emptively block the device in Korea.

Netflix's Qwikster spin-off proves a turn-off to observers, subscribers and Wall Street.

Tyson Foods releases social campaign for Feeding America, and settles 12-year legal battle with employees with $32M settlement.

AT&T faces tough battle with seven states backing DoJ suit.

Facebook and Time Warner's CNN and Cartoon Network team up on anti-bullying pledge app.

Jarritos Mexican soda appeals to non-Hispanic young men with new campaign.

Kenshoo expands relationship with Omnicom's Annalect.

Lego enhances augmented reality packaging.Continue reading...

brand news

Brands to Watch: Apple, Exxon, Volvo

Posted by Peter Feld on August 30, 2011 06:17 PM

Legacy of Apple's Steve Jobs? Persuading people to pay for content.

CNN may buy iPad app maker Zite.

Exxon wins prized contract to drill for oil in the Russian Arctic.

Facebook's "bug bounty" pays out $40,000 to hackers who found flaws.

Google turns to public in fight against scrapers.

Nearly 300 Cambodian workers pass out at H&M factory.

Analysts disagree on whether Newsweek's newsstand sales under Tina Brown are strong or weak.

Chinese Volvo owner has defective car dragged through the streets by an ox in protest.

week in review

Top 10 Stories of the Week: MTV's 30th Birthday, Budweiser's Can Re-design, Knock-off Ikea Stores, and more

Posted by Michael Waltzer on August 5, 2011 04:32 PM

Our most-read blog posts of the past week include MTV's 30th Birthday, Budweiser's Can Re-design, Knock-off Ikea Stores, and more:

#1 China's Kunming Adds Fake Ikea Store to Apple Clones

#2 Viral Video Watch: A Day Made of Glass

#3 A TV Icon Turns 30, But Do Kids Still Want Their MTV?

#4 Gap's New Global Brand Story: Denim, Design, Food Trucks and a Dog Named Louis

#5 Chrysler Produces Gospel Version of Eminem Super Bowl Hit

#6 MAC Cosmetics + Cindy Sherman: Genius or Lunacy?

#7 Bud Refresh: The King of Beers Puts on a Bowtie

#8 Logo Showdown: Iowa Hawkeyes Clips Southern Miss Golden Eagle

#9 CNN's Piers Morgan Finds Himself on Hackgate Hot Seat

#10 Hooters Hotel Goes Bust in Vegas

wisdom of the crowd

iReport Turns 5 as CNN’s Citizen Journalism Grows Up

Posted by Sheila Shayon on August 4, 2011 11:00 AM

CNN's citizen journalism project, iReport, just celebrated its fifth anniversary with meetups of iReporters around the world. 

Now Lila King, Participation Director of CNN Digital, promises there will be “a more collaborative iReport” with the launch of a "social network for news" to be launched this fall. An Android app is also in development for a “personalized news experience” that will also aid citizen iReporters in their efforts. 

“We’ve absolutely come into our own. We’re turning five, so in dog years we’re in our 30’s, totally adults, and now just shy of 1 million contributors worldwide,” says King of the groundbreaking platform for user-generated content at the forefront of stories big and small, from hotspots such as Haiti to their hometowns.Continue reading...

brand news

In the News: Kraft, Sears, J. Crew & more

Posted by Dale Buss on August 4, 2011 09:00 AM

In the News

Accenture drives social business adoption through gamification.

Amazon battles U.S. states over taxes.

Bally expands to India.

Banco Popular expands rebranding to Popular Inc.

Canada sees online ad revenue exceed print for the first time.

Cargill recalls 36 million pounds of turkey products.

CNN finds host Piers Morgan coming under parliamentary pressure and accusations by Heather Mills over hacking.

Coca-Cola joins brands testing cloud-based in-text social advertising.

comScore acquires analytics firm AdXpose.

Dunkin' Donuts rolls out Keurig single-serve cups, with Starbucks to follow.Continue reading...

media brands

Does NYC Deal Boost Al Jazeera Brand in U.S.?

Posted by Sheila Shayon on August 1, 2011 12:00 PM

Qatar-based Al Jazeera finally has a toehold in Manhattan after months of persistent pressure on U.S cable and satellite systems.

Al Jazeera English (AJE) is now being simulcast in New York City 23 hours a day on RISE, a cable channel adjunct to WRNN, which is carried by Time Warner Cable and rival Verizon FiOS. The deal makes AJE available starting today on Time Warner Cable's channel 92, with FiOS channel 466 adding the feed in the coming days, for a total reach of 2 million New York area homes.

As part of its carriage contract, RISE must carry one hour of daily local programming; now, the other 23 hours will be a live feed of AJE. While the contract gives Al Jazeera a presence in a key U.S. market, it's hitting the Big Apple via a sublease deal as opposed to outright carriage deal, which means its opportunities for marketing and branding are hindered.

“It’s all about leverage in this business, and they don’t have any,” observed Paul Maxwell, a cable industry consultant, to the New York Times.Continue reading...

brand news

In the News: HSBC, Apple, BofA & more

Posted by Dale Buss on August 1, 2011 09:00 AM

In the News

Markets rally as Sunday night's U.S. debt limit deal goes before Congress for a vote today as Twitter explodes over deal.

Airbnb investor suggests ransacked woman is lying.

Al Jazeera English launches in New York.

Ambassador Coffee brand changes hands.

Apple wins dispute over iPods.com domain.

Bank of America hit with new Countrywide lawsuit.

Bloomberg Businessweek to hike paid circulation.Continue reading...

media brands

CNN's Piers Morgan Finds Himself on Hackgate Hot Seat

Posted by Sheila Shayon on July 28, 2011 11:00 AM

Former British tabloid editor (turned Larry King replacement) Piers Morgan is being reeled in to the News Corp. phone-hacking scandal, and he's done defending himself.

Before his US arrival on CNN and judging spot on NBC’s summer hit, America’s Got Talent, Morgan was the editor of the now defunct British tabloid The News of the World in the mid-1990s and subsequently, its "red-top" rival, The Daily Mirror. His tenure on Fleet Street is now putting him on the hot seat he usually reserves for his TV guests.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements