Posted by Shirley Brady on February 6, 2012 07:27 PM
McDonald's USA released a video today addressing its animal welfare practices and standards, following animal rights and food activists' complaints over its poultry contractor compliance and food sourcing. The outcry over farm practices has also drawn celebrities including Ryan Gosling and Jamie Oliver to lobby the quick-serve food giant to lead the fast food industry by raising the bar on ethical food practices, while the restaurant chain defends its sustainable supply chain policies.
Discussing the issues in a new video above: Todd Bacon, McDonald's USA Senior Director of Quality Systems, suppliers (a group that McDonald's has been featuring in its farm-to-front-counter advertising campaign) and animal welfare experts incuding Dr. Temple Grandin, the well-known animal behaviorist who is a member of the chain's Animal Welfare Council. Watch the video and weigh in with a comment below.
Posted by Mark J. Miller on February 6, 2012 01:24 PM
This February marks the 36th annual Black History Month in America, and the marketing geniuses at Nike are showing that the brand's got the spirit by releasing three different BHM-themed shoes that are tied to three of their biggest basketball endorsers: Kobe Bryant, LeBron James, and Kevin Durant.
Nike Blog reports that the release date and prices for the James and Durant shoes haven’t been named yet, but for only $140, fans of Black History Month can show it off all year long with a pair of Kobe shoes.
Of course there are plenty of other ways that marketers think you could be showing your BHM pride, too.
And don’t think Heineken US doesn’t have the BHM spirit! The brand is sponsoring its second annual Black History Month art competition, which will garner the winner five grand and the opportunity to “have their artwork showcased in an upcoming marketing campaign” for the brewer, according to TrendHunter.com. We’re talking placement in national print, digital, in-store point of sale, and out of home advertising in 2013. And all you have to do to submit art is “like” the Heineken US Facebook page.
The judging of the submissions, of course, will be on originality and creativity as well its “representation of black history,” naturally, and, of course!, “the spirit of the Heineken brand,” TrendHunter reports.
U.S. cable TV networks (beyond BET) have long jumped on Black History Month for programming. This year, naturally, social and digital marketing is coming into play, too.Continue reading...
Posted by Sheila Shayon on January 26, 2012 01:01 PM
Pop phenom Lady Gaga is going to Harvard — not to go back to school, but to launch the Born This Way Foundation, her first foray into setting up a non-profit as a charitable endeavor to channel her well-publicized support of gay rights, teens and ongoing fight against homophobia.
Gaga established the youth anti-bullying charity with her mother, Cynthia Germanotta, who commented: "My daughter's foundation was born out of her passion to create a better world where people are kinder and nicer to one another and are accepted for who they are, regardless of how different they may be."
"She has experienced many of the struggles that our youth encounter today, and identifies with the lasting effects they can have without proper support," her mother added. "Together, we look forward to creating a new movement that will engage and empower youth and accept them as valuable members of our society."
Her non-profit foundation focuses on “youth empowerment and issues like self-confidence, well-being, anti-bullying, mentoring and career development,” and will be unveiled on February 29th at Harvard’s Sanders Theatre, to an audience of policy makers, nonprofits, foundation leaders and youth, all committed to “a kinder and braver world,” according to a press release.Continue reading...
Posted by Mark J. Miller on January 26, 2012 12:29 PM
As the world becomes more and more aware of environmental issues, pretty much everybody and their brother is thinking globally and acting locally.
And marketers, of course, have taken plenty of notice and are more than willing to share just how great their product is for the environment or how great the production of their product is good for the environment (or at least isn’t that harmful). The incredible growth of these little notices to consumers, which generally come in the form of stickers of symbols and little logos stuck to their products, are starting to seemingly mean nothing.
The Seattle Times notes that the government has not set up “one central eco-labeling system” because it “would be extremely expensive and complicated to operate.” Instead, there are numerous eco-labeling programs that are generally dedicated to one industry.Continue reading...
what girls want
Posted by Mark J. Miller on January 23, 2012 11:05 AM
Back in December, two moms whose daughters had lost their hair due to cancer treatment contacted Mattel, the makers of Barbie, to see if the company would be interested in producing a bald Barbie as a role model to their own and other young girls.
According to Brand Republic's account, Mattel sent Jane Bingham and Beckie Sypin a stock letter saying that it "does not take unsolicited ideas from outside sources."
Undeterred, the women put up a Facebook fan page entitled “Beautiful and Bald Barbie! Let’s see if we can get it made,” and it duly received more than 137,000 “likes.” As a result, Brand Republic reports that Mattel is now addressing the issue more directly.Continue reading...
Posted by Sheila Shayon on January 20, 2012 11:29 AM
Causes.com, founded in 2007 by Napster creator and Facebook co-founder Sean Parker and advisor Joe Green, has raised more than $40 million for over 500,000 causes in the last four years.
The concept is simple and social: individuals create grassroots communities called “causes,” focused on specific issues or non-profit organizations. By leveraging Facebook, Causes maximizes the potential of collective action, and has become the world’s largest online platform for activism and philanthropy.
One high-profile example of what Causes.com can do to boost brands' corporate citizenship efforts is how AT&T last month launched Connect For Good with Causes to spur action around three issues: texting and driving, recycling cell phones and the dramatic decline of high school graduation rates.Continue reading...
Posted by Shirley Brady on January 18, 2012 04:07 PM
Today is L.L.Bean's 100th anniversary in business, which the Maine-based outdoor outfitter is marking by bringing a giant version of its iconic boot to the Big Apple and a gear giveaway on Facebook. But with the bootmobile now making its way back to Maine, the brand is celebrating with a more meaningful effort beyond a cute photo opp in Times Square. corporate citizenship initiative.
The retailer, inspired by research from the National Park Foundation that shows 60% of American kids spend less than an hour a day outside, today kicks off Million Moment Mission, an initiative ("You Share. We Give. Kids Win") to encourage families to get outside and share outdoor experiences.
L.L.Bean is pledging to donate $1 (up to $1 million) to the National Park Foundation for every "outdoor moment" Americans share online or by attending one of L.L.Bean's many outdoor events this year, with its website promoting "100 years with 100 adventures" via its Outdoor Discovery Schools program.Continue reading...
Posted by Shirley Brady on January 16, 2012 12:32 PM
TOMS Europe is raising money for the Get It Done charity with a customized shoe auction. Become a fan of TOMS Europe on Facebook to learn more: www.facebook.com/TOMSeurope