brands with a cause
Posted by Sheila Shayon on March 4, 2013 11:10 AM
Women's issues are top of mind, with International Women's Day on March 8th and the the 57th Session the main focus of the United Nations' Commission on the Status of Women now underway in New York, with about 700 related events taking place March 4-15.
Kicking off CSW, UN Women executive director Michelle Bachelet today formally convened the 57th session of the Commission on the Status of Women (follow on Twitter at #CSW57). The recent gang-rape and murder of a student in Delhi and the One Billion Rising campaign drew global attention, Bachelet notes: "2012 demonstrated that this [violence] is a terrible reality for many women every day. I'm an optimistic woman and I believe it's clear that we can't continue in the 21st century with this terrible violation of women's human rights."
More than 6,000 UN officials, NGO workers and women's rights activists are expected in New York to debate and create action around the issues, lobbying behind the efforts to counter the work of rightwing groups and countries such as Iran, Russia and the Holy See who are already calling for “removal of key lines of this year's draft document that relate to reproductive health and rights, and those that suggest governments take responsibility for tackling gender violence,” notes the Guardian.Continue reading...
Posted by Sheila Shayon on February 28, 2013 11:27 AM
In what seems like impeccable timing, Nestlé CEO Paul Bulcke delivered a sustainability-focused keynote at the annual City Food Lecture in the U.K., ultimately challenging the accusations made about the company in a damning Oxfam report earlier this week.
The speech, which focused on the escalating perils of water scarcity, outlined that fresh water overuse poses a serious environmental, political and social hazard. Water is an issue near and dear to his heart, as the Swiss company is the world's No. 3 producer of bottled water, and looking to expand in water-constrained markets such as China.
“It is anticipated that there will be up to 30% shortfalls in global cereal production by 2030 due to water scarcity,” he said. “This is a loss equivalent to the entire grain crops of India and the United States combined.” What's more, he added, “We could produce what we produce today with half the water we use.”
In his address, Bulcke cited his company’s reduction of water usage by a third with 1,200 agronomists working with Nestlé to better manage its water use. Bulcke also commented that consumer acceptance of misshapen fruit and vegetables is necessary to cut waste of food products, as well as spoke out against the fuel industry for using food crops to create biofuels.
Bulcke also took the opportunity to further address the horse meat crisis affecting retailers such as IKEA and manufacturers in Europe, a crisis that compelled Nestle to pull some food products off store shelves last week. “Widespread fraud is being committed by a few across Europe. I understand that many consumers and many of you in the industry feel misled, I feel the same. This should not happen, it is unforgivable. We have let our consumers down.”Continue reading...
Posted by Sheila Shayon on February 14, 2013 11:02 AM
Matt Damon, looking for a way to “persuade people to give a shit about toilets,” staged a press conference in anticipation of World Water Day, March 22. The actor's latest move pushes the continuing efforts of his non-profit, water.org, which educates people about the lack of basic sanitation and clean water for 2.5 billion people around the world.
At the faux press conference, Damon announced that “in protest of this global tragedy … until everyone has access to clean water, I will not go to the bathroom,” and he’s asking everyone to join him at Strikewithme.org.
The aim of the tongue-in-cheek campaign is serious: to move people to click on a link enabling water.org to "occasionally" use their social media accounts such as Twitter and Facebook for six week (because physically relieving yourself is comparable to the mental relief felt after posting a status update?)
Damon—who might consider refreshing the campaign for World Toilet Day—added that “Six billion people have cell phones, but only 4.5 billion have access to improved sanitation.”
"Welcome to the petri-dish," said Mike McCamon, water.org's chief community officer. "The idea is you sign in and give permission to us for a finite period." Content will be generic yet personal, "so it looks like you posted it."Continue reading...
sip on this
Posted by Dale Buss on February 13, 2013 03:23 PM
Coca-Cola just wants to Open Happiness around the world, in keeping with its ongoing marketing theme, including rolling out a Valentine's Day video this week that was shot in New Zealand to thank its multitude of fans. It's just that global consumers haven't been as happy lately to open a Coke.
A slowdown in sales in Europe and China joined essentially stagnant sales in the United States to undermine Coke's fourth-quarter results. Global sales volume rose just three percent even as the beverage giant's earnings rose by 13 percent during the period.
Ongoing struggles in Europe were a main drag, with volume falling by five percent. Even sales in China, another key market, fell by four percent as Chinese consumers increasingly feel crimped. Meanwhile, the U.S., pushing an anemic economic recovery, yielded just a one percent sales gain during the quarter, though CEO Muhtar Kent said on Tuesday's earnings call that the American market "could get better."Continue reading...
Posted by Sheila Shayon on January 22, 2013 06:31 PM
Limited Brands, owner of Victoria’s Secret and La Senza, has committed to eliminate hazardous chemicals from its global supply chain in response to Greenpeace's Detox campaign. An investigation in 2012 by the environmental advocacy organization revealed a hormone-disrupting phthalate in underwear sold in Victoria’s Secret stores in the United States.
Phthalates and perfluorinated chemicals (PFCs) are man-made chemicals that contain non-stick and water-repellent properties. The chemicals can affect the liver, disrupt hormones and alter growth.
"With Limited Brands being the 14th company to Detox since Greenpeace launched its campaign, the fashion industry is finally waking up to its responsibilities in the cycle of toxic water pollution," John Deans, Greenpeace USA Toxics Campaigner, told brandchannel. "Now it's time for brands like Calvin Klein, G Star Raw and The Gap to take their place alongside these Detox leaders."Continue reading...
sip on this
Posted by Shirley Brady on January 16, 2013 08:46 PM
Following the US TV debut of its anti-obesity campaign on cable news networks Monday night, Coca-Cola revealed its new anti-obesity commercial in primetime broadcast TV, with the "Be OK" 30-second commercial (watch below) debuting on FOX's American Idol Wednesday evening and shared on Twitter. According to the Associated Press, this latest commercial will also run before the Super Bowl on CBS.
The spot aims to debunk notions that a can of Coke is high-calorie, with the message that one can of Coke "= 140 happy calories to spend on extra happy activities: 25 minutes of letting your dog be your GPS + 10 minutes of letting your body do the talking [shown over dancing] + 75 seconds of laughing out loud + 1 victory dance. Coca-Cola: 140 calories."Continue reading...
Posted by Shirley Brady on January 14, 2013 07:43 PM
The Coca-Cola Company on Monday evening began airing a two-minute spot (watch below) on U.S. cable news networks. The subject, in a first for the company: America's obesity debate, in a bid to defend its brands ahead of looming beverage size controls in New York City and Cambridge, Mass.
The world's biggest beverage company debuted the "Coming Together" commercial during a prime-time ad buy on the highest-rated shows on CNN, Fox News and MSNBC "in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health," the Associated Press reported. The theme ties into the company's "Live Positively" and "Open Happiness" campaigns.
"The well-being of our families and communities concerns everyone," Coca-Cola describes the spot. "And finding a solution will take continued effort from all of us. Watch to learn more about how we can all make a real difference. At Coca-Cola, we believe when people come together good things happen." A URL at the end of the spot promotes a website, coca-cola.com/cometogether, for more information.Continue reading...
Posted by Sheila Shayon on January 14, 2013 05:04 PM
The leaders of Whole Foods Market, Starbucks and The Container Store on Monday exhorted fellow retailers to increase transparency, stand on principle and to see themselves as part of a "wider circle of responsibility" to ensure their success.
Speaking sequentially to an audience of 27,000 at the National Retail Federation's BIG Show in New York, the CEOs offered a combined keynote address that advocated lifting up employees and valuing vendors as the major brands assume heightened global leadership in a time of government retrenching.
Kip Tindell, CEO of The Container Store, said retailers should strive to create an environment of "conscious capitalism."
"Charity alone won’t do it," he said. "We need business and capitalism, purpose and profit.”
Tindell said focusing on the well-being of employees "pays off and reflects on customers. It’s not what you sell, it’s what you stand for. Customers and employees become your evangelical supporters. We want our vendors to think of us as their favorite customers, and this causes the universe to conspire to assist you.”
Whole Foods Co-CEO Walter Robb agreed, saying that “business is making a wider wake in the world, not just doing the minimum, but part of a wider circle of responsibility.” The company's approximately 75,000 employees comprise a 40 percent ownership stake in the company, and 86 percent have health insurance.Continue reading...