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Headline Roundup: Handoff Time

Posted by Stephanie Startz on December 1, 2009 08:58 AM

Reaching a tentative agreement with Vivendi, GE prepares for sale of NBCU. [NY Times]

Reps from Saab and the Swedish government in Detroit to meet with GM. [USA Today]

Kraft finalizes formal bid for Cadbury, again. [Times of London]

Geely Automotive strikes deal with Ford over intellectual-property rights, as part of Volvo bid. [WSJ]

eBay fined $2.5 million in brand resale case, plans to appeal decision. [CNET]

Christian Lacroix may be forced to liquidate. [Times of London]

Timberland and Reliance Brands announce partnership in India. [Boston Globe]

(More headlines: Waterford, Disney's Princess Tiana, Tiger Woods.)Continue reading...

brand news

Headline Roundup: Black Friday

Posted by Stephanie Startz on November 27, 2009 07:00 AM

For the latest Black Friday Live! updates from Abe Sauer, tune in to brandchannel all day.

Google will launch its own smartphone brand. [Mobile News Direct]

Seeking growth, Cadbury will increase advertising in India. [Warc]

HSBC returns focus to Hong Kong business. [NY Times]

The last Pontiac rolled off the assembly line Wednesday. [Detroit News]

Fearing sluggish sales, retailers ramp up online savings offers. [WSJ]

M&A activity on Wall Street can be a good thing or a bad thing. [WSJ]

(More headlines: UK "family brands," Lululemon, Taobao.)Continue reading...

when brands collide

Kraft, Hershey, Ferrero All Want To Take A Bite Out Of Cadbury

Posted by Sara Zucker on November 24, 2009 07:29 PM

Cadbury is up for grabs, and as we have been following, it looks like like Hershey and Kraft Foods are hungry for a takeover.

Kraft has been at the center of the multi-billion struggle with no signs of giving up, though Nestlé is considering placing a rival bid for the chocolate company, which may incite a hostile reaction from Kraft. Regardless, Cadbury knows who the true power-players are:

Roger Carr, Cadbury’s chairman, indicated that a straight merger with Hershey would be preferable to a deal with Kraft. His rationale is that a deal with Hershey would deliver better value for its shareholders because both groups were focused on confectionery, while Kraft produces a variety of low-end processed foods.Continue reading...

brand news

Headline Roundup: Digital Branding

Posted by Stephanie Startz on November 23, 2009 09:07 AM

In spinoff from Time Warner, AOL will adopt new identity and logo. [NY Times]

Chrysler offers sweet incentives, 0% financing and $4,000 cash back on 2010 models. [WSJ]

Seeking to triple sales in China, Coke doubles bottling plants in the country. [FT]

Microsoft's search engine Bing may pay to index the Wall Street Journal. [FT]

New Disney chief tries risky reshuffling of entertainment industry's structure. [LA Times]

(More headlines: Cadbury suitors, Vogue digital team.)Continue reading...

when brands collide

Hershey And Ferrero Complicate Kraft's Cadbury Bid

Posted by Anthony Zumpano on November 18, 2009 03:36 PM

Kraft’s attempt to buy Cadbury has gone from Cadbury trying to tease more money from Kraft, to Cadbury rejecting Kraft’s firm offer, to Kraft going into hostile-takeover mode, setting the stage for a long boardroom battle for chocolate control.

Does that sound as complicated as nougat yet? Now, enter Hershey. North America’s largest chocolate manufacturer (and the brand responsible for 10% of my diet) has been eyeing Cadbury for weeks and might partner with Ferrero, the Italian chocolate-maker responsible for Nutella, to make a run at the coveted confectioner.

Both Hershey and Ferrero have been mum, but the reports are likely to force Kraft to raise its offer, which could lead to a “Barbarians at the Gate” slugfest reminiscent of the leveraged buyout of RJR Nabisco 20 years ago.Continue reading...

brand news

Headline Roundup: Coke Wars

Posted by Stephanie Startz on November 18, 2009 09:15 AM

Goldman Sachs apologizes for mistakes, announces $500 million to aid small businesses. [NY Times]

JC Penney serves as an indicator of economy's health. [FT]

Hershey and Ferrero may counter Kraft's bid for Cadbury. [NY Times]

EU approves Lloyds restructuring program. [NY Times]

Coke will debut uniform global packaging for juice brands. [FT]

How price dispute led Costco to drop all Coca-Cola products. [WaPo]

Fewer 2010 car models pass safety tests. [WSJ]

(More headlines: Home Depot, Sy Syms, Sony.)Continue reading...

brand news

Headline Roundup: Thumbs Down

Posted by Stephanie Startz on November 10, 2009 08:10 AM

Cadbury rejects Kraft bid. [WaPo]

European antitrust authorities object to Sun-Oracle merger. [WSJ]

Lehman's creditors claim Barclays underpaid $5 billion in Lehman deal. [NY Times]

Google and partners ask for an extension in book case settlement review. [NY Times]

Moving toward mobile phone advertising, Google buys AdMob for $750 million. [NY Times]

Pfizer broke the law promoting drugs for off label usage. [Bloomberg]

Sony to release "Cloudy..." on-demand on Sony Bravia Internet-enabled TV's and Blu-ray, not DVD. [NY Times]

(More headlines: Talbots, Burberry online, MacLaren stroller recall.)Continue reading...

brand news

Headline Roundup: Platinum Brands

Posted by Stephanie Startz on November 9, 2009 08:43 AM

Kraft makes £9.8 billion hostile takeover bid for Cadbury today. [WSJ]

Retailer holiday ad spending increases, starts earlier. [WSJ]

Verizon will spend $100 million on the Droid campaign. [AdAge]

Apple to sell $99 iPhone to compete with Verizon Droid. [dbtechno]

With iPhone in its stable, Orange envisions a brand revitalization. [Times of London]

After successful GQ introduction, Conde Nast plans more Chinese magazine launches. [WSJ]

Novartis buys 85% stake in Chinese vaccine maker. [WSJ]

(More headlines: Ruby Tuesday's, Cadillac, ammunition.)Continue reading...

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