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social media

Forbes Top Social Media Campaigns, #11-20

Posted by Sheila Shayon on August 22, 2010 01:00 PM

Here's pt. 2 in our look at Forbe's inaugural ranking of the best social media campaigns, starting with #11 — which offered a Whopper of a come-on.Continue reading...

campaign tactics

Cadbury Goes Wild, Gets Its Game On

Posted by Shirley Brady on August 17, 2010 04:45 PM

While we're on the theme of saving wildlife, Saatchi & Saatchi's Johannesburg P.R. agency sent us a peek at their latest campaign: a TV spot in South Africa for Cadbury's chocolate. The brief was "to make people feel the same joy they experience when they eat Cadbury Dairy Milk," says S&S creative director Adam Wittert. It does just that (and also reminds us of this classic TV moment) although the gorilla's emoting still rocks. Check out Cadbury's new nature-loving (Olympian) spot after the jump.Continue reading...

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brand bites

Brand Bites: No Sweat Edition

Posted by Abe Sauer on July 9, 2010 12:00 PM

Ubisoft rips it up to promote Shaun White Skateboarding game. Check it out with a different audio track here.

Cadbury Australia rolls out first ever round YouTube videos for its new rollpack. The clever (unembeddable) ads are on its YouTube channel.

Paul the Octopus is pointing to a World Cup victory for Spain. Mani the Parakeet, however, begs to differ.

"Pork on a Fork" is delicious, potentially a trademark violation.Continue reading...

brand news

RedFaceTime: Apple Admits iPhone 4 Issue + more

Posted by Shirley Brady on July 6, 2010 09:00 AM

Apple admits iPhone 4 problem and that it exaggerated signal strength capability. A software patch will be available for download.

Queen Elizabeth II donned Swarovski crystal-encrusted 3D glasses for a visit to Pinewood Studios Toronto. She also visited BlackBerry-maker Research in Motion (and received a new version - she's a fan) and flew startup Porter Airlines while in Canada.Continue reading...

chew on this

Stride Shift: A Gum that Willy Wonka Would Love

Posted by Barry Silverstein on May 11, 2010 02:05 PM

"Ready or not, here it comes."

That's the tag line of a new TV ad for Stride Shift, a sugarless gum that claims to change flavors as the consumer chews it. Available in two flavors (Berry-to-Mint and Citrus-to-Mint), Stride Shift is the latest entry in the sugarless gum category, a market worth over $2 billion.

What's changing, in addition to Stride's Willy Wonka-esque flavor-changing twist, is the marketing approach of Kraft's Cadbury division when it comes to the brand.

Already positioned as "The Ridiculously Long Lasting Gum," Stride has abandoned the typical sugarless gum marketing strategy of pitching fresh breath, whitening, or being good for consumers.Continue reading...

close of business

Around The Web: Text To Save

Posted by Sara Zucker on March 16, 2010 06:39 PM

Target sends text messages to shoppers with coupons and other promotions. [CNN Money]

Tiger Woods will take part in the 2010 U.S. Masters golf event in April. [Reuters]

A new television series parodies the life and career of Steve Jobs. [NY Times]

Kraft is remorseful for not following through with Cadbury promises. [WSJ]

brand news

Headline Roundup: Visual Stimulation

Posted by Sara Zucker on February 10, 2010 07:53 AM

Coca-Cola, Pepsi to move nutrition facts to the front of labels. [WSJ]

The Grey Group takes away all but 3 of its offices for an open-plan space. [NY Times]

Sally Hansen, N.Y.C. New York Colors, La Cross purchased by Laird. [Adweek]

Pajama Jeans create competition for the now-infamous Snuggie. [BrandFreak]

Cadbury's Somerdale factory will close, causing a loss of 400 jobs. [Daily Mail]

Microsoft follows Apple in scooping up web domains. [TechCrunch]Continue reading...

Cadbury And Kraft Unite, But Will Consumers Taste Success?

Posted by Sara Zucker on February 5, 2010 10:45 AM

Negotiations have ceased and Cadbury is now officially a Kraft brand, but it didn't come cheap: Kraft spent $18.5 billion. (What a difference one month makes since AP published a $19.5 billion estimate in January.) Nevertheless, Cadbury's majority shareholders agreed to an acquisition that will allow Kraft to take the reigns. 

Kraft's CEO and chairwoman, Irene Rosenfeld, explained that "the combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. Together we have impressive global reach and an unrivaled portfolio of iconic brands, with tremendous growth potential."Continue reading...

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