Posted by Sara Zucker on January 28, 2010 07:28 AM
Ralph Lauren nominated "2009 Mobile Marketer of the Year." [Mobile Marketer]
Fast-food chains promote reduced-calorie foods for health-conscious consumers. [NY Times]
Twitter launches a more personal "Local News" feature. [SF Gate]
American Apparel recalls its new line of nail polish. [Racked]
The Budweiser Clydesdales will not appear in this year's Super Bowl ads. [CNN Money]
AMC creates a parody of Weatherproof's now-defunct Obama billboard. [BrandFreak]Continue reading...
Posted by Anthony Zumpano on January 20, 2010 09:17 AM
The nearly $20 billion Kraft-Cadbury merger, despite months of bickering and the intrusion of other potential suitors, is finally a go.
Now comes the fun part. Will the brands blend like milk and chocolate, or like Velveeta and Creme Eggs? After all, Cadbury chairman Roger Carr spent most of the last four months hurling barbs at Kraft management, declaring just last week that there was "no strategic, operational, managerial, or financial reason" to execute the acquisition. But Carr’s post-deal comments imply that his aggressive stance was all in the best interests of his brand and the brand’s shareholders.
Posturing aside, expect the marriage to get off to a rocky start. Layoffs are inevitable, and in one British town, home to a Cadbury factory since 1879, workers are calling the deal “the end of a great British company.”Continue reading...
close of business
Posted by Jim Thompson on January 19, 2010 08:24 PM
Kraft purchases Cadbury for a sweet $19.5 billion. [AP]
New Ford Taurus receives high scores. [NYT]
Socially responsible GlaxoSmithKline to offer free malaria cures. [Guardian]
Weight Watchers sues Jenny Craig. [BrandWeek]
close of business
Posted by Jim Thompson on January 14, 2010 07:20 PM
Tragedy in Haiti fuels rumors, innuendo, and speculation regarding relief efforts. [Ad Age]
World supports Google's decision on China. [NYT]
Gerber launches a campaign featuring healthier Gerber Generation. [BrandWeek]
Cadbury benefits from talk of Hershey bid. [Guardian]
France proposes options to Google regarding taxes, information. [NYT]
Posted by Stephanie Startz on January 14, 2010 08:43 AM
Avon's little sister, Mark, reaches youth market through old and new: Direct sales and digital media. [NY Times]
Tasti D-Lite rewards Twitter and Foursquare users with card points based on mentions, checkins. [AdWeek]
Honda to offer Acura hybrids. [Bloomberg]
Ford may offer Lincoln brand overseas as a luxury vehicle. [MotorTrend]
Premier Foods, the UK's largest food producer, see 2009 sales reach £2.6 billion. [Times of London]
GM will halt production on Hummer until the sale to Chinese company is finalized. [NY Times]Continue reading...
Posted by Stephanie Startz on January 13, 2010 08:51 AM
Google may stop complying with Chinese Internet censorship requests and shut down operations due to cyber attack. [NY Times]
Conan O'Brien rejects 12:05 timeslot, prepared to leave NBC. [NY Times]
Toyota to introduce two new Scion vehicles in 2010. [WSJ]
Nintendo Wii game console to stream Netflix movies. [NY Times]
Football sponsors launch digital initiatives in preparation for the summer World Cup. [WSJ]
Ferrero abandons Cadbury bid. [Times of London]Continue reading...
Posted by Stephanie Startz on January 11, 2010 10:10 AM
Heineken to purchase Femsa's beer unit for $7.6 B. [NY Times]
Goldman Sachs may donate portion of executives salary to charity. [NY Times]
Win-win: Online communities boost sales of weight loss programs, weight loss. [BrandWeek]
NBC confirms rumors of late night shakeup, Jay Leno moves to 11:30. [NY Times]
Conan O'Brien may jump to another network. [WSJ]
Ferrero joins the fray in bid for Cadbury. [Times of London]Continue reading...
Posted by Stephanie Startz on January 8, 2010 08:11 AM
Spyker makes another bid for Saab. [NY Times]
BMW, Coke, Sony-Ericsson may take advantage of UK product placements. [BusinessWeek]
Tide's new ad campaign focuses on frugality, cleanliness. [NY Times]
Virgin moves into retail banking. [WSJ]
Jay Leno may get his old time slot back in NBC late-night shuffle. [NPR]
Best Buy's December sales top analyst expectations. [WSJ]Continue reading...