brand news

In the News: AOL, Coca-Cola, RIM

Posted by Shirley Brady on September 28, 2010 09:00 AM

In the News

Amazon introduces Kindle for the Web, may be launching app store for Android.

AOL buys video syndicator 5min and reportedly in talks to buy TechCrunch blog.

Aston Martin named UK's coolest brand in a poll.

Cadbury Dairy Milk bars drops "glass and a half" slogan following EU complaint.

CBS rises as DVR time-shifted viewing gooses Nielsen ratings.

Coca-Cola sues Germany's Aldi over orange juice packaging, and wins approval to buy largest bottler vendor.

Endo is buying rival generic drugmaker Qualitest for $1.2 billion.

Google remains world's most desired employer according to HR survey.Continue reading...

lather, rinse, rebrand

Cadbury Gets Its Rube Goldberg On

Posted by Shirley Brady on August 24, 2010 12:30 PM

As fans of OK Go's video experiments will attest, there's an innate pleasure to witnessing a Rube Goldberg machine in action. As part of Cadbury South Africa's relaunch of the Tumbles chocolate brand, the above commercial was shot in one take. There's a great twist at the end -- and the press release includes fun facts about the shoot, such as:

• 17,000 Tumbles were weighed to get 8 suitably sized balls to trigger the machine

• The Tumbles had to weigh 2.5g exactly 

• It took 6 weeks to build the machine

• The tracks for the cars expanded and contracted due to changes in temperature, so the room had to remain at a constant temperature

• The machine was made from real ‘boy toys’ - sports gear, beer, gnomes, cars, dart boards and a mouse trap

• The balloons had to be filled with the correct amount of helium for each take in order for the machine to function correctly

The final point's a spoiler, so watch the video first.Continue reading...

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social media

Forbes Top Social Media Campaigns, #11-20

Posted by Sheila Shayon on August 22, 2010 01:00 PM

Here's pt. 2 in our look at Forbe's inaugural ranking of the best social media campaigns, starting with #11 — which offered a Whopper of a come-on.Continue reading...

campaign tactics

Cadbury Goes Wild, Gets Its Game On

Posted by Shirley Brady on August 17, 2010 04:45 PM

While we're on the theme of saving wildlife, Saatchi & Saatchi's Johannesburg P.R. agency sent us a peek at their latest campaign: a TV spot in South Africa for Cadbury's chocolate. The brief was "to make people feel the same joy they experience when they eat Cadbury Dairy Milk," says S&S creative director Adam Wittert. It does just that (and also reminds us of this classic TV moment) although the gorilla's emoting still rocks. Check out Cadbury's new nature-loving (Olympian) spot after the jump.Continue reading...

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brand bites

Brand Bites: No Sweat Edition

Posted by Abe Sauer on July 9, 2010 12:00 PM

Ubisoft rips it up to promote Shaun White Skateboarding game. Check it out with a different audio track here.

Cadbury Australia rolls out first ever round YouTube videos for its new rollpack. The clever (unembeddable) ads are on its YouTube channel.

Paul the Octopus is pointing to a World Cup victory for Spain. Mani the Parakeet, however, begs to differ.

"Pork on a Fork" is delicious, potentially a trademark violation.Continue reading...

brand news

RedFaceTime: Apple Admits iPhone 4 Issue + more

Posted by Shirley Brady on July 6, 2010 09:00 AM

Apple admits iPhone 4 problem and that it exaggerated signal strength capability. A software patch will be available for download.

Queen Elizabeth II donned Swarovski crystal-encrusted 3D glasses for a visit to Pinewood Studios Toronto. She also visited BlackBerry-maker Research in Motion (and received a new version - she's a fan) and flew startup Porter Airlines while in Canada.Continue reading...

chew on this

Stride Shift: A Gum that Willy Wonka Would Love

Posted by Barry Silverstein on May 11, 2010 02:05 PM

"Ready or not, here it comes."

That's the tag line of a new TV ad for Stride Shift, a sugarless gum that claims to change flavors as the consumer chews it. Available in two flavors (Berry-to-Mint and Citrus-to-Mint), Stride Shift is the latest entry in the sugarless gum category, a market worth over $2 billion.

What's changing, in addition to Stride's Willy Wonka-esque flavor-changing twist, is the marketing approach of Kraft's Cadbury division when it comes to the brand.

Already positioned as "The Ridiculously Long Lasting Gum," Stride has abandoned the typical sugarless gum marketing strategy of pitching fresh breath, whitening, or being good for consumers.Continue reading...

Around The Web: Text To Save

Posted by Sara Zucker on March 16, 2010 06:39 PM

Target sends text messages to shoppers with coupons and other promotions. [CNN Money]

Tiger Woods will take part in the 2010 U.S. Masters golf event in April. [Reuters]

A new television series parodies the life and career of Steve Jobs. [NY Times]

Kraft is remorseful for not following through with Cadbury promises. [WSJ]

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