Peeps Gets Pre-Easter Boost From Justin Bieber and Chocolate Fans

Posted by Barry Silverstein on February 23, 2011 11:00 AM

The first Easter candy was thought to be chocolate eggs, which appeared in Europe in the early 1800s. Cadbury has built an entire business around that concept, with over fifteen different chocolate egg products (including the seasonal Creme Egg) available for Easter.

But one of the most recognizable Easter candies in the U.S. is undoubtedly those little yellow marshmallow chicks known as Peeps. They're Justin Bieber's favorite candy, as Conan O'Brien teased him above, and they've inspired fans (from Washington Post readers to Zappos employees) to fashion them into artistic scenes.Continue reading...

brand news

In the News: Super Bowl, AOL/HuffPost, Disney and more

Posted by Dale Buss on February 7, 2011 09:00 AM

In the News

Super Bowl XLV goes to the Green Bay Packers over the Pittsburgh Steelers, 31-25. Game advertisers including Chrysler, Volkswagen, PepsiCo, Best Buy, CareerBuilder and Bridgestone also win, scoring well with consumers, while WSJ finds "many ads fail to score." Americana reigned supreme on the world’s biggest marketing stage, and Detroit — whose native son Eminem also staged a comeback, appearing in two ads. Meanwhile, Groupon faces questions of whether its first Super Bowl debut crossed a line and thwarted its cause-related marketing goals. And restaurant chains ponder the impact of having sat out Super Bowl advertising this year.

AOL is acquiring Huffington Post for $315 million.  

AutoNation seeks more U.S.-brand dealerships.

Disney raises eyebrows by marketing to newborns.Continue reading...

brand news

Brands to Watch: Google, Versace, WikiLeaks and more

Posted by Caroline Smith on December 6, 2010 05:00 PM

Brands to Watch

AT&T deemed worst wireless carrier in the US by 58,000 Consumer Reports readers.

Citigroup loses US government backing.

Continental is "held responsible" for 2000 Concorde crash.

GetGlue secures $6 million backing to aid social entertainment expansion.

Google formally launches its e-book store, gets Australian pass on Street View charges.

Hertz to offer electric vehicle rental by the hour.Continue reading...

brand news

In the News: AOL, Coca-Cola, RIM

Posted by Shirley Brady on September 28, 2010 09:00 AM

In the News

Amazon introduces Kindle for the Web, may be launching app store for Android.

AOL buys video syndicator 5min and reportedly in talks to buy TechCrunch blog.

Aston Martin named UK's coolest brand in a poll.

Cadbury Dairy Milk bars drops "glass and a half" slogan following EU complaint.

CBS rises as DVR time-shifted viewing gooses Nielsen ratings.

Coca-Cola sues Germany's Aldi over orange juice packaging, and wins approval to buy largest bottler vendor.

Endo is buying rival generic drugmaker Qualitest for $1.2 billion.

Google remains world's most desired employer according to HR survey.Continue reading...

lather, rinse, rebrand

Cadbury Gets Its Rube Goldberg On

Posted by Shirley Brady on August 24, 2010 12:30 PM

As fans of OK Go's video experiments will attest, there's an innate pleasure to witnessing a Rube Goldberg machine in action. As part of Cadbury South Africa's relaunch of the Tumbles chocolate brand, the above commercial was shot in one take. There's a great twist at the end -- and the press release includes fun facts about the shoot, such as:

• 17,000 Tumbles were weighed to get 8 suitably sized balls to trigger the machine

• The Tumbles had to weigh 2.5g exactly 

• It took 6 weeks to build the machine

• The tracks for the cars expanded and contracted due to changes in temperature, so the room had to remain at a constant temperature

• The machine was made from real ‘boy toys’ - sports gear, beer, gnomes, cars, dart boards and a mouse trap

• The balloons had to be filled with the correct amount of helium for each take in order for the machine to function correctly

The final point's a spoiler, so watch the video first.Continue reading...

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social media

Forbes Top Social Media Campaigns, #11-20

Posted by Sheila Shayon on August 22, 2010 01:00 PM

Here's pt. 2 in our look at Forbe's inaugural ranking of the best social media campaigns, starting with #11 — which offered a Whopper of a come-on.Continue reading...

campaign tactics

Cadbury Goes Wild, Gets Its Game On

Posted by Shirley Brady on August 17, 2010 04:45 PM

While we're on the theme of saving wildlife, Saatchi & Saatchi's Johannesburg P.R. agency sent us a peek at their latest campaign: a TV spot in South Africa for Cadbury's chocolate. The brief was "to make people feel the same joy they experience when they eat Cadbury Dairy Milk," says S&S creative director Adam Wittert. It does just that (and also reminds us of this classic TV moment) although the gorilla's emoting still rocks. Check out Cadbury's new nature-loving (Olympian) spot after the jump.Continue reading...

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brand bites

Brand Bites: No Sweat Edition

Posted by Abe Sauer on July 9, 2010 12:00 PM

Ubisoft rips it up to promote Shaun White Skateboarding game. Check it out with a different audio track here.

Cadbury Australia rolls out first ever round YouTube videos for its new rollpack. The clever (unembeddable) ads are on its YouTube channel.

Paul the Octopus is pointing to a World Cup victory for Spain. Mani the Parakeet, however, begs to differ.

"Pork on a Fork" is delicious, potentially a trademark violation.Continue reading...

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