brand news

Brand News: AT&T, Coca-Cola, Google and more

Posted by Dale Buss on May 13, 2014 09:39 AM

TOP 5 STORIES

Brands to Watch

AT&T said to be in “advanced talks” to acquire DirecTV for $50 billion.

Coca-Cola increases stake in Keurig to become largest shareholder.

Google must delete some sensitive information if asked, Europe rules.

FCC Chairman will revise net-neutrality rules to prevent “fast lanes” as activist campaign ramps up.

Forever 21 dives deeper into cheap, trendy clothes with new F21 Red retail concept.

MORE BRAND NEWS:

Audi makes London showroom a tech-rich showpiece for brand.

Chrysler posts huge net loss after costs of completing merger with Fiat.

Cisco launches connected billboard in San Francisco.

Credit Suisse could be facing fines of $2 billion for helping US residents avoid taxes.Continue reading...

brand news

Brand News You Can Use: AstraZeneca, Coca-Cola, News Corp. and more

Posted by Dale Buss on May 2, 2014 09:14 AM

TOP STORIES

Brands to Watch

Apple, Facebook lead Big Tech brands fighting data requests as White House panel calls for big data reforms to protect privacy.

AstraZeneca rejects raised bid by Pfizer as "inadequate."

Avon reaches settlement of bribery probe.

Bayer eyes Merck’s OTC consumer business.

Burberry officially has a new CEO in Christopher Bailey as Angela Ahrendts takes retail reins at Apple.

Coca-Cola pressured by Warren Buffett on executive pay.

Exxon sticks with Russia drilling despite geopolitical tensions.

Fiat faces tough turnaround in Europe.

GM recalls 50,000 Cadillac SUVs, returns to bankruptcy court to fend off suits.

News Corp. acquires Harlequin Books for HarperCollins.

Below, news on brand innovation, culture, and more:Continue reading...

Geneva Auto Show Spotlights New Roles for Some Familiar Auto Brands

Posted by Dale Buss on March 3, 2014 05:33 PM

Just as the European auto market is shaking off years of rust, the Geneva International Motor Show once again is showing the continent some new goodies for when the time comes that everyone can afford a new automobile again.

Among the most interesting new vehicles being revealed this week is the Jeep Renegade subcompact SUV. It turns out that US presidential candidate Mitt Romney was only half right when he worried about overseas production of Jeeps during the 2012 campaign; he was fretting about China, but these new Jeeps will be "offshored" to Melfi, Italy, and assembled on a Fiat line with a new sibling Fiat model, the 500X.

The vehicle that helped GI Joe subdue the Axis, including Italy—is being built in Italy? That's right. Partly because of its assisting role in winning World War II, Jeep long has been one of the most "patriotic" auto brands in America. But with Chrysler now being controlled by Fiat, it's a new day in lots of ways.Continue reading...

brand news

In the News: PepsiCo, Dell, Newsweek and more

Posted by Dale Buss on March 3, 2014 09:14 AM

In the News

PepsiCo exec slams Nelson Peltz for financial criticism as Pepsi Max "Test Drive 2" pulls four million viewers in two hours.

Dell goes back to B2B roots with latest campaign.

Newsweek restarts printing presses. 

12 Years a Slave takes Best Picture at Oscars for Fox Searchlight.

AmEx focuses on busy-mom market with new rewards card pitched by Tina Fey. 

Audi risks wan presence at Geneva Motor Show as BMW recovers.

Boston Market reduces sodium in core items.

Cadillac makes a splash at the Geneva Motor Show.

Chrysler exceeds estimates with February sales increase.

Forbes is being eyed by foreign buyers.

Foursquare, GroupMe bow out of SXSW. 

GM braces for recall fallout.Continue reading...

Consumer Reports Creates More Turmoil in Auto Hierarchy, But Lexus is Still Tops

Posted by Dale Buss on February 25, 2014 04:02 PM

Consumer Reports' closely watched rankings of auto brands and top vehicles are out for 2014. And while Japanese brands remain on top, the annual evaluations once again are providing an illustration of major automakers increasingly clustering together in how their vehicles are regarded by consumers.

Japanese automakers captured 7 of the top 10 ranked brands overall for reliability and road-test performance in the tests conducted by the magazine. And the top-ranked Detroit brands, Buick and GMC, could do no better than tie to rank 12th.

Yet in the magazine's separate list of Top Picks in each vehicle segment, Japanese brands took only five of the top 18 spots, the fewest in the 18-year history of the publication's picks. Japanese brands had taken more than 70 percent of those spots since 1997.Continue reading...

Cadillac's New Campaign for ELR is an Ode to American Innovation

Posted by Dale Buss on February 17, 2014 10:12 AM

Cadillac's aggressively American "Poolside" commercial being shown during the Sochi Olympics already was essentially in the can when Uwe Ellinghaus took over as the brand's CMO a few months ago, so his practical influence on the controversial tone of the ad was limited.

But there was one big decision he could still make to affect the commercial that stars Neal McDonough as an American who's proud of his American work ethic, American-style material success, and American car that demonstrates why Americans have it all over lazy Europeans—and European luxury car brands.

Ellinghaus told brandchannel it was he who decided to have the ad tout the new Cadillac ELR plug-in hybrid rather than another model he didn't identify. The timing of the sales launch of the car would coincide perfectly with the brand's Sochi sponsorship and the debut of the commercial, he concluded.

And besides, what better chance to get traction for his repositioning of the Cadillac brand than to underscore its most technologically advanced and adventurous product to date?Continue reading...

brand news

In the News: McDonald's, Target, Dannon and more

Posted by Dale Buss on January 22, 2014 09:08 AM

In the News

McDonald's launches Olympics social campaign.

Target drops health coverage for part-timers.

Dannon's Super Bowl ad will be a Full House reunion. 

Amazon denies it's considering online pay-TV service.

Apple gets court backing ahead of Samsung showdown.

Cadillac remains challenged by dealer inventories.

Candy Crush app owner seeks to trademark "candy."

Christie's says sales hit auction industry record of more than $7 billion.

Clorox advises against bleach facials.

Denny's wins with weirdness in social media game.

Dots retailer files for Chapter 11 bankruptcy.

Dove commissions short film on selfies.Continue reading...

automotive

Lower, Longer, Leaner: Cadillac Drops Wreath to Reveal New Crest at NAIAS

Posted by Mark J. Miller on January 15, 2014 12:35 PM

After 14 years, Cadillac is changing its look. The iconic GM luxury brand announced this week that it is replacing its wreathed logo with a "lower and wider" crest, following the design influences seen on other major carmakers like Chrysler and Bentley.

The new emblem was first shown back in August on the Elmiraj concept car, but was officially unveiled this week at the North American International Auto Show in Detroit, where executives said it would adorn all Cadillac models beginning the middle of this year.

"This new crest matches the lower, longer, leaner mantra of our current car designs," Andrew Smith, Cadillac's executive design director, said in a press release. The crest is based on the coat of arms for the family of Antoine Laumet de La Mothe, sieur de Cadillac, the founder of Detroit.Continue reading...

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