Best Global Green Brands 2014

brand news

In the News: Starbucks, Hanes, Time Inc. and more

Posted by Dale Buss on July 24, 2013 09:21 AM

In the News

Starbucks teams with Groupe Danone to market new yogurt line.

HanesBrands buys Maidenform.

Time Inc. may look to further spinoffs.

Aereo targets 25 percent of TV users.

Apple is boosted by strong iPhone sales despite profit dip.

Boeing sees profit rise on strong aircraft sales as it awaits EU directive on Dreamliner safety.

Cadillac plans to rest its laurels in logo redesign, report says.

Carl's Jr. rolls out Pop Tarts ice-cream sandwich system-wide.

Caterpillar cuts outlook.

Daimler eyes recovery in Europe.Continue reading...

brand news

In the News: Sears, Apple, HSN and more

Posted by Dale Buss on July 22, 2013 09:27 AM

In the News

Duchess of Cambridge goes into labor as People and US Weekly gird for extensive coverage of UK royal birth.

Sears tries to go upscale—way upscale.

Apple investigates security breach on its servers and tests larger screens for iPhones and iPads.

HSN rebrands to shake dowdy status.

Boston Market harnesses Big Data for promotions.

CarMax solidifies status as unrivaled used-car leader.

Carnival Cruise uses Instagram to redistribute existing 15-second ads.

Chipotle plies ingredient and menu diversity.

Coca-Cola and other major sponsors assess pre-World Cup marketing landscape in Brazil.Continue reading...

auto motive

GM Makes Global Agenda Priority as it Builds on US Momentum

Posted by Dale Buss on July 1, 2013 01:52 PM

Now that General Motors' global brand teams are finally in place with Alan Batey's appointment last week as head of Chevy, they have a lot of global executing to do. Summer can be a slow time in Detroit as the model year closes, but not this year—there are too many things at stake for GM's brands right now.

A couple of things that GM CEO Dan Akerson has decided not to do rank as important as some of what he's going ahead with. For one thing, GM has decided not to proceed with a $100,000-plus new sedan for Cadillac that would have been aimed at boosting its credibility in the premium segment of the US luxury market against top-of-the-line German and Japanese models. Executives reportedly determined that the brand halo created by the car wouldnt' be enough to justify the investment, Automotive News reported.

Also, despite rumors to the contrary last week, GM decided against a deeper tie-up with PSA/ Peugeot-Citroen, the French carmaker that is one of the biggest sufferers from the ongoing slump in the European auto market.Continue reading...

brand news

In the News: Facebook, Tribune Co., Apple and more

Posted by Dale Buss on July 1, 2013 09:15 AM

In the News

Facebook plans to block ads from broader set of "controversial" pages.

Tribune Co. acquires 19 TV stations to become biggest station operator.

Apple paid no UK corporation tax last year, report says as it applies for "iWatch" trademark in Japan.

Amazon quietly lays plans to sell high-end art.

Bank of America commits to "culture change" that will help in Chicago market.

CBS breaks summer ratings mold with success of Under the Dome.

Chobani undergoes another agency review as it fends off stiffening Greek-yogurt competition.

Cirque Du Soleil deals with death of performer in Las Vegas.

Coca-Cola and PureCircle seek regulatory approval for new stevia-based ingredient.Continue reading...

brand news

In the News: Microsoft, Amtrak, YouTube and more

Posted by Dale Buss on June 14, 2013 09:18 AM

In the News

Microsoft and Best Buy plan mini "Windows Stores."

Amtrak hires esteemed chefs to ramp up its train food.

YouTube becomes overwhelming platform for fan-made branded content.

US Supreme Court strikes down gene patents.

Airbus lifts A350 to maiden flight ahead of schedule even as it copes with losses from aircraft's predecessor model.

Arby's franchisees helped get CMO ousted.

Audi is top choice of marriage cheaters in UK, survey says.

BMI sues Pandora over fees.

Bloomberg sees reporters' practices become critical issue for company.

Cadillac boosts sticker on new CTS by whopping $6,000.

Chevrolet believes racing on Sunday still sells on Monday.

Chrysler recalls sprinkling of trucks, Darts.Continue reading...

brand news

In the News: Best Global Green Brands, Apple, Mozilla and more

Posted by Alicia Ciccone on June 12, 2013 09:31 AM

In the News

Interbrand announces the 2013 Best Global Green Brands report. 

Apple hopes new campaign will solidify aging brand's reputation of reliability. 

Mozilla launches campaign against NSA spying. 

Walgreen to pay $80 million to settle DEA prescription drug suit. 

Altria Group launches MarkTen e-cigarette, but only in Indiana. 

Cadillac hopes custom-built agency will help boost launch of new CTS. 

Ernst & Young says digital entertainment revenue will surpass tradiitonal media by 2015. 

Pfizer, Takeda reach $2.15 billion settlement with Teva, Sun Pharma.Continue reading...

brand news

In the News: Zynga, Lululemon, Monsanto and more

Posted by Dale Buss on June 4, 2013 09:20 AM

In the News

Zynga cuts staff to pre-IPO level.

Lululemon brings back yoga pants.

Monsanto plans to quit lobbying on GMO issues in Europe.

Apple is accused by prosecutors of helping drive up e-book prices.

Birchbox rebrands its beauty and lifestyle subscription service. 

Cadillac posts biggest sales surge since 1976.

Chipotle expands ShopHouse Asian concept.

Dunkin' Donuts to roll out glazed-doughnut sandwich nationwide.

eBay forms partnership with India's Snapdeal.

FedEx parks jets sooner to cut costs as economy slows.Continue reading...

china

The Week in China: Dim Sum Sneakers, Sk8ter Boi Tea, Luxury Tongue Twisters and more

Posted by Abe Sauer on May 10, 2013 01:52 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Cadillac sales... stretching Jag... dim sum Puma... Met ball influence... Porsche... Luxury brands... Jets... Avril Levine's tea... Hyundai pop... Lenovo... Shanghai Disney... Bitcoin... LeTV... Tainted L'Occitane... Pearson Ed... Iron Man badminton... and more.Continue reading...

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