Posted by Dale Buss on February 25, 2013 07:19 PM
With the hiring away of Tim Mahoney from Volkswagen as Chevrolet's global chief marketing officer, General Motors appears to be moving one more step closer to a long-discussed goal of obliterating the GM "brand" altogether.
Mahoney—who has helped VW achieve strong double-digit sales gains in the U.S. in each of the last three years—has been named to the newly created post of global CMO for Chevrolet and of global GM marketing operations leader.
Because Mahoney, a three-decade veteran of automotive marketing, will report to GM's interim CMO, Alan Batey, his addition bulks up the Chevrolet brand that Batey also has been heading up for the last year, including recently replacing the "Chevrolet Runs Deep" tagline with the "Find New Roads" positioning.
Batey was vice president of U.S. sales and service and then took over as interim CMO for the corporation when GM's global CMO Joel Ewanick departed abruptly last year.Continue reading...
Posted by Abe Sauer on February 22, 2013 11:38 AM
It's a rough start when your new China spokesman is banned from China—but it appears Cadillac is going ahead with a new deal to make Brad Pitt its face in the world's fastest growing auto market.
Though with sales plunging in China and Audi and BMW eating its lunch, the brand needs to do something. It's too bad that even Brad Pitt won't likely be able to sell the Chinese an angry car they don't want.
Cadillac's new $3 million dollar endorsement with Pitt (Bradillac?) may add some perspective to Pitt's recent, less than smooth entry to Chinese social media. In January, Pitt joined microblogging platform Weibo and posted "Yep, it is the truth. I am coming…"
The news was forwarded tens of thousands of times by those wondering if China's ban on the actor—following his film "Seven Years in Tibet"—had been lifted. Just a few weeks later, Pitt's account disappeared. It's unclear if the actor himself deleted it or if Weibo shut it down, something the platform is wont to do. Continue reading...
social media watch
Posted by Dale Buss on February 19, 2013 03:43 PM
Jeep today became the second major brand in as many days to have its Twitter feed hacked, with the perps joking that the brand had been sold to Cadillac. The message was similar to Monday's Twitter hack of the official Burger King account which said that McDonald's had taken over its rival.
"We're aware of it and working quickly to resolve" the situation, Chrysler Group spokesman Rick Deneau told brandchannel on Tuesday afternoon. The Twitter feed was restored and the erroneous postings and content removed.
Chrysler had managed to restore some elements of its official Twitter site by mid-afternoon but not all. In the hack, the background image of Jeep's official Twitter account was swapped out to show the Cadillac logo and an old sedan was painted with McDonald's logo and colors. That specific "creative" would imply that the same party hacked Jeep and Burger King.Continue reading...
Posted by Dale Buss on February 11, 2013 09:03 AM
Pope Benedict XVI plans to resign due to poor health in move that hasn't been seen for centuries.
Grammys honors Mumford & Sons and FUN, as Chevrolet bows new "Find New Roads" campaign, Honda launches music-related campaign with the show, and Miracle Whip launches video campaign.
American Airlines and U.S. Airways are seen as likely to obtain U.S. approval of a merger.
Apple sees buzz develop about potential "iWatch."
Cadillac targets 35-percent gain in retail sales this year.
Chrysler donates $1 million to Future Farmers of America after Super Bowl spot scores with viewers as its dealers hunger for more Jeep Wranglers and Grand Cherokees.
Coca-Cola plans to relaunch Vanilla Coke in U.K.Continue reading...
Posted by Dale Buss on January 17, 2013 09:02 AM
Airbus sees orders fall as Boeing's 787 Dreamliner is grounded in U.S., Japan, Europe and India.
GM woos Facebook to return to paid ads, remains cautious on 2013, defends Opel restructuring and eyes cheaper Chevy Volt.
Blockbuster faces U.K. closure after no buyers emerge.
American Airlines swings to profit and sees “good trajectory” for this year.
Apple rattles Wall Street with sharp stock-price drop.
AT&T looks to Europe for mergers.
Audi aims for 200,000 U.S. sales “sooner” rather than “later.”Continue reading...
detroit auto show
Posted by Dale Buss on January 16, 2013 12:20 PM
It's too early to determine whether the new Cadillac ELR truly will be a game-changer in the sluggish U.S. market for plug-in hybrids. But in unveiling the new vehicle to the world's automotive press at the North American International Auto Show in Detroit this week, at least General Motors is bidding to change the dynamics of the segment in a significant way. Already, it's been deemed best production car of the show, as Cadillac proudly tweeted.
ELR isn't expected to go on sale until early 2014 ("winter" is what GM is promising) and at a price tag (before U.S.-government tax credits for a "green" car purchase) of more than $50,000. GM is relying on the same basic powertrain in Volt, a combination of powerful batteries that can take the car 25 or 30 miles on a charge and a small gasoline engine that takes over once the batteries are out of juice and provides an effective range for the vehicle of about 300 miles.Continue reading...
detroit auto show
Posted by Dale Buss on January 14, 2013 04:01 PM
The annual North American car and truck of the year awards presented this morning at the Detroit auto show marked yet another step in the resurgence of the traditional American "Big Three" automakers.
The Cadillac ATS was named North American Car of the Year by a 49-member panel of U.S.-based journalists at the North American International Auto Show, beating out the other finalists, the Ford Fusion and Honda Accord (the latter of which also is built in the United States).
The Ram 1500 was named North American Truck/Utility of the Year, besting the new Ford C-Max and the Mazda CX-5, the other finalists. The organization of automotive journalists renamed this award for 2013 because of the dominance of sport-utility-vehicles in the segment, joining pickup trucks.
In some of the brand developments on the first day of the press preview included Chevrolet unveiling the 2014 Corvette Stinger, above, plus:Continue reading...
detroit auto show
Posted by Dale Buss on January 14, 2013 09:55 AM
The Motor City is the hub of the global auto industry once more, and the North American International Auto Show that opens with a press preview on Monday in Detroit's Cobo Center will underscore that welcome returning reality. It's also expected that the U.S. market as a whole will pick up share versus other global markets in 2013.
Over the last decade, Detroit's traditional "Big Three" automakers have been transformed. Their shares of the market collapsed; then the Great Recession whacked the U.S. car market; then the federal government bailed out two of them.
But now, arguably, General Motors, Ford and Chrysler are in their best shape collectively in a very long time.
Each is selling trucks at a healthy clip again, their most profitable segment. GM will finally shed the rest of the albatross of U.S.-government ownership soon and, with a slew of new-product launches ready for 2013, should enjoy a share uptick this year. Ford will be trying to build on its gains of the last few years with solid new models including a restyled Ford Fusion sedan, the hybrid-only C-Max and the new Escape. And Chrysler, now owned by Fiat, will attempt to keep building on its remarkable turnaround story.Continue reading...