brand news

In the News: Microsoft, CBS, Taco Bell and more

Posted by Dale Buss on September 3, 2013 09:16 AM

In the News

Microsoft makes bold bid to catch up in mobile with $7B acquisition of Nokia's phone business, raising questions about future of Nokia brand.

CBS and Time Warner Cable reach deal to end blackout ahead of NFL kickoff, as the NFL prods long-time advertisers to up their game for start of season.

Taco Bell is named advertiser of the year by Ad Age.

Vodafone exit from US market with $130B Verizon Wireless sale isn't so simple for shareholders.

AT&T earns brand affection with "It's Not Complicated" campaign.

Cadillac emphasizes accessible luxury in new campaign.

Citigroup sheds its "alternative" investment holdings.

Dannon plans to return Oikos brand to Super Bowl advertising.Continue reading...

automotive

Mercedes Prioritizes China Output as Geely Looks to Expand in US

Posted by Dale Buss on August 28, 2013 10:43 AM

China's luxury auto segment has been slowing, but the world's largest auto market still is beckoning as a No. 1 priority to any serious premium brand. And increasingly, China's own luxury carmakers are targeting the rest of the world with their own wares.

Mercedes-Benz, for instance, has outlined a turnaround plan for China where it badly trails its chief rivals, Audi and BMW. Mercedes plans to launch about 20 new or upgraded models in China over the next two years and also vows to greatly boost domestic manufacturing in China, which avoids a slew of expensive tariffs and taxes that are levied on imported cars.

Meanwhile, Geely, the Chinese company that acquired Volvo, plans to take the bold step of exporting cars that it jointly develops with the Swedish brand to the United States in 2016. That step would come a decade after the company first expressed such a goal.Continue reading...

brand news

In the News: Disney, Fox, L'Oreal and more

Posted by Dale Buss on August 16, 2013 09:23 AM

In the News

Disney readies for risky Disney Infinity debut this weekend. 

Fox plans weekend debut of new sports channel.

L'Oreal makes $843 million takeover bid for China's Magic Holdings

Acura teams with Thrillist for MDX experience.

Al Jazeera promises fewer than usual commercials.

Apple tightens App Store rules on kids' data. 

Boeing traces trail of faulty fire extinguishers in 787s.

Cadillac lures Clint Eastwood to concept-car reveal.

Cosi changes operational approach as chain struggles.

Google ticks off marketers with Gmail overhaul as it blocks Microsoft's YouTube Windows app. 

H&M may source clothing from Ethiopia.

IBM buys security firm to further plans of Israeli cybersecurity lab. 

JetBlue partners with British Airways.Continue reading...

brand news

In the News: Facebook, Walmart, Hertz and more

Posted by Dale Buss on August 15, 2013 09:28 AM

In the News

Facebook to test its own PayPal competitor. 

Walmart cuts earnings guidance for rest of year.

Hertz remakes car rental as a retail experience.

AMC gets advertising bonanza as Breaking Bad winds down.

American Airlines and US Airways preview merger defense.

Cadillac plans to reveal new Escalade this fall.

Cisco cuts 4,000 jobs, blaming weak economic recovery.

Ford plans to boost capital spending as expectations boom.

Hooters blackballs embattled mayor of San Diego as brand dives into social media.

Macy's notes troubling slowdown in store traffic.Continue reading...

brand news

In the News: Facebook, Apple, General Mills and more

Posted by Dale Buss on August 5, 2013 09:25 AM

In the News

Facebook hires first CMO from Google.

Apple, Samsung and tech world are thrown by Obama administration intervention into trade ruling.

General Mills creates character to pitch Toaster Strudel as cold-cereal sales lag.

AB InBev defends Budweiser Black Crown performance.

AMC is at a crossroads.

Bass updates penny loafer for the next generation.

Cadillac hits pricing ceiling with ATS.

Citigroup expands "Thank You" loyalty events.

Cox Communications introduces Netflix-like personalized TV experience. 

Denny's looks beyond breakfast with new marketing strategy.

Ford taps Mustang history in videos.Continue reading...

brand news

In the News: Starbucks, Hanes, Time Inc. and more

Posted by Dale Buss on July 24, 2013 09:21 AM

In the News

Starbucks teams with Groupe Danone to market new yogurt line.

HanesBrands buys Maidenform.

Time Inc. may look to further spinoffs.

Aereo targets 25 percent of TV users.

Apple is boosted by strong iPhone sales despite profit dip.

Boeing sees profit rise on strong aircraft sales as it awaits EU directive on Dreamliner safety.

Cadillac plans to rest its laurels in logo redesign, report says.

Carl's Jr. rolls out Pop Tarts ice-cream sandwich system-wide.

Caterpillar cuts outlook.

Daimler eyes recovery in Europe.Continue reading...

brand news

In the News: Sears, Apple, HSN and more

Posted by Dale Buss on July 22, 2013 09:27 AM

In the News

Duchess of Cambridge goes into labor as People and US Weekly gird for extensive coverage of UK royal birth.

Sears tries to go upscale—way upscale.

Apple investigates security breach on its servers and tests larger screens for iPhones and iPads.

HSN rebrands to shake dowdy status.

Boston Market harnesses Big Data for promotions.

CarMax solidifies status as unrivaled used-car leader.

Carnival Cruise uses Instagram to redistribute existing 15-second ads.

Chipotle plies ingredient and menu diversity.

Coca-Cola and other major sponsors assess pre-World Cup marketing landscape in Brazil.Continue reading...

automotive

GM Makes Global Agenda Priority as it Builds on US Momentum

Posted by Dale Buss on July 1, 2013 01:52 PM

Now that General Motors' global brand teams are finally in place with Alan Batey's appointment last week as head of Chevy, they have a lot of global executing to do. Summer can be a slow time in Detroit as the model year closes, but not this year—there are too many things at stake for GM's brands right now.

A couple of things that GM CEO Dan Akerson has decided not to do rank as important as some of what he's going ahead with. For one thing, GM has decided not to proceed with a $100,000-plus new sedan for Cadillac that would have been aimed at boosting its credibility in the premium segment of the US luxury market against top-of-the-line German and Japanese models. Executives reportedly determined that the brand halo created by the car wouldnt' be enough to justify the investment, Automotive News reported.

Also, despite rumors to the contrary last week, GM decided against a deeper tie-up with PSA/ Peugeot-Citroen, the French carmaker that is one of the biggest sufferers from the ongoing slump in the European auto market.Continue reading...

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