brand news

In the News: Adobe, Samsung, Tim Tebow and more

Posted by Dale Buss on May 7, 2013 09:15 AM

In the News

Adobe abandons boxed software for the cloud.

Samsung keeps hammering Apple in new ad strategy for Galaxy S4.

Tim Tebow tops Forbes' new list of most influential athletes.

Acer plans to launch windows tablet in June.

Aereo asks judge to prevent new lawsuits by CBS.

Audi considers building plant in Brazil but seeks clarity from government.

Disney plans new Star Wars games through Electronic Arts.

Estee Lauder sets sights on big September fragrance launch.

Facebook made the Fortune 500 list for the first time.Continue reading...


The Week in China: Iron Man 3: China Product Placement, Luxury Crackdown and more

Posted by Abe Sauer on May 3, 2013 12:44 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Iron Man 3 inaccuracies... BMW... Casino frugality... Wanglaoji trademarks... Heinz baby food... Hugo Boss mini-movies... Sunning manga... China's first lady for Pehchaolin... Ashley Furniture... L’Oreal... Ad spends... Iron Man 3 product placement... and more.Continue reading...

start your engines

Lexus May Be 'Amazing In Motion,' but Mercedes Is More Amazing On Sales Floor

Posted by Dale Buss on May 2, 2013 05:27 PM

With their racing heritage and ongoing participation in the sport, Mercedes-Benz and BMW know something about keeping close competitors in their rear-view mirrors. That's why it may take more than a new branding campaign for Lexus—which also races—to take back its US luxury-market leadership from its German rivals this year.

BMW took the American luxury-segment crown away from Lexus in 2011, when the Toyota-owned brand was dealing with short supplies after the earthquake and tsunmi in Japan, and the German brand has held on to it for the last two years. There's been a lot of speculation that Lexus might be able to regain the No. 1 spot in the segment this year because its supply situation is now fully resolved, and it's got some new products.

But that isn't happening—at least not yet. And actually, in April, Mercedes-Benz strengthened its 2013 lead over BMW in the segment, having finished in second place behind BMW for each of the last two full years. In April, the Mercedes brand widened its sales lead to nearly 4,700 vehicles for the year to date over BMW, with nearly 93,000 sold to BMW's more than 88,000.Continue reading...


Cadillac China Finally Gets it, 'Innovates' with Star Xu Zheng

Posted by Abe Sauer on April 26, 2013 10:31 AM

"Cadillac could turn to a Chinese partner, like Xu Zheng, director and star of last year's mega-hit film Lost in Thailand. A risk taker, a self made superstar, Xu would be a perfect, fresh face for Cadillac in China."

brandchannel said that more than two months ago after Cadillac rolled out a new China campaign with Brad Pitt as its face. Well, over the weekend, Cadillac opened its showing at the Shanghai Auto Show and Brad Pitt was not there for it. But Xu Zheng was.

At an event on April 20 to kick off its XTS display at the Shanghai Auto Show, Cadillac welcomed special new "honorary owner" Xu Zheng. In a statement on Cadillac's China site, the brand connected itself to Xu through shared innovation, calling the actor-director "the most innovative power in China's film industry" and a "good example" of the shared values of Cadillac. Caddy's Weibo account was quick to whip up a Cadillac-branded image of Xu.Continue reading...

brand news

In the News: Netflix, Amazon, Ford and more

Posted by Dale Buss on April 23, 2013 09:28 AM

In the News

Netflix reports strong subscriber growth.

Amazon may be planning to open a store in London, reports say.

Ford is reaching record profit on growing sales of Fusion, as company extends programmatic ad buying to online video.

Twitter reportedly reaches deal with Publicis' Starcom MediaVest Group for hundreds of millions over several years.

Airbus strategy for big A350 is being vindicated.

Apple grapples with hardware-software identity crisis.

Burger King tests delivery in Los Angeles.

Cadillac eyes smaller cities for Chinese luxury share.

Del Taco debuts revamped menu.

DuPont more than doubles profit.

Fisker loses $21 million to US seizure.

Google CEO Eric Schmidt belittles importance of UK taxes.Continue reading...

auto motive

Auto Brands Make Moves to Adjust to Changing Chinese Auto Trends

Posted by Dale Buss on April 22, 2013 07:36 PM

As Chinese consumers begin filtering into the Shanghai Auto Show this week, their desires and intentions are being dissected in every possible way by auto brands from around the globe that don't want to blow it in the world's largest auto market.

Behind the phalanx of new sheet metal, new brands, larger and more luxurious vehicles than before and, of course, ubiquitous, western-style fashion models adorning the platforms where the cars are displayed, European, American, Korean, Japanese and domestic Chinese brands are grappling with various approaches to a handful of key issues about the market in China.Continue reading...

car talk

Auto Brands Gear Up for Shanghai Show in Vital Chinese Market

Posted by Dale Buss on April 19, 2013 07:12 PM

Global automakers—including home-owned ones—will be showing off their wares at the press preview of the Shanghai Auto Show on Saturday. What they display will reflect the brands' various crucial strategies for stoking sales and market-share growth in the world's largest auto market, which is only getting bigger.

Analysts and auto executives alike have shown up in Shanghai predicting that the national market will balloon to 30 to 35 million vehicles within several years, or as much as a doubling of last year's sales of 19.3 million vehicles (in a year in which US sales were 14.5 million). That kind of expansion would make the Chinese market as big as the projected European and American markets put together.

"There's lots of competition here and everyone wants a piece of this pie," GM China President Bob Socia told Channel News Asia. "As competitive as it is, it's probably the only market in the world that offers the type of opportunities this market offers."Continue reading...


The Week in China: BMW's Dr. Promise, iTunes Porn, Spotify and more

Posted by Abe Sauer on April 19, 2013 12:53 PM

Above: The evil geniuses at Taiwan's NMA have produced an online Kim Jong-un-inspired game Best Korea Smackdown. The animation gang has also produced what is maybe its most subversive ever little video about American-Chinese relations with its "Iron Man 3" commentary.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: BMW's China brand... Spotify's in Asia... Ginseng... Iron Man 3 "chinky eyes"... Online retail... HTC's branded disaster... Xiaomi denies Jobs copy... Hertz buys to rent... Alibaba phones... Apple porn... Burberry and YSL... WeChat... "cat models"... and more.Continue reading...

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