Posted by Mark J. Miller on July 18, 2012 06:32 PM
This will be the most broadcasted, most publicized, most branded, and most ballyhooed Olympics ever. Just when you don’t think stakes can go higher, they somehow suddenly do.
Athletes Must Now Stop Promoting Themselves
Wednesday marks the day when all self-promotion by Olympic athletes has been ordered to stop. No more gear sold with their names on it. No more ads featuring their faces to run — unless of course it is for a brand that has paid out the big bucks to officially align itself with the Games. The moratorium will last till Aug. 15, three days after the end of the Games. As NPR points out, "To understand what this means, consider Michael Phelps: Subway has long sponsored the Olympic swimmer, but it's not an Olympic sponsor. That means no Subway ads featuring Phelps can air between July 18 and Aug. 15. But this Head & Shoulders commercial of Phelps washing his hair is fine — Head & Shoulders is owned by Procter & Gamble, which is an Olympic sponsor." Blame the IOC and London 2012 organizing committee's drive to protect official sponsors from non-sponsors piggybacking on their efforts. “Ambush marketing seems to be an issue that continues to rear its head in every Games,” said Lisa Baird, the USOC’s chief marketing officer, according to the Washington Post. “There are ambush marketers out there that want to imply an association with the Olympics. They’ll take terminology; imagery, and they will get very close or crossing the line to really imply that they are a sponsor. That hurts us.” That hurts all of us, Lisa.Continue reading...
Posted by Dale Buss on June 25, 2012 12:57 PM
The good news for the auto industry is that product quality in the traditional sense — fit and finish, the integrity of components, the lack of mechanical problems — is at an all-time high. The bad news is that the industry seems to be botching the transition into a new era in which "quality" largely is being defined by how automakers perform as manufacturers of high-tech connectivity platforms for which consumers have the same (Sirius) expectations of intuitive and smooth use as they do for smartphones.
The latest JD Power report shows that new cars are being made with fewer defects than ever, though tech complaints are on the rise. While consumers perceived fewer overall problems with new cars in JDP's latest annual survey of initial quality, there was an increase in the number of complaints about hands-free in-car connectivity technologies. The problems centered on the now nearly ubiquitous voice-recognition systems that are supposed to help drivers communicate relatively effortlessly with the outside world while curbing distraction.Continue reading...
Posted by Dale Buss on June 25, 2012 08:55 AM
AB InBev closes in on buying remainder of Mexico's Grupo Modelo for more than $12 billion.
Apple adds Yelp check-ins to iPhone maps app, sees Motorola Mobility patent case shut down by federal judge and retail workers described by NYT as "loyal but short on pay."
Best Buy tries to regain edge before back-to-school season.
BlackBerry owner RIM reportedly considers a plan to split its company in two.
Cadillac surprises with integration of Apple's Siri voice.
Carl's Jr. and Hardee's set Spider-Man movie tie-in.
Dewar's announces three-year partnership with TED.
Dairy Queen gripes about New York menu restrictions as it enters the city.Continue reading...
Posted by Dale Buss on June 7, 2012 05:04 PM
Lately among all the other signs of a slowdown in the global economy, analysts have pointed to cooling of auto sales in China as a very salient note of trouble.
So it's more than the usual good news that GM posted record sales in China in May (up 23 percent) and that Ford (up 8 percent in China last month) remains so bullish on the Chinese market that it is considering going to the trouble of creating the indigenous brands that are favored by the Chinese government.Continue reading...
Posted by Dale Buss on May 16, 2012 12:20 PM
General Motors' CMO Joel Ewanick made waves this week with the news that he's refusing to buy ads on Facebook until he can be convinced there's any ROI for doing so. The automaker is still committed to engaging on Facebook, as a statement on GM's Facebook page this morning notes:
"Just wanted to let our millions of Facebook fans know, we're still here, and we 'like' you back! We may not be advertising on Facebook at the moment but we'll still be talking with you all daily. If anything, we will be providing more content across our many GM Facebook pages - including Chevrolet, Buick, GMC and Cadillac - to keep the dialogue going."
He's got some sympathies from brand executives of other automakers who are scratching their heads about the value of actually paying for space on the ubiquitous social site. But most car brands (including Kia and Subaru, as the Wall Street Journal noted) are sticking with Facebook ads as well as in beefing up the content and engagement available that doesn't cost them anything (other than staffers' time or agency fees) on their brands' Facebook pages.
Ford strikes the highest-profile dissension with its cross-town rival in assessing the value of paid ads on Facebook. "We are doing more advertising on Facebook," Matt VanDyke, Ford's director of marketing communications, told brandchannel, "and it is a growing and critical part of our media mix."Continue reading...
Posted by Dale Buss on May 10, 2012 09:03 AM
A&P to make CEO its spokesman in new marketing campaign.
Bed Bath & Beyond sees novelty in buying Cost Plus.
Brad Pitt is the new face of Chanel No. 5.
Burger King spurs sales with turnaround efforts.
Cadillac to debut instrument console that functions like an iPad.
Cisco sees grim outlook for tech sector.
Coca-Cola redefines its marketing around Super Bowl, and signs Danica Patrick as ambassador.Continue reading...
Posted by Dale Buss on April 26, 2012 01:04 PM
While every major global automaker now has — or is trying to establish — a significant foothold in China, there's one significant aspect of western auto retailing that remains a huge frontier in China: the car dealership.
China now is crawling with car brands, some indigenous and many imported from the west, spurring global automakers on a major buildout of manufacturing capacity on the mainland. But China's auto-retailing network to this point is relatively underdeveloped. Many so-called Tier 2 and Tier 3 cities in China still don't have auto dealerships at all, Jim Press, a former Toyota and Chrysler top executive turned consultant, told Automotive News.
But that, like everything else about China's auto market, seems to be changing fast. At the Beijing Auto Show this week, General Motors CEO Dan Akerson announced plans to expand its dealership network in China to 3,500 stores by the end of this year from 2,900 at the end of last year. But is China ready to support the aggressive rollout of local dealers that Detroit has in its sights?Continue reading...
Posted by Dale Buss on March 16, 2012 04:57 PM
Brands must understand that customer service is an important part of the "value equation" for consumers these days even though it might seem that price remains their most important criterion for brand satisfaction because of the continued financial struggles of so many Americans.
Apple, Cadillac, Four Seasons, JetBlue, Kohl's, Saks Fifth Avenue, Scotttrade, USAA and Wegmans are among the brands that understand the importance of people as a driver of service excellence has increased substantially these days, and that's why they were among the 50 brands named this week by J.D. Power & Associates as 2012 Customer Service Champions.Continue reading...