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auto motive

GMC, Lexus Are Tops for Dealership Satisfaction

Posted by Dale Buss on March 15, 2013 04:43 PM

General Motors brands and Lexus were the big winners when J.D. Power & Associates announced its highly regarded annual awards for dealership-customer satisfaction based on its survey of thousands of American automotive consumers.

Three GM brands—led by GMC, and also including No. 3 Buick and No. 4 Chevrolet—placed in the top five in Power's prestigious designation. No. 2 Mini and No. 5 Volkswagen rounded out the top five. Three Chrysler Group brands—Jeep, Ram and Dodge—finished at the bottom.

In the luxury arena, Lexus once again won the day—for the fifth straight year—followed by yet another GM brand, Cadillac; Jaguar; Acura; and Infiniti. BMW and Mercedes-Benz placed below average, while Land Rover gained the most of any luxury brand from last year.Continue reading...

china

GM's Ambush Marketing Uses Prada to Build Cadillac Brand in China

Posted by Abe Sauer on March 14, 2013 02:40 PM

Does Prada know Cadillac is marketing itself on the fashion brand's coattails?

Our apologies, but we need to revisit the terrible new Cadillac China commercial because subsequent watchings have revealed that GM has really hired two spokes-"people" for its brand. One is an (apparently mute) Hollywood A-lister; the other is an Italian luxury goods brand.Continue reading...

china

Brad Pitt's Cadillac China Ad Shows Auto Brand's Confusion With Market

Posted by Abe Sauer on March 13, 2013 10:25 AM

After a short teaser spot two weeks ago, the Cadillac ad for China with the brand's new spokesman Brad PItt is here. It's terrible in general, but it's even worse for the Chinese market. Cadillac knows white is the color of funerals in China, right?

In the ad, Pitt (or maybe a CGI Pitt, it's hard to tell) cruises around San Francisco, pensively doing "creative" person things. Maybe the actor is on his way to Chinatown since he's banned from entering China itself.

He swipes some digital displays while never saying a word. Couldn't GM have asked him to speak a little Mandarin? Chinese love it when celebrities humble themselves by mangling some Chinese. It's even been rumored that Pitt and Angelina Jolie are learning a little Mandarin. Not that Cadillac appears to "speak Mandarin" any better. It's latest attempt to grow its flagging sales in China may hint at a deeper problem with its fundamental understanding of the market.Continue reading...

brand news

In the News: Alibaba, Denny's, Google and more

Posted by Dale Buss on March 12, 2013 09:09 AM

In the News

Alibaba names next CEO.

Denny's cancels franchise deal in China.

Google shows off sample apps for Project Glass a SXSW.

American Airlines and U.S. Airways prepare for merger bumps.

Apple and Samsung values soar.

Barney's New York rebrands Co-op stores as regular Barney's.

BlackBerry stock jumps on Lenovo takeover interest rumor.

BMW to build sub-brand for China.

Boeing sees investigators focus narrowly on batteries in Dreamliner probe.

China's Spring Airlines adds cars to in-flight sales offering.Continue reading...

brand news

In the News: Walmart, Diageo, HSBC and more

Posted by Dale Buss on March 4, 2013 08:46 AM

In the News

Walmart philanthropic director Sylvia Mathews Burwell expected to be nominated Monday as Obama's budget chief.

India develops a taste for premium beer while officials approve $2 billion Diageo deal.

HSBC set for $23 billion profit as turnaround gains traction.

AB InBev takes to Twitter and newspaper ads to fight watered-down-beer charges.

AIDS drug breakthrough sees infant evidently cured through early use of virus-blocking drugs.

Alfa Romeo reboot marks tough road for Fiat.

American Airlines drops below 60,000 employees for the first time since 1987.

AOL's new Brand Group CEO Susan Lyne lays out her goals.

Asos joins brands using Twitter's Vine for short form social video marketing.Continue reading...

china

The Week in China: WeChat vs. Weibo, Ikea, Marvel and more

Posted by Abe Sauer on March 1, 2013 12:01 PM

At top, Brad Pitt phones in his new role as Cadillac China spokesman.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's 10 reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week, the cat cafe... bodyguards... WeChat... Ikea's horse meatballs... Victoria's Secret... HTC... best selling sedans... Hollywood... Yum!... Bradillac and more. Continue reading...

car talk

Toyota, Japanese Brands Keep U.S. Down in Consumer Reports' "Best Cars" Rank

Posted by Dale Buss on February 26, 2013 07:22 PM

The good news for Detroit's three automakers is that Chevrolet and GMC managed to get some of their new models recommended by the influential Consumer Reports. The bad news is that just about every other brand fielded by General Motors, Ford and Chrysler is still placed near the bottom in the magazine's new rankings of the best light vehicles on the market.

Just like every year, the new rankings—listed in the April 2013 issue of Consumer Reports—finds that Japanese brands, especially those made by Toyota, continue to dominate. Toyota landed three of the top seven spots, with Lexus as CR's best overall brand as well as Toyota at No. 4 and Scion at No. 7.

Subaru and Mazda finished second and third while Acura and Honda finished fifth and sixth. Audi led its German rivals to finish No. 8, followed by Infiniti and Mercedes-Benz to round out the top 10. Continue reading...

auto motive

Chevrolet Finds New Roads With VW's Tim Mahoney as Global CMO

Posted by Dale Buss on February 25, 2013 07:19 PM

With the hiring away of Tim Mahoney from Volkswagen as Chevrolet's global chief marketing officer, General Motors appears to be moving one more step closer to a long-discussed goal of obliterating the GM "brand" altogether.

Mahoney—who has helped VW achieve strong double-digit sales gains in the U.S. in each of the last three years—has been named to the newly created post of global CMO for Chevrolet and of global GM marketing operations leader.

Because Mahoney, a three-decade veteran of automotive marketing, will report to GM's interim CMO, Alan Batey, his addition bulks up the Chevrolet brand that Batey also has been heading up for the last year, including recently replacing the "Chevrolet Runs Deep" tagline with the "Find New Roads" positioning.

Batey was vice president of U.S. sales and service and then took over as interim CMO for the corporation when GM's global CMO Joel Ewanick departed abruptly last year.Continue reading...

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