2014 Brandcameo Product Placement Awards

cause marketing

US Budget Crisis Pressures Bono's ONE and (RED) World AIDS Day Push

Posted by Barry Silverstein on November 28, 2012 01:09 PM

There's good news and bad news when it comes to AIDS, and ONE wants to make sure the world's population is aware of both this December 1, the 24th annual World AIDS Day.

The ONE Campaign, the global advocacy organization co-founded by U2's Bono, just released a new report on the global fight against HIV/AIDS. The good news: Scientists now have the tools to "turn the tide" on AIDS, and the world should be heartened that the UN set targets for the "beginning of the end of AIDS" to be met in 2015. The bad news: Unless "sufficient funding, coordination and political will" are brought to bear in the fight against AIDS, it will be 2022 before the "beginning of the end of AIDS" can be reached.

With America mired in a heated national debate over how to fix the debt and the looming fiscal cliff, Bono has been personally lobbying U.S. lawmakers to urge them not to cut U.S. foreign assistance and aid funding. ONE is stoking up the urgency through a variety of actions in conjunction with World AIDS Day 2012.Continue reading...

auto motive

Ferrari's Ultra-Fast F12 Berlinetta Prances Into the Spotlight

Posted by Dale Buss on November 26, 2012 11:47 AM

An estimated quarter of a million Chinese spectators lined the streets of Guangzhou to catch a glimpse of it over the weekend, and Texas Gov. Rick Perry went all the way to Italy to drive one, so the new Ferrari F12 Berlinetta must be quite the car. Indeed, the F12 provides a whopping 730 horsepower and 509 lb.-ft. of torque, has a 211-mph maximum speed, a zero-to-62 mph speed of just 3.1 seconds, and a V12 engine. But with asking prices starting at about $316,000, it's possible that even the Republican governor of one of America's biggest states couldn't afford it.

And that's exactly why the car makes such an effective subject for a major charitable act by Ferrari. The U.S. headquarters of the Italian automaker is located in Englewood Cliffs in New Jersey, an area that was devastated by Hurricane Sandy. So Ferrari auctioned off the first U.S.-market F 12 Berlinetta and donated the proceeds to relief efforts, raising $1.5 million for the American Red Cross.Continue reading...

corporate responsibility

Durex Launches #1Share1Condom World AIDS Day Campaign

Posted by Shirley Brady on November 25, 2012 11:43 PM

Durex kicked off its first global initiative for World AIDS Day 2012 on social media. The brand will donate one condom for every person who shares the Twitter hashtag #1share1condom through December 1st, which is World AIDS Day. Facebook users are being encouraged to share the Durex World AIDS Day image or video above. Accoridng to Mumbrella, the condom brand "has symbolically set a target of 2.5 million condom donations ... representative of the 2.5 million people who were newly infected with HIV last year alone."

celebrity brandmatch

St. Jude Brings Out Jennifer Aniston, Sofia Vergara, Robin Williams for Holiday 2012

Posted by Shirley Brady on November 22, 2012 10:42 AM

St. Jude Children's Research Hospital celebrates Thanksgiving with messages from its roster of celebrity supporters including Marlo Thomas, daughter of founder Danny Thomas, plus Sofia Vergara, Jennifer Aniston, Robin Williams, Michael Strahan, Luis Fonsi, and Shaun White:Continue reading...

health matters

On World Toilet Day, Brands and Non-Profits Can Say #IGiveaShit and Mean It

Posted by Sheila Shayon on November 19, 2012 05:52 PM

In case it's not marked on your calendar, today is World Toilet Day — and it's no joking matter.

An estimated 2.5 billion people, 37% of the world's population, do not have access to a clean and safe toilet. One in three women worldwide risk shame, disease, harassment and even attack because they have nowhere safe to go to the toilet. Sanitation would make 1.25 billion women's lives safer and healthier, which is why people are being asked to petition governments to provide safe toilets and clean water for the world's poorest people.

As the Gates Foundation tweeted today, "The annual gain in economic productivity if everyone had a toilet is $225B." Putting things in perspective, Matt Damon, co-founder of Water.org, wants it to be known that more people have a mobile phone today than a toilet: “Six billion people have cell phones, but only 4.5 billion have access to improved sanitation.” Bill and Melinda Gates, in case you missed it, are putting serious funds toward reinventing the toilet as part of the foundation's water, sanitation and hygiene platform.

GE sponsored (as part of its Focus Forward three-minute short film series on world-changing ideas) the "Meet Mr. Toilet" documentary by Oscar-winning director Jessica Wu, which debuted this past January at the Sundance Festival earlier this year. It features the late Jim Sim (aka "Mr. Toilet"), who founded the World Toilet Organization and the annual World Toilet Day.

Named a TIME Hero of the Environment in 2008, Sim — who died in 2009 — was frank and enertaining about extolling the need for better sanitation and breaking the taboos about talking, well, shit. In fact, the former mayor of Suwon, South Korea, inspired a toilet museum in his former hometown, which opened earlier this year.Continue reading...

chew on this

Californians Go to the Polls on Prop 37 GMO Labeling Battle

Posted by Dale Buss on November 6, 2012 05:08 PM

For a while, the notion of regulating genetically modified organisms (better known as GMOs) included in food seemed like a good idea, and anti-Big Food advocates in California attracted a lot of support in a state where residents like to be on the cutting edge of just about everything. Calfornians have never minded serving as a bellwether on new regulatory initiatives that end up sweeping the rest of the country, such as automotive emissions.

But the closer today's vote on Proposition 37 loomed, the more that initial support of the idea waned. And this U.S. Election Day, even backers of the anti-GMO initiative seemed resigned to its defeat, although it's still being closely watched. (Update: Prop 37 was indeed defeated at the polling booth.)

What happened? Well, a combination of huge contributions by moneyed CPG brands battered Prop 37's drive to label GMOs in a massive advertising and PR blitz with a "No on 37" drive. And backers of the added regulation alleged dirty tricks by the competition as they sought to sway voters (despite scientific evidence to the contrary) that GMO-containing products are hardly the stuff of "Frankenfood" that really harms consumers.Continue reading...

sustainability

Unilever Addresses Public Health Crisis With Global Handwashing Day Campaign

Posted by Sheila Shayon on October 15, 2012 04:55 PM

An estimated 3,000 kids die daily, and more than 3.5 million children do not live to the age of five, largely due to diarrhea and pneumonia – both manageable with soap and water. People worldwide wash their hands with water, but far too few use soap, particularly at crucial moments such as after using the toilet, cleaning a child, or before handling food.

In 2008, Unilever, its Lifebuoy soap brand, and Population Services International (PSI) joined forces to declare October 15th Global Handwashing Day. Last year, the public-private partnership produced a PSA starring actress Mandy Moore, among other efforts.

This year's Global Handwashing Day bring a new partnership with the Millennium Villages Project, a joint effort by the Earth Institute at Columbia University and the United Nations Development Program. The PSA simply asks for support for an initiative working with 500,000 people in rural villages across ten countries in sub-Saharan Africa as part of a bigger goal to reach one billion people:Continue reading...

sustainability

Marks & Spencer Sees Shwopping, Recycling and Philanthropy Take Off

Posted by Sheila Shayon on October 10, 2012 02:12 PM

Marks and Spencer has started a ‘shwopping’ fashion revolution. “It's time to open your mind, your heart, your arms and your wardrobe. Shwopping is a way of living and thinking, because we think that old clothes shouldn't just be thrown out, they should do some good,” explained Ab Fab actress Joanna Lumley at the initiative's launch back in April.

Shwopping asks every shopper to donate an old item when purchasing a new one at selected stores, and M&S will pass the clothes along to Oxfam's network of charity shops across the UK to help those less fortunate. The campaign’s Facebook app lets users shwop socially and register for a monthly prize draw. 

In-store Shwop Drops (two items per store visit) make donations easy, and items need not be from M&S. “Our ultimate aim is to collect as many clothes as we sell and change the way we all shop,” says the brand, which just launched a "swhopped" ladies coat (above) last week: a stylish black peacoat that is also the first high street clothing product made from used clothing.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements