Posted by Sheila Shayon on October 4, 2012 01:01 PM
It's been 20 years since Evelyn Lauder created The Estee Lauder Companies' Breast Cancer Awareness Campaign, which is now active in over 70 countries worldwide. It's a testimony to the work Lauder and her company have done to make October into a monthlong platform for Breast Cancer Awareness.
That journey began in 1992, when 44,000 women in the U.S. were dying of breast cancer each year and nobody was paying attention. Twenty years later, BCA has raised $35 million for research and education and paralyzing fear has been replaced by hope and inspiration.Continue reading...
brands with a cause
Posted by Mark J. Miller on October 1, 2012 01:27 PM
Ben Cohen may be a member of the elite 1% in America, but he’s a hippie at heart and always has been up for helping out the other 99%. Although the Ben & Jerry’s ice cream brand he co-founded with buddy Jerry Greenfield is now owned by Unilever, the brand still reflects their left-leaning vision by maintaining a commitment to activism, funded by a foundation to support “social justice, environmental protection, (and) sustainable food systems.” Plus, what makes the world happier than free ice cream? Ben & Jerry’s has been hosting a free cone day every year since it started in 1979.
Well, there’s one group of folks who aren’t too happy with Cohen today: Occupy Wall Street.Continue reading...
Posted by Sheila Shayon on September 28, 2012 10:01 AM
America's National Coffee Day is this Saturday, September 29, and Caribou Coffee is joining the march of philanthropic campaigns using Facebook to launch initiatives and gather momentum in a new partnership with CancerCare, a national nonprofit that provides free support services for anyone affected by cancer diagnosis. Customers can stop in for a free small cup of Amy's Blend coffee on Saturday, and learn about the woman who inspired this annual philanthropic campaign.
The brand was inspired by Amy Erickson, the company’s original roastmaster, who lost her battle with breast cancer in 1995 and inspired the Amy’s Blend program, which originally partnered with Susan G. Komen for the Cure and is now sharing the love with CancerCare. But as you can see from the packaging, it's not just about Amy's story — it's Gretchen's, Caryn's, Gigi's, Cindy's, Lisa's and so on.
So for the 17th consecutive year, Caribou (tagline: "Life is short. Stay awake for it.") will donate 10% percent of all proceeds from Amy’s Blend collection sales between Sept. 29th and Nov. 7th to CancerCare and for every new “Like” the brand will give an additional $1 to the organization.Continue reading...
Posted by Sheila Shayon on September 26, 2012 04:32 PM
Progressive is auctioning off the white gown worn on the red carpet in the brand's magazine advertising by Flo (aka comedian Stephanie Courtney) for charity. The custom-made dress, featuring 1,000 hand-placed crystals by designer Candice Held, is being auctioned on eBay to raise money for Dress for Success through October 4.
Posted by Shirley Brady on September 26, 2012 10:36 AM
With the United Nations back in session, the flood of philanthropic partnership announcements includes Sesame Street's tie-in with the UN Foundation's Every Woman Every Child public affairs initiative, which held a VIP dinner in New York last night:
"Sesame Workshop is proud to announce its partnership with the United Nations in support of the Every Woman Every Child movement; raising awareness, providing motivation and presenting health-related solutions to women and children around the world. UN Secretary General Ban Ki-moon is joined by Kami from Takalani Sesame in South Africa for this heart-warming public service announcement."
Launched by UN Secretary-General Ban Ki-moon during the United Nations Millennium Development Goals Summit in September 2010, Every Woman Every Child aims to save the lives of 16 million women and children by 2015.
Posted by Mark J. Miller on September 25, 2012 11:11 AM
You've heard of guerrilla marketing — how about gorilla marketing? The Rolling Stones have a greatest hits album that's being released on Nov. 12 called GRRR!, featuring a gorilla on the cover with the band's iconic "big lips logo" superimposed on its face. So don’t be alarmed when you see large images of the cheeky gorilla popping up around the world to promote the album.
The gorillas are taking over 50 cities and 3,000+ locations around the globe, being tagged on such landmarks as Sydney's Opera House, New York’s Empire State Building and London’s Elizabeth Tower (that’s Big Ben to all of you who missed the renaming for Her Majesty). They can be seen in 3D augmented reality via mobile devices that have downloaded UView's app, so fans can "watch the stunning GRRR! artwork fully realized in 3D animation right before their eyes .... some exciting content and have the chance to enter an exclusive competition plus pre-order a copy of GRRR!"
As part of the marketing stunt that's billed as the "biggest global Augmented Reality music campaign" to date, the Stones are encouraging fans to take pics of the gorillas and tweet them with the #GRRR! hashtag to the Stones’ Twitter feed, @RollingStones. The photos will also show up on an interactive wall on the Rolling Stones website.
That #GRRR hashtag is more commonly used on Twitter, by the way, to express frustration — which is what real gorilla lovers are feeling.Continue reading...
chew on this
Posted by Dale Buss on September 17, 2012 01:11 PM
The vast majority of American consumers don't care whether their foods contain genetically modified organisms (GMOs). Food executives and think tanks will tell you that and cite, for example, how Indiana local bakery Aunt Nellie's bombed when it introduced a specifically labeled "non-GMO" bread a couple of years ago.
But California isn't most of America, with a more health-conscious outlook than most states. That's why mainstream food companies are in a hot and heavy contest against GMO opponents over Proposition 37, The Right to Know Genetically Modified Food Act, a piece of state legislation that, if passed in November, would require GMO-containing products to disclose that on labels, and make California the first state to mandate genetically modified food.
Similar to what happened to automakers after California took an extreme position on cutting emissions, essentially imposing that higher standard on cars sold all over the country, food and beverage companies are concerned that California will serve as a bellwether in GMO labeling regulation as well.
In a particular bind in this fight are the many mainstream food conglomerates that now own organic brands, which by definition don't include GMOs: Kellogg, owner of GMO poster brand Kashi; General Mills, owner of the Cascadian Farm, Muir Glen, Larabar and Food Should Taste Good brands; Coca-Cola, owner of Odwalla and Honest Tea; PepsiCo; and Dean Foods, owner of Horizon Organics.Continue reading...
Posted by Mark J. Miller on August 14, 2012 12:03 PM
Some people use their 3D printers to create thousands of faces. Some just want to create 3D versions of the 2D video-game characters they’ve grown to love. Others use the technology to create wearable bikinis or replicas of the human jaw or a whole building.
Then there are the folks at Alfred I. duPont Hospital for Children in Philadelphia. The innovative researchers there are using the trendy technology to change lives. 3D printer manufacturer Stratasys is taking the month of August to showcase how the technology is doing just that via its Facebook page, YouTube channel and blog, and we dare you not to feel a little choked up as you read on.
First up is 4-year old Emma Lavelle, a preschooler with a congenital disorder that hasn’t allowed her to use her arms. Thanks to the wonders of 3D printing, docs and researchers in Philly can print out a custom-designed durable robotic exoskeleton that allows her to lift her own arms. Suddenly she can feed herself and simply play like other kids with her “magic arms.” It’s a transformative moment, as you can see in the video below.Continue reading...