2014 Brandcameo Product Placement Awards

cause marketing

Brands are Once Again in the Pink for Breast Cancer Awareness Month

Posted by Sheila Shayon on October 9, 2012 05:18 PM

It's been 20 years since Evelyn Lauder created the Breast Cancer Awareness Campaign, and brands continue to support the work in a variety of initiatives. Indeed, this year's Delta pink plane is adding Lauder's signature, as seen above, to honor the woman and her brands' contributions to fighting breast cancer.

2012 also marks Ford Motor Company's 18th year of involvement having dedicated more than $115 million to the cause so far, and this year’s Ford Warriors in Pink campaign offers a limited-edition T-shirt inspired by film and television actor James Denton. For every shirt sold, 100% of net proceeds go to the Pink Fund, an organization that provides short-term financial aid to people during treatment. "The last thing someone with breast cancer needs to worry about is how they are going to pay their bills," says Denton.

Go Daddy is ‘driving’ awareness with Danica Patrick donning pink gear for the GoDaddy.com No. 7 Chevrolet in Friday’s NASCAR Nationwide race in Charlotte. “It’s time to kick breast cancer’s butt,” Patrick commented. “So many women and their families have been impacted by breast cancer … if we all work together, we can definitely help find a cure sooner, rather than later.”Continue reading...

corporate responsibility

Estee Lauder Celebrates 20 Years of Breast Cancer Awareness

Posted by Sheila Shayon on October 4, 2012 01:01 PM

It's been 20 years since Evelyn Lauder created The Estee Lauder Companies' Breast Cancer Awareness Campaign, which is now active in over 70 countries worldwide. It's a testimony to the work Lauder and her company have done to make October into a monthlong platform for Breast Cancer Awareness.

That journey began in 1992, when 44,000 women in the U.S. were dying of breast cancer each year and nobody was paying attention. Twenty years later, BCA has raised $35 million for research and education and paralyzing fear has been replaced by hope and inspiration.Continue reading...

brands with a cause

Ben & Jerry's Co-Founder Freezes Out Occupy Wall Street

Posted by Mark J. Miller on October 1, 2012 01:27 PM

Ben Cohen may be a member of the elite 1% in America, but he’s a hippie at heart and always has been up for helping out the other 99%. Although the Ben & Jerry’s ice cream brand he co-founded with buddy Jerry Greenfield is now owned by Unilever, the brand still reflects their left-leaning vision by maintaining a commitment to activism, funded by a foundation to support “social justice, environmental protection, (and) sustainable food systems.” Plus, what makes the world happier than free ice cream? Ben & Jerry’s has been hosting a free cone day every year since it started in 1979.

Well, there’s one group of folks who aren’t too happy with Cohen today: Occupy Wall Street.Continue reading...

doing good

Caribou Coffee Remembers 'Friend and Roastmaster' with Charitable Campaign

Posted by Sheila Shayon on September 28, 2012 10:01 AM

America's National Coffee Day is this Saturday, September 29, and Caribou Coffee is joining the march of philanthropic campaigns using Facebook to launch initiatives and gather momentum in a new partnership with CancerCare, a national nonprofit that provides free support services for anyone affected by cancer diagnosis. Customers can stop in for a free small cup of Amy's Blend coffee on Saturday, and learn about the woman who inspired this annual philanthropic campaign.

The brand was inspired by Amy Erickson, the company’s original roastmaster, who lost her battle with breast cancer in 1995 and inspired the Amy’s Blend program, which originally partnered with Susan G. Komen for the Cure and is now sharing the love with CancerCare. But as you can see from the packaging, it's not just about Amy's story — it's Gretchen's, Caryn's, Gigi's, Cindy's, Lisa's and so on.

So for the 17th consecutive year, Caribou (tagline: "Life is short. Stay awake for it.") will donate 10% percent of all proceeds from Amy’s Blend collection sales between Sept. 29th and Nov. 7th to CancerCare and for every new “Like” the brand will give an additional $1 to the organization.Continue reading...

cause celeb

Progressive Auctions Flo's Red Carpet Dress for a Good Cause

Posted by Sheila Shayon on September 26, 2012 04:32 PM

Progressive is auctioning off the white gown worn on the red carpet in the brand's magazine advertising by Flo (aka comedian Stephanie Courtney) for charity. The custom-made dress, featuring 1,000 hand-placed crystals by designer Candice Held, is being auctioned on eBay to raise money for Dress for Success through October 4.

doing good

Sesame Street Teams With UN to Save Women and Kids

Posted by Shirley Brady on September 26, 2012 10:36 AM

With the United Nations back in session, the flood of philanthropic partnership announcements includes Sesame Street's tie-in with the UN Foundation's Every Woman Every Child public affairs initiative, which held a VIP dinner in New York last night:

"Sesame Workshop is proud to announce its partnership with the United Nations in support of the Every Woman Every Child movement; raising awareness, providing motivation and presenting health-related solutions to women and children around the world. UN Secretary General Ban Ki-moon is joined by Kami from Takalani Sesame in South Africa for this heart-warming public service announcement."

Launched by UN Secretary-General Ban Ki-moon during the United Nations Millennium Development Goals Summit in September 2010, Every Woman Every Child aims to save the lives of 16 million women and children by 2015.

campaign tactics

The Rolling Stones Use Gorilla Marketing, Miss Opportunity to Make Real Impact

Posted by Mark J. Miller on September 25, 2012 11:11 AM

You've heard of guerrilla marketing — how about gorilla marketing? The Rolling Stones have a greatest hits album that's being released on Nov. 12 called GRRR!, featuring a gorilla on the cover with the band's iconic "big lips logo" superimposed on its face. So don’t be alarmed when you see large images of the cheeky gorilla popping up around the world to promote the album.

The gorillas are taking over 50 cities and 3,000+ locations around the globe, being tagged on such landmarks as Sydney's Opera House, New York’s Empire State Building and London’s Elizabeth Tower (that’s Big Ben to all of you who missed the renaming for Her Majesty). They can be seen in 3D augmented reality via mobile devices that have downloaded UView's app, so fans can "watch the stunning GRRR! artwork fully realized in 3D animation right before their eyes .... some exciting content and have the chance to enter an exclusive competition plus pre-order a copy of GRRR!"

As part of the marketing stunt that's billed as the "biggest global Augmented Reality music campaign" to date, the Stones are encouraging fans to take pics of the gorillas and tweet them with the #GRRR! hashtag to the Stones’ Twitter feed, @RollingStones. The photos will also show up on an interactive wall on the Rolling Stones website.

That #GRRR hashtag is more commonly used on Twitter, by the way, to express frustration — which is what real gorilla lovers are feeling.Continue reading...

chew on this

Organic Brands Caught In Fight Over California's Prop 37 GMO Debate

Posted by Dale Buss on September 17, 2012 01:11 PM

The vast majority of American consumers don't care whether their foods contain genetically modified organisms (GMOs). Food executives and think tanks will tell you that and cite, for example, how Indiana local bakery Aunt Nellie's bombed when it introduced a specifically labeled "non-GMO" bread a couple of years ago.

But California isn't most of America, with a more health-conscious outlook than most states. That's why mainstream food companies are in a hot and heavy contest against GMO opponents over Proposition 37, The Right to Know Genetically Modified Food Act, a piece of state legislation that, if passed in November, would require GMO-containing products to disclose that on labels, and make California the first state to mandate genetically modified food.

Similar to what happened to automakers after California took an extreme position on cutting emissions, essentially imposing that higher standard on cars sold all over the country, food and beverage companies are concerned that California will serve as a bellwether in GMO labeling regulation as well.

In a particular bind in this fight are the many mainstream food conglomerates that now own organic brands, which by definition don't include GMOs: Kellogg, owner of GMO poster brand Kashi; General Mills, owner of the Cascadian Farm, Muir Glen, Larabar and Food Should Taste Good brands; Coca-Cola, owner of Odwalla and Honest Tea; PepsiCo; and Dean Foods, owner of Horizon Organics.Continue reading...

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