Posted by Dale Buss on May 21, 2013 09:22 AM
Apple accused of avoiding billions in overseas taxes.
Hershey launches new brand to get piece of China market.
Foxconn confirms employee deaths.
Best Buy swings to a loss on lower revenues.
Burberry is lifted by China performance.
Chevrolet joins Mad Men buzz on Twitter.
Chris-Craft rebuilds boat maker after recession.
Flowers Foods predicts "record year" after acquisition of Hostess brands.
Giorgio Armani profit is boosted by Asia.
GrubHub and Seamless merge their food ordering services.Continue reading...
Posted by Shirley Brady on May 6, 2013 11:46 AM
Chevrolet has just released a video extolling the most recognizable name in baseball’s craftsmanship: Louisville Slugger, which refreshed its branding in time for Major League Baseball's opening day this season.
Interbrand Cincinnati, based in the same city the first professional baseball team called home, was honored to be selected to celebrate that craftsmanship by redesigning the iconic logo, marking its first update in 33 years. Find out more here.
Posted by Dale Buss on May 6, 2013 09:15 AM
YouTube close to launching paid subscription channels, reports say.
Amazon launches first Android app-store in China, ahead of Google.
Pfizer lets bashful buyers get Viagra online.
Al Jazeera America plans to open Detroit bureau.
Asustek plans to make small Windows 8 tablets.
Audi considers doubling production at Mexico factory under construction.
Berkshire Hathaway provides peek at era after Buffett.
BuzzFeed takes steps to expand foreign news.Continue reading...
Posted by Mark J. Miller on May 2, 2013 04:29 PM
Leonardo DiCaprio will take to the silver screen as Jay Gatsby on May 10 when the latest adaptation of the famed F. Scott Fitzgerald novel, The Great Gatsby, makes its debut in movie theaters in the US, but there are more than a few brands looking to ride the publicity for some consumer love of their own.
Hotels.com is aiming to help one couple “live like Gatsby” for a weekend (though one hopes it doesn’t include the man’s incredible loneliness, insensitivity to others, painful death, or nearly empty funeral as part of the proceedings). Wannabe Gatsby-ites can tweet @Hotelsdotcom between May 6 and May 9 about their favorite luxuries while traveling and include the hashtag #GreatGiveaway. The grand prize: a two-night stay at Boston’s Langham Hotel, which was originally built in 1922 as the Federal Reserve Bank.
For those who don’t win, Hotels.com is showcasing getaways on its site that would be fit for a luxurious Gatsby-like vacation, such as the art deco murals of The Inn at Great Neck on Long Island to the live jazz and themed cocktails of South Carolina’s The Willcox, among other swanky locales.Continue reading...
Posted by Dale Buss on May 1, 2013 10:34 AM
Three heavyweights of American industrialism were among those who spoke at a Fortune's Brainstorm Green conference, and they had a lot to say about what they're doing to make their companies more sustainable.
GM CEO Dan Akerson, Procter & Gamble CEO Bob McDonald, and General Mills CEO Kendall Powell each held forth at the sustainability-focused confab.
Akerson was the most newsworthy. He is genuinely fond of the Chevrolet Volt and will defend it against all comers, Akerson threw a potential trump card on the table against critics of GM's groundbreaking plug-in hybrid who believe it's way too expensive for whatever environmental benefits it yields, especially given all the federal-government subsidies it gets: The company plans a price cut of $7,000 to $10,000 on the "next generation" of the car and even plans for Volt "to be profitable," Akerson said.Continue reading...
Posted by Abe Sauer on April 30, 2013 11:26 AM
How appropriate is it that Jaguar has finally released its much anticipated branded short film Desire at the very same time that a fictional Jag representative on the hit show Mad Men is arguing for foregoing a "national ad campaign in favor of hard driving sales ads at the local dealer level?"
The Desire film is absolutely a national brand-making campaign and by no means a "hard driving" sales push of any kind. It is not meant, in the Mad Men dealer's words, "to move metal." It's too bad then that Jaguar's real-life branded film is so poorly targeted since Mad Men set the brand up with such a meatball opportunity.
For months, the auto-watching world has wondered about the Jaguar mini-film. When the music video tie-in from Jaguar music partner Lana Del Rey was released on Valentine's Day, it sucked up attention. The video has since logged over 300,000 views.
The full, quarter-hour mini movie is now here and it's hard to argue that Jaguar's Desire isn't a rather naked attempt to recreate the themes of BMW's decade-old iconic branded film series The Hire.Continue reading...
Posted by Dale Buss on April 18, 2013 09:08 AM
Apple loses throne to Exxon as world's biggest company as its slowdown threatens a $30-billion global supplier web.
Twitter launches music app for iOs devices today.
Burberry sales rise as China growth recovers.
BlackBerry says Alicia Keyes delivers its PowerPoint presentations.
CNN deals with aftermath of erroneous reporting in Boston Marathon investigation.
Carnival plans to spend up to $700 million to upgrade fleet.
Chevrolet says its new Cruze diesel outdoes Volkswagen Jetta diesel in mileage.Continue reading...
Posted by Dale Buss on April 10, 2013 12:52 PM
With GM pulling an about-"face" and now returning to Facebook as a limited advertiser, could the company's re-embrace of Super Bowl advertising be far off? Either way, Facebook is continuing to push skeptical advertisers to take a closer look at its site.
Chevrolet is advertising on Facebook again, in a test of mobile ads for the Chevy Sonic, less than a year after General Motors' very public repudiation of the effectiveness of paid advertising on the site. The brand "is testing a number of mobile advertising solutions, including Facebook, as part of its 'Find New Roads' campaign," Chris Perry, vice president of U.S. Chevrolet marketing, said in a confirming statement issued by GM in the wake of a story published by Advertising Age.
It's an "industry-first mobile-only pilot campaign" for Sonic that "utilizes newly available targeting and measurement capabilities of Facebook."Continue reading...