2014 Brandcameo Product Placement Awards

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Watch the Phone: Jay-Z Makes NYC a Wireless Charging Pad with Duracell

Posted by Sheila Shayon on June 11, 2012 03:54 PM

In an unusual partnership, New York rap legend Jay-Z and Proctor & Gamble's billion-dollar Duracell brand are joining forces to market wireless charging systems and deploy wireless hotspots in New York, including one at the multimillionaire’s own 40/40 Club on Madison Square Park in Manhattan.

“Mobile devices have become essential tools in business, entertainment and managing our social lives,” said Jay-Z, an investor in the Duracell Powermat joint venture. “Being able to charge wirelessly is a necessary step into the future.”

The 24-Hour Power System contains a charging mat that serves as a wireless power transmitter and a portable backup battery with micro-USB output and iPhone connection when in between hotspots. The kit is designed specifically for the iPhone 4 and 4S, but Duracell is working on greater device compatibility.

It hits select retailers today (just as Apple announces its new iOS 6 features) and is also available online. The complete system costs $99.99, with additional (colorful) cases for $34.99 and additional batteries for $49.99.Continue reading...

auto motive

Is Chevy's "Night Swimming" Ad a Worthy Successor to VW's "Pink Moon"?

Posted by Dale Buss on June 7, 2012 02:50 PM

Chevy's new TV ad for its Sonic subcompact, "Night Swimming," is one of the industry's best spots so far this year because it effectively targets the Millennial generation whose interest is so crucial to the success of any car in that segment.

There are a few reasons why, including how the commercial highlights the myChevrolet app after the driver has locked his keys in the car. “The all-new Chevrolet Sonic, with the myChevrolet app,” intones Tim Allen in the voice-over, as the spot's happy swimmers drive away. “From ‘close call,’ to ‘best night ever.’”

Two other big reasons are the director, Jason Reitman, and the soundtrack. It's not unusual for automotive OEMs to snag big-name directors for their commercials anymore. For example, Paul Feig (The Bridesmaids) and Rob Cohen (The Simpsons) helped Ford pull off its highly successful Focus Doug online video campaign last year.

Reitman, of Juno and Up in the Air fame, was attracted to the idea of helming the "Night Swimming" spot in part because of the creative possibilities, Matt Scarlett, Sonic advertising manager, told brandchannel.Continue reading...

auto motive

Why GM Dropped Facebook + Super Bowl for Man United + Chevy China Cup

Posted by Dale Buss on May 31, 2012 01:02 PM

General Motors CMO Joel Ewanick didn't wait long to drop the other shoe after departing Facebook and Super Bowl advertising a couple of weeks ago.

In announcing Chevrolet's China-focused global sponsorship deal with the world's most popular soccer franchise — Manchester United — today, the GM marketing chief switched the focus to a bold step of commission rather than omission, accelerated Chevy's identification as a worldwide rather than a U.S. marque, and just may have changed one of America's most iconic brands forever.

"As Chevrolet continues to grow as a global brand, this is the right time to make a commitment and establish a presence in international football," Ewanick said in a press release about becoming the official vehicle of the Barclays Premier League giant. "Our ambition is to connect with football in a fashion that transcends traditional sponsorship."Continue reading...

auto motive

Chevy Volt Sales Pick Up Some Juice

Posted by Dale Buss on April 6, 2012 05:05 PM

Is the Chevrolet Volt coming back off the mat, or isn't it?

That was the question this week after General Motors reported that a stunning 2,289 Volts were sold in March — the controversial nameplate's best single month of U.S. sales, more than double the number sold in February, and nearly 300 percent more than the 600 or so Volts sold a year ago March and also this January, when the car arguably was at its reputational nadir.

The sales bonanza in March probably isn't repeatable this month, Alan Batey, Chevy's VP of sales, told brandchannel, because it resulted from some unique factors including a strong surge in demand from dealers in California, where new lower-emissions version of Volt could be eligible for single-occupancy access in carpool lanes and up to $1,500 in state rebates.Continue reading...

branding together

Play Ball! MLB Opening-Week Chevy TV Ads Highlight Hometown Detroit Tigers

Posted by Dale Buss on April 5, 2012 07:07 PM

Whether Chevy is running deep, running sure (with its new global Commonwealth ad agency) or running well (based on recent strong sales), one thing the brand isn't running is away from its traditional association with baseball as the official sponsor of Major League Baseball.

And so in this opening week of the 2012 MLB season, Chevy has reached back to 1974 to remind American baseball — and car — fans to make sure they remember that it's always been behind America's Pastime. New ads key in on the catchy jingle from the old ads, "Baseball, hot dogs, apple pie and Chevrolet," and put them in new voices.Continue reading...

auto motive

March Auto Sales Rise on Penny-Pinching Small Cars

Posted by Dale Buss on April 3, 2012 05:55 PM

Spring has sprung for U.S. auto sales, and it continues to create a fresh-smelling outlook: Sales in March were up by about 13 percent compared with a year ago, and most prognosticators now are looking for a strong second quarter as well.

Concerns loom about the second half, including how rising gas prices eventually might wear down a strengthening U.S. economy, and the wild card that election season always brings. But for now, auto-brand executives and analysts are crediting a brightening economy, easing credit, and even warmer-than-expected spring weather for a buying mood among American consumers.

The biggest driver: higher gasoline prices — for now, at least — are spurring purchases of more fuel-efficient compact cars. "Everyone, regardless of segment, places fuel economy top of mind, today," said Ken Czubay, Ford's vice president of U.S. sales, on a conference call today.Continue reading...

auto motive

New York Auto Show Raises the Roof

Posted by Dale Buss on April 2, 2012 03:29 PM

The New York International Auto Show has always been a crucial commercial platform for car dealers and buyers in the New York Tri-State area. But more and more, it is joining the big global auto exhibitions — Detroit, Geneva, Frankfurt, Los Angeles, Tokyo, Shanghai and Chicago — as a place for car brands to make news of worldwide import to the industry as well as to butter up the local market.

That makes sense, given that New York is the global media and financial capital.

With the recent pickup in U.S. auto sales awaiting confirmation with March sales results being reported Tuesday, and more optimism ever in the air with the spring selling season, here are some of what auto brands are serving up at NYIAS:Continue reading...

brand news

In the News: Avon, Angry Birds TV, IBM and more

Posted by Dale Buss on April 2, 2012 08:59 AM

In the News

Angry Birds are coming to TV.

Apple pressured on suppliers and sustainability as brand sees Consumer Reports soft-pedal problem of "hot" iPads.

Belvedere vodka "rape ad" actress sues Moet Hennessy.

BMW unveils "sexy" i8 Spyder concept.

Burger King promotes new menu with Jay Leno, Mary J. Blige, David Beckham and Sofia Vergara.

Chevrolet plans decision on future of "Chevy Runs Deep" with new ad agency.

Coty offers to buy Avon for $10 billion.

Current nixes Keith Olbermann as on-air anchor, citing behavior.

Dunkin' Donuts launches Hispanic marketing campaign.

Facebook delves deeper into search.Continue reading...

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