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Brands to Watch: Derrick Rose, Pfizer, Pac-10 and more

Posted by Shirley Brady on May 3, 2011 06:00 PM

Brands to Watch

Chicago Bulls guard Derrick Rose named NBA MVP.

Pac-10 signs $3 billion, 12-year deal with FOX and ESPN, the richest ever for a college conference, and plans its own TV network under looming Pac-12 name.

Pfizer weighs break-up.

Apple revamps iMac line.

BlackBerry and Microsoft team up to battle Google search.

BP to pay $85 million for 2006 Alaska oil spill.

CBS picks 60 Minutes reporter Scott Pelley as Katie Couric replacement.Continue reading...

sporting brands

Adidas Puts Ultra-Light Shoe on Derrick Rose for NBA Playoffs

Posted by Shirley Brady on April 15, 2011 05:00 PM

Adidas has seen the light. The brand has unveiled what it's claiming is "the lightest basketball shoe ever" — the adiZero Crazy Light. A mere 9.8 ounces, it will be worn by the Chicago Bulls' Derrick Rose during the NBA Playoffs, and available at Foot Locker on June 3rd.Continue reading...

sports in the spotlight

Twitter Snags LeBron James; Betty White and Cleveland, Too?

Posted by Shirley Brady on July 6, 2010 04:00 PM

With LeBron James expected to announce his NBA franchise decision as soon as tomorrow, the NBA's hottest free agent has joined Twitter in advance of his big announcement.

There appears to be some confusion as to whether the Twitter account is his or not, which is fine by the NBA. The league wants fans to keep buzzing. With nary a tweet, the @KingJames account is zooming to 100,000 followers in record time. [4:15 update: It's LeBron alright, he has just tweeted, and he's well past 100,000 followers.]

Another red-hot star, Betty White, is using her considerable charms (see the video above) to convince James to stay in Cleveland—the setting for her new TV Land sitcom, Hot in Cleveland—and continue playing with the Cavaliers.

Brand Chatter on Twitter

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