damage control
Posted by Abe Sauer on November 14, 2012 12:03 PM
"Cher joins 400,000" is not an x-rated film for the AARP set — it's a headline trumpeting news that the singer/actress has signed a petition lobbying Macy's to "dump Trump."
Following Donald Trump's harsh comments against Barack Obama, including a $5 million offer to see the president's passport application and college transcripts, a "boycott Trump" effort has been growing. Macy's CEO was drawn into the fray after protesters zoomed in on Trump's "birther" comments its holiday campaign (top).
Trump's answer to anyone who opposes him is typically a metaphorical version of "you're fired." It's an impotent response to a boycott effort as impotent as Trump's hair piece.Continue reading...
More about: Donald Trump, Macy's, Cher, Papa John's, Gap, Chick-fil-A, Protests, PR, Barack Obama, Obamacare, Healthcare, LGBT, Corporate Citizenship, CSR, Politics, Election, US, Retail, QSR, Celebrities, Holiday, Campaigns, Advertising
brand news
Posted by Dale Buss on October 29, 2012 09:04 AM

Google Nexus NYC tablet launch delayed by Hurricane Sandy, sells out online.
Pearson and Bertelsmann strike deal to combine Penguin and Random House publishing houses, thwarting News Corp.
Honda cuts full-year outlook over anti-Japan sentiment in China.
Audi repeats goal to match 2011 operating profit in 2012.
British Airways launches customer recognition program.
Burger King third-quarter net income falls, still beats estimates.
Burt's Bees "deflakes" with billboard and video campaign.
Cadillac raises prices in bid for luxury credibility.Continue reading...
More about: Brand News, Audi, Bertelsmann, Burger King, Burt's Bees, Cadillac, Carlsberg, Chick-fil-A, Chrysler, Comedy Central, Cracker Jack, Dunkin' Brands, Fiat, Ford, Frito-Lay, Google, Honda, J&J, MTV, Microsoft, Nexus, News Corp., Nokia, Orient-Express Hotels, Oshkosh Truck, Pearson, Penguin, PepsiCo, Quaker, Random House, SpaceX, Tata Group, UBS, Univision, Verizon, Viacom, Visteon, Walmart, Windows 8, Hurricane Sandy
brand news
Posted by Dale Buss on October 4, 2012 08:53 AM

KitchenAid apologizes for anti-Obama tweet during presidential debate, the most-tweeted event in US political history, which saw Mitt Romney gain the upper hand on Barack Obama. Romney's anti-PBS comment on Big Bird also took over social media, while "Walmart mom" is the new soccer mom. The campaigns, judged the most negative in recent times, inspire JetBlue to offer chance to pull an Alec Baldwin and leave the country after election result.
HP warns about grim outlook, sending shares to lowest level in almost a decade.
Facebook passes one billion users with plans to charge to promote user posts, while Twitter measures brand impact with Nielsen.
Amazon now offers loans to small businesses.
American Airlines pulls 47 jets after loose-seat debacle as image suffers.
Apple rumors of smaller iPad persist as the #2 Best Global Brand earns kudos for admitting maps screw-up.Continue reading...
More about: Brand News, Amazon, American Airlines, Apple, Alec Baldwin, Chick-fil-A, Coca-Cola, Costco, Facebook, GM, Google, HP, JetBlue, Jordan Brand, KitchenAid, L'Oreal, Li-Ning, McCormick, MetroPCS, Motorola, Nike, Samsung, Skippy, Sony, Spirit Airlines, Sprint, T-Mobile, Target, Tory Burch, Twitter, Unilever, Walmart, Yahoo, Barack Obama, Pizza Hut, Red Lobster, Redbox, Warner Bros., Mitt Romney, Dwyane Wade, XBox
brand news
Posted by Shirley Brady on September 20, 2012 08:55 AM

Samsung mocks iPhone 5 buyers in latest commercial.
Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.
Visa shifts global creative duties back to BBDO.
AOL names female CFO.
AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.
Bed Bath & Beyond beats the odds.
Citibank credit card is coming to China.Continue reading...
More about: Brand News, AOL, Apple, AT&T, Bed Bath & Beyond, BSkyB, Chick-fil-A, Citibank, Disney, Dodge, Facebook, Fiat, Ford, French Connection, Google, Groupon, Heineken, iPhone, JCPenney, Jordan Brand, L'Oreal, Lufthansa, Magnum, News Corp., Nike, Playboy, Saban Brands, Saint Laurent Paris, Salesforce, Samsung, Tiger Beer, Time Warner Cable, Twitter, Unilever, USA Today, Warby Parker, YouTube, YSL, Stephen Colbert
brand news
Posted by Shirley Brady on August 16, 2012 08:44 AM

Comedy Central partners with Urban Outfitters on Indecision 2012 collection.
7-11, Walmart, Target and other big retailers team up on mobile wallet to combat Google Wallet.
Apple reportedly in talks with U.S. cable operators to develop a set-top box; and takes a swing at Amazon.
Johnson & Johnson launches ingredient transparency website for baby and beauty products as J&J removes formaldehyde from products.
Bumbo foam child seats recalled following injuries.
Calvin Klein sued by Lululemon for alleged patent infringement.
Chick-fil-A uproar may have inspired gunman.Continue reading...
More about: Brand News, Amazon, Apple, Apple TV, BBC, Bumbo, Calvin Klein, Chick-fil-A, Comedy Central, Dish Network, Evolution Fresh, Facebook, Fifty Shades of Grey, Ford, Getty Images, Google, Google Wallet, GSK, Hennessy, HP, HTC, J&J, Johnson & Johnson, Lenovo, Lululemon, Maybach, Mercedes-Benz, Mitre, Monsanto, New York Times, News Corp., NFL, Pelican, Peppa Pig, PepsiCo, Peugeot, Priceline.com, Samsung, Scooby Doo, Sony, Standard Chartered, Starbucks, Target, TCBY, TheKnot.com, Toys R Us, Urban Outfitters, Vat 69, Vogue, Walmart, Warner Bros., WWE, Prop 37, GMO, Mark Johnson, William Shatner, Futura, China
brands under fire
Posted by Dale Buss on August 3, 2012 03:39 PM

The numbers were probably stacked against them from the start, but Friday's protest of Chick-fil-A by GLAAD (Gay & Lesbian Alliance Against Defamation) didn't turn out nearly as many participants in the planned LGBT "Kiss-in" as the chain was able to generate at former Republican presidential contender Mike Huckabee's nationwide "Appreciation Day" for the restaurant chain on Wednesday.
Or gauging by another measure, by mid-afternoon Friday, nearly 14,000 Facebook users had subscribed to GLAAD's "National Same Sex Kiss Day at Chick-fil-A" event, while some 630,000 subscribed to Wednesday's "appreciation day," according to a report by Politico.com.
And while Politico reported that the "kiss-ins appear to have occurred without incident" in Chick-fil-A restaurants, there was one ugly scene: The exterior of a Chick-fil-A in Torrance, Calif., was defaced with graffiti reading, "Tastes Like Hate."Continue reading...
More about: Chick-fil-A, LGBT, Diversity, Human Rights, HR, Equality, Ethics, Corporate Citizenship, Mike Huckabee, GLAAD, Protests, Activism, Politics, QSR, Food, Restaurants, Leadership
brand news
Posted by Dale Buss on August 3, 2012 08:59 AM

P&G sees results boosted by sale of snacks division as its Tide brand turns to Betty White for advertising help.
Sony attributes weak financials to PlayStation sales slump.
Chick-fil-A braces for GLAAD's Friday "kiss-in" protest.
ABC and Good Morning America finally overtake NBC and The Today Show in key demographic.
ADM profits slide on higher corn costs.
Amtrak losses examined by Congress.
Apple requests sanction for Samsung as court battle heats up.
AT&T to acquire NextWave Wireless.
Beyonce plans to direct and star in film about her life.Continue reading...
More about: Brand News, ABC, ADM, Airbus, Amtrak, Apple, AT&T, Boar's Head, Boeing, Boots, British Airways, Bristol-Myers, Chick-fil-A, Daffy's, Disney, GLAAD, GM, IAG, Iberia, Jamba Juice, Jurassic Park, NASA, NBC, Olympics, P&G, PlayStation, Procter & Gamble, Saban Brands, Samsonite, Samsung, Singapore Airlines, Sony, SpaceX, Tide, Toyota, Betty White, Walgreens, Beyonce, Marilyn Monroe, Annie Liebovitz
brand news
Posted by Dale Buss on August 2, 2012 09:00 AM

AIG pushes plan for independence from U.S. government.
Burger King says that menu and marketing changes have boosted bottom lilne.
Campbell Soup creates limited edition to help food bank.
Chick-fil-A supporters (and Wendy's) show up for "Appreciation Day."
Christina Aguillera lends her voice to a good cause.
Costco experiences strong U.S. sales.
Crocs celebrates milestone a little too exuberantly.
DirecTV sees U.S. subscribers decline for first time.Continue reading...
More about: Brand News, AIG, Burger King, Campbell Soup, Chick-fil-A, Costco, Crocs, DirecTV, DuPont, Facebook, Fidelity Funds, Ford, GM, General Mills, Google, HP, Honda, Honey Nut Cheerios, JCPenney, Juicy Juice, Monsanto, NBC, Nestle, Nivea, Oracle, Pepperidge Farm, Sharp, Soul Electronics, Southern Comfort, Summer Olympics, Tim Tebow, Toyota, Yoki, Yoplait, Christina Aguillera