brand news

In the News: Google, Facebook, Nintendo and more

Posted by Dale Buss on January 30, 2014 09:26 AM

In the News

Google sells Motorola to Lenovo for $2.9 billion but is keeping patents, as company wins from Super Bowl-advertising activity on web.

Facebook reports 64 percent jump in fourth-quarter revenue thanks to continued growth in advertising on mobile.

Nintendo tries to save its gaming kingdom but still rules out smartphones.

Apple restructure of website may point to new Apple TV focus.

Delta Airlines goes Eighties in latest creative safety video.

Dow Chemical defends spinoff strategy.

Fiat Chrysler Automobiles scraps dividend and gives glum outlook for Europe and Brazil.Continue reading...

branded entertainment

Chipotle Boosts 'Integrity' Message with Online Mini-Series

Posted by Sheila Shayon on January 28, 2014 01:58 PM

Fast-casual juggernaut Chipotle Mexican Grill is taking its sustainable food efforts one step further with the launch of its own satirical, four-part series on Hulu. The branded content comes on the heels of the chain's most recent short film, Scarecrow, that criticized "Big Food."

Farmed and Dangerous will run alongside traditional entertainment videos on the site, becoming a cross between marketing and educational content to boost the brand's "Food with Integrity" mantra, which speaks to its commitment to use produce grown organically, dairy products from cows not treated with synthetic hormones, and animals raised humanely and free of antibiotics.

The fast-growing chain said its original series is not about “product integration,” but “values integration," according to the New York Times. "Farmed and Dangerous is meant to strike large emotional chords—it’s not about selling burritos,” said Daniel Rosenberg whose company, Piro, produced the series.Continue reading...

brand news

In the News: Microsoft, Google, Apple and more

Posted by Dale Buss on January 27, 2014 09:14 AM

In the News

Microsoft posts record sales as Ballmer prepares exit; competes with Amazon on cloud storage prices; admits to Syrian Electric Army email breach; and releases global study on power of technology.

Google pushes back against data localization, faces protest in San Francisco, buys artificial intelligence startup DeepMind and announces global patent agreement with Samsung.

Apple reportedly eyes mobile payments service, as hopes are high for Q1 earnings release on Monday.

AIG says it’s on offense as corp rep restored.

AT&T quashes rumors of Vodafone bid.

Accenture tries to grab STEM graduates early.

Ally Financial readies pre-IPO roadshow.Continue reading...

brand strategy

Whatever 'Sustainable Beef' Is, McDonald's Pledges to Use More of It

Posted by Dale Buss on January 8, 2014 05:50 PM

In search of effective new ways to continue to enhance public perceptions, could McDonald's be turning to a Chipotle-like promise to begin to use sustainable beef?

McDonald's this week pledged to source only "verified sustainable beef" beginning by 2016 in an effort to make its meat production both more environmentally friendly and kinder to the animals whose meat winds up in its burgers, as Time put it.

The chain said on its website that it wants "to improve environmental practices in the way beef is produced, support positive workplaces in the beef industry, and drive continuous improvement in animal health and welfare."Continue reading...

brand strategy

Chipotle Tries Its Fresh-Food Flair In a New Segment: Fast-Casual Pizza

Posted by Dale Buss on December 19, 2013 07:17 PM

As the whole restaurant marketplace becomes a mash-up, it's little surprise that Chipotle is pursuing a fast-casual niche that's growing just as its own fresh-Mex segment has taken off: pizzerias.

Chipotle invested in a chain called Pizzeria Locale with a restaurant in Denver that actually opened in May, and it's considering two more locations in the city, according to USA Today. It's too soon to say whether Chipotle will open Pizzeria Locales in other parts of the US.

"Opening Pizzeria Locale using a model similar to Chipotle allows us to make extraordinary pizza, made with high-quality ingredients accessible to everyone," said Chipotle CEO Steve Ells in a press release.Continue reading...

chew on this

Darden Hopes Less Becomes More By Jettisoning Red Lobster Brand

Posted by Dale Buss on December 19, 2013 01:45 PM

The restaurant business remains tough, and so it didn't take long for Darden to say "uncle" to an activist investor who believed that the best path for the owner of Olive Garden and Red Lobster chains was to spin them off into a separate company while clustering its faster-growing startup concepts in another.

Darden met Barington Capital Group halfway on Thursday by declaring that it will jettison Red Lobster and take other steps. It'll hold a tax-free spinoff of the seafood brand to shareholders or it might sell Red Lobster in a move aimed at boosting lagging shareholder value and profitability.

"As consumer demand dynamics have changed, Red Lobster's priorities and operating support requirements have come to differ meaningfully from those of Darden's other brands," the company said.Continue reading...

brand news

In the News: Target, Whole Foods, Chipotle and more

Posted by Dale Buss on December 19, 2013 09:18 AM

In the News

Target hit by credit card breach of as many as 40 million customers that started on Black Friday.

Whole Foods stops selling Chobani in favor of non-GMO yogurts.

Chipotle joins fast-casual pizza race.

A&E suspends patriarch Phil Robertson from Duck Dynasty over anti-gay remarks.

Allstate launches new online game to help avoid holiday mayhem.

AstraZeneca buys out Bristol-Myers Squibb in diabetes joint-venture.

Bayer buys cancer-drug partner Algeta for $2.9 billion.

Boeing loses out to Saab in providing fighter jets for Brazil and taps likely CEO successor.

Chevrolet sees a top US marketer leave.

Christie's finalizes appraisal of Detroit Institute of Arts collection.

Daimler gets stake in Aston Martin with engine supply deal.

Darden spins out Red Lobster amid shareholder pressure.Continue reading...

mobile commerce

McDonald's Tests Mobile Coupon App in Hopes of Attracting Younger Consumers

Posted by Mark J. Miller on December 13, 2013 12:48 PM

Back in October, McDonald's named Amazon's Atif Rafiq its first chief digital officer as the space has become critical to the struggling burger chain's success. And now the latest effort—a mobile app—is being tested at select locations across the US.

According to the Chicago Tribune, the simplistic app—which already has a live version in the UK—offers up coupons to consumers that specify what they want to eat. New deals pop up every six weeks, and it also includes a restaurant locator and menu listing

McDonald's is playing catch-up with competitors like Five Guys and Chipotle, which already attract a younger crowd than McDonald's does and already have apps available that allow for mobile odering—something the McD app doesn't have. "It's premature to speculate on the future of the McD App," Lisa McComb, a company spokeswoman, said in an email to the Tribune.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements