Posted by Dale Buss on July 25, 2013 10:43 AM
Tofu is making a new bid for mainstream status in a US market that has begun to embrace or at least examine more closely every better-for-you proposition that comes along.
Chipotle has been testing tofu-based menu items, for instance. Meanwhile, Tofutti, the venerable brand of tofu-based frozen novelties, is bidding for diversification by entering the market for tofu-based ersatz pizza cheese.
Sofritas are "shredded tofu braised with chipotle chilis, roasted poblanos, and a blend of aromatic spices," as Chipotle said, which the chain began testing in seven San Francisco Bay Area restaurants in February. Soon it expanded the experiment with organic tofu to all of California, and Sofritas now account for 4 to 5 percent of sales in the state, according to Bloomberg Businessweek.Continue reading...
chew on this
Posted by Dale Buss on July 23, 2013 01:47 PM
Maybe we should have seen it coming when, in its most recent Super Bowl commercial, Taco Bell celebrated a bunch of old geezers' night on the town. Or maybe it was evident in the brand's years and years of incessant messaging to teenage males.
In any event, it's hardly a surprise that Taco Bell is dumping its kids' meals so that it can focus even more on the maws and fast-food needs of the vital Millennial demographic. It's actually a bit more jarring that other QSR brands are undercutting their own kids'-marketing efforts by sending their well-known mascots—including the Colonel—the way of the dinosaur.
Yum! Brands-owned Taco Bell plans to drop kids meals and toys at all of its US restaurants by around January, USA Today reported. "The future of Taco Bell is not about kids' meals," Taco Bell CEO Greg Creed told the newspaper. "This is about positioning the brand for Millennials."Continue reading...
Posted by Dale Buss on July 22, 2013 09:27 AM
Duchess of Cambridge goes into labor as People and US Weekly gird for extensive coverage of UK royal birth.
Sears tries to go upscale—way upscale.
Apple investigates security breach on its servers and tests larger screens for iPhones and iPads.
HSN rebrands to shake dowdy status.
Boston Market harnesses Big Data for promotions.
CarMax solidifies status as unrivaled used-car leader.
Carnival Cruise uses Instagram to redistribute existing 15-second ads.
Chipotle plies ingredient and menu diversity.
Coca-Cola and other major sponsors assess pre-World Cup marketing landscape in Brazil.Continue reading...
chew on this
Posted by Dale Buss on July 18, 2013 02:39 PM
The original hallmarks of the Kentucky Fried Chicken brand—the smiling caricature of Col. Harland Sanders, and Original Recipe chicken on the bone—have disappeared in a test-location of a new concept KFC eatery called "KFC eleven" near the headquarters of the Yum! Brands-owned chain in Louisville, Ky.
The name of the outpost is homage to the "11 herbs and spices" in the Original Recipe, but little else about the test outpost is reminiscent of the original KFC. The menu is based on fresh salads, rice bowls, flatbread sandwiches, garlic mashed potatoes, waffle fries and other items not available or not highlighted at KFC's current locations.
Perhaps the biggest departure is that fact that the featured chicken will be KFC's recently launched boneless variety, an easier-to-eat alternative to its traditional on-the-bone breast, thigh and drumstick pieces—and the way that chicken mainly has been consumed by Millennials who grew up on chicken nuggets and tenders at fast-food places.Continue reading...
Posted by Dale Buss on July 2, 2013 09:13 AM
Zynga hires head of Microsoft Xbox as its new CEO.
Penguin and Random House merger complete.
Bitcoins see mainstreaming proposal by Winkelvoss twins of Facebook fame.
BF Goodrich introduces venture led by all-terrain tires.
Buffalo Wild Wings launches its own craft beer.
Chevrolet goes for heartstrings with advertising for new Silverado pickup.
Chipotle celebrates 20th anniversary with treasure hunt.
Chrysler reports best June sales in six years as Hyundai previews an all-time sales record.Continue reading...
Posted by Dale Buss on June 20, 2013 09:21 AM
Sopranos star James Gandolfini dies of a heart attack at age 51.
Men's Wearhouse fires founder and chairman, George Zimmer.
Dolce & Gabbana namesakes are convicted of tax evasion.
Dunkin' Donuts to sell gluten-free doughnuts.
BSkyB cleared in sports advertising spat with rival BT.
Bud Light hopes BBDO can make ads awesome again.
Chipotle identifies its GMO ingredients.
Chrysler recall-resistance tactic may spread in auto industry.
Facebook plays catch-up in video.
GM sticks to China growth plan.
Google threatened with privacy fine in France.
Woody Harrelson launches eco-friendly paper brand.Continue reading...
Posted by Dale Buss on June 4, 2013 09:20 AM
Zynga cuts staff to pre-IPO level.
Lululemon brings back yoga pants.
Monsanto plans to quit lobbying on GMO issues in Europe.
Apple is accused by prosecutors of helping drive up e-book prices.
Birchbox rebrands its beauty and lifestyle subscription service.
Cadillac posts biggest sales surge since 1976.
Chipotle expands ShopHouse Asian concept.
Dunkin' Donuts to roll out glazed-doughnut sandwich nationwide.
eBay forms partnership with India's Snapdeal.
FedEx parks jets sooner to cut costs as economy slows.Continue reading...
chew on this
Posted by Dale Buss on May 2, 2013 07:06 PM
Taco Bell is trying to re-establish its "value" chops with America's fast feeders with a new "$1 Cravings Menu" that re-tethers the brand to the magical single-greenback pricepoint; it's being tested now in Kansas City and Sacramento, and a national rollout this summer is in the cards.
The brand also promises more limited-time offerings such as the 99-cent Beefy Crunch Burrito that it is bringing back on May 23.
Taco Bell marketers believe the chain is getting squeezed out of consumers' minds by all the added buzz in the QSR industry these days about new "value-menu" plays by McDonald's and other giants, as the entire business struggles to get the cash-strapped American consumer back in an eating-out mood.
"There's been a lot of press on a lot of brands choosing to bring out value menus," Brian Niccol, Taco Bell's chief markerting and innovation officer, said on a conference call with reporters Thursday. "We think about that completely differently: Shame on us if what we have to do is create a 'value menu,' because at Taco Bell, in the end, the whole menu is 'value.'"Continue reading...