chew on this

Chipotle Leads Parade of QSR Brands Joining In On Sustainable Food

Posted by Dale Buss on February 12, 2014 05:19 PM

Looking for ways to jump-start a sluggish fast food market in the US, more brands are tacking toward sustainability positioning and "clean" ingredients as the king of that approach, Chipotle, doubles down on its own efforts as profits continue to rise. 

Latest to move in this direction are Chick-fil-A and Long John Silver's. The seafood chain said that it's planning a major brand relaunch this year, with a new tagline, "Think fish," that includes TV spots with environmental messaging, according to Ad Age.

"Anyone ever heard of free range?" a voiceover narrates one ad. "Get your next meal from the real frontier—fish sustainably harvested from the wildest place on earth."Continue reading...

mobile commerce

Square One Step Closer to Making Mobile Payments Mainstream with Whole Foods Deal

Posted by Mark J. Miller on February 12, 2014 02:49 PM

American Express ran its “Don’t leave home without it” campaign for years, but it appears that consumers will soon be able to leave their homes without their AMEX or any other credit card, as mobile payments are on the rise.

Whole Foods Markets has made a deal with San Francisco-based mobile payments company Square to allow consumers to pay for goods with their smartphones using Square Wallet, and will implement Sqaure Register and Square Stand technology at checkout points within a select group of stores, The Street reports. That's not a bad deal for Square, which is rumored to be considering an initial public offering this year.

According to a press release, there will be a few “lab stores” that will test out the concept. "Together with Square, we'll deliver options to expedite checkouts, and we look forward to developing new concepts to further simplify and improve grocery shopping," said Walter Robb, co-CEO of Whole Foods. "Square's forward-thinking vision and technology makes them an ideal partner to create a convenient, responsive experience for our customers."Continue reading...

chew on this

You Might Just Visit the Golden Arches After Seeing Making-of McNuggets Video

Posted by Dale Buss on February 5, 2014 05:44 PM

Afraid to see how McDonald's Chicken McNuggets really are made? You won't be after you see a new video about the process made and proudly displayed by McDonald's of Canada.

At a time of broad concern about "pink slime" in beef and general questioning of how fast food is put together—stoked in part, of course, by the all-natural marketing efforts by Chipotle and others—McDonald's has taken a bold new step toward greater transparency that provides a look inside supplier Cargill's facility in London, Ontario.

"Customers want to hear more about transparency," McDonald's embattled CEO, Don Thompson, told investors on an earnings call in October. "They want to hear about provenance and where the food is from." Among other such steps, McDonald's plans to hunt down more "sustainable" beef for its supplies.Continue reading...

brand news

In the News: Microsoft, Facebook, AT&T and more

Posted by Dale Buss on February 4, 2014 09:08 AM

In the News

Microsoft confirms rumored frontrunner Satya Nadella as new CEO. Bill Gates is stepping down as chairman but remaining on the board.

Facebook celebrates 10 years by thanking its 1.23 billion members as rumored "teen problem" may be overblown

AT&T hails Olympians with new app.

Lenovo and Sony reportedly eye PC business alliance.

Nestle sells PowerBarMusashi brands to Post.

Alfa Romeo names new rear-wheel drive platform “Giorgio.”

AppleMicrosoft join carriers in $750M pledge to education.

Apple is reportedly building out its own content delivery network.Continue reading...

brand news

In the News: Google, Facebook, Nintendo and more

Posted by Dale Buss on January 30, 2014 09:26 AM

In the News

Google sells Motorola to Lenovo for $2.9 billion but is keeping patents, as company wins from Super Bowl-advertising activity on web.

Facebook reports 64 percent jump in fourth-quarter revenue thanks to continued growth in advertising on mobile.

Nintendo tries to save its gaming kingdom but still rules out smartphones.

Apple restructure of website may point to new Apple TV focus.

Delta Airlines goes Eighties in latest creative safety video.

Dow Chemical defends spinoff strategy.

Fiat Chrysler Automobiles scraps dividend and gives glum outlook for Europe and Brazil.Continue reading...

branded entertainment

Chipotle Boosts 'Integrity' Message with Online Mini-Series

Posted by Sheila Shayon on January 28, 2014 01:58 PM

Fast-casual juggernaut Chipotle Mexican Grill is taking its sustainable food efforts one step further with the launch of its own satirical, four-part series on Hulu. The branded content comes on the heels of the chain's most recent short film, Scarecrow, that criticized "Big Food."

Farmed and Dangerous will run alongside traditional entertainment videos on the site, becoming a cross between marketing and educational content to boost the brand's "Food with Integrity" mantra, which speaks to its commitment to use produce grown organically, dairy products from cows not treated with synthetic hormones, and animals raised humanely and free of antibiotics.

The fast-growing chain said its original series is not about “product integration,” but “values integration," according to the New York Times. "Farmed and Dangerous is meant to strike large emotional chords—it’s not about selling burritos,” said Daniel Rosenberg whose company, Piro, produced the series.Continue reading...

brand news

In the News: Microsoft, Google, Apple and more

Posted by Dale Buss on January 27, 2014 09:14 AM

In the News

Microsoft posts record sales as Ballmer prepares exit; competes with Amazon on cloud storage prices; admits to Syrian Electric Army email breach; and releases global study on power of technology.

Google pushes back against data localization, faces protest in San Francisco, buys artificial intelligence startup DeepMind and announces global patent agreement with Samsung.

Apple reportedly eyes mobile payments service, as hopes are high for Q1 earnings release on Monday.

AIG says it’s on offense as corp rep restored.

AT&T quashes rumors of Vodafone bid.

Accenture tries to grab STEM graduates early.

Ally Financial readies pre-IPO roadshow.Continue reading...

brand strategy

Whatever 'Sustainable Beef' Is, McDonald's Pledges to Use More of It

Posted by Dale Buss on January 8, 2014 05:50 PM

In search of effective new ways to continue to enhance public perceptions, could McDonald's be turning to a Chipotle-like promise to begin to use sustainable beef?

McDonald's this week pledged to source only "verified sustainable beef" beginning by 2016 in an effort to make its meat production both more environmentally friendly and kinder to the animals whose meat winds up in its burgers, as Time put it.

The chain said on its website that it wants "to improve environmental practices in the way beef is produced, support positive workplaces in the beef industry, and drive continuous improvement in animal health and welfare."Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements