2014 Brandcameo Product Placement Awards

brand news

In the News: JCPenney, Dole Foods, Lincoln and more

Posted by Dale Buss on August 13, 2013 09:34 AM

In the News

JCPenney sees divisive director and largest shareholder Bill Ackman resign from board as George Soros backs CEO.

Dole Food agrees to $1.2-billion buyout.

Lincoln tutors car dealers on how to sell luxury to younger generation.

AOL firing of Patch executive gets messy.

BlackBerry ponders sale to Canadian institutions.

Chipotle and Jack in the Box settle trademark lawsuit.

Corona sponsors Marc Anthony tour.

eBay trials personalized fashion recommendations. 

Facebook adds tie-in with OpenTable restaurant bookings. 

Gap woos Gen Y with denim campaign.Continue reading...

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Taco Bell Teases New DLT Flavor with Social Media, Mystery Box

Posted by Dale Buss on August 2, 2013 11:52 AM

Will the third time be as charmed as the previous two for Taco Bell's Doritos Locos Tacos? The chain is teasing the identity of its third flavor, which will be introduced August 22.

Not surprisingly, the Yum! Brands-owned chain is stoking all the buzz it can for the newest development under the Doritos Locos Tacos sub-brand, which has energized Taco Bell sales over the last couple of years in a struggling QSR market. The introduction of DLTs in their first flavor, Nacho Cheese, sparked the new chapter, and last spring's launch of the second flavor, Cool Ranch, proved a worthy sequel.

Now, Taco Bell is teasing DLT fans via Twitter, Vine and Instagram, saying that it will bring "mas heat" this summer with the arrival of the third flavor. In June, the brand used Instagram and Vine videos to spell out "New DLT" in flames. Taco Bell also is pulling out all the PR stops with deliveries of a mystery box to media outlets (brandchannel being one of them).Continue reading...

social media watch

Chipotle Admits to Faking Twitter Hack in Successful PR Stunt

Posted by Sheila Shayon on July 25, 2013 02:43 PM

The burrito is out of the bag. Chipotle, the darling of the booming fast-casual sector, has admitted that it faked a Twitter hack of its account to boost followers and help promote the company's 20th anniversary. 

Last Sunday, the official Chipotle Twitter account, @ChipotleTweets, was seen posting a string of seemingly random messages, including, "end Twitter," and "Find avocado store in Arvada, Colorado." 

After nearly a dozen 'hacker' tweets, the brand acknowledged that the account had had a problem, and proceeded to answer media inquiries about the hack with equally bizarre responses, telling Mashable, "I'm glad no one went Anthony Weiner on us, but everything seems to be fine."Continue reading...

Chipotle, Tofutti Expand Offerings to Spread Tofu Fever to the Masses

Posted by Dale Buss on July 25, 2013 10:43 AM

Tofu is making a new bid for mainstream status in a US market that has begun to embrace or at least examine more closely every better-for-you proposition that comes along.

Chipotle has been testing tofu-based menu items, for instance. Meanwhile, Tofutti, the venerable brand of tofu-based frozen novelties, is bidding for diversification by entering the market for tofu-based ersatz pizza cheese.

Sofritas are "shredded tofu braised with chipotle chilis, roasted poblanos, and a blend of aromatic spices," as Chipotle said, which the chain began testing in seven San Francisco Bay Area restaurants in February. Soon it expanded the experiment with organic tofu to all of California, and Sofritas now account for 4 to 5 percent of sales in the state, according to Bloomberg Businessweek.Continue reading...

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Taco Bell Drops Kids' Meals as it Looks to Corner Millennial Market

Posted by Dale Buss on July 23, 2013 01:47 PM

Maybe we should have seen it coming when, in its most recent Super Bowl commercial, Taco Bell celebrated a bunch of old geezers' night on the town. Or maybe it was evident in the brand's years and years of incessant messaging to teenage males.

In any event, it's hardly a surprise that Taco Bell is dumping its kids' meals so that it can focus even more on the maws and fast-food needs of the vital Millennial demographic. It's actually a bit more jarring that other QSR brands are undercutting their own kids'-marketing efforts by sending their well-known mascots—including the Colonel—the way of the dinosaur.

Yum! Brands-owned Taco Bell plans to drop kids meals and toys at all of its US restaurants by around January, USA Today reported. "The future of Taco Bell is not about kids' meals," Taco Bell CEO Greg Creed told the newspaper. "This is about positioning the brand for Millennials."Continue reading...

brand news

In the News: Sears, Apple, HSN and more

Posted by Dale Buss on July 22, 2013 09:27 AM

In the News

Duchess of Cambridge goes into labor as People and US Weekly gird for extensive coverage of UK royal birth.

Sears tries to go upscale—way upscale.

Apple investigates security breach on its servers and tests larger screens for iPhones and iPads.

HSN rebrands to shake dowdy status.

Boston Market harnesses Big Data for promotions.

CarMax solidifies status as unrivaled used-car leader.

Carnival Cruise uses Instagram to redistribute existing 15-second ads.

Chipotle plies ingredient and menu diversity.

Coca-Cola and other major sponsors assess pre-World Cup marketing landscape in Brazil.Continue reading...

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KFC's Test of Fast-Casual Concept Brings in Flatbreads and Boots Colonel

Posted by Dale Buss on July 18, 2013 02:39 PM

The original hallmarks of the Kentucky Fried Chicken brand—the smiling caricature of Col. Harland Sanders, and Original Recipe chicken on the bone—have disappeared in a test-location of a new concept KFC eatery called "KFC eleven" near the headquarters of the Yum! Brands-owned chain in Louisville, Ky.

The name of the outpost is homage to the "11 herbs and spices" in the Original Recipe, but little else about the test outpost is reminiscent of the original KFC. The menu is based on fresh salads, rice bowls, flatbread sandwiches, garlic mashed potatoes, waffle fries and other items not available or not highlighted at KFC's current locations.

Perhaps the biggest departure is that fact that the featured chicken will be KFC's recently launched boneless variety, an easier-to-eat alternative to its traditional on-the-bone breast, thigh and drumstick pieces—and the way that chicken mainly has been consumed by Millennials who grew up on chicken nuggets and tenders at fast-food places.Continue reading...

brand news

In the News: Zynga, Penguin, Random House, Bitcoin and more

Posted by Dale Buss on July 2, 2013 09:13 AM

In the News

Zynga hires head of Microsoft Xbox as its new CEO.

Penguin and Random House merger complete.

Bitcoins see mainstreaming proposal by Winkelvoss twins of Facebook fame.

BF Goodrich introduces venture led by all-terrain tires.

Buffalo Wild Wings launches its own craft beer.

Chevrolet goes for heartstrings with advertising for new Silverado pickup.

Chipotle celebrates 20th anniversary with treasure hunt.

Chrysler reports best June sales in six years as Hyundai previews an all-time sales record.Continue reading...

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