2014 Brandcameo Product Placement Awards

brand news

In the News: Apple, Burger King, Groupon and more

Posted by Shirley Brady on April 25, 2012 09:01 AM

In the News

Apple profit rises 94% on global iPhone demand, while iPhone also boosts Sprint.

Benetton founder hands reins to son.

bmi airline future hangs in the balance.

BMW stretches 3-Series for China.

Burger King makes commitment to animal welfare standards, expands Whopper Bar in Canada.

Citigroup takes over ATP World Tour tennis sponsorship from Legg Mason.

Facebook may be developing a smartphone with HTC.

Ford faces UK strike action.Continue reading...

brand news

In the News: TIME 100, Nokia, LVMH and more

Posted by Dale Buss on April 19, 2012 09:01 AM

In the News

Acura is under fire for casting of Super Bowl commercial starring Jerry Seinfeld.

American Airlines parent AMR outlines non-union cutbacks.

California Pizza Kitchen plans new prototype and brand renewal.

Citigroup faces executive-pay dilemma after shareholder vote.

Dick Clark's career celebrated as entertainment legend dies at 82.

eBay continues comeback, citing PayPal.Continue reading...

brand news

In the News: Amazon, Google, Virgin and more

Posted by Dale Buss on April 16, 2012 09:01 AM

Amazon looms as nemesis of book publishers, as children's book publisher pulls its titles.

Apple denies designer Philippe Starck's claim of 'revolutionary' device.

Arby's makes social media blunder over Rush Limbaugh advertising.

Archie comics legal battle heats up.

Audi may select its North American plant site this week, with Mexico the favoriteAutomotive News says.

CBS emphasizes hard news to regain an edge.

Citigroup reports better-than-expected revenue growth.Continue reading...

china breaking

China Bites: Apple, Starbucks, NBA and more

Posted by Abe Sauer on February 9, 2012 01:14 PM

Apple, as ever, is all the talk in China:

• Company loses iPad trademark in China and faces $1.6 billion lawsuit, prompting question: "Why Haven’t the Apple Stores Been Shut Down?"

• Labor woes continue with The Economist weighing in on the "but these jobs are better than farming rice" argument.

• Is this a 7th generation iPod nano? With a camera?

• iPhone woes continue as Apple admits China Mobile SIM cards and iPhone 4S are not speaking the same language.

• Siri gets Rosetta Stone: Chinese.

But it's not all Apple in China:Continue reading...

brand news

In the News: Facebook IPO, Exxon Mobile, News Corp. & more

Posted by Shirley Brady on January 30, 2012 08:50 AM

In the News

Facebook appears ready to go public with $10 billion IPO in early February, despite ire at leak.

Exxon Mobil sells Japanese subsidiary for $4 billion in move to cut refining.

News Corp. reportedly woos Bloomberg exec as Twitter-happy Murdoch sees weekend arrests at The Sun tabloid.

ABB buys Thomas & Betts for $4 billion.

Angry Birds boss doesn't fear piracy.

Apple aims to sell 40 million iPhones in China next year.

Altria sees tobacco users embrace discount brands.

Bank of America shakes up investment banking division.

Barnes & Noble takes on Amazon with fifth Nook device.

Beyonce sees university class focus on her.Continue reading...

brand strategy

As Layoffs Mount, Ted Williams May Have Most Job Security in America

Posted by Dale Buss on January 18, 2012 03:08 PM

Jobs, jobs, jobs — they remain a topic utmost on Americans' minds as the slowly dropping unemployment rate largely belies the reality of a U.S. labor market that is only slowly picking up momentum. Brand executives know this, and more of them have taken to wielding job creation as a branding device, like Subway.

But corporate strategy sometimes dictates a different turn even when eliminating jobs is the last thing a brand wants to do. Among the big brands announcing layoffs in recent days: Novartis, which is restructuring its U.S. business and cutting 1,960 positions; Goldman Sachs, which laid off 2,400 employees last year with more to come; Citigroup, which is shedding about 5,000 jobs globally; Kraft, which announced that it will cut 1,600 North American jobs as it prepares to split into two companies. All eyes are on Kodak, too, as the company prepares to restructure.

Kraft — which made headlines with one high-profile hire in the past year: golden-voiced homeless-to-Hollywood phenom Ted Williams, at top — is now shedding ballast in order to survive a difficult future, where its strategy is to split into a global snack company and a North American grocery operation later this year.Continue reading...

brand news

In the News: Citi, Olive Garden, Volt and more

Posted by Dale Buss on December 7, 2011 09:07 AM

In the News

AMC considers reality shows to complement Mad Men and Breaking Bad.

BP and Shell plan to resume oil exploration in Libya.

Boeing hopes rise for union accord that would end labor struggle.

CBS is upbeat about TV business in 2012.

Citigroup announces cuts of additional 4,500 jobs.

Daimler loses value with investors relative to BMW as the two companies race to finish in U.S. luxury-car sales for 2011 and as Daimler's Mercedes-Benz brand plans big boost in U.S. output.

Darden cuts forecast due to Olive Garden woes.Continue reading...

brand news

In the News: Citi Cuts, NBA Players Sue, Penn State PR

Posted by Dale Buss on November 16, 2011 09:22 AM

In the News

Amazon violates contract with Kindle, U.S. authors' guild says.

Anthony's Pizza & Pasta takes on national pizza chains in Colorado.

Apple adds Disney CEO Bob Iger to board as the company warms up to the business market.

Cadillac takes broad aim with new flagship XTS sedan.

Citigroup trims workforce.

Dow sponsorship deal creates headache for London 2012 organizers.

Facebook invokes the wrath of Salman Rushdie with real-name push.

Family Dollar arrives in California.Continue reading...

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