Learn more about Sustainable Brands 2015 San Diego

brand news

In the News: J&J, HP, ADP & more

Posted by Dale Buss on June 16, 2011 09:00 AM

In the News

ADP investigates online breach in its benefits-administration business.

Amtrak may face private interests if House Republicans get their way.

Apple and Amazon are headed for a showdown; while Apple reportedly set to ban iPhone gig filming.

BlackBerry-maker RIM faces moment of truth on sales.

Boeing and union explore settling.

Borders to avoid some closings.

Citigroup doubles estimate of hacking victims.Continue reading...

In the News: AMD, LinkedIn, Disney & more

Posted by Dale Buss on June 14, 2011 09:00 AM

In the News

AMD tries to close gap in chip-power consumption with Intel.

Apple and Nokia settle patent litigation.

Avis brands consolidate across the Atlantic with acquisition.

Big Ass Fans turns a commodity and memorable name into a brand.

Citigroup hackers got in through company’s customer website.

Disney raises theme-park prices.

Ericsson to buy Telcordia software company.Continue reading...

brand news

In the News: Ally, Disney, Angry Birds & more

Posted by Dale Buss on June 10, 2011 09:00 AM

In the News

Ally Financial delays $6B IPO.

AT&T brings free Wi-Fi to NYC parks.

Avaya files for $1 billion IPO.

Borders lenders force store closures.

Burger King and Pizza Hut executives put hometown pride on the line with bet on NBA Finals.

Citigroup data theft exposes nagging security issues in the financial-services industry.Continue reading...

web watch

Citigroup Latest to Wonder: Who the Hack is Out to Get Us?

Posted by Dale Buss on June 9, 2011 03:00 PM

Becoming the biggest name so far in June to have to parry a major cyberattack, Citigroup has joined the spring lineup of significant corporate victims of digital assaults, which includes Lockheed Martin, Sony, Google, Fox Networks and Michaels Stores.

And while company and brand executives grow increasingly frustrated by the attacks themselves and by vast damage to their businesses, their customers and clients, and their reputations, there’s something else vexing them nearly as much: Who's behind this, exactly, and why are they doing what they’re doing?Continue reading...

brand news

In the News: Citi, Exxon, FT & more

Posted by Dale Buss on June 9, 2011 09:00 AM

In the News

BP now says Rosneft deal is really dead.

Citigroup confirms data breach.

Exxon unveils major oil and gas find in the Gulf of Mexico.

Financial Times circumvents Apple sales system with app.

L’Oreal heiress saga continues.

Nokia sees departure of chief technology officer.Continue reading...

brand news

Brands to Watch: Goldman, Groupon, Benetton & more

Posted by Shirley Brady on June 2, 2011 06:00 PM

Brands to Watch

Andre Agassi expands commitment to charter schools.

Apple signs deal with Universal Music Group and other publishers for iCloud.

AT&T Wireless CEO "not happy" with US network.

Benetton refreshes visual branding.

Citigroup shuts down $400M hedge fund in wake of new regulations.

Denny's all-you-can-eat pancakes inspires teen marathon.

Disney, looking up at the cloud, relaunches Disney.com to offer TV and film titles.Continue reading...

brand news

In the News: IMF, LeBron, Gap & more

Posted by Dale Buss on May 19, 2011 09:00 AM

In the News

Apple reportedly cuts licensing deal with EMI and moves closer to cloud-based music service, as iPad sales impact HP and Dell.

AT&T presses case for T-Mobile merger.

CBS brings Ashton Kutcher and his Two and a Half Men co-stars at advertisers' fall upfront.

Citigroup awards CEO Vikram Pandit with big retention package.

Coca-Cola launches 2012 Olympics promotion a year early.

Delta cuts capacity to Europe with Air France as airline’s executives recount complex merger with Northwest.

Disney reportedly seeks to develop TV series about SEALS team that killed Osama bin Laden.

Facebook gets new scrutiny over kids in social ads.

Gap CEO undertakes urgent revamp of the brand.Continue reading...

mom's the word

Social Media Moms Wield Rising Clout

Posted by Sheila Shayon on May 12, 2011 01:00 PM

In a funny twist of virtual fate, turns out that social media-savvy moms wield substantial clout when it comes to recommending, among other things, eReaders and banking services to family and friends.

As competition in both markets escalate, it’s women with one or more children under 18 living at home, who regularly engage in social media, that are influencing brand choices. 

Motista's recent survey on eReaders asked consumers about brands including Amazon's Kindle, Barnes & Noble's Nook, Sony's eReader and Apple's iPad.

“Social media moms definitely feel a deeper connection to their eReaders that their non-social media counterparts don’t,” said Alan Zorfas, chief product and marketing officer at Motista, in a press release.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia