2014 Brandcameo Product Placement Awards

fool disclosure

Goldman to Employees: Keep it Clean!

Posted by Abe Sauer on July 29, 2010 05:00 PM

According to The Wall Street Journal, Goldman Sachs "is telling employees that they will no longer be able to get away with profanity in electronic messages." For those WSJ readers under 65, "electronic messages" means "email." But wait! There's more!Continue reading...

brand news

In the News: Brand BP, Apple Pried Open, and more

Posted by Dale Buss on July 27, 2010 09:00 AM

Interbrand CEO Jez Frampton addressed today's BP developments from a branding perspective with Bloomberg TV, which also spoke to BP chairman Carl-Henric Svanberg about the company's outlook. In non-BP brand news this morning:

Apple's latest challenge: a federal ruling supporting opening to apps and permitting “jailbreaking” of its devices.

Citigroup discloses a security flaw in its mobile-banking application for the iPhone – and a fix.

Coca-Cola brings back British DJ Calvin Harris ad in music-related promotion.Continue reading...

brand news

In the News: BP Crosses Fingers

Posted by Shirley Brady on July 14, 2010 09:00 AM

BP halts plan to seal new cap as more testing is required. 

CNN is thisclose to signing Piers Morgan to replace Larry King.

Comcast wins E.U. approval for NBC Universal deal.

Apple shares dip on iPhone 4 recall uncertainty.

American Airlines, British Airways and Iberia get E.U. approval for alliance.Continue reading...

in the spotlight

Keeping Fast Company with Lady Gaga

Posted by Sheila Shayon on May 31, 2010 01:00 PM

“Something is happening and it affects us all. A global revolution is changing business, and business is changing the world."

Those words were in the "Letter from the Editors" in the premiere issue of Fast Company, in November 1995. The magazine has been keeping us abreast of business evolution, creative individuals and best market practices ever since.

Its new 100 Most Creative People is worth checking out to see its list of the top innovators of 2010, particularly the top five. #1 was also recognized in another magazine's list of the globe's top influencers, the Time 100, as the world's role model and biggest celebrity brand; the next four FC help shape brands, technology and public debate.

Five years ago, a 19 year-old Stefani Germanotta was waitressing and singing in New York clubs. Now 24 and globally known as Lady Gaga, her brand encompasses music (with 10 million-plus albums sold), video (1 billion-plus Web views just on YouTube), design collaborations (Monster headphones, Polaroid cameras), and marketing (HP, MAC Cosmetics, which Gaga promoted with Cyndi Lauper earlier this year, above).Continue reading...

the new digerati

Old Fortune, New Venture

Posted by Sheila Shayon on May 25, 2010 11:45 AM

What’s in a name? In this case, everything. Techonomy is a tech-centric media startup from a trio of old Fortune editors (old as in former - and yes, we resisted calling them old soldiers of Fortune). Their mission is the noble, and daunting, challenge to harness technology to solve societal issues: technology + economy = Techonomy.

The three former editors at Time Inc.'s fabled Fortune magazine—David Kirkpatrick, Peter Petre and Brent Schlender—admit to being optimists. That's why they're betting that better information dispensed more quickly, enhanced with events, will result in effective applications of technology to a host of issues from personalized healthcare to environmental issues.

Their coming out party will be the first Techonomy conference in Tahoe, California in August. Speakers include tech heavyhitters such as Microsoft founder Bill Gates, Google CEO Eric Schmidt, Cisco CTO Padmasree Warrior, and Citigroup CTO Deborah Hopkins.Continue reading...

brand news

Headline Roundup: iPhone Peek Blows Up Web

Posted by Sara Zucker on April 20, 2010 07:41 AM

Gizmodo's iPhone v. 4 sneak peek sparks a frenzy. [NY Times]

Blackberry sends cute girls to flirt while secretly peddling its products. [NY Daily News]

European airports start to reopen for flights, as ash halts Nissan production in Japan. [BBC]

Toyota's Lexus SUV recall goes global. [CNN]

Yahoo wants to acquire Foursquare before it becomes even more popular. [LA Times]

Lifetime taps iPad for Project Runway finale. [PaidContent]Continue reading...

close of business

Around The Web: Reopening the Ash-Filled Skies

Posted by Shirley Brady on April 19, 2010 04:22 PM

Europe moves to relax flight restrictions as volcanic ash eruptions appear to subside, and stranded travelers turn to social media. [WSJ | Bloomberg | BBC | USA Today]

As expected, Toyota will pay a $16.4 million fine to U.S. safety regulators. It's also recalling the Lexus GX 460 SUV. [BBC | Marketwatch]

After nearly two years of red ink, Citigroup posted $4.4 billion in profit in the first quarter. [NY Times]

Coca-Cola launches a multi-million dollar global campaign for the 2010 FIFA World Cup. [BrandRepublic]

Tesco staffs up for the UK launch of Best Buy. [Guardian]

P&G's new Bounty paper towel campaign targets schools. [Brandweek]Continue reading...

customer relationship management

Citigroup Must Regroup And Address Confusion

Posted by Dale Buss on February 22, 2010 03:58 PM

Desperate times, bank closings around the world, entire nations teetering on the brink of insolvency, and just general global financial meltdowns leave consumers feeling a bit edgy. That isn’t good for the brands that are helping to make them feel that way – including bailed-out banks like Citigroup.

And so it’s little surprise that Citigroup has stirred up a hornet’s nest of anxiety with a new communiqué to customers that is foreboding, at worst, and confusingly arcane, at best. It’s just not the kind of thing that a major bank brand should be doing as it tries to redeem itself in the eyes of American consumers.

For its part, Citigroup blames the feds.Continue reading...

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