Posted by Sheila Shayon on October 1, 2014 05:22 PM
Now in its fourth year, SXSW Eco is about to kick-off with some social-savvy brand participants.
Clorox is testing a Twitter-powered water dispenser to raise awareness and funds for its Safe Water Project.
The two-year-old initiative helps deliver 400,000 liters of safe drinking water daily through public bleach dispensers to more than 25,000 people in rural Peru, where one in seven people don't have access to safe water.
For each tweet with the hashtag #safewaterproject, Clorox will donate $1—enough to provide safe water to a Peruvian for four months. It hopes to raise $2,000 at the environmentally-focused conference and $20,000 through the end of the year.Continue reading...
Posted by Dale Buss on September 29, 2014 03:17 PM
Burt's Bees nowadays is far from the company founded 30 years ago by a former hippie but the first national TV advertising campaign for the personal-care megabrand now owned by Clorox Co. does try to invoke some of the charm of the simpler times when Burt Shavitz came up with his original lip balm.
Besides being able to harness the resources of a CPG giant, and diversifying into a wide variety of personal-care products, the biggest change for Burt's Bees under Clorox has been the proliferation of lip-balm flavors in recent years. And in a culture where flavor proliferation has become a huge and growing trend in categories ranging from soft drinks to Greek-style yogurts, and where the lip balm category has been revitalized by the eos (Evolution of Smooth) brand and its Millennial-favored pod-like line of lip balm flavors, the move makes sense.
So its new Uncap Flavor campaign, coming on the heels of the brand's 30th "Beeday" (celebrated everywhere but France, we're guessing) depicts two bees flying while holding either end of the Burt's Bees signature yellow cylindrical container. It's the original, peppermint-flavored balm that was introduced in 1984. And as it falls, its cap pops off and a parachute of mint opens.Continue reading...
Posted by Dale Buss on September 29, 2014 09:03 AM
Starbucks launches first global brand campaign with “Meet Me at Starbucks” interactive YouTube short film.
Japan’s SoftBank reportedly in talks (since cooled?) to buy the DreamWorks animation studio.
Facebook bid for WhatsApp clears EU hurdle.
Yahoo, AOL pressured to cut a deal and join forces.
Instagram reportedly blocked as China/Hong Kong protests impact businesses and cancel holiday fireworks.
MORE BRAND NEWS
Advertising Week kicks off in New York.
Air France ends strike, vows to speed up Transvania low-cost airline.
Alibaba pays $459M for stake in Chinese hotel tech firm.
Amazon seeks to avert holiday snafus and faces opposition by literary lions over e-book prices.
American Apparel names temporary CEO.
Apple sees smuggled iPhone 6 phones go begging in China as EU presses company on ill-gotten tax benefits in Ireland, Apple Watch goes on display (for one day only) at Colette during Paris Fashion Week, and Apple and Pearson lose $1B common core schools contract in Los Angeles.Continue reading...
Posted by Dale Buss on September 24, 2014 09:21 AM
Coca-Cola, PepsiCo and other soda makers vow to cut calorie consumption by 20 percent in ten years.
Home Depot sees fraudulent transactions surface in wake of data breach.
Walmart begins offering low-cost checking in bid to take on banks.
Clorox, subject of takeover chatter, doesn't plan to mimic P&G, as Colgate-Palmolive sparks takeover speculation and Pfizer held takeover talks seeking tax inversion.
Apple pitches "privacy" of new iPhones as users report bending issue and iOS 8 app crashing, as company acquires Prss digital magazine startup.
MORE BRAND NEWS
Air France quits low-cost Transavia unit.
Amazon tops customer-experience study and launches #AmazonWishList on Twitter while keeping unions at bay in Germany.
Beer?! joins the one-word app brigade.
Benjamin Moore partners with the CFDA to promote fashion designers.Continue reading...
Posted by Dale Buss on September 19, 2014 09:44 AM
Alibaba goes public in record-breaking IPO at $92.70/share, overtaking Amazon as most valued online retailer as Yahoo sees a windfall.
Apple’s bigger iPhone 6 series attracts worldwide long lines (and McDonald's) and black market sales in China as iOS 8 update frustrates users and Apple TV updates UI. A Reuters/Ipsos poll, meanwhile, finds that Android edges out Apple for "cool" factr.
Home Depot says data breach outstrips Target's after it received security warnings for months.
Oracle see Larry Ellison move from CEO to chairman and CTO as JetBlue and Clorox also confirm CEO exits.
UK government and businesses rejoice as Scotland votes to stay in the UK.
MORE BRAND NEWS
Bill Blass brand prepares for a comeback under new leadership.
BlackBerry reveals $2,127 Porsche-designed smartphone.
Cadillac plans to build unnamed "top end" car at Detroit plant.
Coca-Cola Life London pop-up opens with Rosie Huntington-Whiteley.
Cracker Barrel cooks up growth.
Crumbs Bake Shop pushes ahead with relaunch.Continue reading...
Posted by Dale Buss on September 10, 2014 09:31 AM
Apple, under pressure to innovate, unveils iPhone 6 phones, Apple Pay mobile service and fitness-monitoring Apple Watch as brand gets "a little goofy" in first iPhone 6 ads and moves cautiously on data-sharing with Apple Pay, and Walgreen and a slew of merchants sign up and financial brands including Visa support it. Verizon and Sprint are already offering iPhone 6 discounts, while OK Go accuses Apple of ripping off its video for its launch teaser above.
Nike officially drops Baltimore Ravens player Ray Rice following domestic violence scandal. NFL, meanwhile, still scores big on television but faces questions about female fans in wake of Rice incident and possible action by regulators to scrap blackouts.
Ferrari chief quits following stand-off with Fiat Chrysler head Marchionne.
Microsoft nears deal to buy Minecraft-maker Mojang.
Target narrows its bullseye with emphasis on signature products as The Home Depot joins the data breach club.
MORE BRAND NEWS
Alibaba ventures into mobile games in search for new growth areas.
Audi plans to unveil self-driving system.
BMW pushes off decision whether to build electric MINI.
Clorox-owned Burt's Bees celebrates 30th birthday with Burt.
Colgate recruits actress Danica McKellar for smile promotion.Continue reading...
Posted by Shirley Brady on June 12, 2014 09:05 AM
The 2014 World Cup kicks off with a memorable moment as embattled FIFA head Sepp Blatter says his "mission is not finished."
Facebook gives marketers more access to your data.
Amazon launches Prime music service in US today.
Starbucks to offer wireless phone charging with Duracell.
Twitter fights TweetDeck hack (make that accident) as C-Suite shake-up rumored.
MORE BRAND NEWS
Alibaba's 11 Main: US shopping site or R&D experiment?
Apple's influence extends to white being most popular car color.
AT&T accuses Netflix of "double-talk" over Comcast and Verizon.
Google now owns a satellite, and a platform to connect businesses with customers.
HP takes a crack at reinventing the computer.Continue reading...
Posted by Dale Buss on January 22, 2014 09:08 AM
McDonald's launches Olympics social campaign.
Target drops health coverage for part-timers.
Dannon's Super Bowl ad will be a Full House reunion.
Amazon denies it's considering online pay-TV service.
Apple gets court backing ahead of Samsung showdown.
Cadillac remains challenged by dealer inventories.
Candy Crush app owner seeks to trademark "candy."
Christie's says sales hit auction industry record of more than $7 billion.
Clorox advises against bleach facials.
Denny's wins with weirdness in social media game.
Dots retailer files for Chapter 11 bankruptcy.
Dove commissions short film on selfies.Continue reading...