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brand news

Brand News: Starbucks, DreamWorks, Yahoo and more

Posted by Dale Buss on September 29, 2014 09:03 AM

TOP STORIES

Starbucks launches first global brand campaign with “Meet Me at Starbucks” interactive YouTube short film.

Japan’s SoftBank reportedly in talks (since cooled?) to buy the DreamWorks animation studio.

Facebook bid for WhatsApp clears EU hurdle

Yahoo, AOL pressured to cut a deal and join forces.

Instagram reportedly blocked as China/Hong Kong protests impact businesses and cancel holiday fireworks.

MORE BRAND NEWS

Advertising Week kicks off in New York.

Air France ends strike, vows to speed up Transvania low-cost airline. 

Alibaba pays $459M for stake in Chinese hotel tech firm.

Amazon seeks to avert holiday snafus and faces opposition by literary lions over e-book prices.

American Apparel names temporary CEO.

Apple sees smuggled iPhone 6 phones go begging in China as EU presses company on ill-gotten tax benefits in Ireland, Apple Watch goes on display (for one day only) at Colette during Paris Fashion Week, and Apple and Pearson lose $1B common core schools contract in Los Angeles.Continue reading...

brand news

Brand News: Coca-Cola, Walmart, Clorox and more

Posted by Dale Buss on September 24, 2014 09:21 AM

TOP STORIES

Coca-Cola, PepsiCo and other soda makers vow to cut calorie consumption by 20 percent in ten years.

Home Depot sees fraudulent transactions surface in wake of data breach.

Walmart begins offering low-cost checking in bid to take on banks.

Clorox, subject of takeover chatter, doesn't plan to mimic P&G, as Colgate-Palmolive sparks takeover speculation and Pfizer held takeover talks seeking tax inversion.

Apple pitches "privacy" of new iPhones as users report bending issue and iOS 8 app crashing, as company acquires Prss digital magazine startup.

MORE BRAND NEWS

Air France quits low-cost Transavia unit.

Amazon tops customer-experience study and launches #AmazonWishList on Twitter while keeping unions at bay in Germany.

Beer?! joins the one-word app brigade.

Benjamin Moore partners with the CFDA to promote fashion designers.Continue reading...

brand news

Brand News: iPhone 6, Alibaba, Oracle and more

Posted by Dale Buss on September 19, 2014 09:44 AM

TOP STORIES

Alibaba goes public in record-breaking IPO at $92.70/share, overtaking Amazon as most valued online retailer as Yahoo sees a windfall.

Apple’s bigger iPhone 6 series attracts worldwide long lines (and McDonald's) and black market sales in China as iOS 8 update frustrates users and Apple TV updates UI. A Reuters/Ipsos poll, meanwhile, finds that Android edges out Apple for "cool" factr.

Home Depot says data breach outstrips Target's after it received security warnings for months.

Oracle see Larry Ellison move from CEO to chairman and CTO as JetBlue and Clorox also confirm CEO exits.

UK government and businesses rejoice as Scotland votes to stay in the UK.

MORE BRAND NEWS

Bill Blass brand prepares for a comeback under new leadership.

BlackBerry reveals $2,127 Porsche-designed smartphone.

Cadillac plans to build unnamed "top end" car at Detroit plant.

Coca-Cola Life London pop-up opens with Rosie Huntington-Whiteley.

Cracker Barrel cooks up growth.

Crumbs Bake Shop pushes ahead with relaunch.Continue reading...

brand news

Brand News: Apple, Ferrari, Target and more

Posted by Dale Buss on September 10, 2014 09:31 AM

TOP STORIES

Apple, under pressure to innovate, unveils iPhone 6 phones, Apple Pay mobile service and fitness-monitoring Apple Watch as brand gets "a little goofy" in first iPhone 6 ads and moves cautiously on data-sharing with Apple Pay, and Walgreen and a slew of merchants sign up and financial brands including Visa support it. Verizon and Sprint are already offering iPhone 6 discounts, while OK Go accuses Apple of ripping off its video for its launch teaser above.

Nike officially drops Baltimore Ravens player Ray Rice following domestic violence scandal. NFL, meanwhile, still scores big on television but faces questions about female fans in wake of Rice incident and possible action by regulators to scrap blackouts.

Ferrari chief quits following stand-off with Fiat Chrysler head Marchionne.

Microsoft nears deal to buy Minecraft-maker Mojang.

Target narrows its bullseye with emphasis on signature products as The Home Depot joins the data breach club.

MORE BRAND NEWS

Alibaba ventures into mobile games in search for new growth areas.

Audi plans to unveil self-driving system.

BMW pushes off decision whether to build electric MINI.

Clorox-owned Burt's Bees celebrates 30th birthday with Burt.

Colgate recruits actress Danica McKellar for smile promotion.Continue reading...

brand news

Brand News: FIFA, Facebook, Starbucks and more

Posted by Shirley Brady on June 12, 2014 09:05 AM

TOP STORIES

The 2014 World Cup kicks off with a memorable moment as embattled FIFA head Sepp Blatter says his "mission is not finished."

Facebook gives marketers more access to your data.

Amazon launches Prime music service in US today. 

Starbucks to offer wireless phone charging with Duracell.

Twitter fights TweetDeck hack (make that accident) as C-Suite shake-up rumored.

MORE BRAND NEWS

Alibaba's 11 Main: US shopping site or R&D experiment?

Apple's influence extends to white being most popular car color.

AT&T accuses Netflix of "double-talk" over Comcast and Verizon.

Google now owns a satellite, and a platform to connect businesses with customers. 

HP takes a crack at reinventing the computer.Continue reading...

brand news

In the News: McDonald's, Target, Dannon and more

Posted by Dale Buss on January 22, 2014 09:08 AM

In the News

McDonald's launches Olympics social campaign.

Target drops health coverage for part-timers.

Dannon's Super Bowl ad will be a Full House reunion. 

Amazon denies it's considering online pay-TV service.

Apple gets court backing ahead of Samsung showdown.

Cadillac remains challenged by dealer inventories.

Candy Crush app owner seeks to trademark "candy."

Christie's says sales hit auction industry record of more than $7 billion.

Clorox advises against bleach facials.

Denny's wins with weirdness in social media game.

Dots retailer files for Chapter 11 bankruptcy.

Dove commissions short film on selfies.Continue reading...

social media watch

Burt's Bees Taps Vine for Novel Campaign to (What Else?) Create Buzz

Posted by Sheila Shayon on October 15, 2013 07:22 PM

Talk about a novel twist on social marketing and branded content. Burt's Bees is going classic with Vine videos that riff on literary works to promote their seven core "classics" products. The brand created animated "adaptations" in a campaign designed by ad agency Baldwin& that carries the implicit message that the time-tested nature of Burt’s Bees products is equal to the classics.

Beeswax Lip Balm, Coconut Foot Cream, Shea Butter Hand Repair Cream, Hand Salve, Lemon Butter Cuticle Cream, Almond Milk Beeswax Hand Cream and Res-Q Ointment will be reinterpreted with "6-Second Classics"—stop motion animated Vine adaptations of Little Women, 20,000 Leagues Under the Sea, Gulliver’s Travels, Metamorphosis, Moby Dick, The Scarlet Letter, and Shakespeare's Julius Caesar.Continue reading...

brand news

In the News: Nissan, IKEA, BMW and more

Posted by Dale Buss on September 9, 2013 09:35 AM

In the News

Nissan unveils its own smartwatch.

IKEA no longer ranks as Sweden's most trusted brand.

BMW eclipses rivals at Frankfurt Auto Show with three-level test track.

Apple readies to announce two new iPhones tomorrow. 

Audi sees global sales rise 10 percent in August.

Clorox spoofs Real Housewives as "green" sales miss mark.

Daimler joins parade by aiming to launch self-driving car by 2020.

Deutsche Bank launches customer service channels on Facebook, Twitter. 

Fiat CEO Sergio Marchionne cancels two media appearances at Frankfurt Auto Show.

Holiday Inn Express debuts first ever European ad campaign. 

Instagram will introduce ads within a year, reports say.Continue reading...

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