brand news

Brand News: iPhone 6, Alibaba, Oracle and more

Posted by Dale Buss on September 19, 2014 09:44 AM

TOP STORIES

Alibaba goes public in record-breaking IPO at $92.70/share, overtaking Amazon as most valued online retailer as Yahoo sees a windfall.

Apple’s bigger iPhone 6 series attracts worldwide long lines (and McDonald's) and black market sales in China as iOS 8 update frustrates users and Apple TV updates UI. A Reuters/Ipsos poll, meanwhile, finds that Android edges out Apple for "cool" factr.

Home Depot says data breach outstrips Target's after it received security warnings for months.

Oracle see Larry Ellison move from CEO to chairman and CTO as JetBlue and Clorox also confirm CEO exits.

UK government and businesses rejoice as Scotland votes to stay in the UK.

MORE BRAND NEWS

Bill Blass brand prepares for a comeback under new leadership.

BlackBerry reveals $2,127 Porsche-designed smartphone.

Cadillac plans to build unnamed "top end" car at Detroit plant.

Coca-Cola Life London pop-up opens with Rosie Huntington-Whiteley.

Cracker Barrel cooks up growth.

Crumbs Bake Shop pushes ahead with relaunch.Continue reading...

brand news

Brand News: Apple, Ferrari, Target and more

Posted by Dale Buss on September 10, 2014 09:31 AM

TOP STORIES

Apple, under pressure to innovate, unveils iPhone 6 phones, Apple Pay mobile service and fitness-monitoring Apple Watch as brand gets "a little goofy" in first iPhone 6 ads and moves cautiously on data-sharing with Apple Pay, and Walgreen and a slew of merchants sign up and financial brands including Visa support it. Verizon and Sprint are already offering iPhone 6 discounts, while OK Go accuses Apple of ripping off its video for its launch teaser above.

Nike officially drops Baltimore Ravens player Ray Rice following domestic violence scandal. NFL, meanwhile, still scores big on television but faces questions about female fans in wake of Rice incident and possible action by regulators to scrap blackouts.

Ferrari chief quits following stand-off with Fiat Chrysler head Marchionne.

Microsoft nears deal to buy Minecraft-maker Mojang.

Target narrows its bullseye with emphasis on signature products as The Home Depot joins the data breach club.

MORE BRAND NEWS

Alibaba ventures into mobile games in search for new growth areas.

Audi plans to unveil self-driving system.

BMW pushes off decision whether to build electric MINI.

Clorox-owned Burt's Bees celebrates 30th birthday with Burt.

Colgate recruits actress Danica McKellar for smile promotion.Continue reading...

brand news

Brand News: FIFA, Facebook, Starbucks and more

Posted by Shirley Brady on June 12, 2014 09:05 AM

TOP STORIES

The 2014 World Cup kicks off with a memorable moment as embattled FIFA head Sepp Blatter says his "mission is not finished."

Facebook gives marketers more access to your data.

Amazon launches Prime music service in US today. 

Starbucks to offer wireless phone charging with Duracell.

Twitter fights TweetDeck hack (make that accident) as C-Suite shake-up rumored.

MORE BRAND NEWS

Alibaba's 11 Main: US shopping site or R&D experiment?

Apple's influence extends to white being most popular car color.

AT&T accuses Netflix of "double-talk" over Comcast and Verizon.

Google now owns a satellite, and a platform to connect businesses with customers. 

HP takes a crack at reinventing the computer.Continue reading...

brand news

In the News: McDonald's, Target, Dannon and more

Posted by Dale Buss on January 22, 2014 09:08 AM

In the News

McDonald's launches Olympics social campaign.

Target drops health coverage for part-timers.

Dannon's Super Bowl ad will be a Full House reunion. 

Amazon denies it's considering online pay-TV service.

Apple gets court backing ahead of Samsung showdown.

Cadillac remains challenged by dealer inventories.

Candy Crush app owner seeks to trademark "candy."

Christie's says sales hit auction industry record of more than $7 billion.

Clorox advises against bleach facials.

Denny's wins with weirdness in social media game.

Dots retailer files for Chapter 11 bankruptcy.

Dove commissions short film on selfies.Continue reading...

social media watch

Burt's Bees Taps Vine for Novel Campaign to (What Else?) Create Buzz

Posted by Sheila Shayon on October 15, 2013 07:22 PM

Talk about a novel twist on social marketing and branded content. Burt's Bees is going classic with Vine videos that riff on literary works to promote their seven core "classics" products. The brand created animated "adaptations" in a campaign designed by ad agency Baldwin& that carries the implicit message that the time-tested nature of Burt’s Bees products is equal to the classics.

Beeswax Lip Balm, Coconut Foot Cream, Shea Butter Hand Repair Cream, Hand Salve, Lemon Butter Cuticle Cream, Almond Milk Beeswax Hand Cream and Res-Q Ointment will be reinterpreted with "6-Second Classics"—stop motion animated Vine adaptations of Little Women, 20,000 Leagues Under the Sea, Gulliver’s Travels, Metamorphosis, Moby Dick, The Scarlet Letter, and Shakespeare's Julius Caesar.Continue reading...

brand news

In the News: Nissan, IKEA, BMW and more

Posted by Dale Buss on September 9, 2013 09:35 AM

In the News

Nissan unveils its own smartwatch.

IKEA no longer ranks as Sweden's most trusted brand.

BMW eclipses rivals at Frankfurt Auto Show with three-level test track.

Apple readies to announce two new iPhones tomorrow. 

Audi sees global sales rise 10 percent in August.

Clorox spoofs Real Housewives as "green" sales miss mark.

Daimler joins parade by aiming to launch self-driving car by 2020.

Deutsche Bank launches customer service channels on Facebook, Twitter. 

Fiat CEO Sergio Marchionne cancels two media appearances at Frankfurt Auto Show.

Holiday Inn Express debuts first ever European ad campaign. 

Instagram will introduce ads within a year, reports say.Continue reading...

sporting brands

NFL Kicks Off Effort to Show Its Marketing Juggernaut is No Fantasy

Posted by Dale Buss on September 3, 2013 07:12 PM

The week is already building to a crescendo, that moment awaited by National Football League fans for seven months now, since the closing moments of the last Super Bowl. That's right—the moment when fantasy-football players need to lock in their rosters for the first week of action.

Well, alright: Fantasy leagues haven't become quite as big as the game itself, which will renew play for the 2013-2014 season with a Thursday evening kickoff between the visiting Super Bowl Champion Baltimore Ravens and the host Denver Broncos. But the continued rise of fantasy play is one of the most interesting marketing elements of the upcoming season, along with the primacy of Sunday Night Football, the need for creative renewal by brands using NFL games as an advertising vehicle—and concern about the issue of head injuries.

So many Americans now are enrolled in NFL fantasy leagues that a growing number of marketers are turning to them as a sort of poor man's NFL-marketing platform. Lenovo, for example, has created a fictional fantasy-team owner whose exploits bring him in contact with actual NFL stars, according to the New York Times.Continue reading...

green shoots

Clorox's Green Works Finds New Voice and Attitude to Combat Greenwashing

Posted by Sheila Shayon on May 2, 2013 03:36 PM

As Kermit the Frog taught an entire generation, “It's not easy being green.”

Clorox’s Green Works is a case study in the steep learning curve of green branding. The line of environmentally friendly housecleaning products launched in 2008 with an endorsement from the Sierra Club, which helped boost its market penetration and credibility. 

That $1.3 million contract ends in December and the brand chose Earth Day to announce a strategic marketing revamp, including a new tone of voice (embodied by its new manifesto, posted on Facebook and its website) and the removal of the Sierra Club logo from all Green Works packaging, a clear sign of the times as green cleaning products have been forced to reduce their premium prices and re-position the sell to deflect declining sales.Continue reading...

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