chew on this

Pizza Hut, Oreo and Mountain Dew Aim to Surprise with Bold Flavors

Posted by Mark J. Miller on November 10, 2014 01:43 PM

Flavorologists are in hot demand at brands these days. Take Pizza Hut. The chain is unleashing a tidal wave of new crust and drizzle flavors. in fact, flavor is so important to the brand that its new menu—set to be rolled out in restaurants on Nov. 19—is entitled “Flavor of Now.”

Get Curried Away, Honey Sriracha, Salted Pretzel and Ginger Boom Boom are four of the 10 new crust flavorings, while some of the new ingredients being introduced are salami, fresh spinach, and Peruvian cherry peppers.

"Pizza Hut has been defining what's possible with pizza since 1958 and our newest changes are the most significant we've made in our history as we once again look to take the entire category to another level," said David Gibbs, the company CEO, in a press release.

"We are radically reinventing the pizza category with a menu transformation that more than doubles our amount of ingredients and flavors, a world-class digital ordering experience and an entirely new look and feel to our brand, all the way down to our uniforms.”Continue reading...

retail

Frenzy for Alexander Wang Proves H&M's Mastery of Co-Branding

Posted by Sheila Shayon on November 6, 2014 06:02 PM

The day has finally arrived: Alexander Wang's collection for H&M is now in stores. Wang, creative director of Kering SA’s Balenciaga brand, is the first American to design a guest collection for H&M, and today's debut marks 10 years of designer collaborations for the world's second-biggest apparel retailer after Zara owner Inditex.

After an orchestrated series of sneak peeks—first on Instagram, followed by Rihanna at New York Fashion Week, and then a mention in Vogue Netherlands—as well as a striking video teaser (below) and a New York runway show—the collection has now hit 240 H&M stores worldwide and its network of websites, with select pieces also for sale on the official Alexander Wang website.

As we noted earlier, the collaboration not only crashed H&M's local websites worldwide, but instantly hit eBay, with items priced up to $2,000.Continue reading...

brand collaborators

H&M x Alexander Wang is Now on eBay; $2,000 Backpack, Anyone?

Posted by Shirley Brady on November 6, 2014 11:54 AM

The Alexander Wang collection launch at H&M today saw fans line up around the block around the world, sparking crowd control issues as its local websites crashed, although they're starting to come back online.

Some fans were snapping up $5,000 worth of the New York-based designer's apparel at a time, with the menswear reportedly selling out quicker than the women's collection. No surprise, items are already popping up on eBay for up to $2,000 by one seller. Continue reading...

mobile marketing

GE Goes Loco for Yo App

Posted by Sheila Shayon on October 29, 2014 11:42 AM

GE is promoting predictive maintenance and optimization services for more than $1 trillion worth of connected industrial equipment, including locomotives, medical equipment and jet engines. Impressive figure but not a very sexy subject, you might think, to generate buzz and conversation about the Internet of things.

That's why GE CMO Beth Comstock has been praised for her ability to use human connections to power B2B corporate storytelling (credit all those hours in-flight for having time to spark her imagination) and willingness to test leading-edge social and tech channels.

Case in point: GE's new tie-in with Yo, the head-scratching app that features a single word that marketers have been trying to figure out.Continue reading...

bc q&a

Backstage Manager: 5 Questions with Yahoo SVP Lisa Licht on the Art of Partnering

Posted by Sheila Shayon on October 28, 2014 01:02 PM

Yahoo CEO Marissa Mayer is continuing her media-focused expansion that includes digital channels (or vertical magazines) celebrating food, movies, tech, beauty, style, travel, DIY and parenting.

Now Yahoo has joined forces with Citi Private Pass and Live Nation Entertainment for Backstage with Citi, an original web series that offers behind-the-scenes interviews tied to Live Nation's streaming concerts every day for a year to enrich the Yahoo Music channel. The move builds on ten years of the Citi Private Pass program by adding a real-time, always-on component on citiprivatepass.com that will launch content 48 hours before it posts on Yahoo. Yahoo News Global Anchor Katie Couric will interview select artists.

The co-branded partnership expands on a commitment to music that saw Citi offer cardmembers tickets to more than 5,000 music events last year. The series kicked off on Oct. 23 with Grammy Award-winning country trio Lady Antebellum, and the next episode of the web series (in early November) will feature O.A.R.Continue reading...

brandcameo

OK Go Take Honda Robotic Unicycles for Spin in New Video

Posted by Shirley Brady on October 27, 2014 10:14 AM

YouTube music video darlings OK Go are back with their latest trick shot music video—and a new spin on product placement.

"I Won't Let You Down," the band's Busby Berkeley-esque new video which debuted this morning on NBC's The Today Show, features Honda's penguin-resembling, Segway-like UNI-CUB motorized unicycle from Honda's robotics division, along with the brand's drone-like "multi-copter camera" for the stunning overhead shots.  

According to a press release, the video "was directed by OK Go's Damian Kulash and Kazuaki Seki, with creative direction by Morihiro Harano (of Mori Inc.). Honda lent the band the futuristic UNI-CUBs seen in the video. The UNI-CUB is a unique omni-directional driving wheel system that is currently in the development stage."

Check out the video, and take a closer look at the part office chair, part unicycle UNI-CUB below.Continue reading...

tech style

Athos, Ralph Lauren Up the Ante on Wearable Technology

Posted by Tom Shanahan on October 24, 2014 02:12 PM

Wearables, wearables, wearables.

They’re everywhere, yes. And now that Apple’s jumped on board and wearable tech was a all the rage at last month's New York Fashion Week, it’s certain the craze will continue, and perhaps morph from a craze to a way of life.

Technology companies are now expected to build products that seamlessly fit into our lives: make them smaller, give them straps, attach them to faces and so on. But what if you don’t want to look like you’re wearing technology? What if you want the technology, but not at the expense of style?

Luckily, there are a few brands leading the charge, not by building technology first, then thinking of a way to wear it, but about design a great piece of clothing, then creating the technology to go with.Continue reading...

brand partners

Heineken Picks Artisanal American Brands for #Heineken100 Products

Posted by Dale Buss on October 16, 2014 04:02 PM

Heineken continues to press its advantages as a premier premium beer brand (#95 on Interbrand's new Best Global Brands report) in a world where volume brews continue to fade.

New Heineken US initiatives range from an extension of its #Heineken100 partnerships with American luxury goods designers, to a new long-term deal with US Major League Soccer and greater use of contextualized "native" advertising on mobile.

The #Heineken100 initiative is the most upper-crust by far. The brewer recruited Chris Gibbs, onwer of pioneering retail outpost Union Los Angeles, to identify and work with other tastemakers, defined artisans and creators who "not only embody Heineken's aspirational and metropolitan essence, but are on the cusp of becoming innovators in their industries," said Belen Pamukoff, Heineken's brand director of marketing, in a press release.

For the fifth year of #Heineken100, the three new brand partners are Parabellum, a premium bison leather goods brand; high-end eyewear label GLCO (Garrett Leight California Optical); and RTH, a Los Angeles-based purveyor of re-engineered American surplus apparel, handcrafted housewares, leather portage and Native American jewelry.Continue reading...

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