Learn more about Sustainable Brands 2015 San Diego

traveling brands

KLM Puts the 'Air' in Airbnb With Airplane Apartment and Local Listings

Posted by Mark J. Miller on December 11, 2014 10:47 AM

Hoteliers across the globe now have another reason to up the ante in their competition with the ever-growing Airbnb. The brand has taken another big step toward cultural legitimacy with a new partnership with KLM.

The Dutch airline and the San Francisco-based short-term rental website have teamed up to offer each other’s services to their consumers.

The partnership kicked off with a KLM plane at its homebase at Amsterdam's Schiphol airport being completely turned into a full-on apartment that three different sets of contest winners got to stay in.Continue reading...

tech innovation

Intel Brings Fashion Tech to CES with TAG Heuer Smart Watch

Posted by Sheila Shayon on December 10, 2014 11:28 AM

TAG Heuer watch

Intel is reportedly teaming with Swiss watchmaker TAG Heuer for a smart watch launch at the International Consumer Electronics Show (CES) next month in Las Vegas (Jan. 5-9).

Running on an Intel processor, the watch will reportedly look similar to a regular wristwatch—i.e., more like the Witherings Activité—and less like the flurry of warable monitors with touchscreens and rubberized bands already flooding the marketplace.

The move is the latest step in Intel’s pursuit of the Internet of Things, with wearables a top priority since Brian Krzanich took over as CEO in 2013. Continue reading...

branding together

Despite Millennial-Wooing BMW, Mary Kay Stays True to Pink Cadillac

Posted by Dale Buss on December 9, 2014 11:01 AM

Mary Kay pink Cadillac

Cadillac may be struggling to revive its sales and redefine its brand, but there's no doubt about the value of Cadillac to Mary Kay Cosmetics. The leader in multi-level beauty-products marketing has proudly entered its 45th year of awarding pink Cadillacs to its top salespeople. The Mary Kay Pink Cadillac even has its own Twitter feed.

In fact, GM has painted more than 100,000 custom cars for Mary Kay over the decades since founder Mary Kay Ash purchased five Cadillac Coupe de Villes, had them repainted to match the "Mountain Laurel Blush" in a makeup compact that she carried and rewarded the company's top five salespeople, according to marketing blogger David Meerman Scott. 

For Halloween, the Cadillac "dressed up" in various costumes and fans could vote for their favorite online, Scott reported. (No surprise: Miss Piggy won.) By staging promotions such as these, the brand's Twitter feed "helps modernize the brand by making its icon retro cool," the blogger added.Continue reading...

sporting brands

Reebok and UFC "Train to Fight" With New Partnership

Posted by Mark J. Miller on December 4, 2014 11:01 AM

For consumers wondering what shoes and apparel to wear next time they are facing off against a jujitsu red belt, Reebok and Ultimate Fighting Championship have the answer. The pair have just joined forces for a six-year deal that gives the UFC its first uniform deal ever.

“This partnership not only further cements Reebok as the leading fitness brand in the industry," Matt O’Toole, president of Reebok, said in a statement. "It will also help us reach a wider audience and become the brand of choice for the more than 35 million consumers worldwide who use disciplines like boxing, kickboxing, and mixed martial arts to live a fit lifestyle."

In an unusual twist, UFC president Dana White told MMA Fighting that even though this deal is the biggest non-broadcast-related one that UFC has ever made, the actual organization “will not see a dime” of the money involved. White says the money will all go to the players, who will get a 20% cut of any apparel sold that has their name on it.Continue reading...

tech in the spotlight

3D Print the Holidays: MakerBot Launches in Staples, Amazon and Home Depot

Posted by Sheila Shayon on November 25, 2014 11:05 AM

Stratasys is rushing its red-hot MakerBot 3D printing brand into major U.S. retailers just in time for the holidays.

As of today, MakerBot has fresh distribution deals with Staples, Home Depot, Amazon.com and Fry's Electronics.

At Staples, for example, its printers range from $1490 to $2,800. Holiday shoppers and early adopters can check out MakerBot Replicator 3D Printers, MakerBot Digitizer Desktop 3D Scanners and MakerBot Filaments in 50 select Staples brick-and-mortar stores across the U.S., as well on Staples.com.

It's a game-changing retail push for MakerBot, the five-year-old startup that now boasts the largest installed base of desktop 3D printers worldwide.Continue reading...

corporate citizenship

Apple and (RED) Refresh Partnership in Fight Against AIDS

Posted by Sheila Shayon on November 24, 2014 12:15 PM

Apple and (RED) are refreshing their campaign for AIDS awareness in time for the holidays, starting with a new app-based sales initiative.

From now until December 7th, many fan-favorite apps in the Apple Store will offer fresh content and upgrades, with all proceeds going directly to the Global Fund to fight AIDS in Africa. Called "Apps for (RED)," the campaign's participating roster includes Garageband, Clear, Monument Valley, FarmVille 2, Angry Birds, Threes, Paper, Cut the Rope, FIFA 15, Rayman Fiesta Run and The Sims, among others. Neither the app developers nor Apple will take a cut.

As part of the commitment, Apple is donating a portion of the sales revenue from its retail and online stores on two of the biggest shopping days of the year—Black Friday (Nov. 28) and Cyber Monday, Dec. 1—which also happens to be World AIDS Day. Continue reading...

tech innovation

Banding With Pebble, Domino's Wants a Slice of Wearable Tech Action

Posted by Catherine Straut on November 13, 2014 06:43 PM

Domino’s is extending its popular Pizza Tracker technology into a smartwatch-friendly platform, enabling customers to keep tabs on their order from the time it's placed to delivery without lifting a finger, but with a glance at the wrist. 

The smartwatch app has been made exclusively for devices from Kickstarter-darling Pebble. Thanks to the new partnership, Pebble wearers (also known as “Pebblers”) can load the free app on their watch, sync it with the Domino's mobile app on their phone, and get Tracker updates and notifications in real time right on their wrists.

"We're thrilled to be the first smartwatch to partner with Domino's and help bring their beloved tracker experience to the wrist," stated Shobeir Shobeiri of Pebble's business development team, in a press release. "We designed Pebble to mesh seamlessly into your life, and the Domino's Tracker app is a natural addition to our growing appstore."Continue reading...

tech innovation

GE and Quirky's Sly Wink: 1 Robot Butler, 7 Smart Home Products

Posted by Sheila Shayon on November 13, 2014 04:04 PM

This year, Quirky—a NYC-based startup that develops crowdsourced inventions—partnered with GE, and then spun out a whole new company called Wink as an umbrella for smart home apps, hubs, and control panels. Now, Wink has debuted seven flagship products that will define the brand, and launched a clever ad campaign (and faux campaign) to boot.

Founded in 2009, Quirky has joined major players including Google's Nest in jockeying for space in the connected home market. When the Quirky and GE partnership launched, the company was even better able to broadcast its central question to consumers: “What products would you make smarter?”

Now, as its anthem video puts it, "The smart home comes home." Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia