Best Global Green Brands 2014

what girls want

Barbie Settles Into the Corner Office (and LinkedIn) with Help from Female Entrepreneurs

Posted by Sheila Shayon on July 1, 2014 02:22 PM

With already more than 150 careers under her tiny belt, Barbie, the iconic—and sometimes controversial—doll from Mattel, has officially become an entrepreneur as the doll's 2014 career of the year. The launch puts her in the company of a growing tide of female leaders, including the one-in-five that are leading startups. 

Like any smart entrepreneur, Barbie is already hard at work building her network on LinkedIn, where she's pitching her new business, "Dream Incubator," in which she acts "as a consultant, helping girls around the world play out their imagination, try on different careers, and explore the world around them."  

Her page features a lengthy resume, because after all, "when anything is possible, a girl is tempted to try everything she can," and includes insights from a group of female entrepreneurs, inlcuding the founders of One Kings Lane, Plum Alley, Girls Who Code and more, “who all have inspiring stories for girls today and are truly #unapologetic about living their dream.”Continue reading...

celebrity brandcasting

Want More Mariah and Jay Z? Just Sip and Scan

Posted by Sheila Shayon on June 24, 2014 07:20 PM

The world of celebrity-endorsed products knows no bounds. That's why Mariah Carey and Jay Z have teamed up with former Def Jam CEO Kevin Liles on two new, interactive beverages: Butterfly and 40/40. 

The beverage bottles deliver exclusive content to super-fans via the Go N'Syde app. “With Go N’Syde, an artist like Mariah can program this every day. She could say, ‘Hey I just got out of the studio, why don’t you go inside Butterfly with me right now?’ And then you’ll see her studio,” said Liles, now chief creative officer and exclusive Curator of Content for Go N’Syde.

Simply hold a smartphone up to a Go N’Syde bottle and an interactive menu appears, sans bar code or QR code, offering photos, videos, sweepstakes offers and more to fans, much like Lady Gaga tried to do with her community for her "Little Monsters." 

“We’re really creating it so that you get a real Mariah Carey life experience, by scanning the bottle and going inside,” he added. “So when you purchase a bottle you have an antenna into Jay Z or Mariah’s network, and that’s what’s so exciting about it.”Continue reading...

digital marketing

Yahoo Dresses Up Digital Ads in Major Native Advertising Push

Posted by Sheila Shayon on June 17, 2014 01:41 PM

The latest installment in Marissa Mayer's digital media-focused expansion is Yahoo Beauty, a new digital magazine that will be headed up by beauty guru and cosmetic superstar Bobbi Brown. 

The beauty magazine is the latest from Yahoo's new lineup of digital content, which includes Yahoo Food, Yahoo Movies and Yahoo Tech, which is being led by former New York Times columnist David Pogue. More importantly, the mobile-friendly magazine platform is serving as a launchpad for Mayer's greater digital advertising strategy, which she spoke to during her presentation at Cannes Lions. 

Yahoo Beauty, which will be sponsored by L'Oreal USA, will focus on "photos and videos, which allow you to see the stories before you ever read them," Brown wrote in a blog post on Tumblr.Continue reading...

charging up

Starbucks Helps Cut the Cord with Nationwide Rollout of Duracell Powermats

Posted by Sheila Shayon on June 12, 2014 01:36 PM

After a successful pilot run of Duracell "Powermat Spots," Starbucks is rolling out wireless phone chargers across the US. The powermats, which are seamlessly integrated into tables and countertops in Starbucks and Teavana cafes, will begin wider distribution starting in the San Francisco Bay Area. 

"The way we interact with power today is unchanged since the time of Thomas Edison," Powermat president Daniel Schreiber told The Verge. But Powermat and Starbucks are moving customers beyond "sticking two pieces of metal into a hole in the wall" by creating "something invisible and part of the furniture in the most literal sense of the word."

The partnership with Duracell Powermat—a joint venture between Procter & Gamble's Duracell brand and Powermat Technologies—and Starbucks “is transforming the way consumers get power to their phones, in much the same way it made WiFi a standard amenity in public places,” said Stassi Anastassov, President of Duracell at Procter & Gamble, in a press release. “This endeavor is a critical step in Duracell’s vision to make dead battery anxiety a thing of the past.” 

Over the next three years, more than 100,000 table chargers will be installed in Starbucks' 7,500 company-owned stores in the US, which follows the brand's improvement of its in-store Wi-Fi network. "Starbucks believes this is another step in staying ahead of the curve when it comes to in-store technology," Adam Brotman, chief digital officer at Starbucks, told USA Today.Continue reading...

retail watch

Urban Outfitters Tries to Think Big After Getting Lost in Fast-Fashion Frenzy

Posted by Sheila Shayon on June 11, 2014 11:41 AM

Urban Outfitters is having an Abercrombie moment. The hip retailer is losing brand appeal as young consumers flock to fast-fashion rivals like H&M and Forever 21 where cheap clothes and product refreshes abound. 

"Clearly, there is still much work to be done for Urban to regain its fashion footing," said Richard Hayne, Founder and CEO, according to the Philadephia Inquirer. "We believe there is no fundamental structural changes in the young-adult market. There are, of course, fashion changes, and the success of each brand depends on the accuracy with which it predicts those changes."

After five consecutive quarters of sales slippage, Urban, the flagship brand in a retail family that includes Anthropologie and Free People, is now second to Anthropologie in sales—$295.8 million in net sales compared with $277.7 million—in the latest quarter.

Free People saw a 30 percent uptick in sales last quarter, prompting brand president Meg Hayne to comment, "We are working on a look and a voice that is unique to Urban Outfitter. And it goes above and beyond the product. We are focused on our customers' lifestyle and life stage ... we are really going after looks from head to toe."Continue reading...

chew on this

Golden Years: Pop-Tarts, Nutella Take Different Paths To 50th Anniversaries

Posted by Dale Buss on June 11, 2014 10:14 AM

Nutella and Kellogg’s Pop-Tarts started from very different places to end up as very similar brands: mainstream snack sensations celebrating their 50th anniversaries this year.

Pop-Tarts began as a favorite breakfast convenience for American moms to give to their boomer offspring, while Nutella was long popular in Europe and now is riding a wave of adoration as a guilty pleasure in the United States as well.

Kellogg is still continually repositioning its well known ready-to-eat cereal brands as better-for-you breakfast choices in a variety of ways, but the company basically has given up making a lot of nutritional pretensions for Pop-Tarts toaster pastries.Continue reading...

tech innovation

Google Lends Digital Expertise to UK Grocers' Corporate Citizenship Efforts

Posted by Sheila Shayon on June 5, 2014 03:02 PM

Food waste is an enormous global problem, which is why UK grocer Sainsbury’s is partnering with Google in its latest effort to get consumers to upcycle their leftovers.

Google created an interactive banner ad that uses voice recognition to generate simple recipes made of otherwise wasted ingredients, modeled after and in support of Sainsbury's Food Rescue tool to eliminate kitchen waste. Desktop users can input ingredients via keyboard, while mobile customers can click on the expandable banner and speak up to nine ingredients into their device for an instant range of 1,200 choices from simple snacks to dinner party options.

The idea for the interactive banner came from Google data that showed search queries for terms related to “leftovers” increased one-third in the last year, with about 64 percent coming from mobile. The ad and tool are an extension of the retailer's ongoing commitment to stopping food waste. “We have a role to play in helping reduce food waste around the country,” Sainsbury’s head of brand communication, Mark Given, told Marketing Week.Continue reading...

tech style

Google Taps Its Favorite Fashionista for New Glass Styles

Posted by Sheila Shayon on June 4, 2014 10:42 AM

Google is betting that fashion doyenne Diane von Furstenberg can do for the now-glanceable Google Glass what she did for her iconic wrap dress

This week at her New York City headquarters, DVF revealed her latest fashion collaboration alongside her 2015 Resort Collection: "DVF | Made for Glass," a collection of DVF-branded sunglasses and prescription frames made specifically for Google Glass, which marks the tech company's first fashion partnership.

The collection, which will go on sale on June 23 with prices starting at $1, 620, "attempts to diminish the visual impact of the lipstick-sized bar that sits on top of the wearer's right eyebrow, either coloring it in the same shades as the frames themselves, or giving it a complementary hue," The Verge reports. The DVF collection follows Google's own Titanium collection launched in January. 

After Glass was initially received as “nerdy at best," von Furstenberg, a longtime partner of Google, was given the creative keys to design the first Glass accessories not made by Google. von Furstenberg has championed the technology since 2012 when she outfitted her runway models with Glass, calling it a "historic creation."Continue reading...

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