Posted by Mark J. Miller on July 29, 2014 05:22 PM
Business travel accounts for hundreds of billions of dollars each year, and it's only growing. Despite the recent string of airline disasters, the Global Business Travel Association expects spending on business travel to go up around 7 percent this year, to about $1.18 trillion—$292.3 billion of that in the US, according to the New York Times. China, with a sustained 16 percent yearly growth rate, is expected to pass the US in travel spending by 2016.
With plenty of money to be made, brands are tweaking their business models to accomodate the industry's influx.
Airbnb, which is in the midst of a rebrand, is devoting an entire section of its new website to business travelers. "It's about making it easier to find accommodations that are appropriate for work trips," says Lex Bayer, head of business development and global payments at Airbnb, according to USA Today. The offering will cater to travelers that are looking to combine business with pleasure.Continue reading...
Posted by Brittany Messenger on July 25, 2014 05:05 PM
As if there were any doubt, the Wearable Tech Expo this week in New York made one thing is certain: the branded wearable space is ready for take-off—but not before sorting out a few potential hurdles.
In her keynote address at the conference, Myriam Joire, Pebble’s Chief Evangelist, identified battery life technology and usability challenges as two key issues the industry needs to solve.
"If you want to go beyond us, the early adopters, the tech savvy users, you have to solve usability challenges," Joire commented. "The people who buy a smartwatch at Target don't want to do anything complicated. They want it to add value to their lives. Notifications alone have value right now. A busy mom carrying groceries who gets a notification that she has a text message and doesn't have to pull her phone out—that's gold."
But is product innovation enough to grow the industry? While improvements to battery life and usability will allow wearables to serve their users better and longer, how will they get consumers to even give them a shot?Continue reading...
Posted by Ilan Beesen on July 21, 2014 05:39 PM
It’s been 45 years since our species, or any other for that matter, first stood on the moon. Still, there are few things that can capture the imagination quite like the thought of people walking on that distant rock that shines down on us in the night sky.
There was the heroism of Buzz Aldrin and Neil Armstrong, the ingenuity of the NASA scientists, and technological prowess of the engineers at Grumman who built the Apollo Lunar Module. There was the grainy footage and the raspy audio that produced the resounding “one small step for man, one giant leap for mankind,” which is as poetic a phrase today as it was in 1969. And there was also a footprint.
Significant technology went into that footprint, but it wasn’t only NASA that made that iconic moonwalk possible. It was the silicon rubber developed by GE that gave the moonboot the strength to withstand the most hostile environment a human boot has ever endured.
Now, GE is revisiting that magical moment with a poetic gesture of its own. And this time, 100 earthbound sneaker lovers will be invited along for the ride, or at least have the opportunity to leave some footprints of their own—only not on the moon.Continue reading...
Posted by Dale Buss on July 18, 2014 03:03 PM
Music has long been a great currency of marketing. But automotive brands are taking their involvement with music to new levels these days as they seek ways to make connections digitally and with their toughest demographic, Millennials.
Honda, for example, just launched an ambitious effort called Honda Stage that involves concert sponsorships and other music touch points. Nissan this week announced a two-year partnership with the Americana Music Association, give the brand closer ties to country music and Nashville.
And Mazda, though a small brand by automotive standards, now also is trying to mount an outsized presence in the music arena. The automaker just announced an expanded partnership with the Rock 'n' Roll Marathon Series, making Mazda the official automotive partner and doubling the brand’s participation this year to eight or nine events.
The series involves combining entertainment and running, featuring live bands performing at every mile along the course and a post-event headliner concert. Mazda will also have lots of on-site activations such as the Mazda Fueling Station with free food and beverages. It kicked off in Chicago this week and continues through December.
Mazda’s North American vice president of marketing, Russell Wager, talked to brandchannel about the new partnership and the brand's bigger strategy and goals:Continue reading...
Posted by Mark J. Miller on July 17, 2014 12:12 PM
High-tech de-wrinkling has found favor with a certain royal couple in the UK. A German manufacturer has created a machine that irons clothes for the likes of Prince William and his lovely bride. According to the Daily Mail, a Tubie costs £850 ($1,400) and consists of a bag that consumers place their clothes on before inflating it with hot air that forces (tsk, tsk) “crumples and creases out of shirts and trousers.” (Its puffed-up system recalls one of those inflatable creature signs you see at car dealerships.)
Now P&G, maker of Tide and other fine laundry products, has found a way to freshen up clothes that aren’t quite making it to the washer right away or have to go to the dry cleaner. The consumer packaged goods giant has teamed up with Whirlpool on Swash, a subtly stylish (that's it standing at attention on the left, above) $499 plug-in machine that uses special Swash pods to “refresh clothes” in 10 minutes, Ad Age reports.
While Swash won't be available for at-home use until later this year, the companies have started building buzz on Instagram (hashtag: #theswasheffect) during a NYC fashion show that was held last night at the Standard Hotel with stylist Kate Young and attracted VIPs such as Randi Zuckerberg.Continue reading...
Posted by Shirley Brady on July 15, 2014 09:09 PM
Apple and IBM have struck a global partnership to work together to create business-software applications for iPhone and iPad users.
Highlights from the press release about the co-branded enterprise mobility deal:
The new IBM MobileFirst for iOS solutions will be built in an exclusive collaboration that draws on the distinct strengths of each company: IBM’s big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple’s legendary consumer experience, hardware and software integration and developer platform.Continue reading...
Posted by Katie Conneally on July 10, 2014 06:17 PM
It used to be that you could spot bold nail polish colors, elaborate nail art and sparkling gel manicures on hands left and right. But after several years of unparalleled growth, the nail polish market has slowed down, with retailers like Coty (which owns OPI) noting a four percent drop in sales at the end of 2013.
So this year, it’s no surprise that nail polish brands are turning to new, innovative partnerships to reposition nail polish as not just a beauty product, but a key part of consumers' aesthetic lifestyle, in an attempt to drive sales and attract new customers.
OPI is leading the way through a collaboration with Clark+Kensington, a line of house paints from Ace Hardware. Together, they’ve developed three new color palettes of house paint that match some of OPI’s most illustrious colors. Each palette contains 6 shades and is designed to reflect consumers’ personalities with names like "The Artist," "The Wild Heart" and "The Romantic."Continue reading...
Posted by Dale Buss on July 9, 2014 03:06 PM
The claim “As Seen On TV!” continues to reverberate with consumers as they clamor for new products advertised on TV infomercials such as the popular Pocket Hose and now, books. That’s why direct-response TV leader TeleBrands has grown to a $1 billion-a-year company.
TeleBrands, which is celebrating 30 years of business, has had to evolve quickly, pivoting toward much greater dependence on sales in special “As Seen On TV!” sections of brick-and-mortar retailers and essentially relying on TV as more of an advertising than sales vehicle. Surprisingly, digital sales aren’t that big a factor yet.
brandchannel chatted with "Infomercial King" AJ Khubani, founder and CEO of New Jersey-based TeleBrands, the industry’s leading pioneer, about how the industry has changed:Continue reading...