green shoots

Coca-Cola, Ford Weave PlantBottles Into Car Seats for Fusion Energi Concept

Posted by Dale Buss on November 15, 2013 02:59 PM

Coca-Cola and Ford have come up with a unique approach to advance recyclable packaging: using Coke's PlantBottle technology to make car seat cushions, seat backs, head restraints, door-panel inserts and headliners in a new concept vehicle for the Ford Fusion Energi plug-in hybrid.

Scheduled to be unveiled at the Los Angeles Auto Show later this month, the car will demonstrate the first use of PlantBottle technology, which utilizes plant-based materials, beyond consumer packaging and is the first step in what the two brands say is a joint commitment to develop innovative new products from renewable content.

"It's important to realize that PET resin is part of the broader polyester family, so this is clearly the most significant partnership we have so far as we look at the broader impact of the potential for the PlantBottle," Scott Vitters, GM of the PlantBottle packaging platform for Coke, told brandchannel.Continue reading...

Taco Bell, NBA Renew Cross-Platform Sponsorship Deal with New Video Twist

Posted by Mark J. Miller on October 16, 2013 12:57 PM

When the Chicago Bulls take on the champion Miami Heat on Oct. 29 for the NBA season opener, viewers can be sure to have a hankering for a beefy, crunchy burrito or a sweet churro before the final buzzer sounds.

Taco Bell has been the official QSR partner of the league for the last four years and now the pair have announced an extension of that deal that includes prominent placement during telecasts and online through all of the NBA, WNBA, and D-League platforms.

The multiyear deal will also include a new digital/social media program on NBA.com and other platforms dubbed "Buzzer Beaters" that will aggregate video of game-winning shots, according to Ad Age.Continue reading...

start your engines

Nissan's Deal with Cummins Bumps Fenders with Ram's Longstanding Partnership

Posted by Dale Buss on August 21, 2013 02:44 PM

The US pickup truck market keeps coming back, so brands are looking for every which way to gain an edge. Nissan, for example, has just turned to co-branding, while General Motors no doubt will be making a big deal about the stellar performance of its models in federal safety tests.

Both Nissan and Toyota mostly idled over the last few years in trying to improve their standing in the full-size pickup truck market as a downturn in the segment reflected the Great Recession and the toll it took on many important vertical markets for the vehicles, especially housing construction and contracting. But now that housing has bounced back and pickup trucks are outselling the general vehicle market again, the Japanese brands are re-focusing on a segment that long has been dominated by the Detroit Three.

Toyota, for instance, is building a new version of its Tundra full-size truck. And Nissan has struck a deal with Cummins to provide a turbodiesel engine in the 2015 calendar year. It'll be a 5.0-liter V-8 based on a design unique from the turbodiesel engine that Cummins long has supplied for the heavy-duty versions of Ram pickups, which is a 6.7-liter inline-six cylinder.Continue reading...

branding together

Beech-Nut, Goya Co-Brand Baby Food to Woo US Hispanics

Posted by Dale Buss on July 15, 2013 06:01 PM

Goya and Beech-Nut are hoping that a partnership will yield big results from the confluence of three trends: the growing Hispanic population in the US, the proliferation of food products aimed specifically at that demographic, and the rising interest of mainstream global CPG companies in exploiting the other two trends.

The two companies are expanding the availability of a co-branded line of baby food, called Beech-Nut Goya, that launched in April. The baby-food range is being promoted as "Authentic Hispanic flavors made especially for your baby" as it rolls out to stores across America, according to Ad Age. With Hispanics now accounting for one-fourth of all US births as the fertility rates and birth numbers of other major American demographic groups wane, the co-branded line makes sense for both brands.

The baby-food market has been getting a lot of attention lately from non-traditional but major CPG players, including Campbell Soup, which just bought Plum Organics and its baby- and toddler-food lines, and Groupe Danone, the Paris-based maker of yogurt, which at about the same time bought Happy Family, another organic-baby-food startup.Continue reading...

brand partners

Daft Punk Rides 'Get Lucky' High with Durex Condom Tie-In

Posted by Mark J. Miller on July 12, 2013 10:39 AM

French dance sensation Daft Punk want their fans to have a good time, albeit responsibly. With that, the duo has partnered with Durex to release a “Get Lucky” brand of condom, named for the band’s million-selling tune of the same name that they produced with the help of Pharrell Williams and Nile Rodgers, The New Musical Express reports.

“We've come too far/ To give up who we are/ So let's raise the bar/ And our cups to the stars,” sings Pharrell Williams in the tune. Daft Punk is no doubt lifting its cups with the hopes of a whole new revenue stream.Continue reading...

sip on this

Coke Slims Down and Spotify's Up to Appeal to UK Youth

Posted by Sheila Shayon on July 9, 2013 03:52 PM

Responding to increased awareness of health concerns and economic hardship, Coca-Cola is launching a slimline 250ml can in the UK and co-branding with Spotify, inviting consumers to engage with its Coke Placelists, which encourage consumers to tag where they are listening to music while imbibing on their Coke beverage.

The slimmer cans are rolling out across the company’s MyCoke portfolio which includes Coca-Cola, Diet Coke and Coke Zero, and are the latest in the soft-drink giant’s innovative marketing initiatives ranging from personalized bottles to twist-apart shareable cans.  

"Through the small can we are really trying hard to find the right connection," said Jon Woods, GM Coca-Cola for the UK and Ireland told The Telegraph, noting that with families' weekly disposable income down 5 percent in recent years, the new can is "our most affordable pack ever."Continue reading...

brand roadmaps

Intel Looks Inside for New CEO, While Brand Plans for Service Expansion

Posted by Alicia Ciccone on May 2, 2013 07:45 PM

While the computing world continues to shift around them, Intel has remained steady and true to form, remaing loyal to its infamous tagline: Intel Inside.

The company, which has staved off advances from competitors like Advanced Micro Devices and is posting $50 billion in annual sales has remained sure-footed even as it searched for a new CEO to take the helm after Paul Otellini retires in May. Despite rumors that the company was looking to an outsider to fill the role, its board selected current COO Brian Krzanich, an engineer who has been with the company since 1982. The company also elevated software honcho Renee James to President, Reuters reports.

While the duo will likely make a successful team, Intel hopes that the new appointments will aid in leading the company in a new, more mobile direction. While Intel's processing chips still sit inside many personal computers, the company is losing market share to companies like ARM, which makes rival chips for smartphones.Continue reading...

mobile brands

Facebook Phones Home With Mobile Launch on AT&T and HTC

Posted by Sheila Shayon on April 4, 2013 06:41 PM

It’s here, and it’s not just a phone. Facebook's highly anticipated event today confirmed swirling rumors that the social network would release a product closely tied to a mobile device, and that product is Facebook Home.

"We asked ourselves if sharing and connecting are what matter most, what would your phone be like if it put your friends first?" Facebook stated. "Our answer is Home. Home isn't a phone or operating system, and it's also more than just an app. Home is a completely new experience that lets you see the world through people, not apps."Continue reading...

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