brand wars

Macy's-Stewart-J.C. Penney Case Off to a Catty Start—And That's Just the Lawyers

Posted by Dale Buss on February 21, 2013 06:12 PM

Sure, we get the occasional brand vs. brand dustup in court, but the three-ring circus that opened this week, pitting Macy's against J.C. Penney and Martha Stewart Living Omnimedia already has brought more color than that Apple-Samsung dispute last year—and that's without any of the colorful principals even making an appearance yet.

In the first day of testimony in a Manhattan court on Wednesday, the Stewart-Penney alliance and Macy's made the outlines of their arguments pretty clear.

Macy's believes that an agreement by Stewart's company to supply some of her homeware designs to a giant J.C. Penney "store within a store" violates Macy's agreement for its own Stewart-brand merchandise that has been renewed through 2018. Besides, they believe Martha Stewart and her company owe Macy's some loyalty because it struck a deal with her in 2004 when she was just out of prison for conspiracy.

J.C. Penney and Stewart, on the other hand, believe they're doing nothing wrong in planning to sell Stewart-designed stuff as long as it doesn't bear her actual name and likeness, which they concede would violate terms of the Macy's deal. Besides, this argument goes, a bunch of the stuff has already been manufactured overseas and is on boats on the way to the U.S. for their debut in Penney stores—and does Macy's really intend on asking these ships to turn around?Continue reading...

fashion therapy

Michael Kors: From NYC Club Kid to King of Fashion

Posted by Alicia Ciccone on February 18, 2013 10:57 AM

Michael Kors may very well be the most influential person in New York fashion—or at least the one with the most business prowess. 

The brand was just named the most-searched American fashion brand worldwide, beating out prominent names like Marc Jacobs, Ralph Lauren and Calvin Klein in a study by Digital Luxury Group.

Launched in the early 80's, the designer's clothing and accessories company continues to beat Wall Street expectations and reel in more HENRYS, or "High Earners Not Rich Yet" shoppers, with fashionable yet accessible handbags, watches and sportswear. Rightfully so, the designer's Fall 2013 collection debuted at New York Fashion Week with a survival theme, perhaps a reflection of its leading man's reputation in the industry. 

Arguably the new Coach, Kors claimed market share from its rival accessories manufacturer after the holiday shopping season. Coach has seen a slowdown as of late, with competitors like Tory Burch and Kate Spade—both of which appeared in the most-searched top 10—taking a strong stand in the luxury goods market.Continue reading...

cola wars

Pepsi Does the Harlem Shake, Coca-Cola Reveals Marc Jacobs-Designed Cans

Posted by Mark J. Miller on February 15, 2013 12:56 PM

Coca-Cola has spent plenty of bucks on making iconic ads in the past, but its latest 60-second spot is coming from a low-priced source—a fan of the brand—while the company just revealed a trio of new cans designed by global creative director Marc Jacobs. The details on the latest moves in the cola wars:Continue reading...

auto motive

Lincoln Promotes New Chapter With Grammys Campaign Starring Beck and MKZ

Posted by Shirley Brady on February 10, 2013 08:25 PM

Ford's Hello, Again project for the relaunched Lincoln brand and its new MKZ model was promoted with a new commercial, above, that premiered during the Grammy Awards broadcast on CBS Sunday evening. The description:

"We revisited our 90-year history of making automobiles to introduce the Lincoln Motor Company. We filtered our past greats through a fresh vision to say, 'Hello, Again' to the luxury motorcar. But we haven't stopped with automobiles. With 'Hello, Again' we'll commence a series of projects with artists who share our vision of reimagination. And along with you, watch as they explore familiar territory to return with original creations we’ve never met before."

Celebrating the art of sound, the Lincoln brand invited musician Beck (a master of reinvention himself) and director Chris Milk to reimagine the composition of David Bowie's classic tune, "Sound and Vision." The Feb. 6th recording session involved 167 musicians playing a set list from a series of rotating platforms, creating a 360-degree immersive event for a "new digital experience" as the audience (including Australian musician Sia) circled the performance.Continue reading...

brand collaborators

Gimmick or Gold Mine, 'Creative Director' Brand Craze Adds Timberlake to Ranks

Posted by Sheila Shayon on February 8, 2013 03:24 PM

The list reads like a Who’s Who of A-list celebrities: Justin Timberlake, Beyonce, Alicia Keys, Lady Gaga, Victoria Beckham, Swizz Beatz, will.i.am. But it's not a concert bill.

Instead, it's a list of stars who have recently agreed to serve as creative directors for brands — a trend that seems to blur the lines between star bling and business acumen.

Bud Light Platinum is the latest, announcing this week that it's inked deal with Justin Timberlake “to provide creative, musical and cultural curation for the brand.” The collaboration is to debut at Sunday’s 55th Grammy Awards via an ad, "Platinum Night," which features his latest single, "Suit & Tie." "Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," Timberlake stated in a press release.Continue reading...

brand collaborators

Marc Jacobs Teams With Diet Coke as Celeb 'Creative Director' Trend Expands

Posted by Dale Buss on February 6, 2013 06:12 PM

BlackBerry recently announced it's tapping the creative mind of Alicia Keys as "global creative director". Polaroid did the same with Lady Gaga. 

As of today, combine another major brand with a celebrity "creative director:" American fashion designer Marc Jacobs and Diet Coke. The soft drink, which is celebrating its 30th anniversary this year, made the announcement just as Fashion Week is ready to kick off in New York.

Jacobs will provide general creative input and what Women's Wear Daily called "whimsical, feminine" packaging for the brand, according to the Stylecaster blog, while Diet Coke's new commercial ("Photo Booth Break") reveals Jacobs as its latest fashion designer collaboration.Continue reading...

brand extensions

Soda Style: Coke Teams With Bathing Ape Creator NIGO for Retro Fashion Line

Posted by Johnny Trinh on February 1, 2013 03:52 PM

A Bathing Ape (also known as BAPE) creator Tomoaki Nagao (who's also known  as NIGO®) has linked with Beams creative director Hiroshi Kubo to produce a limited-edition collection of retro-styled Coca-Cola vendor wear.

NIGO®’s newest label, Human Made, is inspired by pre-1960s Americana. He’s placed a huge emphasis quality and authenticity while still keeping a whimsical nature to the brand with the addition of lighthearted graphics provided by Sk8thing.

As an avid collector of vintage memorabilia, it’s a no brainer that a collaboration with Coca-Cola — ranked currently by Interbrand as the world's best global brand — is a natural fit for both parties. In an interview, NIGO® reveals that he was once a Japan Coca-Cola yo-yo champion back in the '80s and also pulled from his bespoke collection of Coca-Cola memorabilia to inspire this new line.Continue reading...

retail watch

Targeting the Web: Wry Fashion Show, Exclusives Boost Target's Online Push

Posted by Sheila Shayon on January 29, 2013 06:46 PM

Target is taking "online only" to a new level.

Last week, the retail giant hosted the Target Everyday Show, an interactive event on Twitter leveraging its tongue-in-chic “Everyday Collection” TV campaign by creating a virtual runway show that drew on people’s tweets about everyday products submitted via hashtag. 

Calling the event its Tweet-to-Runway Show, Target chose its favorite tweets by fans to be featured on its YouTube channel and on a microsite, EverydayShow.com

Witty tweets won the day, including “Why does my chocolate milk taste like bananas?” as one tweet chic model asked to the camera. “Monday, you saucy minx you. Coffee me,” cited another.Continue reading...

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