let's make a deal
Posted by Dale Buss on November 12, 2012 05:51 PM
First BMW opened its first retail store, in Paris, last spring. And now, the brand is spreading itself around the world with a new licensing strategy that, for the first time, takes its marques outside the dealer channel with new products.
Now bearing the BMW imprimatur and logos are a variety of new licensed product lines that bring the automaker to a new range of lifestyle brand partners, including Maclaren baby strollers (coming in January) with four-wheel suspension and "ergonomic removable seat liner," Aspex sunglasses with 360-degree pivotable hinges, Group III travel accessories included BMW-branded luggage, and Ball Watch watches.
"This is something they've never really done before, but BMW decided that this [program] could really help build impressions and engage the customer," Jeff Lotman, CEO and founder of Los Angeles-based Global Icons, the brand-licensing agency working with BMW, told brandchannel.Continue reading...
Posted by Mark J. Miller on October 29, 2012 02:05 PM
The Chevy Camaro hit America’s streets in 1967 and has been getting the nation’s hearts racing ever since, appearing in a ton of films and television shows as the ultimate in cool and, of course, being forever inked onto the musical landscape in the Dead Milkmen’s famed “Bitchin’ Camaro.”
Perhaps a little better known than the Dead Milkmen’s ode to the car’s coolness, though, is the Hot Wheels version of the car. When the first 16 Hot Wheels cars hit the streets (and family rooms) of America back in 1968, a tiny Camaro was one of the mix (and is now one of its most collected).
Last year, the folks at Chevy decided to pay tribute to Hot Wheels and made a life-size version of the car to show off at the Specialty Equipment Market Association auto show in Vegas. In the first few hours the show was open, the car attracted heavy crowds and Chevy knew it had a hit, USA Today reports.Continue reading...
Posted by Shirley Brady on October 26, 2012 11:31 AM
eBay has partnered with seven leading fashion designers on an exclusive new collaboration: the eBay Holiday Collective—an original, limited-edition gift collection of men's and women's apparel, jewelry, travel and electronics accessories and home décor items for the 2012-13 holiday season. Starting November 12, the capsule collections will be available globally, exclusively on eBay's fashion portal, at accessible, "Buy it Now" prices from $50 to $100 and will include free U.S. and international shipping. Above, watch designer Steven Alan discuss the partnership, and below, the designers behind the Fallon, Ruffian and Billy Reid labels. Also involved: Chris Benz, Tibi and Jonathan Adler, who taped his own homage to eBay as part of the brand's "eBay Thanks You" campaign:Continue reading...
Posted by Shirley Brady on October 24, 2012 03:01 PM
The next Target Style designer capsule collection (hitting stores in time for Valentine's Day in February) is New York-based designer Prabal Gurung, and he couldn't be happier according to Target's promo released today. More information is on the retailer's A Bullseye View blog.
Posted by Sheila Shayon on October 24, 2012 11:12 AM
BMW is taking its Guggenheim Lab cultural collaboration to Mumbai after stops in New York, and Berlin.
The six-year collaboration between the blue chip automaker and the prestigious museum kicked off this past summer in New York. Now the global road show is heading to India to examine the relationship between social behavior and art and cutting to the heart of pressing urban challenges worldwide.
Running from December 9 through January 20, the Mumbai installation — which will be based in the Dr. Bhau Daji Lad Museum — will offer “design projects, participatory studies, tours, talks, workshops, film screenings and cultural activities [that] will address challenges and opportunities related to public space and the choices Mumbaikars make to balance individual and community needs.”Continue reading...
Posted by Mark J. Miller on October 19, 2012 11:14 AM
There’s a huge difference between a 13-year-old and a 30-year-old, but there is one thing that brings them together: sharing the role of bookends to the demographic group known as the Millennials.
Now two years into its run with Madonna's Material Girl collection, repped by her blogging daughter Lourdes and Mick Jagger's model daughter Georgia May, Macy’s knows that this big swath of humanity is where the money is, and it's working hard to get more of them in the store. That's why the retailer is launching 13 new brands and expanding 10 other existing labels that it believes will resonate with millennials, as AP reports.
Molly Langenstein, group merchandise manager for Millennials for Macy's, told WWD that "We're serious about this and we're aggressively going after this consumer. This is not a test."
This youthful focus has been going on since March when the retailer’s merchandise team was restructured to pay or more attention to that age group. Ch-ch-changes are expected to continue over the next three years that include integrating tablets and other user-friendly tech into the shopping experience as well putting different displays on the shopping floor more often.Continue reading...
Posted by Dale Buss on October 18, 2012 05:52 PM
Barack Obama and Mitt Romney aren't the only ones who want the votes of women this fall: Chevrolet is also pursuing women for the new Malibu, and so the brand has enlisted designer Isaac Mizrahi to get some fashion-forward attention for a vehicle that hasn't been known for being on the cutting edge of couture.
Mizrahi has designed a preppy collection (in patriotic colors of red, white and blue) of Chevy Malibu-inspired clothing, Malibu Style. It's exclusively being sold on the LivingSocial deals website, with its six pieces ranging from a bright blue totebag to an oversized watch, at prices ranging from $78 to $298.
The New York-based Mizrahi has colllaborated in the past with the likes of Target and QVC, but this collaboration aims at getting women to take a closer look at a nameplate that otherwise might not get their attention.Continue reading...
Posted by Shirley Brady on October 18, 2012 09:50 AM
Target celebrated its 50th anniversary with an event in New York, unveiling its upcoming Neiman Marcus holiday collection and web price-matching plan.