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branding together

Chevrolet Helps Disney Re-imagine Epcot Test Track

Posted by Dale Buss on December 7, 2012 11:19 AM

Two of America's most beloved brands are getting together to update one of its most popular amusement attractions. GM and Disney held a grand opening of the new "Test Track Presented by Chevrolet" pavilion at Epcot in Orlando on Thursday.

A few lucky park-goers already have gotten to experience the substantially overhauled ride over the last few days. The redesigned pavilion aims to retain the classic appeal of the ride experience for Disney fans while gaining a lot more mileage for General Motors out of its long brand partnership for the attraction.

"You look at the Disney guest and the Chevy customer and it seemed like the ride is an absolute equalizer for them," Grace Morgan, director of auto shows, exhibits and experiential marketing for GM, told brandchannel. "And we wanted to be able to tell a more modern Chevy story."Continue reading...

fashion therapy

All Yoko Ono is Saying Is Give Jockstraps a Chance

Posted by Mark J. Miller on December 3, 2012 09:54 AM

Yoko Ono has always been full of surprises. Whether it’s spending a week in an Amsterdam hotel bed with John Lennon to promote world peace, coming onstage in Tokyo and having audience members cut her garments off until she was naked, and directing a film that consists pretty much entirely of people’s buttocks as they walk on a treadmill. It's all in a day's work for the avant garde artist/musician.

Well, Ono has added another interesting twist to her long and fascinating career. She has launched a limited edition menswear collection, Fashions For Men 1969-2012, for New York-based indie fashion retailer Opening Ceremony based on sketches that she gave Lennon in 1969 before they were married. “The designs were intended to emphasize his 'very sexy bod,'” according to the Daily Mail.

Thankfully we may never know if Lennon donned any of the 18 designs for jock straps, light-up bras and hoodies emblazoned with butt prints, but the 79-year-old Ono is hoping that men across the globe will. But you have to get them while they’re hot. There are only 52 of each product except for the sweatshirts and posters that will likely be desired by a much larger audience. Prices range from $75 to $750.

Ono, of course, is still keeping her personal brand in the news while also keeping Lennon's brand alive and well heading into 2013. Still, she argues, it's a labor of love: “I made this whole series with love for his hot bod and gave it to him as a wedding present,” Ono stated about the collection. “You can imagine how he went wild and fell in love with me even more.”Continue reading...

branding together

Chrysler Unveils "Imported From Detroit" Workwear with Carhartt

Posted by Dale Buss on November 29, 2012 01:07 PM

The Chrysler brand and Carhartt this week launched a limited-edition "Imported From Detroit" work wear collection that pays homage to the spirit of the Motor City, and serves as yet another reminder of the effectiveness of Chrysler's turnaround branding campaign sparked by the 2011 Super Bowl commercial featuring Eminem.

Debuting at the Los Angeles Auto Show this week, the collection includes shirts, jackets and pants that are individually hand-numbered, 100-percent Made-in-America, and reflect iconic Carhartt styles with exclusive design detailing such as blacked-out hardware and leather brand labels.

"The pairing of the Chrysler brand and Carhartt is another example of how we are continuing to champion the energy created from the 'Imported From Detroit' campaign," stated Saad Chehab, president and CEO of the Chrysler brand. "Carhartt shares Chrysler's respect and appreciation for hard-working Americans."Continue reading...


Starbucks Blows Up Logo for Holiday Collection with Rodarte

Posted by Mark J. Miller on November 14, 2012 02:07 PM

The holiday shopping season is in full swing, and Starbucks would love to offer one-stop shopping so its caffeinated customers needn't bother with any other retailer. Why not pick up some gifts while refuelling during holiday shopping?

To help make that happen, the 41-year-old company collaborated with funkster designers Rodarte, the fashion label known for its hip clothing and Black Swan costumes, to create a few limited edition stocking stuffers for its North American holiday collection.

Rodarte has designed for Starbucks a tumbler as well as a tote bag, reusable up sleeve, and a Starbucks card. If it appears that the Starbucks logo is a bit blurry and pixelated, you don't need to get your eyes checked because it is — a daring choice for a brand that put so much energy and cash into its logo redesign almost two years ago.Continue reading...

let's make a deal

BMW, in a First, Shares Its Logo and Design Chops with Other Brands

Posted by Dale Buss on November 12, 2012 05:51 PM

First BMW opened its first retail store, in Paris, last spring. And now, the brand is spreading itself around the world with a new licensing strategy that, for the first time, takes its marques outside the dealer channel with new products.

Now bearing the BMW imprimatur and logos are a variety of new licensed product lines that bring the automaker to a new range of lifestyle brand partners, including Maclaren baby strollers (coming in January) with four-wheel suspension and "ergonomic removable seat liner," Aspex sunglasses with 360-degree pivotable hinges, Group III travel accessories included BMW-branded luggage, and Ball Watch watches.

"This is something they've never really done before, but BMW decided that this [program] could really help build impressions and engage the customer," Jeff Lotman, CEO and founder of Los Angeles-based Global Icons, the brand-licensing agency working with BMW, told brandchannel.Continue reading...

car talk

Camaro Wants You to Take Life-Size Hot Wheels for a Spin

Posted by Mark J. Miller on October 29, 2012 02:05 PM

The Chevy Camaro hit America’s streets in 1967 and has been getting the nation’s hearts racing ever since, appearing in a ton of films and television shows as the ultimate in cool and, of course, being forever inked onto the musical landscape in the Dead Milkmen’s famed “Bitchin’ Camaro.”

Perhaps a little better known than the Dead Milkmen’s ode to the car’s coolness, though, is the Hot Wheels version of the car. When the first 16 Hot Wheels cars hit the streets (and family rooms) of America back in 1968, a tiny Camaro was one of the mix (and is now one of its most collected).

Last year, the folks at Chevy decided to pay tribute to Hot Wheels and made a life-size version of the car to show off at the Specialty Equipment Market Association auto show in Vegas. In the first few hours the show was open, the car attracted heavy crowds and Chevy knew it had a hit, USA Today reports.Continue reading...

brand collaborators

eBay Pitches Exclusive Holiday Collections From Steven Alan, Billy Reid, Fallon & more

Posted by Shirley Brady on October 26, 2012 11:31 AM

eBay has partnered with seven leading fashion designers on an exclusive new collaboration: the eBay Holiday Collective—an original, limited-edition gift collection of men's and women's apparel, jewelry, travel and electronics accessories and home décor items for the 2012-13 holiday season. Starting November 12, the capsule collections will be available globally, exclusively on eBay's fashion portal, at accessible, "Buy it Now" prices from $50 to $100 and will include free U.S. and international shipping. Above, watch designer Steven Alan discuss the partnership, and below, the designers behind the Fallon, Ruffian and Billy Reid labels. Also involved: Chris Benz, Tibi and Jonathan Adler, who taped his own homage to eBay as part of the brand's "eBay Thanks You" campaign:Continue reading...

branding together

Target x Prabal Gurung: A Love Story

Posted by Shirley Brady on October 24, 2012 03:01 PM

The next Target Style designer capsule collection (hitting stores in time for Valentine's Day in February) is New York-based designer Prabal Gurung, and he couldn't be happier according to Target's promo released today. More information is on the retailer's A Bullseye View blog.

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