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brand collaborators

eBay Pitches Exclusive Holiday Collections From Steven Alan, Billy Reid, Fallon & more

Posted by Shirley Brady on October 26, 2012 11:31 AM

eBay has partnered with seven leading fashion designers on an exclusive new collaboration: the eBay Holiday Collective—an original, limited-edition gift collection of men's and women's apparel, jewelry, travel and electronics accessories and home décor items for the 2012-13 holiday season. Starting November 12, the capsule collections will be available globally, exclusively on eBay's fashion portal, at accessible, "Buy it Now" prices from $50 to $100 and will include free U.S. and international shipping. Above, watch designer Steven Alan discuss the partnership, and below, the designers behind the Fallon, Ruffian and Billy Reid labels. Also involved: Chris Benz, Tibi and Jonathan Adler, who taped his own homage to eBay as part of the brand's "eBay Thanks You" campaign:Continue reading...

branding together

Target x Prabal Gurung: A Love Story

Posted by Shirley Brady on October 24, 2012 03:01 PM

The next Target Style designer capsule collection (hitting stores in time for Valentine's Day in February) is New York-based designer Prabal Gurung, and he couldn't be happier according to Target's promo released today. More information is on the retailer's A Bullseye View blog.

branding together

BMW Guggenheim Lab Heads to India

Posted by Sheila Shayon on October 24, 2012 11:12 AM

BMW is taking its Guggenheim Lab cultural collaboration to Mumbai after stops in New York, and Berlin.

The six-year collaboration between the blue chip automaker and the prestigious museum kicked off this past summer in New York. Now the global road show is heading to India to examine the relationship between social behavior and art and cutting to the heart of pressing urban challenges worldwide.

Running from December 9 through January 20, the Mumbai installation — which will be based in the Dr. Bhau Daji Lad Museum — will offer “design projects, participatory studies, tours, talks, workshops, film screenings and cultural activities [that] will address challenges and opportunities related to public space and the choices Mumbaikars make to balance individual and community needs.”Continue reading...

retail watch

Macy's Wants to Get Lourdes, Georgia May and Friends in the Door

Posted by Mark J. Miller on October 19, 2012 11:14 AM

There’s a huge difference between a 13-year-old and a 30-year-old, but there is one thing that brings them together: sharing the role of bookends to the demographic group known as the Millennials. 

Now two years into its run with Madonna's Material Girl collection, repped by her blogging daughter Lourdes and Mick Jagger's model daughter Georgia May, Macy’s knows that this big swath of humanity is where the money is, and it's working hard to get more of them in the store. That's why the retailer is launching 13 new brands and expanding 10 other existing labels that it believes will resonate with millennials, as AP reports.

Molly Langenstein, group merchandise manager for Millennials for Macy's, told WWD that "We're serious about this and we're aggressively going after this consumer. This is not a test."

This youthful focus has been going on since March when the retailer’s merchandise team was restructured to pay or more attention to that age group. Ch-ch-changes are expected to continue over the next three years that include integrating tablets and other user-friendly tech into the shopping experience as well putting different displays on the shopping floor more often.Continue reading...

brand collaborators

Isaac Mizrahi Woos Women to Wear, Then Drive, the 2013 Chevy Malibu

Posted by Dale Buss on October 18, 2012 05:52 PM

Barack Obama and Mitt Romney aren't the only ones who want the votes of women this fall: Chevrolet is also pursuing women for the new Malibu, and so the brand has enlisted designer Isaac Mizrahi to get some fashion-forward attention for a vehicle that hasn't been known for being on the cutting edge of couture.

Mizrahi has designed a preppy collection (in patriotic colors of red, white and blue) of Chevy Malibu-inspired clothing, Malibu Style. It's exclusively being sold on the LivingSocial deals website, with its six pieces ranging from a bright blue totebag to an oversized watch, at prices ranging from $78 to $298.

The New York-based Mizrahi has colllaborated in the past with the likes of Target and QVC, but this collaboration aims at getting women to take a closer look at a nameplate that otherwise might not get their attention.Continue reading...

retail watch

Target Celebrates 50 Years, Reveals Holiday Strategy

Posted by Shirley Brady on October 18, 2012 09:50 AM

Target celebrated its 50th anniversary with an event in New York, unveiling its upcoming Neiman Marcus holiday collection and web price-matching plan.

auto motive

Chrysler Aims to Change Conversation With Eminem, Broadway, Fashion Editions

Posted by Dale Buss on October 12, 2012 03:31 PM

Chrysler was relying on smoke and mirrors for a while as it bid to come back in 2009 and 2010 from its bankruptcy and rescue by the U.S. taxpayer and Fiat.

But increasingly the company is turning out worthy brand-new or substantially overhauled models, such as the Dodge Dart and the new Chrysler 300 and Jeep Grand Cherokee. And it's those new vehicles that are fueling the company's continuing ability to post year-over-year healthy monthly sales increases after many pundits thought the strong comparisons of 2011 would be too much for Chrysler to overcome.

To build on that momentum, Chrysler is developing what it's calling "buzz packages" — special versions of nameplates that connect in a pyschographic or marketing sense with subsets of the overall markets for its increasingly successful nameplates. In its buzziest buzz package, Chrysler will roll out an 8 Mile edition of the Chrysler 200 sedan in partnership with Eminem.Continue reading...

retail watch

Neiman Marcus 2012 Christmas Book Includes $1M Van Cleef & Arpels Package

Posted by Shirley Brady on October 9, 2012 04:04 PM

Neiman Marcus has released its 2012 Christmas Book, with the fantasy gifts as over the top as ever, including a $100,000 chicken coop, a limited edition McLaren 12c Spider for $354,000, a $30,000 walk-on during a performance of Broadway's Annie, and his and hers watches from Van Cleef & Arpels for just north of $1 million. The watches, by the way, include a unique brand experience:

The package includes a first-class trip to Paris for a weekend, where you'll visit the Van Cleef & Arpels boutique and jewelry atelier. And a first-class trip to Geneva for a day of private tours of the Van Cleef & Arpels watchmaking workshops and a meeting with the designers and watchmakers. While in Paris and Geneva, Van Cleef & Arpels will arrange luxury accommodations, remarkable dining experiences, and entertainment to suit your preferences.

This also marks the first year that Neiman Marcus has released a mobile app to access exclusive content tied to its Christmas Book, and the first year it's going mass market via a tie-in with Target this season: a Holiday24 collection of 50 exclusive gifts by CFDA designers including Rodarte, Marc Jacobs, Oscar de la Renta and Prabal Gurung, which will be sold starting Dec. 1st at both stores' retail and online locations.

Below, take a closer look at the 86th edition of the Christmas Book:Continue reading...

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