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branding together

H&M Taps Maison Martin Margiela for Unconventional Collaboration

Posted by Shirley Brady on June 12, 2012 01:13 PM

H&M has announced its latest designer collaboration: the French fashion house Maison Martin Margiela, which is sharing its "unconventional fashion framework" with H&M customers in selected stores worldwide on November 15th. The co-branded capsule collection includes a women's line and, below, menswear.Continue reading...

branding together

Nike's Air Yeezy II is Selling for $80K on eBay and It's Not Even Out

Posted by Mark J. Miller on June 6, 2012 02:26 PM

Nike execs must think that they don’t have enough market share or aren’t known by enough consumers or need more clout with the digerati. Unthinkable, we know. Be that as it may, the sporting-goods maker announced at the E3 video-game conference this week a partnership with Microsoft to get into the video-game business together. 

“We’ve moved from being a product company to a services and product company,” commented Stefan Olander, Nike’s VP of digital sport. "Nike+ Kinect Training’ gives everyone access to the same training we give professional athletes. It combines our unique understanding of the greatest athletes in the world with the amazing sensor technology of Kinect for Xbox 360.”

The new product, Nike+ Kinect Training, will hit store shelves before the 2012 holiday shopping season and will only be able to be played on Microsoft’s Xbox 360 Kinect. The new add-on, Bloomberg reports, will allow “users to receive feedback from on-screen personal trainers and have a workout designed for them."Continue reading...

brand collaborators

Banana Republic Aims to Maintain "Mad Men" Mojo with Trina Turk

Posted by Shirley Brady on May 29, 2012 04:29 PM

Gap Inc. credits its record first quarter results to Banana Republic's first designer collaboration: the two-time Mad Men collection created by the show's costumer, Janie Bryant. Now it's hoping lightning will strike twice, with its second collaboration also evoking the swinging sixties, thanks to designer Trina Turk.

Banana Republic’s North American same-store sales rose 5 percent in the three months ended April 28, the most in two years, while total revenue at the unit rose 7.4 percent to a first-quarter best of $622 million, according to Gap’s earnings reported on May 17th. 

As Mad Men grapples with the changing styles and mores of the 1960's, Banana Republic is continuing on the same path by signing Turk, known for her colorful, Palm Springs-inspired, 'cocktails by the pool' summer-ready capsule collection, including the strapless dress worn by model Coco Rocha (who's guest style editor for Target this month), above. (A selection of Turk's BR designs, arriving June 7th, will be available in a pre-sale at noon ET on Wednesday.)Continue reading...

auto motive

Toyota Plans All-Electric RAV4 EV for Summer Release

Posted by Dale Buss on May 10, 2012 04:02 PM

Toyota is going down the electric-vehicle trail once again, but it's not getting too charged up about it.

The automaker revealed an EV version of its popular RAV4 SUV this week at the Electric Vehicle Symposium in Los Angeles. But unlike rivals Nissan and Chevrolet, who have backed their EVs with major marketing splurges and ambitions of quickly reaching 10,000 sales a year, Toyota is deliberately reining in both output and sales expectations for the RAV4 EV, which is expected to be available in the third quarter.Continue reading...

doing good

TOMS New Campaign Helps Kids' Charity FEED

Posted by Sheila Shayon on April 6, 2012 03:03 PM

TOMS has partnered with FEED Projects to help children stay focused in school by providing meals. Every purchase of a pair of limited edition FEED 12 Classics gives one pair of new shoes and 12 school meals to children in need.

Founded in 2007 by model Lauren Bush Lauren, the presidential niece and granddaughter, FEED Projects sells FEED bags, sometimes in collaboration. (Remember the co-branded Gap faux pas?) A portion of each sale is donated to the United Nations World Food Program for children.

Bringing charity back home, TOMS founder Blake Mycoskie has partnered with Helen Keller International's ChildSight program to help provide prescription glasses to children living in impoverished U.S. communities.Continue reading...

retail watch

H&M Taps Into Storytelling with High-End Retail Spin-Off: & other stories

Posted by Shirley Brady on April 3, 2012 02:27 PM

H&M today confirmed the name for the new higher-priced store brand it's planning to open in 2013, following rumors that it was developing a new sub-brand to extend its appeal to those shoppers who zoom in whenever the fast-fashion retailer collaborates on a diffusion line with a high-end fashion designer.

A publicist for the fashion-conscious Swedish-based retailer told AFP "it is correct that H&M will launch a new chain in 2013 called & other stories, but this is all the available information we have as of today." The retailer also confirmed to that the new store brand will launch in Europe, and will "build on the positive experience of Cos."

H&M's stable of retail brands includes the higher-end Cos in addition to Monki, Weekday and Cheap Monday. A spokeswoman told Fashionologie that the new store brand "will not be a luxury brand, but it will be a retail chain that will follow the same ambition as H&M, to offer our customers the best price for a comparable item."

The & other stories name taps into a popular theme in retail, where creating a brand story is red hot. Witness the Stefan Sagmeister-branded Story, a New York concept store that launched in February and changes its theme, fixtures, brand partners and inventory every four to eight weeks. Its current theme: color.

retail watch

Target Taps Cos Bar For In-Store Branded Boutique

Posted by Shirley Brady on March 26, 2012 10:25 AM

Cos Bar (short for cosmetics bar) is a family-owned chain of 12 beauty boutiques "that carry the world’s best luxury brands in many of America's most exclusive destinations." Now they're moving into masstige via a collaboration with Target.

At top, owners Lily Garfield and her son Oliver discuss their retail concept, which started by wooing the apres-ski crowd in tony Aspen, Colo. Their new collection of bath and body lotions, tools and bags hits Target stores May 6, as part of retailer's move into branded in-store boutiques, dubbed "The Shops at Target." 

sports in the spotlight

Stella McCartney x Adidas Olympics Apparel Has Brits Seeing Red

Posted by Shirley Brady on March 26, 2012 09:34 AM

Is this a tempest in a teacup? Stella McCartney's Team Great Britain Adidas-produced gear for the London 2012 summer Olympics has a few of her fellow Brits up in arms. The reason? Too much blue in the Union Jack and not enough red for some tastes.

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