2014 Brandcameo Product Placement Awards

auto motive

Toyota Plans All-Electric RAV4 EV for Summer Release

Posted by Dale Buss on May 10, 2012 04:02 PM

Toyota is going down the electric-vehicle trail once again, but it's not getting too charged up about it.

The automaker revealed an EV version of its popular RAV4 SUV this week at the Electric Vehicle Symposium in Los Angeles. But unlike rivals Nissan and Chevrolet, who have backed their EVs with major marketing splurges and ambitions of quickly reaching 10,000 sales a year, Toyota is deliberately reining in both output and sales expectations for the RAV4 EV, which is expected to be available in the third quarter.Continue reading...

doing good

TOMS New Campaign Helps Kids' Charity FEED

Posted by Sheila Shayon on April 6, 2012 03:03 PM

TOMS has partnered with FEED Projects to help children stay focused in school by providing meals. Every purchase of a pair of limited edition FEED 12 Classics gives one pair of new shoes and 12 school meals to children in need.

Founded in 2007 by model Lauren Bush Lauren, the presidential niece and granddaughter, FEED Projects sells FEED bags, sometimes in collaboration. (Remember the co-branded Gap faux pas?) A portion of each sale is donated to the United Nations World Food Program for children.

Bringing charity back home, TOMS founder Blake Mycoskie has partnered with Helen Keller International's ChildSight program to help provide prescription glasses to children living in impoverished U.S. communities.Continue reading...

retail watch

H&M Taps Into Storytelling with High-End Retail Spin-Off: & other stories

Posted by Shirley Brady on April 3, 2012 02:27 PM

H&M today confirmed the name for the new higher-priced store brand it's planning to open in 2013, following rumors that it was developing a new sub-brand to extend its appeal to those shoppers who zoom in whenever the fast-fashion retailer collaborates on a diffusion line with a high-end fashion designer.

A publicist for the fashion-conscious Swedish-based retailer told AFP "it is correct that H&M will launch a new chain in 2013 called & other stories, but this is all the available information we have as of today." The retailer also confirmed to just-style.com that the new store brand will launch in Europe, and will "build on the positive experience of Cos."

H&M's stable of retail brands includes the higher-end Cos in addition to Monki, Weekday and Cheap Monday. A spokeswoman told Fashionologie that the new store brand "will not be a luxury brand, but it will be a retail chain that will follow the same ambition as H&M, to offer our customers the best price for a comparable item."

The & other stories name taps into a popular theme in retail, where creating a brand story is red hot. Witness the Stefan Sagmeister-branded Story, a New York concept store that launched in February and changes its theme, fixtures, brand partners and inventory every four to eight weeks. Its current theme: color.

retail watch

Target Taps Cos Bar For In-Store Branded Boutique

Posted by Shirley Brady on March 26, 2012 10:25 AM

Cos Bar (short for cosmetics bar) is a family-owned chain of 12 beauty boutiques "that carry the world’s best luxury brands in many of America's most exclusive destinations." Now they're moving into masstige via a collaboration with Target.

At top, owners Lily Garfield and her son Oliver discuss their retail concept, which started by wooing the apres-ski crowd in tony Aspen, Colo. Their new collection of bath and body lotions, tools and bags hits Target stores May 6, as part of retailer's move into branded in-store boutiques, dubbed "The Shops at Target." 

sports in the spotlight

Stella McCartney x Adidas Olympics Apparel Has Brits Seeing Red

Posted by Shirley Brady on March 26, 2012 09:34 AM

Is this a tempest in a teacup? Stella McCartney's Team Great Britain Adidas-produced gear for the London 2012 summer Olympics has a few of her fellow Brits up in arms. The reason? Too much blue in the Union Jack and not enough red for some tastes.

retail watch

Rock'n'Kohl's: Kohl's Expands JLo Love to American Idol, Rock & Republic

Posted by Dale Buss on March 23, 2012 04:11 PM

Just when Kohl's has been called out for having little relevance to pop culture compared with other major American retail brands, the queen of mid-range apparel chains strikes back.

Kohl's latest campaign features its best-known designer name, Jennifer Lopez, in a mock music video, "I've Got the Music In Me," that aims to make the department store chain more relevant to younger audiences. And that's not the brand's only high-profile musical duetContinue reading...

sports in the spotlight

London 2012 Olympics Gets Cashless with Visa, High Tech Chic with Stella McCartney x Adidas

Posted by Sheila Shayon on March 23, 2012 11:28 AM

With the opening ceremony on July 27th, the London 2012 Olympic and Paralympic Games watch is heating up. This week Visa Europe unveiled its pre-Olympics TV campaign, featuring Usain Bolt (the brand’s "Europe Innovation Ambassador") racing through London. Adidas also unveiled the Stella McCartney-designed Olympics apparel that British athletes will be wearing throughout the competitions.

First, to the world's fastest man: "Bolt embodies speed, effortlessness and performance – the ability to deliver even on the world’s biggest stage. Similarly for Visa Europe, London 2012 is a showcase for our latest payments technology including contactless and mobile payments, which will enable cardholders to experience a secure, reliable and fast payments infrastructure for the Games and beyond,” said Mariano Dima, EVP Product and Marketing Solutions, Visa Europe.Continue reading...

personal brands

Madonna Zips Up Shoe Collaboration Ahead of New Album Release

Posted by Mark J. Miller on March 19, 2012 02:02 PM

Truth or Dare hit movie theaters way back in 1991, but Madonna is still milking the brand. She's already selling Truth or Dare fragrances at Macy's and now she’s putting out a Truth or Dare shoe collection as a precursor to a fashion collection of the same name. The timing isn't coincidental — the singer's next album, titled MDNA, launches on March 27th.

The Truth or Dare line, a collaboration with Canada's Aldo Group, will offer more than 60 styles when it launches in August. The cost: between $89 and $349, the perfect price point for any Material Girl.Continue reading...

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