fashion week

Heart of Glass: Diane Von Furstenberg x Google Puts Augmented Reality on Runway

Posted by Shirley Brady on September 10, 2012 10:04 AM

Call it Projector Runway. Diane von Furstenberg made a splash with her collection that debuted Sunday during the New York Fashion Week Spring/Summer 2013 shows — and not just for her chic prints and flowing palazzo pants.

The New York-based designer also put Google Glass augmented reality glasses on the catwalk, with her models wearing the high-tech specs and capturing the action on the runway (more on that below).

Also wearing the web-enabled specs at the show: Google co-founder Sergey Brin and von Furstenberg (who addressed Googlers on her vision back in 2006) herself.Continue reading...

fashion week

H&M x Anna Dello Russo Releases Music Video

Posted by Shirley Brady on September 4, 2012 04:11 PM

H&M's upcoming (Oct. 4th) accessories collaboration with Anna Dello Russo has spawned an oddball music video and a social media contest reaching out to fashionistas on Facebook and Instagram.

brand and bottle

Absolut Unique Raises the Bar With Four Million One-of-a-Kind Bottles

Posted by Shirley Brady on September 3, 2012 04:25 PM

Absolut vodka is famed for collaborating with artists such as Keith Haring on unique limited-edition bottles. Now it's making every bottle a unique limited edition, in a global campaign that's shipping nearly four million individually designed bottles, each one as and unique as a proverbial snowflake by combining 38 bright colors and 51 abstract patterns.

According to the press release for the Absolut Unique campaign (tagline: "One of a kind. Millions of expressions"), its production team of robot artists were programmed with algorithms to ensure that no two bottles are alike: "To make every bottle become a one-of-a-kind work of art, ABSOLUT had to re-engineer the entire production process."Continue reading...

brand collaborators

Louis Vuitton Inspires Selfridges, Printemps to Get Dotty for Yayoi Kusama

Posted by Shirley Brady on September 3, 2012 04:04 PM

Louis Vuitton today released a closer look at its year-long collaboration with Japan's dot-happy avant-garde artist Yoyoi Kusama. In addition to the limited-edition collection featuring her iconic polka dots, the brand is sponsoring her current Whitney museum exhibition in New York and released a book and iPhone app in support. Its new video walk-through of the pop-up store at Printemps Paris, above, gives a closer look at one of seven Kusama-centric Vuitton in-store boutiques around the world.

In an unprecedented move at one of those co-branded retail installations, Selfridges is devoting all 24 windows at its London flagship to the Vuitton x Kusama collection through Oct. 1st, including producing two short films titled "Spot the Difference" for the takeover and extending the Kusama craze to a Tate Modern tie-in. More on why Louis Vuitton designer Marc Jacobs and Vuitton's partners are besotted with Kusama's dots below.Continue reading...

brand extensions

Lululemon's Little Sister Tests the Waters in America

Posted by Sheila Shayon on August 13, 2012 10:05 AM

Canada's upscale yogathletic brand lululemon has a younger sibling: ivivva athletica, a dance-inspired activewear label for girls and teens that has been dipping a pointed toe in the tween/teen market with a modest debut in Canada and a co-branded line with Disney.

The younger brand has been available in lululemon’s hometown of Vancouver and in Calgary, and this summer has been quietly slipping south of the border to the US via showrooms (not full-blown stores) to test the waters in Bellevue and Seattle, WA, plus Boston, Los Angeles, Chicago and New York.

“A note to all of our amazing + loyal ivivva girls: an ivivva SHOWROOM is a little different from an ivivva STORE," a blog post explains. "A showroom is a small space that we open in new cities to show a few pieces of our product line. It is the perfect place to go to get decked out in all of your core essentials and try on all of our sizes so you know what size to order in all of the crazy colours online! And, if you want more, you can always purchase online using the iPads in our showrooms.”

Parent company lululemon athletica, of course, is the yoga-inspired athletic apparel lifestyle brand that, while a little overreaching to some observers, has certainly raised the barre in technical fabrics and functional designs, not to mention in convincing women to pay a premium for yoga pants. But will lululemon moms stretch their wallets as wide for their dance-, track- and gymnastics-obsessed daughters?Continue reading...

tech innovation

Watch Google Discuss 'Agile Creativity' Pitch With Agency Heads [VIDEO]

Posted by Shirley Brady on August 9, 2012 01:03 PM

As Ad Age notes this week, Google is pitching ad agencies on its new Silicon Valley x Madison Avenue positioning, "Agile Creativity." As the trailer above shows, it's Google's hope that it will spark conversations with advertisers and marketers about tapping into and collaborating with its technology — such as Project Glass (aka the augmented reality Google Googles), self-driving car, and other innovations.

Below, watch the August 8th Google Hangout discussing the digital tech pitch with, from Google, Torrence Boone, Managing Director, Agency Business Development (a former agency exec); Chee Chew, Director of Engineering, Google+; a rare sneak behind the curtain by Rich DeVaul, Rapid Evaluator at the stealth skunkworks that is the Google[x] Lab; and on the agency side, Greg Andersen, CEO of BBH NY; and John Boiler, CEO & Founder, 72andSunny — both of whom share their insights on Google's new Agile Creativity home page.Continue reading...

chew on this

How Hot is Greek Yogurt? Check Out Chobani Soho, Pinkberry Baubles

Posted by Dale Buss on August 3, 2012 11:14 AM

First Chobani came along and revolutionized the yogurt Americans eat in their homes or on the go, by mainstreaming Greek-style yogurt and creating one of the biggest phenomena in the CPG industry in years. Now enjoying its first Olympics tie-in with its Team USA sponsorship, the New York-based company wants to change the way that Americans consume yogurt with "yogurt bars."

Starting in New York, of course. Chobani just opened its first retail store, on Prince Street in SoHo, where Gov. Andrew Cuomo — who hailed a new PepsiCo yogurt plant this week in upstate New York — dispatched his lieutenant governor, Robert J. Duffy, to drop by for the store opening. The former site of a Swatch store offers plain Chobani starting at $2.75 as well as "yogurt creations" for $3.75, created by on-site "master yogurt makers."

"Governor Cuomo is proud of that fact that New York State has become the yogurt capital," Duffy commented, according to the New York Times.Continue reading...

doing good

Funny or Die? That's ONE Way to Fight AIDS

Posted by Sheila Shayon on July 25, 2012 10:02 AM

Funny or Die has tapped a droll troupe of Hollywood talent — Zach Galifianakis, Sarah Silverman, Tracy Morgan, Chloe Moretz, Marisa Tomei and Isaiah Mustafa — to join forces with Bono's anti-poverty group ONE on a new campaign, part of a larger global initiative to reach "the beginning of the end of AIDS" by 2015. 

The star-studded video from Funny or Die asks viewers to sign a petition on ONE to reverse proposed budget cuts to the life-saving AIDS program, PEPFAR, and fulfill America’s commitments to the Global Fund to Fight AIDS, Tuberculosis and Malaria.Continue reading...

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