celebrity designers

Mikhail Baryshnikov Makes a Comeback With Citizens of Humanity Collaboration

Posted by Mark J. Miller on October 8, 2012 04:04 PM

Mikhail Baryshnikov is considered one of the best ballet dancers in the history of the world. The man was a dominating cultural force of the 1970s and early ‘80s, but don’t think he’s washed up and ready to hang out in his rocking chair.

Nope. Baryshnikov is still dancing and getting his fingers into other forms of self-expression, too. He and famed modern-dance choreographer Mark Morris last week debuted a new work in Seattle entitled “A Wooden Tree,” the New York Times reports.

And don’t worry, dance fans — it wasn't your only chance to see the 64-year-old perform the piece. He’ll be traveling to Sarasota, Fla., later this month to perform it again and then heading to New York City next April for another performance. For the rest of us schmoes who won’t be able to attend any of these shows but would like a little piece of Baryshnikov in our everyday lives (and for whom a daily viewing of “White Nights” doesn’t suffice), there is another option.Continue reading...

automotive

John Varvatos x Chrysler Brings Designer's Motor City Chops to the 300

Posted by Dale Buss on September 13, 2012 11:58 AM

Sergio Marchionne got Chrysler dealers from across America fired up this week by pulling the wraps off dozens of potential new models and variations of vehicles that are in the pipeline for the next few years, including aerodynamic versions of current best-selling nameplates for Jeep, a vastly improved Chrysler 200 sedan, and an all-new Chrysler 100 subcompact that would fill a niche where the brand hasn't had a credible entry for decades.

But most of the hardware that the Fiat and Chrysler CEO showed off in Las Vegas is for the future. Right now, with double-digit sales increases each month, Chrysler has been doing a great job of selling just a very few all-new or substantially overhauled models along with others that are mainly reskinned. And one reason they've been so successful is some innovative marketing.

Chrysler launched a new initiative in that regard during Fashion Week in New York, introducing a new Chrysler 300C John Varvatos Limited Edition and a Chrysler 300C Luxury Edition featuring the stylings and touches of the menswear (and now kids) designer. A native of Detroit, Varvatos was featured in a TV campaign for his 300 collaboration with the automaker.Continue reading...

fashion week

Woolite Pops Up at New York Fashion Week, Woolmark on Anne Geddes Calendar

Posted by Mark J. Miller on September 11, 2012 11:02 AM

While fashionistas bring their stilettos to the streets of New York for the Mercedes-Benz Fashion Week spring runway shows, wool is likely one of the last fabrics on their minds.

Woolite is hoping to change that, opening its first pop-up store in New York's Soho district an extra week, through Sept. 16. The installation promotes the brand's new laundry detergent — all of the items sold in the store have been washed in the detergent and carry its distinctive scent — and will be promoted with a Twitter party today.

According to the press release,

True to the brand's campaign slogan, "WooliteWashed. Clothes look like new, longer", each item showcased will be washed in Woolite® so that consumers can experience firsthand and be amazed by the brand's product benefits. Consumers will be able to purchase limited-edition garments and accessories (which have been) pre-washed in Woolite, from five notable designers – Dannijo, Felix Rey, LNA, Laundry by Shelli Segal, and Timo Weiland. Items will retail from $28-$60, and 100% of the proceeds will be donated to Save the Children, a non-profit creating lasting change in the lives of children in need in the United States and around the world.

Halfway around the world, one of wool’s top wool-producing nations and trademarks – Woolmark – has partnered with famed Australian photographer Anne Geddes, who has made a name for herself taking photos of babies in flowers and other fairytale-like settings, “to photograph them nestling in cradles of wool,” as Stock and Land notes, for a 2013 calendar that features what may be the cutest interpretation of a logo ever.Continue reading...

fashion week

Heart of Glass: Diane Von Furstenberg x Google Puts Augmented Reality on Runway

Posted by Shirley Brady on September 10, 2012 10:04 AM

Call it Projector Runway. Diane von Furstenberg made a splash with her collection that debuted Sunday during the New York Fashion Week Spring/Summer 2013 shows — and not just for her chic prints and flowing palazzo pants.

The New York-based designer also put Google Glass augmented reality glasses on the catwalk, with her models wearing the high-tech specs and capturing the action on the runway (more on that below).

Also wearing the web-enabled specs at the show: Google co-founder Sergey Brin and von Furstenberg (who addressed Googlers on her vision back in 2006) herself.Continue reading...

fashion week

H&M x Anna Dello Russo Releases Music Video

Posted by Shirley Brady on September 4, 2012 04:11 PM

H&M's upcoming (Oct. 4th) accessories collaboration with Anna Dello Russo has spawned an oddball music video and a social media contest reaching out to fashionistas on Facebook and Instagram.

brand and bottle

Absolut Unique Raises the Bar With Four Million One-of-a-Kind Bottles

Posted by Shirley Brady on September 3, 2012 04:25 PM

Absolut vodka is famed for collaborating with artists such as Keith Haring on unique limited-edition bottles. Now it's making every bottle a unique limited edition, in a global campaign that's shipping nearly four million individually designed bottles, each one as and unique as a proverbial snowflake by combining 38 bright colors and 51 abstract patterns.

According to the press release for the Absolut Unique campaign (tagline: "One of a kind. Millions of expressions"), its production team of robot artists were programmed with algorithms to ensure that no two bottles are alike: "To make every bottle become a one-of-a-kind work of art, ABSOLUT had to re-engineer the entire production process."Continue reading...

brand collaborators

Louis Vuitton Inspires Selfridges, Printemps to Get Dotty for Yayoi Kusama

Posted by Shirley Brady on September 3, 2012 04:04 PM

Louis Vuitton today released a closer look at its year-long collaboration with Japan's dot-happy avant-garde artist Yoyoi Kusama. In addition to the limited-edition collection featuring her iconic polka dots, the brand is sponsoring her current Whitney museum exhibition in New York and released a book and iPhone app in support. Its new video walk-through of the pop-up store at Printemps Paris, above, gives a closer look at one of seven Kusama-centric Vuitton in-store boutiques around the world.

In an unprecedented move at one of those co-branded retail installations, Selfridges is devoting all 24 windows at its London flagship to the Vuitton x Kusama collection through Oct. 1st, including producing two short films titled "Spot the Difference" for the takeover and extending the Kusama craze to a Tate Modern tie-in. More on why Louis Vuitton designer Marc Jacobs and Vuitton's partners are besotted with Kusama's dots below.Continue reading...

brand extensions

Lululemon's Little Sister Tests the Waters in America

Posted by Sheila Shayon on August 13, 2012 10:05 AM

Canada's upscale yogathletic brand lululemon has a younger sibling: ivivva athletica, a dance-inspired activewear label for girls and teens that has been dipping a pointed toe in the tween/teen market with a modest debut in Canada and a co-branded line with Disney.

The younger brand has been available in lululemon’s hometown of Vancouver and in Calgary, and this summer has been quietly slipping south of the border to the US via showrooms (not full-blown stores) to test the waters in Bellevue and Seattle, WA, plus Boston, Los Angeles, Chicago and New York.

“A note to all of our amazing + loyal ivivva girls: an ivivva SHOWROOM is a little different from an ivivva STORE," a blog post explains. "A showroom is a small space that we open in new cities to show a few pieces of our product line. It is the perfect place to go to get decked out in all of your core essentials and try on all of our sizes so you know what size to order in all of the crazy colours online! And, if you want more, you can always purchase online using the iPads in our showrooms.”

Parent company lululemon athletica, of course, is the yoga-inspired athletic apparel lifestyle brand that, while a little overreaching to some observers, has certainly raised the barre in technical fabrics and functional designs, not to mention in convincing women to pay a premium for yoga pants. But will lululemon moms stretch their wallets as wide for their dance-, track- and gymnastics-obsessed daughters?Continue reading...

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