Posted by Mark J. Miller on October 19, 2012 11:14 AM
There’s a huge difference between a 13-year-old and a 30-year-old, but there is one thing that brings them together: sharing the role of bookends to the demographic group known as the Millennials.
Now two years into its run with Madonna's Material Girl collection, repped by her blogging daughter Lourdes and Mick Jagger's model daughter Georgia May, Macy’s knows that this big swath of humanity is where the money is, and it's working hard to get more of them in the store. That's why the retailer is launching 13 new brands and expanding 10 other existing labels that it believes will resonate with millennials, as AP reports.
Molly Langenstein, group merchandise manager for Millennials for Macy's, told WWD that "We're serious about this and we're aggressively going after this consumer. This is not a test."
This youthful focus has been going on since March when the retailer’s merchandise team was restructured to pay or more attention to that age group. Ch-ch-changes are expected to continue over the next three years that include integrating tablets and other user-friendly tech into the shopping experience as well putting different displays on the shopping floor more often.Continue reading...
Posted by Dale Buss on October 18, 2012 05:52 PM
Barack Obama and Mitt Romney aren't the only ones who want the votes of women this fall: Chevrolet is also pursuing women for the new Malibu, and so the brand has enlisted designer Isaac Mizrahi to get some fashion-forward attention for a vehicle that hasn't been known for being on the cutting edge of couture.
Mizrahi has designed a preppy collection (in patriotic colors of red, white and blue) of Chevy Malibu-inspired clothing, Malibu Style. It's exclusively being sold on the LivingSocial deals website, with its six pieces ranging from a bright blue totebag to an oversized watch, at prices ranging from $78 to $298.
The New York-based Mizrahi has colllaborated in the past with the likes of Target and QVC, but this collaboration aims at getting women to take a closer look at a nameplate that otherwise might not get their attention.Continue reading...
Posted by Shirley Brady on October 18, 2012 09:50 AM
Target celebrated its 50th anniversary with an event in New York, unveiling its upcoming Neiman Marcus holiday collection and web price-matching plan.
Posted by Dale Buss on October 12, 2012 03:31 PM
Chrysler was relying on smoke and mirrors for a while as it bid to come back in 2009 and 2010 from its bankruptcy and rescue by the U.S. taxpayer and Fiat.
But increasingly the company is turning out worthy brand-new or substantially overhauled models, such as the Dodge Dart and the new Chrysler 300 and Jeep Grand Cherokee. And it's those new vehicles that are fueling the company's continuing ability to post year-over-year healthy monthly sales increases after many pundits thought the strong comparisons of 2011 would be too much for Chrysler to overcome.
To build on that momentum, Chrysler is developing what it's calling "buzz packages" — special versions of nameplates that connect in a pyschographic or marketing sense with subsets of the overall markets for its increasingly successful nameplates. In its buzziest buzz package, Chrysler will roll out an 8 Mile edition of the Chrysler 200 sedan in partnership with Eminem.Continue reading...
Posted by Shirley Brady on October 9, 2012 04:04 PM
Neiman Marcus has released its 2012 Christmas Book, with the fantasy gifts as over the top as ever, including a $100,000 chicken coop, a limited edition McLaren 12c Spider for $354,000, a $30,000 walk-on during a performance of Broadway's Annie, and his and hers watches from Van Cleef & Arpels for just north of $1 million. The watches, by the way, include a unique brand experience:
The package includes a first-class trip to Paris for a weekend, where you'll visit the Van Cleef & Arpels boutique and jewelry atelier. And a first-class trip to Geneva for a day of private tours of the Van Cleef & Arpels watchmaking workshops and a meeting with the designers and watchmakers. While in Paris and Geneva, Van Cleef & Arpels will arrange luxury accommodations, remarkable dining experiences, and entertainment to suit your preferences.
This also marks the first year that Neiman Marcus has released a mobile app to access exclusive content tied to its Christmas Book, and the first year it's going mass market via a tie-in with Target this season: a Holiday24 collection of 50 exclusive gifts by CFDA designers including Rodarte, Marc Jacobs, Oscar de la Renta and Prabal Gurung, which will be sold starting Dec. 1st at both stores' retail and online locations.
Below, take a closer look at the 86th edition of the Christmas Book:Continue reading...
brand and bottle
Posted by Mark J. Miller on October 9, 2012 01:01 PM
Heineken isn’t just James Bond's new beer of choice, with a swanky limited edition collectors' edition in Europe whetting fans' thirst for the upcoming Skyfall movie. The brand also is consumed by enough Americans to make it the nation’s top upscale beer import. And the Dutch brewer wants to keep spreading the brand love.
With that in mind, Heineken has partnered with New York's up and coming Public School fashion label to create a limited-edition camouflage duffel bag in honor of the third annual “Heineken 100,” which honors “tastemakers,” according to a press release. The pair previously collaborated on a limited-edition T-shirt that you may have missed.
"We chose Public School as a partner because their clientele, like ours, are open-minded, confident, resourceful men who know quality, seek out new experiences and are ever-evolving in all aspects of their life," said (Bond-worthy named) Olga Osminkina, senior brand director of Heineken USA. "We hope this is one of many future collaborations with innovative and accomplished designers who align perfectly with the aspirations of the Heineken consumer."
The brewer is all about new looks these days as it also has redesigned its packaging for the first time since 1946 — meaning that James Bond isn't the only star on its bottle. The brand's new “Star Bottle” design (see below) that's coming to the U.S. is now rolling out to some vendors in New York and is scheduled to be on shelves in the rest of the country by March of next year.Continue reading...
Posted by Mark J. Miller on October 8, 2012 04:04 PM
Mikhail Baryshnikov is considered one of the best ballet dancers in the history of the world. The man was a dominating cultural force of the 1970s and early ‘80s, but don’t think he’s washed up and ready to hang out in his rocking chair.
Nope. Baryshnikov is still dancing and getting his fingers into other forms of self-expression, too. He and famed modern-dance choreographer Mark Morris last week debuted a new work in Seattle entitled “A Wooden Tree,” the New York Times reports.
And don’t worry, dance fans — it wasn't your only chance to see the 64-year-old perform the piece. He’ll be traveling to Sarasota, Fla., later this month to perform it again and then heading to New York City next April for another performance. For the rest of us schmoes who won’t be able to attend any of these shows but would like a little piece of Baryshnikov in our everyday lives (and for whom a daily viewing of “White Nights” doesn’t suffice), there is another option.Continue reading...
Posted by Dale Buss on September 13, 2012 11:58 AM
Sergio Marchionne got Chrysler dealers from across America fired up this week by pulling the wraps off dozens of potential new models and variations of vehicles that are in the pipeline for the next few years, including aerodynamic versions of current best-selling nameplates for Jeep, a vastly improved Chrysler 200 sedan, and an all-new Chrysler 100 subcompact that would fill a niche where the brand hasn't had a credible entry for decades.
But most of the hardware that the Fiat and Chrysler CEO showed off in Las Vegas is for the future. Right now, with double-digit sales increases each month, Chrysler has been doing a great job of selling just a very few all-new or substantially overhauled models along with others that are mainly reskinned. And one reason they've been so successful is some innovative marketing.
Chrysler launched a new initiative in that regard during Fashion Week in New York, introducing a new Chrysler 300C John Varvatos Limited Edition and a Chrysler 300C Luxury Edition featuring the stylings and touches of the menswear (and now kids) designer. A native of Detroit, Varvatos was featured in a TV campaign for his 300 collaboration with the automaker.Continue reading...