Posted by Shirley Brady on February 29, 2012 11:31 AM
Having just released its Gorillaz co-branded Chuck Taylor sneaker collection, Converse today released the official music video for its latest "Three Artists. One Song" music collaboration series, a song called "DoYaThing," which features Gorillaz with Andre 3000 and former LCD Soundsystem frontman James Murphy. Watch it below.Continue reading...
Posted by Shirley Brady on February 24, 2012 01:37 PM
As Target prepares to expand to Canada in 2013 by taking over Zellers stores coast-to-coast, the retailer brought Torontonians a taste of its latest designer collaboration on Thursday — the red-hot Jason Wu lin which sold out on the eve of New York Fashion Week.
Its one-day (and first-ever) pop-up store in Canada saw another first for the market: a charitable donation to the United Way that matched 100% of sales that day. Bullseye, the Target mascot, also made the trip north with Wu.
Posted by Mark J. Miller on February 21, 2012 01:01 PM
Converse is continuing its "Three Artists. One Song" musical collaborations with a new single being released Friday: DoYaThing, a "robo-funk" (as NME calls it) track featuring Blur spinoff Gorillaz with guests Andre 3000 of Outkast fame and musician/producer James Murphy in his post-LCD Soundsystem guise.
The track is promoting the brand's limited edition Gorillaz-themed line of sneakers, which includes camouflage Chuck Taylor high top sneakers, designed by comic book artist Jamie Hewlett, who was best known for Tank Girl before he designed the Gorillaz characters.
The co-branded collection/single/video launch is being promoted with a Twitter hashtag and teaser videos, which you can check out below.Continue reading...
Posted by Mark J. Miller on February 3, 2012 03:01 PM
It used to be that publications kept their editorial and business sides as separate entities, also known as keeping "Church and State" separate in many a newsroom. With the way business and advertising has been evolving in recent years, though, some media outlets have found ways to find leverage a little content from its business relationships.
Sunglasses brand Oakley and espnW, ESPN's female-centric sports news website that launched in Dec. 2010, have announced an “innovative new content collaboration focused on serving the female fan and celebrating female athletes,” which is already evident (see above) on the espnW website.Continue reading...
Posted by Shirley Brady on January 25, 2012 01:29 PM
Designer Todd Oldham has teamed up with Target to create Kid Made Modern, a exclusive Target collection of art supplies and craft kits for kids and parents, available on May 20th. It's inspired by Oldham's 2009 book, Kid Made Modern.
Posted by Shirley Brady on January 25, 2012 01:01 PM
Net-a-Porter today revealed Karl, fashion designer Karl Lagerfeld's first "masstige" collection, in a global series of events that includes five pop-ups (in Sydney, New York, Paris, London & Berlin) for Lagerfeld's first diffusion line.
Launch elements included a mysterious cube in Paris, an augmented reality app to enhance the five pop-ups, and a series of fake news reports on Net-a-Porter's YouTube channel to build buzz ahead of the launch.
The collection is available exclusively on Net-a-Porter.com starting today (including rebranding its Facebook, Twitter and website with Lagerfeld's logo today) before it's available on the designer's website next month.Continue reading...
Posted by Shirley Brady on January 23, 2012 12:07 PM
Feb. 5th may be the Super Bowl, but for fashionistas, it's another red letter day: when Jason Wu's exclusive collection for Target hits stores and Target.com. Watch Target's new commercial, above.
Posted by Abe Sauer on January 20, 2012 12:11 PM
And now for something completely different: in honor of Chinese New Year (Kung Hei Fat Choi!) this week's Brand Bites round-up is all China, all the time:
• Coach is targeting mainland consumers with limited edition Spring Festival e-card collaboration with artist Zhang Lan. And some nifty Year of the Dragon themed accessories, above.Continue reading...