video killed the _____ star
Posted by Sheila Shayon on June 30, 2010 03:45 PM
Following months of speculation, Hulu has taken the wraps off its paid premium service. For $9.99 a month, Hulu Plus subscribers will be able to watch multiple seasons of programs no longer available on-air, as well as current episodes from Hulu’s media owners including ABC's Modern Family and NBC's 30 Rock.
NBC Universal, News Corp. and Walt Disney Co. are Hulu stakeholders, and this move is a direct challenge to not only their own online services but broadband TV offerings in the works from soon-to-be NBC owner Comcast, which is in the midst of streamlining its TV Everywhere initiative with Time Warner.Continue reading...
Posted by Shirley Brady on June 28, 2010 06:15 PM
Brands are luring music-lovers with a variety of musical tie-ins:
More brands making news after the jump.Continue reading...
customer relationship management
Posted by Sheila Shayon on June 22, 2010 03:15 PM
AT&T’s exclusive deal with Apple for the iPhone in the U.S. has proven to be something of a mixed blessing. It has delivered new customers and lined its corporate coffers, but it has simultaneously strained the very fiber of the AT&T network.
Faced with new but unhappy customers and a flailing brand image, AT&T is turning to social media for a quick fix. In keeping with its "Rethink Possible" campaign, it's taking its customer care service to the social Web. Corporate spokesperson Susan Bean tells Ad Age: "We started using social media as a PR tool. With marketing, we discovered that for social media to be successful we really needed there to be customer care. Otherwise all anyone would want to talk about is: 'solve my problem.'"
Therein lies the rub. Social media has made your average user sophisticated enough to know the difference between "customer care" and PR. Corporations that try to confuse the two could confuse customers, and potentially suffer even more in the long run.Continue reading...
Posted by Shirley Brady on June 21, 2010 06:30 PM
Criticism of BP has shifted in full force to CEO Tony Hayward, who has cancelled a planned speech tomorrow in London, and was criticized by the White House for taking time off to go yachting on the weekend.
The damage, to date, to BP's brand? An estimated $1 billion, according to reputation management firm General Sentiment. Adweek, meanwhile, calls BP's social media marketing "aggressive," while Brand Republic reiterates the need for more "brand humility" at BP and beyond.
In other brand news, Bavaria Beer's so-called ringleaders of the orange dress-clad ambush marketing stunt at the World Cup appear in court tomorrow.Continue reading...
Posted by Shirley Brady on June 21, 2010 08:00 AM
Comcast-NBC deal raises concerns in the U.S.
Facebook looks to boost ads; 500 million user benchmark tipped in new movie marketing?
Jeep "slowly" relaunches the Grand Jerokee.
Tiger Woods' lost endorsements cost IMG $4.6 million last year, according to CNBC.
Toshiba enters e-reader fray.
Toy Story 3 tops box office in biggest opening weekend for Disney Pixar.Continue reading...
the revolution will be televised
Posted by Shirley Brady on June 10, 2010 10:00 AM
ESPN launches its 3D channel tomorrow, in time for the 2010 FIFA World Cup kick-off game with Mexico vs. South Africa. At launch ESPN 3D will be available to more than 40 million U.S. homes via Comcast, DirecTV and AT&T's U-verse service.
ESPN's Pardon the Interruption debated the merits of ESPN in 3D vs. HD (above) after it was announced at CES in January.
Launch advertisers, including Disney's Pixar, P&G's Gillette, and Sony's new 3DTV, will promote their brands in commercials that will run during the World Cup coverage. Naturally, ESPN hopes the channel will spur more marketers to think in three dimensions.Continue reading...
Posted by Shirley Brady on June 2, 2010 12:30 PM
NBCU head Jeff Zucker will reportedly step down, post-Comcast merger, with a $30M exit package (reports News Corp.'s media outlets). Comcast COO Steve Burke, a Disney/ABC veteran, is the lead contender to succeed him.
BP's Gulf operation hit a snag today; while director James Cameron was consulted about the oil spill in the Gulf. Seriously.
Diet Coke is promoting its European "Love it Light" campaign on Facebook.
Ford is extending its custom graphics program to all models.
Four Seasons cuts amenities but seeks to protect brand.Continue reading...
Posted by Sheila Shayon on May 27, 2010 10:25 AM
The Disney mouse is going to school…actually pre-school, as the company most famous for animated entertainment shutters its sudser channel and replaces it with Disney Junior.
Disney's new channel, geared to the 2-7 year old age group, is due to launch in 2012. It will replace the now-cancelled SoapNet, a mix of soap opera reruns and supporting original programming, is currently in 75 million homes.
Anne Sweeney, co-chair of Disney Media Networks and president of Disney/ABC Television Group, tells today's New York Times that “This represents the next step in a global preschool strategy that started 10 years ago with the introduction of dedicated channels overseas.”
It's also a sign of the times, as technology has made the network's original purpose obsolete.Continue reading...